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Home My WebLink AboutStaff Report. �,. �� C r,�✓K � ITEM # 8 CITY OF B URLINGAME SIGN EXCEPTION Determination & Sign Exception for Size and Height. Address: 851 Burlway Road Meeting Date: 10-24-94 Request: Determination and Sign Exception for a freeway oriented (CS 22.36.010), 110 SF double faced, 220 SF total (CS 22.22.030) projecting sign (9'-2" extension from the wall) located 65' above grade (CS 22.22.060) on the secondary frontage at 851 Burlway Road, zoned O-M. Applicant: William A. Ryan APN: 026-112-130 Property Owner: Westates Venture, Inc. General Plan: Office Manufacturing Zoning: O-M Adjacent Development: Office buildings CEQA Status: 15301 - Existing Facilities Class 1(g), New copy on existing on and off-premise signs. Summary: The applicant, William A. Ryan, is requesting a determination for freeway orientation and if not determined to be a freeway oriented sign a sign exception for size and height in order to place a double faced 220 SF sign extending 9'-2" from the sixth floor wall facing the freeway at 851 Burlway Road, zoned O-M. The determination is required for freeway orientation (CS 22.36.010). The sign code prohibits a"... sign ... designed to be primarily viewed from a main traveled roadway of a freeway" . This sign will be placed so high and at such an orientation on the building so that it will be clearly visible for considerable distances from the freeway (see pictures view from north and south) but possibly hard to see from a car at grade. If the commission determines this to be a freeway oriented sign, it is prohibited and no further action on the application is necessary. If the sign is determined not to be "primarily viewed" from the freeway then the commission should consider the sign exceptions requested. The first is an exception for size, 110 SF per face, total 220 SF where the code allows 75 SF on a secondary frontage. The second in an exception for height of 65' (sixth floor level on this structure) where the code allows no signage above the third floor (0 SF allowed, 220 SF requested). The proposed sign will be the logo for Atlas Asia - Pacific's own line of oil product called Top Oil. Atlas Asia - Pacific is a tenant in the 851 Burlway Rd. building. The 9' X 12' product logo will be red and yellow with interior lighting. The business name is not included on the logo. The landlord has promised Atlas Asia - Pacific exclusive rights to exterior signage on the building if they will stay on the premise. They note that the proposed signage is a part of an established logo that cannot be varied under trademark requirements. -1- SIGN EXCEPTION SIGN EXCEPTION - 10-2494 851 BURLWAY ROAD SECONDARY FRONTAGE OF Size/Area Height Number BUII,DING PROPOSED SIGN/O-M Typeface of Sign 9'-2"X12'-0" = 65'-0"± Double Faced (2X) 110 SF Height 2 EXISTING SIGNS NONE NONE NONE TOTAL 110 SF X 2= 220 SF 1 CAB. 30 % of 75 SF Equivalent of the Zoning Code Allows = 22.5 SF 3rd floor 2 PRIMARY FRONTAGE NONE PROPOSED NONE NONE NONE * Sign Except�on or Size an Heig t o ou e ac sign m a sing e ca inet. Staff Comments: The Senior Building Inspector states in his September 9, 1994 memo that there needs to be anchors on the sign that can withstand 80 m.p.h. winds. The City Engineer and the Fire Mazshal had no comments. Study Meeting: At the October 11, 1994 Planning Commission Meeting the Planning Commissioners had several questions (see P.C. Minutes October 11, 1994). There are no proposed flashing or moving lights. The proposed sign is a cabinet sign with interior lights that shine through the faces. The Outdoor Advertising Act which regulates product advertising within 660' of the edge of the freeway, exempts signs advertising a building or a tenant in the building. The secondary face of this building is approximately 350' from the edge of the free way paving. Atlas Asia - Pacific responded to the Planning Commissions questions in their letter dated October 14, 1994, stating that the company wants the sign as proposed because it identifies the 851 Burlway Road as the world wide headquarters for the Top Oil Products company. Atlas Asia - Pacific states that having a sign at any other location would not represent the direct correlation between the building and the Top Oil line of products. Atlas Asia - Pacific is the manufacturers representative for U. S produced automotive products for sale in the Asia-Pacific region. Atlas Asia - Pacific served as manufacturers representative and marketer for many popular lubricants, however, once these products became house hold names in the United States the manufacturers took back the marketing and representation of their own products. Atlas Asia - Pacific is now interested in promoting their exclusive line of oil products, Top Oil. Because Top -2- SIGN EXCEPTION 851 BURLWAY ROAD Oil has been very successful in the last ten years the applicants feel that it is necessary to put the Top Oil logo on the 851 Burlway building to underscore their presence in Burlingame for their world wide visitors and to slowly introduce the logo into the U.S. market. The most recent wall sign approved was for the DHL Corporation at 700 Airport Boulevard. The approved sign was a 74 SF wall sign placed at a height of 50'-0" (60 SF allowed at 36'-0" above grade) which is equivalent to the pazapet of the building. The DHL Corporation is a tenant in the building and at present time occupies about 30% of the building area. See photos for existing signs which face the freeway. All pictures were taken by staff, traveling North bound on the freeway and/or Gilbreth Road. It should be noted that all the roof signs in the pictures predate our cunent (1978) sign code requirements. Also, there are no projecting signs currently facing the freeway. The Hammer slag roof sign (which projected from the face of the building) was removed within the past year after the company left the premise. Required Findings for Sign Exception: In order to grant a Sign Exception relating to height, area, location or number of signs the Planning Commission must apply the following circumstances (Code Section 25.06.110 a-b): (a) any exception granted shall be subject to such conditions as will assure that the adjustment thereby authorized shall not constitute a grant of special privilege inconsistent with the limitations upon other properties in the vicinity and the district in which the subject property is situate; and (b) because of special circumstances applicable to the subject property, including size, shape, topography, street frontage, location or surrounding land use; the size or height of the building on which the sign is to be located; the classification of the street or highway on which the sign is located or designed primarily to be viewed from, the strict application of zoning regulations is found to deprive subject property of the privileges enjoyed by other properties in the vicinity and under identical zone classification. Planning Commission Action: The Planning Commission should hold a public hearing. Action should include findings made for the determination and the special permit requested. Reasons for any action should be clearly stated for the record. At the public hearing the following conditions should be considered: 1. that the sign shall be installed as shown on the plans submitted to the Planning Department and date stamped September 8, 1994, Sheets 1,2,3&4; 2. that should Atlas Asia - Pacifc cease to be a tenant in this building they shall remove this sign within 15 days of terminating tenancy; -3- SIGN EXCEPTION 851 BURLWAY ROAD 3. that the conditions of the Senior Building Inspectors memo dated September 9, 1994 shall be met; 4. that maintenance of this sign in good repair shall be the responsibility of the tenant and any change to the face or text of this sign shall require amendment if this sign permit including a public hearing; and 5. that the installation of the sign shall meet all of the requirements of the Uniform Building and Uniform Fire Code requirements as amended by the City. Leah Dreger Zoning Technician c: William A. Ryan, applicant Westates Venture, Inc., property owner Industrial Signs, designer -4- �� CITY OF BURLINGAME PLANI�TING COMMISSION October 11, 1994 CALL TO ORDER �, A regular meeting of the Planning Commission, City of Burlingame was called to order by Chairman Galligan on Monday, October 11, 1994 at 7:30 P.M. ROLL CALL Present: Commissioners Ellis, Galligan, Jacobs, Kelly and Key Absent: Commissioners Deal and Mink a� Staff Present: City Planner; Margaret Monroe, Jerry Coleman, City Attorney; Frank Erbacher, City Engineer; Keith Marshall, Fire Marshall MINUTES The minutes of the September 26, 1994 meeting were approved as mailed. AGENDA It was noted for the record that Item #9, 1500 to 1650 Bayshore Highway is continued to October 24, 1994. The order of the agenda was then approved. FROM THE FLOOR There were no public comments. ITEMS FOR STUDY 1. SPECIAL PERMIT FOR AUTOMOBILE SALES AND STORAGE AT 1291 WHIT`ETHORN WAY, ZONED M-1 (I�TICHOLAS & STELLA CRISAFI, PROPERTY OWNERS AND L.R. SPENCER. APPLICANTI Requests: Is the applicant doing business in this location at this time; was this the result of code enfo�ement. Item set for hearing October 24, 1994. �. DETERMINATION AND SIGN EXCEPTION FOR SIZE AND HEIGHT AT 851 BURLWAY ROAD, ZONED O-M (WESTATES VENTURE, INC., PROPERTY OWNER AND WILLIAM A. RYAN. APPLICANT). Requests: Are there any vehicle code restrictions which would apply to this sign; any moving (flashing) lights; have applicant address need for sign at this location; does the "outdoor advertising act" apply to this sign; what types of businesses other than hotels and restaurants in this area have wall signs; why not name of business on sign; present an overview of what is seen from freeway (photographically); when were other projecting wall signs last approved. Item set for hearing October 24, 1994. 10/14/94 14:43 $415 a40 87a9 ATLAS ASIA PAC .�tlas��a �,pa��ac .; TELpC: No. 331353 TEL: (415} 347-3691 851 BURLWAY FIOAD, SUI7E 600 BUFILINGAM�, CALIFORNIA 94010 USA FAX: (415) 340-8739 , CABLE: ATLA5C0 BRGM This txa.nsmissa-�n consists of , � pages, cove7C page. ]7ELIVERY: RaIITINE � U'1�GENT ka•� FROM: inc�uding this ,��,�1 ,� � �-�� SU1�Il�'iARY OF TRANSMISSIDN CONTENTS: C� 001/003 Q[,�G4 %��S�d.�,rS�S /� lG,,� �vGi�S'�/c,.JS i7/`'3�5�/� . ��5'� ci9�� % ��c :� A.v� 4�Gt�SI �•..r S _ • - ' ,��s� ,f��,4�z � � �� If ther� a�� any prablems with reeeiving this FAX, p].�ase call �he nU.�nber noted belaw as soon as possible. For �utur�: r�f�rsn��, aur t�Yephone numbers are: �Arr�Ax ��Roup rzz� : �4is� 34o--s�� : � - OFFICE NO. (FOR PROBLEMS) : (415) 347-3691 � ` `` ' �-' � DA'1'E : L a " � � "` � � � � ° l�J� 10/14/94 14:45 $415 a40 87a9 �%yl�� QUESi'�ON (1): ATLAS ASIA PAC � ��,� � � �� WHy D�ES 'THE APPLICANT FEEL T'I� SV�F� TO HAV� THE SIGN LOCATION ? : � �:'/�� oozioos � � � ya , ��d � Ax' 'ZT IIS 'T`HE N�I7 TO HAVE � SIGN AT THIS PARTT�Ui.t1R. LOCATI(7N �S �ECAUSE IT REP�tESENTS THE'�QRLDWIDE T�.A�QUARTERS FOR:TOP OI�. PR4DXTCTS COMPt3N�.'. ; HA�VIl�TG A. SIGN OI� ANX O'I'HER BUTLDIl�TG OR AT A.�TY OT'I�1� L(7CATIOI�T WQi.T�D NOT AY.LOW US TO AS50CIATE OUR LC?GO WI1"H OUR LOCATIC7N. NOTE..... 'The 500 overseas ^visitors per year xe�resent custoxz�ers and sisppliers £rom around the �vvorld. Our intention is to make a direct correlatiori between our logo and our headquarters �in Surlin,game. QUESTTON {2): WHY DO WE USE T� T�P T.OGQ INS'I'EAl7 O� T�IE LOGO FOR ATLAS ASIA.- PA.CIFIC ? ANS�ER AT'LAS AsrA-PAC�FIc IS Arr EXPok�T MA1�S.ETIl�iG GORPOxATiON. '.AA-P SF�iVES A5 A MANUFACTUR.E.R'S REPRESE"NTA.'�'I�7E FOR ESTABT�.SHF� U.S. A.UTOMOTTVE P�0�7LTCTS FOR 5ALE IN �'I� ASIA- PA.CIFIC REGION. A�A-P SPE�YAL�,Z�S IN THE MA�ETING OF , SPECLA.�.TY COATINGS .AND PAIN'T, $HOCg A$SOR�ERS ,ANI7 LITBRICAN'x'S. AAP IS 100% ��PORT OR�NTA�"ED AND SPECT ALIZES IN 'I'HE S.ALE AND MA�K�ETZNG OF PRC?Di(JCTS MADE IN' T'HE.U.SA FOR T'S'S SERVICE, AA-P �S PAID A CONINlISSION. AT PRFSENT, .A�A-P IS TI� EXC�.CJSIVE DISTRIBUTOl� FOR: 1'pG INDI7STRg'S, INC, (PIZ"rSBURGH PA.), THE L�t.G�'ST U.S. PAINT MANUFACTUR�R). � GAB��. SHOCK ABSO�BER COMPANX' (NASHVII.LE, '1'T� T.'f-� SECdND LARGFST SHOCg ABS�RBER MA.NLTFAC'�'URER IN THE �i.S.A). FOR 10 YEARS A.A�,-P SERVED AS '1"k�E MANUFAC'X"CTRER'S REPRESENTATIVE �OR R�PLTTABLE LUBRiCANTS CQMFAN�ES, INCLUDING: CASTROT_., PENNZOIL. AND SHELL. I1V ALL 'I'HREE INSTANCES, P,FT�. A SIZEABLE DISTRIBU'1"S�N MARgET �WAS ESTABLISHEl7 �Y APP, EACH OF THE THREE MANUFACTU�.RS DECIDED Td TASE OVER TI� NIL�ZKET DYRECTLY. A. 10/14/94 14:46 $413 a40 87a9 ATLAS ASIA PAC f�003/003 T�P aIL PRODUCTS COMP.A,�T�.''........ AFT'ER THE T�3IRD EXPER�NCE, '�'� MANAGEMENT OF AA-P DECIDED TO ESTABI.XSX� �UR OWN BR.AND OF LUBRICANT P�.ODUCTS. THE TOP OIL PRO�UCTS COMPANY IS OWNED �oo°,� bp AAP. TI� SIlVGLE LA.RG�ST CHALLENGE WAS T4 PR.OvE TO OTJRSELVES THAT IT WA5 OUR PEOPLE AS WELL AS OUR ]JISTR�UTION NETWQR.� (ANU N'OT ONLY THE NAME BRAND) THAT WAS '�'T� MAIlV REASON FC7R THE SA.LES SCJCC�S$.... HIIVCE, TH� BIlZT�I OF TOP QIL PRCJDUCTS COMPA�IX. TOP OIL PROI�UCTS CO. T-�AS �R�WN IN 10 YEARS Tp A $I�Q,000,000.00/YEAR BUSINE,SS. T�� ARE 195 DIFFERENI' LiJBRIG.f�.N�f PRODUCTS �1.'T' ARE AVAILABLE UNDER THE T�P BRAND. ALTHOTIGH TT IS NOT PRESENTLY 1� � KFTID 1N THE U.S., TT-�� 'Z'OP BRA.ND IS WELL RECOGNTZED IN 'THE ASIA PACIFIC REGZON' AND IS POSTTIONED AS T�E "NO. 2" LiTSRICA,I�i'�'S BRAND FR�M THE U.S.A., BES�N',D 5TT'. IT IS A.A-P ME�NAGEMENT'S INTENTTON TO INTRQDLTCE '1'�TTS PRODUCT LINE INTO THE U.S..A.. �ST'HIN THE NEXT 5 YEA.R�. �` Z5 OUR PLAN TO HAVE B�T,k�,T�,1�GAME AS 'I'I� HEADQUARTERS AND 'I"HE PURI'OSE IN �'UTlTN� UP OUR TOP LQGO IS 1 WC7 FOLD: (A) TO HAVE QUR "C�iORLDWIDE CUSTOMERS �SZ'T US gNOWIlVG� T�iA.T WE HAVE A VISIBLE PRESF�TCE IN TT� AREA AND : (B) To sLowL.Y nvTx.oDUC� � Lo�o aN Ta xx� �.s. ��T a � YI t�{rl FR.ot� t�o R.T M �� . �� . �� 5 � Bu �..w�Y Ra�� g s i �u��►Y �o�ao VIEv� �oM �N $S I 13U RI,WM`( 1�ohD ,��'` _. . . �� C�(14�1 Oo � [3MG°�L�O�J �C�- A]]C� BURL.INGAME e o o � p��O� 4O �� ° e �� O��0��0� 1�f �.�= ''� ,. S Q q�RATQO JUN[6 �yve of nvlication: Special Permit Variance Other " s��' �� P'T � a:� Project Address �'� �� 2�-� �'� p-�, �` Q�-�u c Ar�t c� Assessor's Parcel Number(s) APPL/CANT Name: � i+-�-� A�-�t �R. 2. �c�.�� Address: d�l �uQ�,�.:.4�c• �� . S�iT� �� City/State2ip: g�='�L�N Ga� �' ��`�`�v �� Telephone: (workl�4+� ) 3�-7 - � � 9 � (homel (�� s� 3 L1-'3 - 0 3 1�7 ARCH/TECT/DES/GNER Name: ? �`' �� T2►1�.�- �� G; �S Address: �i� -Z iN �:.� �T4aAt- '+2.fl- City/State/Zip: 5 � � � 2'-� S , � � `��'� o Telephone (daytime): «'�� ) `� `� �� - 3 7 'Zo PROPERTY OWNER Na me: �rJ' E S^( A-C C 5 V`�J "C � e �, � N C. Address: P�v. ��`' �'�- � l City/State2ip: M i�-'� g Q-A �. , C:1� 9�}-� ��O Telephone: (work)C�'� �� 3 42- �- �� 7 0 (home) �`I-' � ) �, �� 'Z �- `Z � � 2 Please indicate with an asterisk !•1 who the contact nerson is for this vroiect. PROJECT DESCR/PT/ON: ��T �'-'- � � 2�'� �� D G`� g �e - FA�-E P��% � E�= T+ N C � 1 G � � i N T � 2 N .�L ��c \ L.� � 3�-� i r� .�T � fl , w � -c �-t "'r �-{` cs� � ��A � `C �.��o �� 'As� A.FL�'� F,� G� S. AFF/DA V/T/S/GNA TURE: I hereby certify under penalty of perjury that the information given herein is true and correct to the best of my knowledge and belief. � l� � � �� -._. �-� . � r % " Applicant's Signature ate I know about the proposed application, and he eby authorize the above applicant to submit this application. � , � 9/�0. �� -,--� � o Property Owner's S' ature Date --------------------------------------------------OFFICE USE ONLY Date Filed: • Fee 2�"'`�-- --------------------------------------- Receipt� V Letter(s) to applicant advising application incomplete: Date application accepted as complete: ' P.C. study meeting (date) P.C. public hearing (date) P.C. Action ,s�e2 Appeal to Council7 Yes No �.�;�.fm, Council meeting date Council Action r'ITY OF BURLINGAME SIGN APPLICATION A Building Permit is PLANNING DEPARTMENT 696-7250 required before a sign can be installed. l. PERSON/COMPANY COMPLETING THIS APPLICATION Name � � L l.1 � �i �. �.�( ..'�� Company �+Z �-� S AS �A- P�'� Ci � lC Telephone�S� 347- 3 E� i FAX #4S) 3�-7-8�7�y Company Address '��l �c.:Q�i,.sA'�c �D: �6c.c� E3u2+_�t�Glak'1 ` �A ��ic I hereby certify under penalty of perjury that the information given herein is true and cor�rect to the best of my knowledge and belief . �- � siqnature t-� c_ � . ,._._ _ �; . � �� C�-- Date � �� y � 2. BURLINGAME BIISINESS/ORGANIZATION REOOESTING NEW SIGN(8) Name and Address of business establishment/organization: A��/�.5 /��A -- E',Ac� �� L Nature of business t='7�Z'c 2jj MAQk- 6"( � t�1 �i Cv C? ��2A"Cio N Name of business owner �� -�-� AM /i • � �C � �`' Address of business owner �� W•�'-% �'�-a Q. �v �� S�lv �1!-l'T r� C� � 3. OWNER OF BIIILDING, STRUCTIIRE OR LAND Name � e��AT� V��T�= Q` lN �., Telephone �3`-k2' ��-i� Address_ �_ � . C�..�>� 4� , 1`�ll��. Q�.A � � C.� `��}-o �� I know about the proposed sign or signs, and hereby authorize the above a�plicant to subm't this application. � � €s= D�l Siqnatu�� — Date �� `-� `� 4. PROPERTY INFORMATION APN Building Width ��7 9�t Building Depth �8 .�4 Lot Width Lot Depth Height �� kk 5. SIGN INFORMATION (PHOTOS CAN BE HELPFIIL) Number of existing signs on property ��'� � Number of existing signs to remain N ot� t= A Number of proposed new signs � Total# �� SIGN CONSTRIICTION DETAILS (TIIRN TO BACR OF THIS SHEET) 6. ADDITIONAL INFORMATION TO BE SUBMITTED WITIi APPLICATION � Site plan of property with all existing and proposed signs labeled. v Elevations drawn to scale with all existing and proposed signs in correct sizes and locations. Dimension all letterinQ. 1 TO BE COMPLETED BY THE PLANNING DEPARTMENT 1 Maximum siqn area permitted by Title 22: Primary Frontage Secondary Frontage Total siqn area proposed by this application: Primary Frontage Secondary Frontage Signed: Date: Building Permit may be issued: YES NO Fee to be collected by Building Department $ SIGN A: (� New sign O Existing,no change O Existing,new copy Siqn type: siqn Specifications: wall sign O Area: ( �C� SF) L:,( �2 ) x w: (�'r��T�,�1� ground s ign O -�p f�.� 2�(o L�-i �) pole sign () Single Faced ( ) Double Faced (�� ) proj ecting (� Overall Height (-7�� ) Clearance (�; �;j) other Copy Gc�!-1 ° q ti�C �C C.Q i. ( 1� l.l_ �� t �- i= Q_ T� ��,/Q..� � i�1 �t �� L` � j r' � Z� Copy color �'E�-�-e �� '! Q-�� Method of support ��"t� ;� �" ��-5 `� C'�� T S Illumination Type 1�'t�2-t�J �l_ Hours SIGN B: () New sign () Existing,no change () Existing,new copy Siqn type: Sign Specifications: wall sign () Area: ( SF) L: ( ) x W: ( ) ground sign ( ) pole sign ( ) projecting ( ) other Copy Copy color Single Faced ( ) Double Faced ( ) O��erall Height ( ) Clearance ( ) Method of support Illumination Type Hours SIGN C: ( ) New sign Siqn type: wall sign ground sign pole sign projecting other Copy Copy color ( ) Exist:ing,no change ( ) Existing,new copy siqn specifications: ( ) p�rea: ( SF) L: ( ) x W: ( ) ( ) � ) ( ) Illumination Typ Single Faced ( ) Double Faced ( ) �Jverall Height ( ) Clearance ( ) Method of support Hours SIGN D: () New sign () Existing,no change () Existing,new copy sign type: siqn specifications: wall sign () Area:( SF) L:( ) x w:( ) ground sign ( ) pole sign ( ) projecting ( ) other Copy Copy color Single Faced ( ) Double Faced ( ) Overall Height ( ) Clearance ( ) Method of support Illumination Type Hours SIGN EXCEPTION Date Filed Fee Received By APPLICATION TO THE PLANNING COMMISSION Receipt No. Address �� 1��Q-�.w.�.�C �:� Public Hearing Scheduled 1. PERSON/COMPANY COMPLETING THIS APPLICATION Name �tJ � ��i AM A�. ��(',�t� Telephone �4+�) �4-7 - � � `;j � Firm �^C�..�S AS�A- Pac��ic Firm's Address 't�l t3U 2��N�`C (Lp , S��TL (cCi.`� g�Qi...�NCx,�w1� , C� ��.ei� 2. Has appl'cant read Section 22.06.110 of the City Ordiance Code? yes � no 3. Describe the exceptional circumstances or conditions applicable to your property which do not qenerally apply to other properties in your area, and the extent to which you may deserve special consideration to which your neighbors are not entitled. . P L�.�5 c� E� G� "Tc: s�E c"C � c:J �j c F T Nz /1'T "i.� C.H M E t•� T 4. Describe why the exception is necessary now to preserve the continued use and enjoyment of the property. Pl.�� EZ.�F�2 Tr� SL�T�c;� 4. oG T�+� ATTACN;'�1 � N r 5. What hardships would result if your request were denied? P i,.CP� j C Q E�t� 2 -Ca S� C. j �� t:� � � 4- T 1-j` 1� i"�� Ci.� T1 c!`� Y � 6. Attach denied sign permit application. 7. EVALIIATION BY CITY PLANNER Code section(s) relevant to this application An exception has been requested because .. SIGNH?CCE.F'RM ,�tlas.�s�a �,pa�> ;� 851 BURLWAY ROAD, SUITE 600 BURLINGAME, CALIFORNIA 94010 USA TEL: (415) 347-3691 FAX: (415) 340-8739 CABLE: ATLASCO BRGM TELEX: No. 331353 September 8, 1994 City of Burlingame Planning Dept. 501 Primrose Rd. Burlingame, CA 94010-3997 RE: SIGN EXCEPTION To whom it may concern: The following are our responses to questions 3, 4 and 5 listed in your sign exception form. ITEM 3) Aesthetically, the best possible sign placement on the building is at the proposed location shown on the plans submitted. By placing the sign elsewhere, the harmonious balance of the architecture would be compromised. ATLAS ASIA-PACIFIC (AAP) has been located in the building for over 12 years. We have approximately 500 international visitors per year. The building has no identification. The building has experienced serious financial problems over the years due to the softening of the commercial real estate market in the area. The ownership of the building has been transferred three times since we have been here. As a result, the condition of the building is not up to the standards we would like. We were in the process of evaluating alternate locations. As an enticement to stay our new landlord agreed to allow us to have a lease that allows AAP as the only company in the building to have signage rights. We are certain that a sign of the quality we propose will enhance the image of the building (as well as the area) and attract additional tenants to the building. ITEM 4) ATLAS ASIA-PACIFIC is an Export Marketing Corp. that specializes in the export of US-made lubricants, automotive and industrial parts to all parts of the world. ATLAS ASIA-PACIFIC received the enclosed commendation from the Mayor of Burlingame Within the lubricants product line is our private brand TOP OIL PRODUCTS. It is this logo that we are endeavoring to feature on this building. INDONESIA • SINGAPORE • THAILAND • PHILIPPINES • HONG KONG • TAIWAN • KOREA • JAPAN PAGE 2 SEPT. 8, 1994 Displaying the TOP logo on the building shows our commitment to our worldwide customers, to the City of Burlingame as well as the building owner. We are proud of our presence in the city of Burlingame and would like to stay here. Your favorable approval of our sign will go to great lengths to assure that we will stay for many years to come. ITEM 5) a) It is economically necessary for AAP to display our TOP logo to fulfill our business function at this location. The proposed signage is part of an established logo that cannot be varied under trademark requirements. The actual hardship may fall on the building owner if we were forced to relocate. Sincerely yours, .r.._. , � __ -.�: A. .. �� `�. ��_ . Joseph M. Ryan Vice President ATLAS ASIA-PACIFIC ROUTING FORM DATE : � O ' �� TO: CITY ENGINEER HIEF BIIILDING INSPECTOR FIRE MARSHAL PARRS DIRECTOR • CITY ATTORNEY FROM: SUBJECT: AT �,� � �G� C-9- % .s/z � (��u��.��y o�f i� _ SCHEDULED PLANNING COMMISSION ACTION MEETING: dG� 2`T REVIEWED BY STAFF IN MEETING ON MONDAY: S�_ �� THANKS, Jane/Sheri/Leah N(.� WV�t,l�til,��( I CITY PLANNER/ZONING TECHNICIAN REQIIEST FOR SI �I�i G�i�C�� c Date of Comments ROUTING FORM DATE : � O ' ��" TO: �T CITY ENGINEER .r/ CHIEF BIIILDING INBPECTOR FIRE MARSHAL PARRS DIRECTOR • CITY ATTORNEY FROM: CITY PLANNER/ZONING TECHNICIAN SUBJECT : REQIIEST FOR -SI GI�I �i/YC�ef'/T / QY% ��% SIZ� AT C/� � r�/�/iYI W �G/' C-�- ✓ ��a��stuq'y OGf �� SCHEDULED PLANNING COMMISSION ACTION MEETING: �Gf 2`T REVIEWED BY STAFF IN MEETING ON MONDAY: S� �� THANKS, Jane/Sheri/Leah ah�h�?r �� Date of Comments , d l � ��,�.,/ ?�. C � J ^ ��" " r� �,�� , ROUTING FORM DATE : � D ' `�/ � TO: ,-I/ CITY ENGINEER CHIEF BIIILDING INSPECTOR FIRE MARSHAL PARRS DIRECTOR • CITY ATTORNEY FROM: SUBJECT: CITY PLANNER/ZONING TECffiJICIAN REQIIEST FOR -SI ��% CiXC�e Q%�J �l%% ,SlzPj AT CJ� � (✓�/I YI � �G� C-�- � ��-��dy o� f ; _ SCHEDULED PLANNING COMMISSION ACTION MEETING: �G� �`T REVIEWED BY STAFF IN MEETING ON MONDAY: S�� THANKS, Jane/Sheri/Leah i�� `/'L"� � - G� A �'� r ��q,�� `" Date of Comments �� , � , ` � : j_ r. J " � �. ;yy� ci; y,J� , • r.:; F �� ;' r•., t� �, ,�, '- ..�� , . ;�, �. ��;� 3;��. .� . �,.� ._ i, �;� .:: , �.�;,, �; ` ��;,� � , ,: ��, ,: .'. y ` �`�;�; : PROCLAMATION ;� � M , ; . BILi AND �ATE RYAN • ATLAS , ASIA-PACIFIC t DAY„ - :1�,�" �� ;�,. �' �,'�i 14`,. _:�: . . . . � � . . . . . _ � s��, ��.� .,;'� . , . , ,. ., s �ti'It�RILAS� Un tyct�n,ary 1:�, i��.t, n"1'i.AS AStA-PACiFIC witt ccicbracc ics 2UtFi ��: ennivcrsary ln busincss; and - :_� �Yte y. . . "�`� .' WNERF.AS; i�ill Rynn, founder uf Atlas Aaia-Paciiic, and his aife Kato heve boCn �� , � c��xratin� thefr ex�ortin� busincss in Duriingamc for thc lest iZ yc�ro; erid ,. �;�:.. � � � , � .. � ,, : _, . , ... , _ ,,. �, .. ,: „ �. '' Wi3�Iti�S, Ttte Ryans l�ve b�n involved iri �ntcrnatlonal tradc for 37 y�ucyc, livin� � " .;:. - and warking in 7apan far 23 y�ars, promotin� tra�c nn thc P�eifi� Rlm F_;b and bringing a multltude af intcrnational visitoro to our city, v�ik n�i�in� ,,�. �� ; " a family of X3 �hild�n and �mcrous gr�ndchildnen; ,; : � . - . ..::.Y . �;. _ , 1VQW, TIiERi:�"UR�, I� ROSALIE M. O'MA�iANY, Ms�►or af tho Clty of 8urlingamc, x:; iln 1�w�1�v, s�wtv�lsim T:wi�me�v 11 1ilAd ae Ai� _i. �s YATit �2YAN « 4s'r> � � �;; ' �� ; , thatr continued c;untributi�ns t4 tt� vttal commecoce o�` ouc ciry.. IN WITN�,SS W�i�REOF, I havc h��untc� ; ' S . , : act p�y .hs�d ;and a�ui+od :;Rhe �►1 �t' thc::C�t� ;., : ` �; �af Burlingatn� to be afR�ccd chl� 7th dAy 'oi , T Fcbruary, .19�4. ':'" _� ��+��:�► I � • �% � . i2U3AI.iE M. U•MAIiON �AYt}It . ` � CITY OF BIIRLINGAME 501 PRIMROSE ROAD BURLINGAME, CA 94010 (415) 696-7250 NOTICE OF HEARING The CITY OF BURLINGAME PLANNING COMMISSION announces the following public hearing on OCTOBER 24, 1994 at 7:30 P.M. in the City Hall Council Chambers located at 501 Primrose Road, Burlingame, California. A copy of the application and plans may be reviewed prior to the meeting at the Planning Division at 501 Primrose Road, Burlingame, California. 851 BIIRLWAY ROAD APN: 026-122-130 APPLICATION FOR A DETERMINATION AND SIGN EXCEPTION FOR SIZE AND HEIGIiT OF A SIGN AT 851 BURLWAY ROAD, ZONED O-M. If you challenge the subject application(s) in court, you may be limited to raising only those issues you or someone else raised at the public hearing described in the notice or in written correspondence delivered to the City at or prior to the public hearing. Please note, when possible, and when multiple family or commercial development is involved, this notice shall be posted in a public place on the project site and on neiqhborinq buildinqs with tenants. MARGARET MONROE CITY PLANNER OCTOBER 14, 1994 as � suxi,w.opn ITEM # 2 CITY OF BURLINGAME SIGN EXCEPTION Sign Exception for Size and Height. Address: 851 Burlway Road Meetinq Date: 10-11-94 Request:Determination and Sign Exception for a freeway oriented (CS 22.36.010), 110 SF double faced, 220 SF total (CS 22.22.030) projecting sign (9'-2" extension from the wall) located 65' above grade (CS 22.22.060) on the secondary frontage at 851 Burlway Road, zoned O-M. Applicant: William A. Ryan Property Owner: Westates Venture, Inc. Lot Dimensions and Area: General Plan: Office Manufacturing Adjacent Development: Office buildings CEQA Status: 15301 - Existing Facilities existing on and off-premise signs. APN: 026-112-130 Zoninq: O-M Class 1(g), New copy on Summary: The applicant, William A. Ryan, is requesting a determination for freeway orientation and sign exception for size and height in order to place a double faced 220 SF sign extending 9'-2" form the sixth floor wall facing the freeway at 851 Burlway Road, zoned O-M. The determination is required for freeway orientation (CS 22. 36. O10). The sign code prohibits a"... sign ... designed to be primarily viewed from a main traveled roadway of a freeway". This sign will be placed so high and at such an orientation on the building so that it will be clearly visible for considerable distances from the freeway (see pictures view from north and south) but possibly hard to see from a car at grade. If the commission determines this to be a freeway oriented sign, it is prohibited and no further action on the application is necessary. If the sign is determined not to be "primarily viewed" from the freeway then the commission should consider the sign exceptions requested. The first is an exception for size, 110 SF per face, total 220 SF where the code allows 75 SF on a secondary frontage. The second in an exception for height of 65' (sixth floor level on this structure) where the code allows no signage above the third floor (0 SF allowed, 220 SF requested). The proposed sign will be a corporate logo for ATLAS ASIA PACIFIC, a tenant in the building. The logo will be red and yellow with interior lighting. The landlord has promised ATLAS ASIA PACIFIC exclusive rights to exterior signage on the building if they will stay on the premise. They note that the proposed signage is a part of an established logo that cannot be varied under trademark requirements. 1 SIGN EXCEPTION 851 BURLWAY ROAD SIGN EXCEPTION - 10-11-94 SECONDARY FRONTAGE Size/Area Heiqht Number OF BUILDING PROPOSED SIGN3/O-M TypefaCe Of Sign 9'-2"x12'-0" 65'-0"± Double Faced (2X) = 110 SF Height 2 EXISTING SIGNS NONE NONE NONE TOTAL 110 SF x 2= 220 SF 1 CAB. Zoning Code Allows 30� of 75 SF Equivalent of = 22.5 SF the 3rd floor 2 PRIMARY FRONTAGE NONE NONE NONE NONE PROPOSED * Sign Exception for Size and Height of double faced sign in single cabinet. Fi Staff Comments: The Senior Building Inspector state in his September 9, 1994 memo that there needs to be anchors on the sign that can withstand 80 m.p.h. winds. The City Engineer and the Fire Marshal had no comments. r.