HomeMy WebLinkAbout1234 Burlingame Avenue - Staff ReportCity of Burlingame
Sign Exception
Address: 1234 Burlingame Avenue
Item # 7
Meeting Date: August 14, 2000
Request: Sign Exception for the the number of signs on a primary frontage at 1234 Burlingame
Avenue, zoned G1, Subarea A, Burlingame Avenue Commercial District (C.S. 22.14.040).
Applicnnt: Alan Ford
Property Owner: ICeil Sonoma Corporation
Building Width: 60'-0"
Gener�l Pl�n: Shopping and Services
Adjacent Development: Commercial
APN: 029-152-1G0
Zoning: C-1, Subarea A
Burlingame Avenue Commercial Area
CEQA Stntus: Article 19. Categorically Exempt per Section 15311 - Accessory Structures,
Class 11, construction or placement of minor structures accessory (appurtenant to) existing
commercial, industrial or institutional facilities, including but not limited to (a) on-premise signs.
Summ�ry: The applicant, Alan Ford, representing J. Crew and Keil Sonoma Corporation,
proposes to install a two-sided blade sign on the primary frontage of the J.Crew store at 1234
Burlingame Avenue and requests an exception from the sign ordinance to permit an increase in
the number of signs on the primary frontage to 15, where a sign exception for 13 signs was
previously approved (August 10, 1998), and a maximum of 3 signs are allowed. The total signage
area on the face of the building would be 32.9 SF where 60 SF is permitted (for tenants with
frontage of 60'-0") and 20.9 SF currently exists, at 1234 Burlingame Avenue, zoned C-1, Subarea
A. The existing signs (5 window signs, 7 awning signs and 1 wall sign) would remain. The copy,
size and location of the existing and new signs are demonstrated in the following tables:
1234 Bw•lin ame Avenue - Si n� e
Proposed Sign�ge
Copy Type of Sign Number Squ�re Foot�ge
J.Crew Blade Sign 2* (one double sided) 2 x 6 SF = 12 SF
Previously Approved Sign�ge (August 10, 1998 Amendment)
Copy Type of Sign Number Squ�re Foot�ge
J.Crew Wall Sign 1 6.5 SF
J.Crew Awning Sign 7 1.2 SF each = 8.4 SF
J.Crew Window Sign 5 6 SF
, ,,
Subtotal Previously Approved Signage 13 20.9 SF
TOTAL SIGNAGE PROPOSED - *.15 (where 13 had been 32.9 SF (where 60
PRIMARY FRONTAGE approved and 3 allowed) SF is permitted)
* A sign exception is required for 15 signs where a maximum of three signs are permitted, and an
exception to allow 13 signs was previously approved.
Staff Comments: This application was reviewed by the Fire Marshal, Chief Building Official,
and City Engineer. There were no staff comments regarding the application, but the City
Engineer commented (memo dated June 19, 2000) that an encroachment permit may be required
to be issued from the Department of Public Works for the installation of any approved signage.
Study Meeting: At the July 24, 2000 study meeting, the Planning Commission reviewed the
proposed two-sided blade sign and asked what color the sign would be, how tall would the letters
be, and would the sign be illuminated. In his response dated July 26, 2000, the applicant indicates
that the sign will be wood painted a glossy black with 5 1/8" tall white letters. The sign will not
be illuminated.
In considering this application, the Planning Commission also asked staffto review the number of
blade signs already existing on Burlingame Avenue. Planning staff referred to their inventory of
signage along Burlingame Avenue which identifies that 19 of the 55 storefronts along Burlingame
Avenue have projecting signs (also referred to as blade signs). Each blade sign typically counts as
two signs so the total number of existing blade signs along Burlingame Avenue is 47, accounting
for 23 two-sided projecting signs, and a half of a two-sided projecting sign located on the corner
of Burlingame Avenue at Lorton Avenue.
Findings for a Sign Exception: In order to grant a sign exception to permit an increase in the
number of signs and the sign area permitted on a primary frontage, the Planning Commission
must apply the following circumstances (Code Section 25.06.110 a-b):
(a) any exception granted shall be subject to such conditions as will assure that the adjustment
thereby authorized shall not constitute a grant of special privilege inconsistent with the
limitations upon other properties in the vicinity and the district in which the subject
property is situated; and
(b) because of special circumstances applicable to the subject property, including size, shape,
topography, street frontage, location or surrounding land use; the size or height of the
building on which the sign is to be located; the classification of the street or highway on
which the sign is located or designed to be primarily viewed from, the strict application of
zoning regulations is found to deprive subject property of the privileges enjoyed by other
properties in the vicinity and under identical zone classification.
Findings: Based on the fact that the primary frontage has less signage than is allowed (32.9 SF
proposed where 60 SF is permitted), and none of the existing signs on this site project from the
face of the building or awnings to enable recognition of the business from a distance as one
approaches, a blade sign would increase site recognition for pedestrians walking on the sidewalk
or cars driving along Burlingame Avenue.
Planning Commission Action: The Planning Commission should hold a public hearing.
�rmative action should be taken by resolution. The reasons for any action should be clearly
stated. At the public hearing the following conditions should be considered:
Conditions:
that the signage shall be installed as shown on the plans sub�nitted to the Planning
Department and date stamped July 26, 2000, with a location as described in the sign
permit application materials dated June 12, 2000, and shall maintain a minimum of 8'-0"
below the sign at all times;
2. that no additional signage shall be installed on the primary frontage of this building, and no
changes shall be made to the existing approved signage without approval of a sign
exception by the Pianning Commission;
that the applicant shall meet the requirements of the City Engineer's memo dated June 19,
2000; and
4. that the project shall meet all the requirements of the municipal code and of the California
Building and Fire Codes, 1998 Edition, as amended by the City of Burlingame.
Janice Jagelski
Planner
c: Alan Ford, All Sign Services, applicant
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Wood Par�el Frame
Waod Partei
RECEIVED �
JUL 2 6 2000
CITY OF BURLINGAME
PLANNING DEPT.
WhitQ Vinyl L�etters
Whits to Match 8ertjamin
Moore �9s7 wnite
Fkl and sand edges free
ot any visa�le ja�rts
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UNAPPROVED MINUTES
CITY OF BURI,INGAME PLANI�ING CONIMISSION
SO1 Primros�oad, Burlingame, CA
/July 24, 2000
7:00 P.M.
Council Chambers
CALL TO ER
Chairm uzuriaga called tl
LL CALL
Present:
Absent:
Sta resent:
MINUTES
APPROVAL O AGENDA
FROM TI� FLOOR
STUDY ITEMS
uly 24, 2000, regular meeting of the Planning Commission to order at 7:05 p.m.
Commissio rs
Co issioners
City Planner, M�
Anderson; City
Bojues, Deal, Keig n, Vistica and Luzuriaga
Dreiling and sterling
u-gare onroe; Planner, Maureen oks; City Attorney, Larry
E tneer, Frank Erbacher
The minute of the July 10, 2000,
were ap oved as mailed. �
order of the agenda was approved.
There were no public comments.
ar meeting of the Planning Commission
1234 BURLINGAME AVENUE - ZONED C-1, SUBAREA A, BURLINGAME AVENUE COMMERCIAL
DISTRICT - APPLICATION FOR SIGN EXCEPTION FOR THE NUMBER OF SIGNS ON THE PRIMARY
FRONTAGE (ALAN FORD, APPLICANT; RUSSELL KEIL/ KEIL-SONOMA CORPORATION, PROPERTY
D.i�IER 1
CP Monroe reviewed the staffreport. The commissioners asked: would staff look at the number ofblade signs in the
surrounding area, including those on the Banana Republic site; will this proposed sign be illuminated; what will be the
letter size on the proposed blade sign, what will the background color be; the application states that the frame of the
blade sign will be black, will the whole sign be black; concerned about the number of blade signs on Burlingame Avenue,
will this set a trend or precedent, staffprovide information on the current status; this site has 15 signs but they are small,
use 32 SF where 60 SF is allowed should be put on the consent calendar; would like to see the color palate for this sign;
concern is not the number or size of signs on this site, it is the growing number of blade signs which affects the
appearance of the Avenue; OK to put on consent, can remove if, after receiving the information on the blade signs, still
feel that there is a problem. Chairman Luzuriaga set this item for the consent calendar at the meeting of August 14,
2000, providing the Planning Department had the information needed in time.
ROUTING FORM
DATE: June 16, 2000
TO: �CITY ENGINEER
� CHIEF BUILDING OFFICIAL
�FIRE MARSHAL
SR. LANDSCAPE INSPECTOR
CITY ATTORNEY
FROM: CITY PLANNER/PLANNER
SUBJECT: Request for Sign Exception for two projecti�,r�I signs at 1234
Burlingame Avenue, zoned C-1, APN: 029-152-160.
SCHEDULED PLANNING COMMISSION ACTION MEETING: date to be determined
STAFF REVIEW BY MEETING ON: Monday, June 19, 2000
THANKS,
Maureen/Janice/Ruben
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6� 9� Date of Comments
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� 4r` I T o* CITY OF BURLINGAME
�BURLJNQAMii
��a APPLICATION TO THE PLANNING COMIVIISSION
�•��
Type of Application: � Special Permit Variance Other
Project Address: _ � 2 3`�' �� ��+`'�Ra�^�-- ��- •
Assessor's Parcel Number(s): d� � � 5 2���
APPLICANT
� Name: �� a�" �`Cc%
Address: 12q� wOci-� ��� �a�i
City/State/Zip: CAV�,C�o� , �� �14 ,�, 2.�
Phone (w): ���) ���� ��'�
(h):
fax• � 1 ZS) 6R2 -- ( I 47
/DESIGNER
Name:�
Address:
City/State/Zip:
Phone (w):_
(h):
�) �
f�: ��►s) 7� � - 3�3�
Please indicate with an asterisk * the
contact person for this application.
PROJECT DESCRIPTION: �9� �'J Q(�c� ov�L h�6y�- ��l(,�.vsn1rio.�.� pitA�QC:j_�
S �� U�- j � �\ Y'� �� Y"b` 't'tM
�%1 VV� 1 � (?l�A C.�J�'
AFFIDAVIT/SIGNATiTRE: I hereby certify under penalty of perjury that the information given
herein is true and conect to the best of my knowledge and belief.
Q�,��, � j � ���
Applicant's Signature Date
OI know about the proposed application and hereby authorize the above applicant to submit this
application to the Planning Commission.
Sn� cv�i a�l�c� s,�n,e.A.�
Property Owner's Signature Date c � 6�� --
----------------------FOR OFFICE USE ONLY -----------RL C ��_� �� -------
PROPERTY OWNER
Name: i2Ussell Ke.� 1 �Q,i �-�wc�n� �Q .
Address: z44 I��,a��w 5-�. 3vcl ����
City/State/Zip: SOw� ����� �� � d-1 ��
Phone (w) :� 4-�f 5)� g I— 5 S�
Date Filed: Fee: JUN 1 2 2000
CITY OF BUR�INGAME
Planning Commission: Study Date: Action Date: o � n ni ni i ni G D E P 7
r�
Name:
PR(�P'ERTX OWNER
� �
Name• �v.ssell Ke< < K�� � -Sor�,ovhv. �Q .
Address� 244 I��,oUn�,S�. 3Y�� �Itro�
CitylStatclZip: Saw����C°� C� R�lOj7
Phone (w)� ��-IS� 74I— 55�
�)� —
fax: ��►s) 74 i - 3R3`I
Please indicate with an asterisk * the
contact person for this application.
City/State/Zip:
PROrECT D�'S�RIPTION: � Qd vv�.. -�L�(�w►+wa�tJ� ' QC, �
S ti�) o�.�-. 5 -� L� v� '� v�� �
�.�.t ��,,; �' p,,,o c,�� -
AFFIDAVYT/SYGNAT�[l'R�: I hereby ceriify undet penalty of perjury that the information giv�n
herein is true and conect to the best of my }rnowledge and belief,
0�-�. � j���
Applicant's Signature Date
� I lrnaw abaut thc �rcr�osed ap�slication and hereby authorize the above applicant to submi.t this
application to tk���min om ission. b`` .
` � 1 � �r�S.�• j �, �f-0o
Signature —'" D�te
FOR OPPICB USE ONY.X ------------------------------------------
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�' ��' CITY QF BiJ�..II�IGAME
�u ML.
��� �; APPLYCA'Y`IQN TO 'I'I� PI.ANivING CUMIVBSSION
'�ype o! Application: � Special Pe.rmit V'ariance Other
Froject Address: _ 1�. 3�' '�j l.tR i i��0.w.s� �uQ. ,
��
Assessor's Farccl Numbet(s): ba q� 5 21%� -- -
APPLICANT
� Name: �� a''� �'c�l
Address: � �q�__�1� o� �4 �a� _
GitylStatelZip: �M�Y� � ��
Phonc (w): �q�i �Q Z - WS �-
(h):
Date Filed • Fee: R E� E l`� ��
Planning Commission: Study Date: �ction Aatc;
J U N 1 2 2000
CITY OF BURLINGAME
PLANNING DEPT.
�:R, C � ��) ��z -- � � 47
�r4 c�ry � ,
,' RLJNQAM6 City of Burlingame . �igll EXCeptlOtl AppllCat1011
q ; , Planning Department (415) 696-7250
� ...
ADDRESS OF PROPERTY RECEIVING SIGN(S) 1�� �{- 6U�n�n�,�- �� .
1. Applicant (person completing this form)
N a m e __ A�(t.,v�--- �'a`�'�
�0��=
�'zs 6��Z��
Company & Address 1��0 irJa'i�'�a���`�0�► ����i�.CA�4�ax #��Z`��6�Z-•�14�
/ certify unde� penalty of perjury that the information given herein is true and correct to the best of my
knowledge and belief.
Signature
� J�/��
2. Has the applicant read Section 22.06.110 of the Burlingame Municipal Code? yes no
3. Describe the exceptional circumstances or conditions applicable to your property
which do not generally apply to other properties in your area, and the extent to which
you deserve speeial consideration to which your neighbors are not entitled.
11n�. .�Ce �a;^, u,��-e.�.� �.. ,�di `-�2.- v�u,v��.�, � t` 5 a�Qlaw�� ,�w ctc'� 'i'�
-�W;V.�Us� Cn� � � —�
5w�.�� ov�v►�v,� � lwu,�l f��� C�v�s-�►-1•a�e.d °�Z°�o ��IL,2 l^_tain.�n-� v�u,v,n�� S�Q�..�' ��- S�YR
� G`�^� YV�,Q.w� � G�'f t�t � C aa'c�'�n, • �..`� S � 0%n,G�. � v,�i 1V� 01iw 0..�c����a�na� �D
��,c� S -�o a�l, ��s ��`� I i o�.a Gu�-��.¢ns -�v'�en�.c._ �'� 5�^t.vt.� , i1� ►�,�W -hi �^.�.
�J� � L �rd � 1 l � �v� ? G , �j v�1nx��. (,�0 .� a.Q�nrtA ,
4. Describe why the exception is necessary now to preserve the continued use and
enjoyment of the property.
� �v o�.r-e�� -{� st�o , � a,,,� w�,�, �e .�--� �' ,
�. �� c�t. �w v�s �� t I i uw�-4;1, �� � `��_ 5-i�.�. .
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5. What hardships would result if your requested were denied?
Po���. !�s -�L b���.e..� .� �� � �-E ��
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'¢Q����lonn5 aNv� ��I��OVv�A�l�.e.?� , " _
� TO BE COMPLETED BY PLANNING STAFF �
Planning Commission Action Date Fee R E C E I V E�
Signed Date
Notes:
J U N 1 2 2000
CITY OF BURLINGAME
PLANNING DEPT.
. • , ° � Si n Permit Applicatian
� ,�,,,, City af Burlingame g
r Planning Department ( 650 ) �g�-72�d
�`Y A
1, •APPLICANT (PERSON COMPL�71N� THIS FORM1
Name
1 n,� ��
Company & Address ���� ����`'1�`
Maximurn sign area & number of
signs perm(tted by Tltle 22: Proposed with this spplication:
2. BURLINGAME ADDR�SS OF 8USlNESS/ORGANIZATION RECEIVING NEW SIGN(S)
I Z3 �- �u.►����0�.
/ CerfiJy under penalty of per/ury that ihe lnfv�mation pJven heieill /s [rue and COIreCt to the besf ot my
knowledpa and be!le�. I undersfand a bu�/dinp perm�t is roqvired be�ore a sign caa bs lnsta/led.
SignaturE l AQ�-�- � Dete �O 6,.,z �T�
2— CY��, 4.
/
�� F�`� C.R�s) 6�z— � c 4�
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�.
bUildit�g widttl: �� � buiiding depth: I 3 g r loi widih:� IOt depLh: 13� _
3. PROP�RTY QWNER
Name �.Q � 1
►sr•�
�i �S I 7� �" ..�>�Q t�,
E�:L�H7
�
! know about tne proposed sr'pn(Fl and a th /re th !i enr t ubm! �p/ication.
:
� � �o <i ' ��
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4. SIGN iNFORMATION (photos he�p)
# of existing signs on p�operty: ��
# of existing signs to remain: 13
�J comp{ete the back of this sheet
proppsed new signs:.,�,,,, �
total # si�ns:
5. SUSMIT THE FOLLdWiNCi WITH THIS APPI.ICATIQN
C�1 Site plsn af property with all existing and prpposed slgns labeted.
Q E►evations drawn to scale of all new signs and existing signs to remein. Show
correct sizes and Iocations. Dimension all lettering.
� TO 8E COMPLETED 6Y PLANNING STAFF �
Primaty fronta�e;
Secondary trontage:
l7 Slgn exception required. R E C E I�/ E D
D Building pe�mit may be issued. Apprpved by: Date:
Fee td be collected by Building Dept; JUN 1� 2000
R�mNtd�Nl A M�ii DMfnk R1lNt b� iwu�d befor� th�
�ipn wn b� in�t�U�d.
CITY OF BURLINGAME
PLANNING DEPT.
C�• 1. �.��lC��
SIGN A: �'New sign
Sign type:
❑ wall sign
❑ ground sign
O pole sign
� projecting sign
❑ awning sign
❑ other
❑ existing, no change ❑ existing, new copy .,,,* ,
f
Sign Specifications:
Sign area � sf
(Length_ � � x Height�_)
overall height from ground ���` 53I� l� ,
clearance from ground to sign bottom �I 'S3� r�
❑ single face � two-sided
��
COPY � • C�C�Q�W COPY COLOR(S) ����'�
METHOD OF SUPPORT �r��"��vYa���-� ILLUMINATION TYPE ��'�nsL HOURS�_
SIS.(V B: ❑ New sign
'ign type:
wal.l sign
❑ ound sign
❑ poi� sign
❑ proj�ting sign
❑ awnin sign
❑ other �,
❑ existing, no change ❑ existing, new copy
Sign Specifications:
Sign area sf
(Length x Height )
overall height from ground
clearance from ground to sign bottom
❑ single face ❑ two-sided
COPY
METHOD OF SUPPO�RT
N C: ❑ New sign
Sign type:
� wall sign
❑`�round sign
❑ pbJ�e sign
❑ pro� cting sign
❑ awnin sign
❑ other
COPY COLOR(S)
ILLUMINATION TYPE HOURS
❑ existing, no change ❑ existing, new copy
Sign Specifications:
Sign area sf
(Length x Height 1
overall height from ground
clearance from ground to sign bottom
❑ single face ❑ two-sided
COPY
COPY COLOR(S)
� METHOD OF SUPP
SIGN �: ❑ New sign
Sigi type:
❑ wai�, sign
❑ grour�sign
❑ pole sigr�.,
❑ projecting�sign
❑ awning sign�'���,
❑ other
COPY
ILLUMINATION TYPE HOURS
❑ existing, no change ❑ existing, new copy
Sign Specifications:
Sign area sf
(Length x Height )
overall height from ground
clearance from ground to sign bottom
❑ single face ❑ two=sided
COPY COLOR(S)
METHOD OF SUPPORT ILLUMINATION TYPE HOURS
F, iry o
,�•t� — .�.
���
euRun�E
1 ' � � - �—;�,
:� ��
City of Burlingame Sign Permit Application
Planning Department ( 650 ) 696-7250
1. APPLICANT (PERSON COMPLETING THIS FORM)
Na
� Ctv�. �c.�
Z— �.j Q--
� , �� �a�z� � �
Company & Address �Z�� ���� t1�,� �� �,cl�r Fax # �ZS ����Z-� � (4-�
,
l certify unde� pena/ty of perjury that rhe informaiion given herein is true and correct to ihe best of my
know/edge and belief. / understand a building permit is required before a sign can be instal/ed.
Signature
2. BURLINGAME ADDRESS OF BUSINESS/ORGANIZATION RECEIVING NEW SIGN(S)
I Z3 � ��^'����"-� ��� Assessor's Parcel # 7? � ► �'Z I �
building width: ��� � building depth: l 3 g� lot width: roCi � lot depth: l 3�
3. PROPERTY OWNER
Name f�, e � �
Address �
��6���
70 �" J�`i �o
D
�� l.� ��r C�"'� t�
��� �-� . ���. � l . S
e C°�- � s
�14 �e
/ know about the proposed sign(sl and authorize the app/icant to submit this app/ication.
�
� ✓_ �-e- a �i�5lz?�`� Date
4. SIGN INFORMATION (photos help)
# of existing signs on property: � 3
# of existing signs to remain: 13
0 complete the back of this sheet
proposed new signs: f
total # signs: l4
��� 5 � � dd�lila - Si �
5. SUBMIT THE FOLLOWING WITH THIS APPLICATION =• t� StSr s: ti�j
C✓1 Site plan of property with all existing and proposed signs labeled.
� Elevations drawn to scale of all new signs and existing signs to remain. Show
correct sizes and locations. Dimension all lettering.
• TO BE COMPLETED BY PLANNING STAFF �
Maximum sign area & number of
signs permitted by Title 22:
Primary frontage:
Secondary frontage:
❑ Sign exception required.
Proposed with this application:
REC���� �-�
�UN 12 2000
❑ Building permit may be issued. Approved by: D,ate:
OF BU�Li ut��.
CITY 1 � pE P
Fee to be collected by Building Dept: Reme���c�1�b�i ing permit must be iseued before the
sign can ba installed.
SIGN A: t::�'�{Vew sign
' � Sign type:
• O wall sign
❑ ground sign
❑ pole sign
� ❑ projecting sign
,�awning,sign
❑ other
Sign type:
❑ wall sign
❑ ground sign
❑ pole sign
❑ projecting sign
�' awning sign
� other
CQPY -�� � G�Z��I COPY COLOR(S) ( e
Lj(��' ��''1Cd , .
���K-,' �,. •,:i,��.IVIE�HOD OF SUPPORT_oV� �G ILLUMIMAT�fON TYFE� HOURS�
�i�%�1(�
SIGN B: ,`New sign �existing, no change ❑ existing, new copy
Sign�type: �Sign Specifications: X 5 = (o
❑ wall sign � �. Si n area
❑ ground sign (LengthJ���x Height �� )
0 pole sign
❑ ro'ectin si n • � '�` ' � 2 = `�
P J 9 9 ���'�• overall hei'ght from ground � �8
❑ awning sign �•� :'..clea�ance from ground to sign bottom 2�-4��
� other �2 � �:�'j�� single face
1er ery o� �(a�-f-j ❑ two-sided
COPY_ �I � Gr��,r/ COPY COLOR(S) IGrG�-
� , METHOD OF SUPPORT ILLUMINATION TYPE� HOURS,��
1�}2f � -
SIGN A: ❑ New sign �( existing, no change ❑ existing, new copy
COPY'` �. C ���/`1
�existing, no change ❑ existing, new copy
Sign Specifications:
Sign area I. 2 S f X 2 ^ a. �i
(Length l��x Height�`� )
.-
.z_
_ ..
.
overall height from ground ln�- (0��
' clearance from ground to sign bottom (O� ��'
�single face ❑ two-sided
Sign Specifications:
Sign area I. a sf X S= �
(Length � �-8 �" x Height `f `' )
overall height from ground lo �- IG" .•
clearance from ground to sign bottom ib`-�''
1�single face ❑ two-sided
COPY COLOR(S)
METHOD OF SUPPORT 5�I k�� ILLUMINATION TYPE N�
�� � _1- HOURS�
SIGN i: ❑ New sign
Sign type:
� wall sign
❑ ground sign
❑ pole sign
❑ projecting sign
❑ awning sign
❑ other_
� existing, .no change ❑ existing, new copy
Sign Specifications:
Sign area b.5 sf
(Length 5� q" x Height 13�� �� )
. �
overall height from ground 22�-!��-��
clearance from ground to sign bottom �I'-��'
� single face ❑ two-sided
COPY � CQ� COPY COLOR(S) �i�. ��[
METHOD OF SUPPORT �{' i i�, ILLUMINATION TYPE ���i� �. HOURS
RESOLUTION APPROViNG CATEGORICAL EXEMPTION
AND SIGN EXCEPTION
RESOLVED, by the Planning Commission of the City of Burlingame that:
WHEREAS, a Categorical Exemption has been proposed and application has been made for a si�n
exception for the number of si�ns on the primary fronta�e of the retail buildin� located at 1234
Burlin�ame Avenue. zoned C-l. Subarea A. Burlin�ame Avenue Commercial District, Keil Sonoma, Inc
property owner, APN: 029-152-160;
WHEREAS, said matters were heard by the Planning Commission of the City of Burlingame on _
Au_u� st 14, 2000 , at which time it reviewed and considered the staff report and all other written materials
and testimony presented at said hearing;
NOW, THEREFORE, it is RESOLVED and DETERMINED by this Planning Commission that:
1. On the basis of the Initial Study and the documents submitted and reviewed, and comments
received and addressed by this commission, it is hereby found that there is no substantial evidence that the
project set forth above will have a significant effect on the environment, and Categorical Exemption, per
CEQA Section 15301, construction of small structures, is hereby approved.
2. Said sign exception is approved, subject to the conditions set forth in Exhibit "A" attached
hereto. Findin;s for such sign exception are as set forth in the minutes and recording of said meeting.
3. It is further directed that a certified copy of this resolution be recorded in the official
records of the County of San Mateo.
DAVE LUZURIAGA, CHAIRMAN
I, Ann Keieh� ran , Secretary of the Planning Commission of the City of Burlingame, do hereby
certify that the foregoing resolution was introduced and adopted at a regular meeting of the Planning
Commission held on the 14th day of August _ 2000 , by the foilowing vote:
AYES: COMMISSIONERS:
NOES: CONIMISSIONERS:
ABSENT: COMMISSIONERS:
ABSTAIN: COIVIMISSIONERS:
ANN KEIGHRAN, SECRETARY
EXHIBIT "A"
Conditions of approval Categorical Exemption and Sign Exception
1234 Burlingame Avenue
effective August 21, 2000
Conditions:
that the signage shall be installed as shown on the plans submitted to the Planning
Department and date stamped July 26, 2000, with location as described in the sign permit
application dated June 12, 2000, and shall maintain a minimum of 8'-0" clear below the
sign at all times;
2. that no additional signage shall be installed on the primary frontage of this building, and no
changes shall be made to the existing approved signage without approval of a sign
exception by the Planning Commission;
that the applicant shall meet the requirements of the City Engineer's memo dated June 19,
2000; and
4. that the project shall meet all the rec�uirements of the municipal code and of the California
Building and Fire Codes, 1998 Edition, as amended by the City of Burlingame.
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City of Burlingame
Sign Exception
Address: 1234 Burlingame Avenue
Item # 1
Meeting Date: 7uly 24, 2000
Request: Sign Exception for the the number of signs on a primary frontage at 1234 Burlingame
Avenue, zoned C-1, Subarea A, Burlingame Avenue Commercial District (C.S. 22.14.040).
Applicant: Alan Ford
APN: 029-152-160
Property Owner: Keil Sonoma Corporation
Building Width: 60'-0"
General Pl�n: Shopping and Services Zoning: C-1, Subarea A
Adjacent Development: Commercial Burlingame Avenue Commercial Area
CEQA Status: Article 19. Categorically Exempt per Section 15311 - Accessory Structures,
Class 11, construction or placement of minor structures accessory (appurtenant to) existing
commercial, industrial or institutional facilities, including but not limited to (a) on-premise signs.
Summary: The applicant, Alan Ford, representing J. Crew and Keil Sonoma Corporation,
proposes to install a two-sided blade sign on the primary frontage of the J.Crew store at 1234
Burlingame Avenue and requests an exception from the sign ordinance to permit an increase in
the number of signs on the primary frontage to 15, where a sign exception for 13 signs was
previously approved (August 10, 1998), and a maximum of 3 signs are allowed. The total signage
area on the face of the building would be 32.9 SF where 60 SF is permitted (for tenants with
frontage of 60'-0") and 20.9 SF currently exists, at 1234 Burlingame Avenue, zoned C-1, Subarea
A. The existing signs (5 window signs, 7 awning signs and 1 wall sign) would remain. The copy,
size and location of the existing and new signs are demonstrated in the following tables:
1234 Burlin ame Avenue - Si na e
Proposed Sign�ge
Copy Type of Sign Number Square Footage
J.Crew Blade Sign 2* (one double sided) 2 x 6 SF = 12 SF
Previously Approved Signage (August 10, 1998 Amendment)
Copy Type of Sign Number Square Footage
J.Crew Wall Sign 1 6.5 SF
J.Crew Awning Sign 7 1.2 SF each = 8.4 SF
J.Crew Window Sign 5 6 SF
c,
�
Subtotal Previously Approved Signage 13 20.9 SF
TOTAL SIGNAGE PROPOSED - * 15 (where 13 had been 32.9 SF (where 60
PRIMARY FRONTAGE approved and 3 allowed) SF is permitted)
* A sign exception is required for 15 signs where a maximum of three signs are permitted, and an
exception to allow 13 signs was previously approved.
Staff Comments: This application was reviewed by the Fire Marshal, Chief Building Official,
and City Engineer. There were no staff comments regarding the application, but the City
Engineer commented (memo dated June 19, 2000) that an encroachment permit may be required
to be issued from the Department of Public Works for the installation of any approved signage.
Janice Jagelski
Planner
c: Alan Ford, applicant