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Home My WebLink AboutSign Exception - planning type not listed� r ��- t' ,..�..-- ��r.� Lz�� z�.�� SAN MATEO COUNTY CITY HALL - 501 PRIMROSE ROAD BURLINGAME� CALIFORNIA 94010 TEL:(4�5) 342-8931 February 23, 1983 Mr. Robert Knezevich Burlingame Ford, Inc. 101 California Drive Burlingame, CA. 94010 Dear Mr. Knezevich: Since there was no appeal to or suspension by the City Council, we wish to advise the February 14, 1983 Planning Commission approval of your Sign Exception apolication became effective February 23, 1933. This application was to allow the addition of two signs which will exceed the amount of signage and number of permitted signs at 101 California Drive. The February 14, 1983 minutes of the Planning Commission state this Sign Exception was approved on a 5-1-1 roll call vote. Erection of the signs will require separate application to ihe Building Department. Sincerely yours, r�� Margaret hionroe City Planner MM/s cc: Chief Building Inspector Fred Kohlenberg (property owner) ° Page 6 Burlingame Planning Commission Minutes February 14, 1983 Discussion: use permit goes with the site, not with the operator; is car rental an appropriate use in this district? The applicant was commended on his present leasing operation; concern was expressed about another car rental agency taking over use of this property in the future and in that context was car rental an appropriate use in M-1. App'icant explairred hzs long term leasing business and plans for short term rental, 1��•30 day periods; in short term rental, maintenance and insurance are provided �v the rental.agency. Mr. Booth further advised they do not re-lease their automobiles, but usually sell them; that they would like additional signage to identify the new com�any activity but that would be a separate application; that �hey had approximateTy 1,000 units rer year under lease, rentals would be a maximum of 30 vehicles per day and incidental to their general operation. A fourth condition of approval was suggested regarding maintenance and washing of cars on-site. It was pointed out that the original permit covered concerns about maintenance of landscaping. C. Graham moved to approve this special permit amendment to allow auto rentals in conjunction with auto leasing with the following conditions: (1) that the car rental fleet operated from this site be limited to a maximum of 30 vehicles and operated between the hours of 8:00 A.M. to 5:00 P.M., Monday through Friday; (2) that no off- loading or on-loading of vehicles from trucks take place on the streat or public right- of-way; (3) that no parking of leased or rental vehicles be allowed on-street at any time; and (4) that there be no maintenance or washing of vehicles on the site until the drainage facilities meet the requirements of the City Engineer. Second C. Schwalm; motion approved on a 6-0 roll call vote, C. Giomi absent. Appeal procedures were advi sed . 8. SIGN EXCEPTION TO ALLOW THE ADDITION OF TWO SIGNS WHICH WILL EXCEED THE AMOUNT OF SIGNAGE AND NUMBER OF PERMITTED SIGNS AT 101 CALIFORNIA DRIVE, BY ROBERT KNEZEVICH a FOR BURLINGAME FORD CP Monroe reviewed this request. Reference staff report dated 2/7/83; Sign Permit application filed 1/13/83; photographs, California Drive frontage; table indicating California �rive frontage existing signs and proposed sign; photographs and table for the Bayswater Avenue frontage si gns; "no co►r�nents/requirements" memos from the City Engineer (1/17/83) and Fire Marshal (1/17/83); memo from the Chief Building Inspector (1/28/83); Sign Exception application filed 1/13/83; applicant's plans received with the application; aerial photograph; table comparing existing signage of Auto Row (California Drive) and Rollins Road auto uses to city code standards. CP discussed details of this sign exception request. and exis ting signage; code requirements; applicant's justification; table comparing existing signage to code standards. Three conditions were suggested in the staff report for Commission consideration. Robert Knezevich, the applicant, was present. Chm. Mink op�ned the public hearing. There were no audience corrnnents and the hearing was closed. Discussion: Sign C on the California Drive frontage; if the application were approved it would in essence approve a total signage program on this property. C. Schwalm found that this was not an unreasonable request nor a grant of special privilege in that the applicant is taking on a new dealership to sell Peugeot automobiles and needs this identification. C. Schwalm then moved to approve the Sign Exception. Second C. Graham; motion approved on a 5-1 roll call vote, C. Mink dissenting, C. Giomi absent. Appeal procedures were advised. Recess 9:12 P.M.; reconvene 9:22 P.M. Pa ge 5 Burlingame Planning Commission Minutes February 14, 1983 CP discussed the April, 1980 approved condominium permit; the final subdivision map which shows half the required spaces outside the gate, the other half and storage area inside the gate; recent installation of a gate which encloses all the required off-street parking; the impact of this gate on the size of one parkin� space; applicant's reasons for his request; answers to study meeting questions; CE'� suggestions regardinc the gate. One condition for consideration was suggested in the staff report with regard to providing an unobstructed 9' width for the parking space immediately adjacent to the gate. Zev Ben-Simon, the applicant, was present. He advised that the previous gate was installed and in place until a series of vandalism incidents caused it to be mo�ied, and that the substandard parking space could be easily used by a compact car. �hm. Mink opened the public hearing. There were no audience corr�nents and the hearing was closed. Discussion: the grade on the driveway into the garage is approximately 15�; there are three on-street parking spaces in front of this building and 30+ on-street spaces in the area, most in the adjacent R-1 zone. Applicant commented on the incidents of vandalism which occurred after occupancy of the building when open off-strE�et guest parking was available including ripping out overhead lights, theft from cars and gathering of children in the daytime; and that the current gate is operated from residents' cars. Further Commission discussion: service companies are provided a key to gain entrance; most incidents of vandalism occur at night; the difficulty of moving the gate to an alternate position between parking spaces 5 and 6 because of the overhead sewer plumhing. Commissioners could not find exceptional circumstances with regard to the gate as installed: there is visibility into this garage; the three on-stree� spaces available are not enough for guest parkii�g; suggest post sign indicating guest parking inside; this street is badly congested with parking now; concern that installation without city permits had occurred twice recently; suggest the deve7oper return with a new plan to provide more accessible guest parking. C. Graham moved to deny this amendment to the condominium permit. Second C. Cistulli; motion to deny passed on a 6-0 roll call vote, C. Giomi absent. Appeal procedures were advised. 7. SPECIAL PERMI_T AMENDMENT TO ALLOW AUTO RENTALS IN CONJUNCTION WITH THE EXISTING AUTO LEASING US!� AT 1409 ROLLINS ROAD, BY E. E. BOOTH FOR MC CULLAGH LEASING, INC. CP Monroe revieweu this application for an amendment to the December, 1970 use permit. Reference staff report dated 2/7/83; Project Application & CEQA Assessment received 1/19/83; applicant's project description received January 19, 1983; Rent-A-Car Questionnaire dated 12/29/80; site drawings received January 19, 1983; aerial photograph; January 24, �983 letter from T. L. Unternahrer, Operations Manager, McCullagh Leasing, Inc.; Januar�y 6, 1971 letter of action from the City Clerk for operation of a new truck and car leasing facility at 1409 Rollins Road; December 28, 1970 Planning Commission mir;utes covering this approval; 1/28/83 memo from t�ie Chief Building Inspector; 1/27/83 m�mo from the Fire Marshal; February 1, 1983 memo f'rom the City Engineer. CP discussed details of this proposal; staff review and comments; applicant's project description; Planning staff concerns about maintenance of landscaping and protection of the available on-street parking. If approved, three conditions were suggested in the staff report. E. E. Booth, the applicant, was present. Chm. Mink opened the public hearing. There were no audience comments and the hearing was closed. � Y� � P.C. 2/14/83 Item #8 MEMO T0: PLANNING COMMISSION FROM: CITY PLANNER SUBJECT: SIGN EXCEPTION FOR TNE NUMBER AND SQUARE FEET OF SIGNS ON PRIMARY AND SECONDARY FRONTAGE AT 101 CALIFORNIA DRIVE The applicant, Robert Knezevich, is requesting a sign exception to allow an addition of 70 SF and one sign to an existing non-conforming signage situation on his primary frontage at California Drive and an addition of 24 SF to his secondary frontage (Bayswater). The signage of the secondary frontage conforms to the standards laid out in Code Sec. 22.16.030 for Auto Row. However, the request for the additional 70 SF on the primary frontage causes the total signage on the primary frontage to exceed the standards established for Auto Row in Code Sec. 22.16.040 by 544 SF. Existing signage on the site's frontage exceeds Auto Row standards by 474 SF. The number of permitted signs on the primary frontage is also exceeded (Code Sec. 22.16.050). Currently the number of signs is exceeded by two. The request, if granted, would cause the number of signs on the primary frontage to be exceeded by three. City staff reviewed the request. The City Engineer (memo of January 17, 1983) and Fire Marshal (memo of January 17, 1983) had no comments. The Chief Building Inspector (memo of January 28, 1983) had no comments except to note building permits would be required for sign installation. The applicant's request (Sign Exception January 13, 1983) points out that adjacent auto dealers all have signage and the residential areas nearby don't need it. He also states that the additional signage is requested because they are adding a Peugeot dealership and are required by the manufacturer and California Department of Motor Vehicles to have signs indicating the new dealership. Without the signs he feels he would not be able to sell Peugeot automobiles. The table comparing existing signage on Auto Row to code standards shows that without this request this site has the largest amount of signage of any auto dealer surveyed. The average signage per dealer's site is 480 SF. In reviewing this application it should also be noted that the largest single sign is the 482 SF wall/fence sign around the outdoor lot. In addition this request also includes a change of copy on the "Burlingame Ford" wall sign (lA) to "Burlingame Ford Peugeot". The change of copy would not affect the s i ze of the s i g�� . In granting a sign exception the Commission should address the following items (Code Sec. 22.06.110): (a) Any exception granted shall be subject to such conditions as will assure that the adjustment thereby authorized shall not constitute a grant of special privilege inconsistent with the limitations upon other properties in the vicinity and district in which the subject property is situate; and (b) �>ecause of special circumstances applicable to the subject property, including size, shape, topography, street frontage, location or surrounding land use; the size or height of the building on which the sign is to be located; the classification of the street or highway on which the sign is located or designed primarily to be viewed from, the strict application of zoning regulations is found to deprive subject property of privileges enjoyed by other properties in the vicinity and under identical zone classification. -2- As stated by the applicant, he is required to provide signage on this site for the Peugeot dealership. He is also located in the Auto Row area of Burlingame. The Planning Commission should hold a public hearing and consider the following conditions: 1. that the change of copy of the wall sign not exceed the existing square footage; 2. that a double faced, illuminated projecting sign 35 square feet per face may be added to the primary frontage (California Drive); and 3. that the projecting sign of 12 square feet on each face, illuminated, be allowed on the secondary frontage. ��`' �"� Margaret Monroe City Planner MM/ s 2/7/83 cc: Robert Knezevich Fred Kohlenberg SIGN PERMIT Application to the City Planner Form S-2 Rev. 4/1/77 Date filed 1/13/83 Received by l��i�f�,.-� 1. PERSON/COMPANY COMPLETING THIS APPLICATION � Maximum signage permitted by Title 22: Primary frontage Secondary_ Total signage proposed by this application: Primary frontage 5econdary This application is consistent with all Title 22 requirements, and a Building Permit may be issued. (yes) (no) Signed _ _ Date Name ROBERT KNEZEVICH Telephone 344-1111 Fi rm BURLINGAME FORD , INC. Firm's Address 101 CALIFORNIA DR. BURLINGAME, CA. 94010 I hereby certify under penalty of perjury that the information given herein is true and correct to the best of my knowledge and belief. Signature ":%��L��y�� Date 1/13�83 2. BURLINGAME BUSINESS/ORGANIZATION REQUESTING NEW SIGNAGE '. Name of business establishment/organization�jjRT.TNGAMF. F0� TN� Nature of business AUTOMOBILE DEALERSHIP Name of business owner GERRY FALK Telephone 344-1111 Address 101 CALIFORNIA DR, BURLINGAME Zoning district 3. OWNER OF BUILDING, STRUCTURE OR LAND Name FRED KOAL�NB�RG Address 2900 VALLEJO, SAN FE2ANCTSCO, CA. ��Lq e.t_ � 4. I know about proposed sign, igns, and hereby authorize the above applicant to submit this a 'on. Signature "L-�—+�--� Date 1/13/83 PROPERTY INFORMATION Building � Lot width 203 � Building width 97' height „�''� �� Lot depth 208� Building depth 280� Setback 2' 5. SIGNAGE INFURMATION Nuinber of existing signs on property 1 1 Number of exis;ing signs to remain 1 1 Attach photo(s) Number of proposed new signs 2 Sign construction details (SEE PAGE 2; p��ase complete all parts) 6. ADDITIONAL INFORMATION TO BE SUBMITTED WITH APPLICATION Site plan showing size of property and location of all signs. Elevations drawn to scale of not less than 1/2" = 1'-0" for all signs. Show slgn positions on building elevations if relevant. Color rendering or perspective of all signs. 7. TO BE CO'�IPLETED BY CITY PLANNER SIf,N PEP,MIT FEE to be collected by Building Department: $ 5� �v�sEp S�f��TS SIGN A: ( )Existing, no change Sign type: ground sign _ pole sign projecting sign ( )Existing, new copy (�)New sign wall sign�_ other (please specify): � Overall height 7� Width of sign face 5� Height of si Area of sign � 5X 7� Background color BLLTE Copy color Copy PEUGEOT Type of illumination Hours to be illumina ed 4 Sign materi.al: .l,etters p1,AS'FIC body or sign surfa e FLASTIC Method pf suPport METAL single/double fa- d DOUBLE FACED Permit to: erect X alter paint move SIGN B: ()Existing, no change ()Existing, new c py �;New sign Sign type: ground sign wall sign X pole sign other (pleas specify): Droj2cting sign Overall height 4� Width of sign face 3� Height of sign face 4� Area of sign 4X3 Background color BL Copy color GOLD Copy PEUGEOT SERVICE Type of illuminatior FLORESENT Sign material: letters �ST IC �4ethod of support METAL Permit to: erect X alter �iirs to be i i 1 urr�i nated 4 _ ody or sign surface��ASTIC ingle/double faced DOUBLE FACED paint move SIGN C: ()Existing, no change (�,Existing, new copy ()New sign Sign type: ground sign wall sign�_ pole sign other (please specify): projecting sign Overall height �/� // Wid of sign face -��Height of sign face .Z 2/� Area of sign ckground color Copy color Copy O/Q.� Type of illumination ,v%� Hours to be illuminated Sign material: lette s p�l, ,f'T% ` body or sign surface Method of support L, single/double faced ��pL � Permit to: e ct alter_�' paint move SIGN D: � isting, no change ()Existing, new copy ()New sign Sign type: ground sign wall sign �'C pole sign other (please specify): projecting sign � f, i �' -� Overall eight �J� Width of sign face d C" Height of sign face 3� O y Area o sign /& SF Background color gL!/E Copy color G(/fj�'r copy fo�e D Ty of illumination Hours to be illuminated 5'gn material: letters body or sign surface_ ethod of support single/double faced_ Permit to: erect alter paint face 7' GOLD move -2- l CA�/j�R�tl�f� l7�1/E f��/7A�E � SIGN A: ()Existing, no change (i�)Existing, new copy ()New sign Sign type: ground sign wall sign i� pole sign other (please specify): projecting sign .� , Z� �� Overall height Width of sign face S� Height of sign face Area of sign �ZS `� Background color Copy color BulE Copy BGI�I.°U.Uh/.1`3fE Fd� / PEGlcSt? T ,/ Type of illumination FLOl�c�SLfiU% Hours to be illuminated T Sign material: letters ��STjG body or sign surface — Method of support single/double faced .S�N6�E Permit to: erect alter i< paint move SIGN 6: (%�)Existing, no change ()Existing, new copy (;New sign Sign type: ground sign wall sign pole sign _�_ other (please specify): proj2cting sign � � i �� Overall height�Width of sign face 8�� Hei9ht of sign face 3'�/ Area of sign 32 SF Background color �fE lU Copy color QLllE/lf�i�f CoPY �GI�L/A/fA/YlE �� — Type of illuminatior Hours to be illurr�inated Sign materia�: letters body or siqn surfacej PL/�1T7L _ �' P4ethod of support single/double faced j�ON,Bl,E Permit to: erect alter paint move SIGN C: (%� Existing, no change ( Si9n type: ground sign pole sign rojecting sign )Existing, new copy ( )New sign wal l si gn�_l R/On' �'/p e� Tu+CG in ��.r�in9 �d � ✓ other (please speci�y): _ , P , '� ' Overall height Width of sign face �� r Height of sign face �n S Area of sign �82 sF Background color BLl�E Copy color �?lE1T" Copy Su,�P�/NCaA�f E��D 8ui2G/�/�a�C FD� ... Type of illumination iVd � Hours to be illuminated Sign material: letters body or sign surface /�f��T Method of support single/double faced 5iN4LE Permit to: erect alter paint move SIGN D: (,(SExisting, no change ()Existing, new copy ()New sign Sign type: ground sign wall sign�_ pole sign other (please specify): projecting sign Overall height Width of sign face 30 � Height of sign face Z(ri�� Area of sign �✓�'I� Background color QLUE Copy color lvNiTr Copy RD — 6l�PL/A/!�/!JE . fd�� Type of illumination /V��✓ Hours to be illuminated Sign material: letters body or sign surface P�iN T Method of support single/double faced S/�IiC�l.� Permit to: erect alter paint move -2- �, GAr�Fa�v/A 1�.elvE fiPo.uTf�6E � l�H f%% SIGN E �Existing, no change ()Existing, new copy ()New sign Sign type: ground sign wall sign_� pole sign other (please specify): projecting sign Overall height Width of sign face �� Height of sign face J� �� Area of sign 32 � Background color �C1�E !�r/NT Copy color B!�lE�k/�f`% CoPY FOrel� - Type of illumination Hours to be illuminated Sign material: letters body or sign surface P�f� � Method of support single/double faced 5i'v�� Permit to: erect alter paint move .� SIGN F (�QExisting, no change ()Existing, new copy (;New sign Sign type: ground sign wall sign pole sign other (please specify): projecting sign� � Overall height Width of sign face 3� Height of sign face � Area of sign 3 5� Background color BulE�lf/ffT Copy color BusE/svHT Copy %lEA/T G4i2 — LEfIS/.f/h Type of illumination Hours to be illuminated body or siqn surface� Sign material: letters � Method of support single/double faced �.1dZI/3GE Permit to: erect alter paint move SIGN � ()Existing, no change ()Existing, new copy (�New si '--"Sign type: ground sign wall sign pole sign other (please specify): projecting sign� � , �� '' Overall height Width of sign face � O�� Height of sign face _ Area of sign 3 SF Background color Copy color B�E w�T/GdG� Copy �ss�b/6sr�� E!l�EDT Type of illumination /NTf-I�/O/� Hours to be illuminated Sign material: letters �LAST7G body or sign surface P�sn� Method of support single/double faced �DdB�� Permit to: erect �_alter paint move SIGN D: ()Existing, no change ()Existing, new copy ()New sign Sign type: ground sign wall sign pole sign other (please specify): projecting sign Overall height Width of sign face Height of sign face Area of sign Background color Copy color Copy Type of illumination Hours to be illuminated Sign material: letters body or sign surface Method of support single/double faced Permit to: erect alter paint move -2- ` _�a Z. B,4-ysl�/�r� F�o,vr.9raE .� SIGN A: (%� Existing, no change ()Existing, new copy ()New sign Sign type: ground sign wall sign x pole sign other (please specify): projecting sign Overall height Width of sign face Z� � 8�� Height of sign face Z� �� Area of sign � SF Background color BLllE�wlf�T Copy color 8Ll�/E/!I/H% coPy Bu��ir!lA�E Type of illumination Hours to be illuminated Sign material: letters body or sign surface PL..�S TTG Method of support single/double faced Si�1J.l�LE Permit to: erect alter paint move SIGN B: �Existing, no change ()Existing, new copy (;New sign Sign type: ground sign wall sign pole sign other (please specify): projecting sign�_ / � Overall height Width of sign face � Height of sign face�_ Area of sign /2 sl� Background color i°GdE wN�'cony color 8Ll�E/!.!/ii% Copy 0�1) — S£�!�/GE Type of illumination Hours to be illuminated Sign material: letters body or siqn surfacej �L/f'.1T1 G P4ethod of support single/double faced I%O!/�GE Permit to: erect alter paint move SIGN C: ( )Existing, no change Sign type: ground sign _ pole sign projecting sign ( )Existing, new copy 1.�1Ne`� wall sign �--- other (please specify): , /� i Overall height Width of sign face 3 Height of sign face T Area of sign /Z slC� Background color Copy color $LUE�� 4L� coPy �EI.�GEO — _ $,E�vlG� Type of illumination �NT Hours to be illuminated Sign material: letters body or sign surface /�GifS77 � I Method of support single/double faced ,1�0l.fBG� Permit to: erect X alter paint move SIGN D: ()Existing, no change ()Existing, new copy ()New sign Sign type: ground sign wall sign pole sign other (please specify): projecting sign Overall height Width of sign face Height of sign face Area of sign Background color Copy color Copy Type of illumination Hours to be illuminated Sign material: letters body or sign surface Method of support single/double faced Permit to: erect alter paint move -2- _' � l. 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January 17, 1983 MEMO TO:�/CITY ENGINEER CHIEF FIRE INSPECTOR CHIEF BUILDING INSPECTOR FROM: PLANNING DEPARTMENT SUBJECT: SIGN EXCEPTION, 101 CALIFORNIA DRIVE Please review the attached request for a Sign Exception at 101 California Drive. We hope to put it on the 2/14/83 agenda for action. �� Helen Towber Planner s/ att. �� e�� ' � ; �'_ ��,��r �v, S �� l �i% `��'� ✓ � [ �� v / 7 �. C � r � � /��` � � � . January 17, 1983 MEMO T0: CITY ENGINEER �HIEF FIRE INSPECTOR CHIEF BUILDING INSPECTOR FROM: PLANNING DEPARTMENT SUBJECT: SIGN EXCEPTION, 101 CALIFORNIA DRIVE Please review the attached request for a Sign Exception at 101 Calirornia Drive. We hope to put it on the 2/14/83 agenda for action. �� Helen Towber Planner s/ att. � �►� -- ( H► S � (�QQf�� (Y�eN � 1-�las '(� 0 Y'e�v � r�M P�1� ( S c�� I�� S�Qv e.S �_ (Y1. i �w�S �_�.fl. . January 17, 1983 MEMO T0: CITY ENGINEER CHIEF FIRE INSPECTOR �C�iIEF BUILDING INSPECTOR FROM: PLANNING DEPARTMENT SUBJECT:� SIGN EXCEPTION, 101 CALIFORNIA DRIVE Please review the attached request for a Sign Exception at 101 California R� C�iy� �W�hope to put it on the 2/14/83 agenda for action. � �3 J AN 2 s� 19g3 GTM � �� P�%�"/ Helen Towber Planner $� att. �C�, �d1,nA,.� ��" : d:efiyirs�/ � �/�U/Y! : �U r:r / //"i ✓+� ,�l d/ $ /O t� % � :� ,�'' - ,�'�. �/1 !l' GC/�//I L� c�� ,7 �l�i / /'c� .� G1 � r�/�%t�t�6�f,�1 j �/� �� .� /% //�/ '..5df//c�n �!✓!S.lt'.t Ly<L�LL/��C%tr/I';�� /JC�/�//N� �dK � � �� . K � �'�E'� ��c f �,� I`�C` :S";�`�s , � �G�_�+.-��=�� `�� . TJ �� .�� ^ �� , S�IG�V EXCEP�'ION Application to the Planning Commission 1. PERSON/COMPANY COMPLETING THIS APPLICATION Date filed�13/g3 $75 Fee received by Receipt No. Public hearing schedul�d Name ROBERT K�EZEVICH Telephone 344-1111 Firm BURLINGAME FORD, INC. Firm's Address 101 CALIFORNI� DR BURLTNGAME, CA 94010 ATTACH DENIED SIGN PERMIT APPLICATION 2. Has applicant read Section 22.06.110 of the City Ordinance Code? Yes No x 3. Describe the exceptional circumstances or conditions applicable to your property which do not generally apply to other properties in your area, and the extent to which you may deserve speciai cc�nsideration to which your neighbors are not entitled. OUR PROPERTY IS A RETAIL AUTOMOBILE DEALERSHIP THAT REQUIRES SIGNS. SEVERAL OF ��TR 1�IGHBORS ARE ALSO AUTO DEALERS AND THEY HAVE SIGNS. SOME OF THE NEIGHBORS BEHIND U. �.RF RF. Tl]F.NT� PROPERTIES AND DO NOT NEED SIGNS .(OUR NEXT DOOR NEIGHBOR HAD A LARGSR PEUGEOT SIGN 7.�IAN WE INTEND TO Tg4�4�LL. 4. Describe why the exception is necessary now to preserve the continued use and enjoyment of the property. �F ARF. AnDLNG A NEW FRANCHISE (PEUGEOTZ AND WE ARE REQUIRED BY, HOTH THE MANUFACTLT��. TH� CAT.TFORNIA D�'.P�1_RTMFNT OF MOTOR VEHICLES TO HAVE SIGNS. ___ ._ 5. What hardships would result if your request were denied? WE WOULD NOT &E. _ ABLE TO SELL PEUGEOT AUTOMOBILES. 6. EVALUATION BY CITY PLANNER � Code section(s) relevant to this application An exception has been requested because ... 'J � - - - - --- �- -�- --- - ... ._---------� - ----- - , � � tGN � AN� A V� � � , o0 � �J � � ', SE�VI c E ; , I PARKI riG . � LOT � . � � N � ` �' C�1 ; ' ; G� �t'oRAG� �: , �. LoT !' � ! TALLS ' _ ,_' _��_�_ , . , � I , ; � F r��K ; .,',, �° � �oT ; �� CA�LI FoRNt A DR� �,SAN MAT�O DR� �o y� O ' 1,1� E D � � C�R , �_- ___ i....n� 23 SERvic�. 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Ar d';r �fY: Address AUTO ROW SITES: 2 California Drive Burl.Lincoln-Mercury 50 California Drive Putnam Buick 65 California Drive British European Motors 98 California Drive Burlingame Ford 101-127 California Drive Burlingame Ford 200 California Drive Arata Honda/Pontiac/GMC COMPARISON OF EXISTING SIGNAGE OF AUTO ROW (CALIFORNIA DRIVE) AND ROLLINS ROAD AUTO USES TO CITY CODE STANDARDS Street Permitted Estimate of signage on site Total new TOTAL SIGNS Frontage SF Signage SF Pole Sign Ht. Signs Existing + Proposed Proposed 170 270 380 35' - 40' -- 380 SF* 300 + 300 475 30' -- 475 SF* 107 207 350 25' -- 350 SF* 107 214 190 207 300 290 38 5 774 600 35' 16' 35' -- 385 SF* 1 774 SF -- 600 SF* Auto ROLLINS ROAD AUTO �'ITES: M-1 Row 1007 Rollins 150 200 250 693.5 35' Mike Harvey Oldsmobile 1008 Carolan 100 75 100 173 20' Mike Harvey Oldsmobile (secondary frontage) 1025 Rollines 200 200 300 665 42' Chevrolet 1016 Carolan Avenue 125 175 225 209 20' *NOTE: The total amount of signage on thase sites noted by an asterisk is approximate 693.5 SF 173 SF 665 SF 209 S F I�83 {