HomeMy WebLinkAboutStaff ReportCity of Burlingame
Sig�z Exception
Address: 1318 Burlingame Avenue
ltem # 13
Meeting Date: May 8, 2000
Request: Sign Exception for the area of signage and the number of signs on the primary frontage
at 1318 Burlingame Avenue, zoned C-1, Subarea A, Burlingame Avenue Commercial District
(C.S.2206.1 10; 22.14.020; 040).
Applicant: Elizabeth Koh, Valerio Architects, for Fresh Latitudes/World Wrapps Cafe
Property Owner: Shirley King Trust
Building Width: 17'-0"
General Plan: Shopping and Services Zoning: C-1, Subarea A
Adjacent Development: Commercial
Summary: The applicant, Elizabeth Koh representing Fresh Latitudes Cafe (formerly World
Wrapps), requests an exception from the sign ordinance to permit an increase in the number of
signs on the primary frontage to 6, where 3 are allowed; and to increase the area (square footage)
of signage permitted on this site to 63.38 SF where a maximum area of 50 SF is permitted, at
1318 Burlingame Avenue, zoned C-1, Subarea A(C. S. 22.14.040; 22. l 4.020).
The copy and size of the three existing signs (one wall sign and a double-sided blade sign), would
change to reflect the new name, Fresh Latitudes Cafe. Three additional signs are proposed
including an awning valance sign and two window signs. The copy, size and location of the
existing and new signs are demonstrated in the following tables:
Existing Permitted Signage
COPY
TYPE OF SIGN
1►1�1►i1:��1.�
SIZE (SF
World Wrapps
World Wrapps
Wall Sign
Blade Sign (2-sided)
Total # Si
�a
3
] 1'-9" x 2'-5" = 28.39 SF
2(3'x3'= 9 SF) = 18 SF
Square foota�e = 46.39 SF
Pro osed New Si ns
COPY TYPE OF SIGN NUMBER SIZE SF
Fresh Latitudes Wall Sign 1 3'-6" x 7'-11 "= 27.70 SF
World Cafe
Fresh Latitudes Blade Sign (2-sided) 2 2(7.34 SF) = 14.68 SF
World Cafe
Wrapps Bowls Awning Valance Sign 1 8" x 15'-9" = 10.5 SF
Bentos Smoothies
variable special items Window Sign 1 2' x 3' = 6 SF
Staff Comments: This application was reviewed by the Fire Marshal, Chief Building Official, and
City Engineer. There were no staff comments regarding the application, but the City Engineer
commented (memo dated November 8, 1999) that an encroachment permit may be required to be
issued from the Department of Public Works for the installation of any approved signage.
Study Meeting: This sign exception application was initially reviewed at the December 13, 1999
study meeting. The restaurant, "World Wrapps", is changing its na�ne to "Fresh Latitudes Cafe".
As a result of the name change, the applicant proposes to change the copy and design of the
signage and logo to reflect the new name and image. The location and size of the signs proposed
in the new sign program is nearly the same as the original request reviewed at the study meeting
on December 13, 1999, except that the new proposal reduces the square footage proposed in the
sign exception by 4 SF.
At the December 13, 1999 study meeting, the commission asked the applicant whether the
signage could be reduced by combining the tag line proposed on the awning valance with the
restaurant name on the wall sign above the awning. The applicant responded to the
commission's suggestion in a letter dated Api-il l9, 2000. ln this letter, the applicant states that
they would prefer not to combine the copy on the awning as a tag line to the wall sign because
they wish to maintain a distinct restaurant name and image, and to use the awning sign to
separately highlight the products sold in the restaurant.
The commission asked for clarification of whether the menu sign on the window would change in
size, or would the number of items offered on the menu change. The size of the menu sign in the
window would remain the same, but the selection of items would fluctuate based on the
introduction of new items, seasonal specials and the removal of less popular items � The
commission asked the applicant to clarify the size of the lettering on the awning/valance sign. The
lettering has changed since the project was last reviewed on December 13, 1999, and the new text
says, "Wrapps Bowls Bentos Smoothies" with letters measuring 8" in height over a length of
15'-9" (10.5 SF). The commission asked staff to clarify the method used to measure the area of
blade signs. If text is visibie on both sides of a blade sign, staff measures the area of the lettering
* A sign exception is rec�uired for six signs where a maximum of three are permitted, and for a
total area of 63.38 SF where 50 SF is permitted.
on both sides of the blade sign (area of lettering x 2).
Finally, the commission asked staff for a summary of the use permit that had recently been issued
for the World Wrapps restaurant. The previous use permit approved by the commission on
March 8, 1999, was to expand the seating area from 322 SF to 432 SF to provide seating area for
42 people where previously only 28 seats were available (this does not include any seating on the
sidewalk).
Findings for a Sign Exception: In order to grant a sign exception to permit an increase in the
number of signs and the sign area permitted on a primary frontage, the Planning Commission
must apply the following circumstances (Code Section 25.06.110 a-b):
(a) any exception granted shall be subject to such conditions as will assure that the adjustment
thereby authorized shall not constitute a grant of special privilege inconsistent with the
limitations upon other properties in the vicinity and the district in which the subject
property is situated; and
(b) because of special circumstances applicable to the subject property, including size, shape,
topography, street frontage, location or surrounding land use; the size or height of the
building on which the sign is to be located; the classification of the street or highway on
which the sign is located or designed to be primarily viewed from, the strict application of
zoning regulations is found to deprive subject property of the privileges enjoyed by other
properties in the vicinity and under identical zone classification.
Planning Commission Action: The Planning Commission should hold a public hearing.
Affirmative action should be taken by resolution. The reasons for any action should be clearly
stated. At the pubiic hearing the following conditions should be considered:
Conditions:
that the signage shall be installed as shown on the plans submitted to the Planning
Department and date stamped April 19, 2000 (building elevations and sign elevations) and
as described in the sign permit application materials dated April 19, 2000;
2. that all existing signage shall be removed before any new signage is installed;
that no additional signage shall be installed on the primary frontage of this building
without approval of a sign exception by the Planning Commission;
4. that the project shall meet all the requirements of the municipal code and of the California
Building and Fire Codes, 1998 Edition, as amended by the City of Burlingame.
Janice Jagelski, Planner
c: Elizabeth Koh, applicant
City ofBurlingame Plnnning Commission Minutes
Decem6er 13. 1999
� 1318 BURLINGAME AVENUE, ZONED C-1, SUBAREA A- APPLICATION FOR SIGN EXCEPTION FOR )
NUMBER AND AREA OF SIGNS. (WORLD WRAPpS, INC., APPLICANT AND SHIRLEY KING TR.,
PROPERTY OWNERI
CP Monroe briefly reviewed the project and request, and the commissioners asked: unclear if the size of the menu board
changes seasonally or the number of items placed on the board changes; need a better explanation of the awning sign,
sheet 3 drawing shows the letters crowded on the awning surface, the picture of the front elevation shows a more
proportional presentation, prefer the one on the front elevation even if it is smaller, reducing the area would make the
proposal more conforming; would like to know if the applicant looked at any alternatives, like using a"tag line" below
the restaurant name, by combining tag line and the major signage could reduce the overall signage requested; seems to
be some dispute about how to measure a blade sign, would staff define how the city measures a blade sign and how it
applies here; there was a recent amendment to the conditional use permit on this site, what was it, please include copy
of minutes from that action. There were no further questions and, providing all the information is submitted to the
Planning Department in time, the item was set for public hearing on January 10, 2000.
360 PRIMROSE ROAD, Z ED C-1, SUBAREA B-1 - LICATION FOR PARKING VARIANCE AhTD
CQNDIT�ONAL USE PERMITTT . ADD A MEZZANINE TO E TING REAL ESTATE OFFICES. (MICHAEL
Tr?�
:
CP Mo oe briefly reviewed the project nd the applicant's requests and e commissioners asked: ther have been
previous a lications on this site would sta include the minutes from these plications in the staff report; ere any
variances or o er special permits granted to th site; concerned about a 45% de ciency in parking, could the a licant
reduce the amo t of office space added to redu the parking requirement. Ther were no further questions fro the
commissioners an providing all the information is ubmitted to the Planning Depa ent in time, the item was set �or
public hearing on Ja ary 10, 2000. ,
1800 BAYSHORE HIG AY, ZONED C-4 - APPLIC�ION FOR AN AMENDMENT TO CONDITIONAL USE
PERMIT FOR CONTROLL D ACCESS TO PARKING TO �LLOW AN INCREASE IN PARKING RAT`ES. (DAVE
(` A CLS A dTT 7'T T TT [ 7 A 7 rm ['� . c.rr,r ...r.t t�-. .�.... .�
C Monroe briefly reviewed the proj�.ct and the applicant's requests a�l the commissioners asked: wliat are other hotels
and aces charging for parking in Bur ame; the reason this property o�vner was allowed to regulate parking and charge
for it s to stop "poacher parking", not get a return on the investment�hy do they want an increase, do not see that
the costs ave increased that much in 2 yea s�have we received any complai�s about people parking off-site in the area
since the fe` arking has been in effect. There were no further questions from he commissioners and, providf�g all the
information is ubmitted to the Planning Department in time, the item was set�public hearing on January 10, 2000.
ACTION ITEMS�, '�
� .
LETTER OF NOVE1V18ER 23, 1999, FROM THE INDEPENDENT AND DISCUSSIQN OF OCTOBER 23, 1999
LETTER PUBLISHED °•1N THE INDEPENDENT, I1�iCLUDING CONTACTS V�TH APPLICANTS BY
�OMMISSIONERS ��
�
�,. =.
C Anderson reviewed the staf�re�ort noting that this office had rec ived a letter from The Indepeiident requesting the
Co ission "rescind" the October' 3, 1999, letter sent to the new�paper and discuss its contents at a Commission
meetin He summarized briefly the con nts of the staff report and aske the commission if they had questions. There
were no uestions from commission. �
2
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A�rll 19, 2000
Janice Jagelski
City Of Durling�me
501 Primrose R�2d
Durlingamc, CA 94101
Re: Sign Exceptlon for 1318 Burlingame Ave.
Dear )anicc:
Worid Wrapps at 1318 BUrlingame Ave., has changed Its store and company logo to
Fr sh Latlrudes World ��f�. We are requesting a contlnuance of our Slgn Exceptlon appllcatlon
and hearing dated Novemlxr 3, 1999. In our last communlcatlon For thls a�pllcation, I have
requested a hold on the action hearing du� to World Wrapps' company logo redeslgn. The
I'lanning Commisslon from thetr study hearing also had some questlons. Llsted below are
notes and changes based on the new logo/slgn anci response to the Planning Commissloners
questlons.
World Wrapps Is now Fresh Latltudes World Caf+�. We are proposing to change the exterlor
wall slgn and blade slgn faCe to Include the new logo. The areas of both Slgns are to remaln
the same, Actually the areas wlll be smaller than the exlsting slgns. '
• Exlsting Wall sign area � 28,39 sq. ft.
• Ncw wall slgn area - 27.70 sq, k,
• �xlsting Bl�de slgn area - 2( 9 S.F,) = 18 sq.h.
• New Blade sign fate area = 2(7.34 S.F.) - 14.68 sq. h,
The seasonal wlndow slgns are to temdin In the same loca[lon. The graphlcs of the seasonal
sign wlll change w►th new menu Items, but rhe square foot�qe oP che poster wlll rema►n che
same.
The awning valance sign wlll keep wlthln the �roposed area of 10.5 sq.ft. even wlth the
�tddltlon of the word 'BENTOS', The tagllne Is used to explaln the types of inenu Items served
at the slte. The locatlon of the taglinc on the awning valance Is to graphlcally space and
separate the tagllne �rom the Company/Store logo, The tagllne Is an acidltlon to the maln logo
slgn, not part of the m�in logo slgn. By separating the tagllne and the maln logo slgn, it
creates a clear dlstlnctlon for the store and company logo. Also, If a tagllne Is added below
the maln wall slgn, it wlll graphlcally be too busy fvr the customers to Focus on maln store
slgn. [ hope thls explalns the logo changes and answers all of the Planning Commissloners
questlons. If you have any questlons or need additlonal Informatlon, please cont�ct me at
anytlme, Thank you.
Slncerely,
Ellzabcth Koh
Valerlo Archltccts
Enclosures: Slgn drawings and detalls, 5 p�t,ges,
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INTERNALLY ILLUMINATED PAN CHANNEL LETTERS 1/2" - 1'-0"
"FRESH LATITUDES":
ALUMINUM CONSTRUCTION PAN CHANNEL LETTERS WITH MEDIUM GREY
RETURNS AND TRIM CAPS (TO MATCH 3M 3650-31),
3/16" WHITE PLEX FACES TO BE DECORATED WITH TAANSLUCENT VINYL
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� DUR�JN4AMi I CITY OF BURLINGAME �
� a k° APPLICA�ION TO T`I� PLANNING COMIVIISSION
��._ ..�
Type of Application: Special Permit Variance Other S IGi►n I_�IOVI
Project Address:
Assessor's Parcel Number(s):
APPLICANT
Name: I� )rnrl C�� , �v� C •
Address: i DO (� � 1'��i tn i In �-. �={p (
City/State/Zip:�j ��V'LtN(' I V' �� �y I p?�
Phone (w): I �� �D — �'(�OD
(h):
ia�c: � l S- 70� ��6 D,�
ARCHITECT/DESIGNER
PROPERTY OWNER
Name: � I Y�Pi/ �I�S6� r��.Tj1,t4} C�1 � � i� Ki Y
V�
Address: 5,�,� 5-�- � 6 �
City/State/Zip:_ S(A 1�1 �aV1P I�l`e>. �A. �L} ��
Phone (w): � IS— �$�, � �a..� 8
�h)�
fax:
Name:�1�_�e r .� io % � [�i�.(��l
v
Address: � ��in - � �E'UPrY�i �,�I Uc� •
City/State/Zip: ��-� ��S , � � (�Q`� g
Phone (w):_ �I (% SS"7� -��� h X ID �
(h):
fax: �I D-.5� U - 8�11��
PROJECT DESCRIPTION:
T.. ., � � _ ii � ,
��',�
se indicate with an asterisk * the
contact person
►5�—
for this
application.
� ^
. -�—}- .
yS��c�tl��� � f 1! �� vtCP o-�- V
AFFIDAVIT/SIGNATURE: I hereby certify under penalty of perjury that the information given
herein is true and conect to the best of my knowledge and belief.
, ,G� /D Z `��/
Applic s Signature Date
I know about the proposed application and hereby authorize the above applicant to submit this
application to the Planning Commission.
�.C� � �✓c�-.�.v-� �� a.T" n
/
Property Owner's Signature Date
----------------------------------------------FOR OFFICE USE ONLY ----------------------------------------•
Date Filed:
Fee:
Planning Commission: Study Date: Action Date:
REC��`�;�� : T�
NOU - � "�:;��
CITY OF BURL!NGFI�✓�E
PLANNING DEPT.
CITY nF BURI ING�1 ME
A c����y' ��t� the a����liralion and plans for this project may be reviewed prior
to thc mecting at tlie Yla�luing Department at 5p1 Primrose Road,
Burlin`�an�c, <'alii�c�rni�i.
11� you challcnge the subject application(s) in court, you may be li�nited to
raisin�T only those issu�s yotG oi• someoi�e else raised at the public hearing,
described in the no�ice or ul wrilt�n correspondence delivered to the city
at or prior to tlie public hearing.
Property owners who receive this notice are responsible for informing their
tenants about this notice. For additional information, please call (650)
_558-7250. Thank you.
, � �4 ... �i�i �0
Mat-garet Monroe 4�
City Planner ' : � �,�
PUBLIC HEARING NOTICE
(Please r-ef�r• to other side)
vc�
�r�, c�Tr o� CITY OF BURLINGAME
BURLJN�.AME PLANNING DEPARTMENT
501 PRIMROSE ROAD
�- BURLINGAME, CA 94010
�• ` " TEL: (650) 558-7250
1 � i A E+URL I t��Hf+IE �iVENUE AF'hl :�`9-15�—� ��
Hppiic�tion for sign exceptian for-� the n�_�mber, pUBLIC HEARING
and ar�ea af signs at 1�18 Purlingame Hvenue, NOTICE
�aned C-1, S�_�barea A, Pt�rlingame Coma�er�cial
Ar-•ea.
The City of Pt�rlingame Rlanning Commissian
anno�_mces the following public hearing on Fj.�j,�(.1�
Monday, May 8, �00Q� at 7:0� P. M. in the City �.Z��p.(��.
i� o�.inci am ers located at 501 F'rimrose ��.��,�.{3}•
Road, Bur��ling�►ne, Califor�nia. • � � � � �
Mailed April �8, �000
(Plense refer to other side)
RESOLUTiON APPROVING CATEGORICAL EXEMPTION
AND SIGN E�CEPTION
RESOLVED, by the Planning Commission of the City of Burlingame that:
WHEREAS, a Categorical Exemption has been proposed and application has been made for a si�n
exception for the number of si�ns and area of si��e on the primary frontage of the restaurant located
at 1318 Burlin�ame Avenue. zoned C-1, Subarea A Burlingame Avenue Commercial District, Shirlev
King Trust, property owner, APN: 029-152-200;
WHEREAS, said matters were heard by the Planning Commission of the City of Burlingame on _
May 8. 2000 , at which time it reviewed and considered the staff report and all other written materials and
testimony presented at said hearing;
NOW, THEREFORE, it is RESOLVED and DETERMINED by this Planning Commission that:
1. On the basis of the Initial Study and the documents submitted and reuiewed, and comments
received and addressed by this commission, it is hereby found that there is no substantial evidence that the
project set forth above will have a significant effect on the environment, and Categorical Exemption, per
CEQA Section 15301, construction of small structures, is hereby approved.
2. Said sign exception is approved, subject to the conditions set forth in Exhibit "A" attached
hereto. Findings for such sign exception a►-e as set fortl� in the miilutes and recording of said meeting.
3. It is further directed that a certified copy of this resolution be recorded in the official
records of the County of San Mateo.
DAVE LUZURIAGA, CHAIRMAN
I, Ann Kei_hran , Secretary of the Planning Commission of the City of Burlingame, do hereby
certify that the foregoing resolution was introduced and adopted at a regular meeting of the Planning
Commission held on the 8th day of Mav • 2000 , by the followin� vote:
AYES: COMMISSIONERS:
NOES: COMMISSIONERS:
ABSENT: COMMISSIONERS:
ABSTAIN: COMMISSIONERS:
ANN KEIGHRAN, SECRETARY
E�HIBIT "A"
Conditions of approval Categorical Exemption and Sign Exception
1318 Burling�me Avenue
effective May 15, 2000
Conditions:
that the signage shall be installed as shown on the plans submitted to the Planning
Department and date stamped April 19, 2000 (building elevations and sign elevations) and
as described in the sign permit application dated April 19, 2000;
2. that all existing signage is removed before any new signage is installcd;
that no additional signage shall be installed on the primary frontage of this building
without approval of a sign exception by the Planning Commission;
4. that the project shall meet all the requirements of the municipal code and of the California
Building and Fire Codes, 1998 Edition, as amended by the City of Burlingame.
. �►• ♦,a � r
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City of Burlingame
Sign Exception
Address: 1318 Burlingame Avenue
Request: Sign Exception for the area of signage and the number of signs on the primary frontage
at 1318 Burlingame Avenue, zoned C-1, Subarea A, Burlingame Avenue Commercial Area
�ZZ.o6. i io; Zz. ia.o2o; 040�.
Applicant: Elizabeth Koh, Architecture Studio
Property Owner: Shirley King Trust
Building Widt6: 17'-0"
Generxl Plan: Shopping and Services, Burlingame Avenue Zoning: C-1, Subarea "A"
Adjxceat Development: Commercial
CEQA Status: Article 19. Categorically Exempt per Section 15311 - Accessory Structures,
Class 11, construction or placement of minor structures accessory (appurtenant to) existing
commercial, industrial, or institutional facilities, including but not limited to on-premise signs.
Item # 2
Meeting Date: 12/13/99
SummAry: The applicant, Elizabeth Koh, requests an exception from the sign ordinance to
permit an increase in the number of signs on the primary frontage to 6, where 3 are allowed; and
to increase the area (square footage) of signage permitted on this site to 67.39 SF where a
maximum area of 50 SF is permitted, at 1318 Burlingame Avenue, zoned C-1, Subarea A(C.S.
22.14.040; 22.14.020). The three existing signs would remain, and three additional signs would
be added to the frontage of the restaurant with the following text and squaze footage of each sign:
COPY
Eaistin Permitted Si na e
TYPE OF SIGN NUMBER
SIZE
World Wrapps
World Wrapps
Wall Sign
Blade Sign (2-sided)
Total #
2
3
11'-9" x 2'-S" = 28.39 SF
2(3'x3'=9SF)=18SF
= 46.39 SF*
Pro osed New Si ns
COPY TYPE OF SIGN NUMBER SIZE SF
Wrapps Bowls Awning Sign (on 1 15'-9" x 8" = 10.5 SF
Smoothies valance)
Seasonal Menu Window Sign 1 2' x 3' = 6 SF
Special (copy varies)
Menu with Photos Window Si 1 3' x 1.5' = 4.5 SF
* A sign exception is required for six signs where a maximum of three are pernutted, and for a
total area of 67.39 SF where a maximum area of 50 SF is pernutted.
Stafi Comments: This application was reviewed by the Fire Marshal, Chief Building Of�cial, and
City Engineer. There were no staff comments regarding the application, but the City Engineer
commented (memo 11/8/99) that an encroachment permit may be required to be issued from the
Department of Public Works for the installation of any approved signage.
Janice Jagelski
Planner
c: Elizabeth Koh, Architecture Studio
i
�'�`��`�"'\� " g� Sign Permit Application
,��„r:.:.;,nF_ �;�tl� o; � u, lin ame
,�; ;�� Ffanning Jepartment ( 650 ) 696-7250
�._ '_� �
"s . �^ pPLi�',�.I�T ;c'ERSON COMPLETING THIS FORNI)
, ../� �l -. • .l i� .y1 I
Company & Addre
�
l certify under penalty of perjury that the information given herein is true and correct to the best of my
knowledge and belief. l understand a bui/ding permit is required before a sign can be installed. .
�� �
Signature �" �
��
_ �� , , -
2. BURLINGAME ADDRESS OF BUSINESS/ORGANIZATION RECEIVING NEW SIGN(S)
build;ng widt: �:�� �uildi��g depth:�_ lot widt�: iot death:
3. PROPERTY OWNER
Name
Addre
l know about the p�oposed sign(sl and authorize the applicant to submit this application.
✓ Date
4. SIGN INFORMATION (photos help)
# of existing signs on property: 3
# of existing signs to remain: '�
0 complete the back of this sheet
proposed new signs: �J
total # signs:
5. SUBMIT THE FOLLOWING WITH THIS APPLICATION
C� Site plan of property with all existing and proposed signs labeled.
� Elevations drawn to scale of all new signs and existing signs to remain. Show
correct sizes and locations. Dimension all lettering.
• TO BE COMPLETED BY PLANNING STAFF �
Maximum sign area & number of
signs permitted by Title 22: Proposed with this application:
Primary frontage:
Secondary frontage:
❑ Sign exception required.
❑ Building permit may be issued. Approved by: Date•
Fee to be collected by Building Dept: Remember! A buildinA permit muet be iseued before the
siAn can be installed.
SIGIV ,�.' [ � �1n�n�r cinn
Sign type:
J8� wall sign
� cround sign
❑ pole sign
❑ projecting sign
❑ awning sign
❑ other_
Sign Specifications:
Sign area sf
(Lengthl�' x Height.��� )
1
overail height from ground�_
clearance from ground to sign bottom��j ��
�single face ❑ two-sided
COPY �I��, U�Y'G(pf�=, COPY COLOR(S) I�le.
METHOD OF SUPPORT ILLUMINATION TYPE�.�i�,HOURS�+b I0--�P'I
SIGN B: ❑ New sign � existing, no change ❑ existing, new copy
Sign type:
❑ wall sign .
O ground sign
❑ pole sign
�projecting sign —��u�(� slb�
❑ awning sign
❑ other
Sign Specificati�ns:
Sign are�: �i' s# �
(Length�' x Height__�___)
�
overall height from ground�_ �
clearance from ground to sign bottom_�
❑ single face � two-sided
COPY L I� (�l� Ir(',� 4�� 5 COPY COLOR(S)
METHOD OF SUPPORT ILLUMINATION TYPE6��,�Y� HOURS���(�;��I
SIGN C: � New sign � existing, no change ❑ existing, new copy
Sign type:
❑ wall sign
❑ ground sign
❑ pole sign
❑ projecting sign
�awning sign —V��aKC�
❑ other
Sign Specification :
Sign area . sf ��
(Length��' x Height�_)
�
overall height from ground�_
clearance from ground to sign bottom��
,�single face ❑ two-sided
COPY �Ir�� �S �<<, S �� tPS COPY COLOR(S)
METHOD OF SUPPORT �I-;-I('.�1�'(�, ILLUMINATION TYPE I�(� HOURS�� j0:� h
SIGN D: � New sign ❑ existing, no change ❑ existing, new copy
Sign type:
❑ wall sign
❑ ground sign
❑ pole sign
❑ projecting sign
❑ awning sign �y�,�"� pY'
�other Iti� i V1l',i0�� �OS��X`
Sign Specifications:
Sign area �6 sf
(Length� x Height_�)
/
overall height from ground � �
clearance from ground to sign bottom�
�'single face ❑ two-sided
COPY �eUScsvt�i.� MPy� ��� COPY COLOR(S)
'� ���sting, no change �� e�:isting, new cop�.r
�.,,,�
METHOD OF SUPPORT ILLUMINATION TYPE�� HOURS11;�r1 -}a!U'.PY�
SIGN A: C� Nevv sign
Sign type:
� wall sign
❑ ground sign
❑ pole sign
❑ projecting sign
❑ awning sign
❑ other
Sign Specifications:
Sign area • sf
(Length 1�" x Height��� )
J
overall height from ground�_
clearance frorr� ground to sign bottom� ��
�single face ❑ two-sided
COPY k�' � A�Y'(��� COPY COLOR(S) ��1E�
METHOD OF SUPPORT ILLUMINATION TYPE��.HOURS�b I0--�i`'1
SIGN B: ❑ New sign � existing, no change ❑ existing, new copy
Sign type:
❑ wall sign -�
� ground sign
❑ pole sign ,
�projecting sign —��Q(�� s(b�
❑ awning sign
❑ other
Sign Specificati�ns:
Sign area � sf ,
(Length� x Height_? )
�
overall height from ground�_ �
clearance from ground to sign bottom_�
❑ single face � two-sided
COPY I,�3YI �,I li��,� �?� COPY COLOR(S)
METHOD OF SUPPORT ILLUMINATION TYPE�J;,� HOURSI�,$�-�IL:-P�1
SIGN C: �( New sign ❑ existing, no change ❑ existing, new copy
Sign type:
❑ wall sign
❑ ground sign
❑ pole sign
❑ projecting sign
�awning sign �vQ�a��-
O other
Sign Specification :
Sign area sf ��
(Lengthl�,: �-G" x Height�_)
,
overall height from ground�_
clearance from ground to sign bottom��
�single face ❑ two-sided
.
�� . JI � � •I .I I �� � �� ♦ t _
METHOD OF SUPPORT.�I-ii�'.YI�� ILLUMINATION TYPE I�cl�e HOURS 11 •Azl -�� ID�•� h
SIGN D: � New sign ❑ existing, .no change ❑ existing, new copy
Sign type:
❑ wall sign
❑ ground sign
O pole sign
O projecting sign
❑ awning sign �y�{X'�OY'
�other�� i V1l'IO �� �OS-�P.V`
Sign Specifications:
Sign area 6 sf ,
(Length� x Height�_)
/
overall height from ground�_ �
clearance from ground to sign bottom_�.
�'single face ❑ two-sided
COPY �eUSrM�i � MPV1Qi ��I�1o�,� COPY COLOR(S)
'�existing, no change (-! existing, new cop�✓
METHOD OF SUPPORT ILLUMINATION TYPE �,)(�]�_ HOURSII..�t1 -}alU�•P
SIGN �: � New sign ❑ existing, no change ❑ existing, new copy
Sign type:
O wall sign
❑ ground sign
❑ pole sign
❑ projecting sign
❑ awning sign ='h�y-�
�8( other i,i_� iV��� � . �
❑ existing, no change ❑ existing, new copy
COPY Me v�U COPY COLOR(S)
METHOD OF SUPPORT ILLUMINATION TYPE I�Jn�IE'- HOURS�ID:-Pf—
SIGN B: ❑ New sign
b n type:
❑ II sign
❑ gro d sign
❑ pole n
❑ projecti sign
❑ awning si
❑ other_ "
COPY
Sign Specifications:
-• Sign area sf
(Length x Height )
METHOD OF SUPPORT
SIGN C: ❑ New sign
Sign type:
❑ wall sign
❑ ground sign
O pole sign
❑ projecting sign
❑ awning sign
❑ other
COPY
METHOD OF SUPPO
SIGN D: ❑ New s
Sign type:
❑ wall si
❑ gro d sign
❑ pole sign
0 projecting sign
❑ awning sign
❑ other
CO PY
�
Sign Specifications:
Sign area L- . sf
(Length . C � x Height�_)
1
overall height from ground�_ �
clearance from ground to sign bottom�
�single face ❑ two-sided
overall height from groun
clearance from ground to
❑ single face �
n bottom
❑ two-sided
COPY/COLOR(S)
ILLUMINATION
ng, no change
� ,,..;
METHOD OF SUPPORT
Sign Specifications:
Sign area sf
(Length x Heigh
Sign ecifications:
Si area sf -
ength x Height )
ove II height from ground
cleara e from ground to sign bottom
❑ single ce ❑ two-sided
ILLUMINATION TY
PY COLOR(S)
❑ existing, no change � existing,
HOURS
copy
overall height from ground
clearance from ground to sign bottom
❑ single face ❑ two-sided
PE HOURS
existing, new copy
COPY COLOR(S)
ILLUMINATION TYPE HOURS
�r� ciry o�
RIJNQAM6 City of Burlingame Sign Excepti.on Application
q;--. , Planning Department (415) 696-7250
ADDRESS OF PROPERTY RECEIVING SIGN(S) � P�
1. Applicant (person completing this form)
Name �������{�{-�(/� �� Telephone�Q� '?3�t6 X�Ci�
In �
Company & Address__�]((�jltT.('��e �) Fax # ��,�� "?���
/ certrfy under penalty of pe�jury that the information given herein is true and correct to the best of my
knowledge and belief.
Signature
2. Has the applicant read Section 22.06.110 of the Burlingame Municipal Cod . yes no
�_
3. Descril�s the exceptiona! circumstances or condi:ions ����!;�able �a yo�r pro�erty
which do not generally apply to other properties in your area, and the extent to which
you deserve special consideration to which your neighbors are not entitled.
C �I��Se _ � �-�-�P �����)
4. Describe why the exception is necessary now to preserve the continued use and
enjoyment of the property.
, _ __ � ,
- . -.- ■ .
5. VJf�at nardships would � esult iT your requested were denied?
� P( �.�.y° s p �'-��r� I ��-1
� TO BE COMPLETED BY PLANNING STAFF �
Planning Commission Action Date Fee
Sign
Date
Notes:
� � ��� Niccolo Valerio
� �'� ,� �. � �� � �� � � °�` �.� � � .� �" �� ��., � .� �.
December 2, 1999
Ms. Janice Jagelski
City of Burlingame
Planning Department
501 Primrose Rd.
Burlingame, CA 94010
Re: W�rld Wrapps 1318 Burlingame Ave. — Sigr. Exception
Sign Exception Application statements (revised):
8840-A Beverly Boulevard
West Hollywood, CA 90048
Telephone: (310) 550-8996
Facsimile: (310) 550-8965
E-Mail: nvas@earthlink.net
3. World Wrapps' current exlsting sign square fnotage is 44.39 sq.ft., which includes
both sides of the blade sign and the wall sign. The square fnotage calculation 6or the wall sign,
based on the sign code/criteria, requires that the sign height be measured from the tallest
letter point. Unlike most signs (i.e. Starbucks) World Wrapps has a symbol/logo (Globe)
included in the sign which creates a higher point than the actual letters. Thus, the area
calculation was measured beyond the actual letter height. If the sign area was measured
based on the actual letter height the wall sign area would be 22.6 sq.ft. rather than 28.39 sq.
ft. Also the blade sign, based on the slgn criteria, was dimensioned from the blade frame and
not the blade face. If the area were measured around the blade face it would be 5.8 sq.ft. per
face rather than the current 9.0 sq.ft. per face. If World Wrapps was allowed to dimension the
sign area at letter height and at blade face, Worid Wrapps should have an excess of 15.8
sq.ft., which then can be used/transferred for the awning valance tag line and the two window
posters.
4. The exception is necessary for World Wrapps to create a consistency for their
customers. The tag line is used on all their sites to introduce the types of food served. The
window posters, which were recently installed, further presents and explains visually the types
of food served. The familiarlty and consistency fer the customers are very important to attract
and maintaln a customer base.
5. The use of the tag line has always helped World Wrapps increase their customer base
with the introduction of the rypes of fnod. Without the tag line customers are less likely to
try World Wrapps or may confuse World Wrapps wlth other wrap restaurants. Also the
window posters visually introduces the types of food, which can change seasonally with new
menu items. World Wrapps, by using the tagline and window poster, is trying to create an
identity with their customers and dlsplay creativity and color to the site.
120- SIGNAGE 10/26/99
Wednesday, November 24, 1999 / 12:28 PM
�
�
0
ao
�
A6.101 SOUTH ELEVATION
1/4" = 1'-0"
KEY NOTES
(E) INTERNAL ILLUMINATED LETfER SET & ICON.
2. (E) SUNSRELLA FABRIC AWNING
3. INDIVIDUAL LETTERSET BLIND STITCH6D TO FLAT AWNING RETURN '
(COLOR TO MATCH PMS WHITE)
4. (E) BLADE SIGN
5. (E) ADDRESS
6. (E) STORE HOURS
'7. (E) WINDOW HANGING BRANDING POSTER
120-AWNING 10/26/99
Wednesday, November 24, 1999 / 12:31 PM
WORLS WRAPPS SIGNAGE
ROUTING FORM
DATE:
November 3, 1999
TO: CITY ENGINEER
CHIEF BUILDING OFFICIAL
FIRE MARSHAL
SR. LANDSCAPE INSPECTOR
CITY ATTORNEY
FROM: CITY PLANNER/PLANNER
SUBJECT: Request for sign exception for number and area of signs at 1318
Burlingame Avenue, zoned C-1, Subarea A, APN: 029-152-200.
SCHEDULED PLANNING COMNIISSION ACTION MEETING:
STAFF REVIEW BY MEETING ON: Monday, November 8, 1999
THANKS,
Maureen/Janice/Ruben
✓V� /
� � �� �( Date of Comments
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