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CITY OF BURLINGAME BURL� PLANNING DEPARTMENT �501 PRIMROSE ROAD BURLINGAME, CA 94010 TEL: (415) 696-7250 1`34 PURLIIVGAME AVENUE AF'N:0�9-15�-16� flpplication for, a sign exception for n�_imber, af pUBLIC HEARING signs on the primary fr�ontage �t 1��:,4 NOTICE Purlingame Avenue, zoned C-1 5ubarea A, L��_�r�l ingame Avenue Commercial Area. The City af Purlingame Planning Commisaion � annotmces the following public he�ring an , Monday, June 8, 1998 at 7:00 P.M. in the Gity a o�anci am ers located at 5�1 F�rimrose , Road, R�.�rlingame, C�lifornia. Mailed May 2g, 1998 ' (Please refer to other side) CITY OF B URLINGAME ycw ��.-��.r`'r,�* uyr ^'' �-_:; I A copy of the aj to the meeting Burlingame, Ca may be reviewed prior �--�,01 Primrose Road, ..•�� ° °t ... r If you chal raising onl described i at or prior be limited to blic hearing, � to the city . ... €. _ ,. .._ ,_ ,. . _,x. ; Property ow.�� °�ho r�celve�s �ou�eara responsibl� �`�forming their tenants abo�t s- not�� For t�'dit�o�i�,�� mformat�on�� ' e call (415) ' 696-7250. �� b� � �� ,,� �§ _ � �°��'� µ � � ��.�� __.. ��`�� , - �� S�� I � � K'�� ,��`��'.i� ,.1 ,,,, _ , Mazgazet Mti" � E , � City Planner ,, �. ; ��4 � � ' � `" I I � �s} ��` ` " ~� r� ; PUBL��_��,�R1�1� 0 ICE i� �.� . , . ° � � (Please refer to other sideJ ,�1� ,� M a�,��,# f� I .. , , .. � , ,, „ _. . . ....�.,.�., _YJ ._ _, _._., _ __.. _ _ . . _ > �.. . , : �.. . , ,. � , .� . , . . ,�• . "' RESOLUTION APPROVING CATEGORICAL EXEMPTION and SIGN �EXCEPTION RESOLVED, by the Planning Commission of the City of Burlingame that: WHEREAS, a categorical exemption has been proposed and application has been made for a si ng exception for the number of signs on the primary fronta� at 1234 Burlin�ame Avenue, zoned C-1,Subarea A, APN: 029-152-160 ; Keil Sonoma Corp, 244 Kearnv Street, San Francisco, CA 94108, propertv owners: WHEREAS, said matters were heard by the Planning Commission of the City of Burlingame on June 8, 1998 , at which time it reviewed and considered the staff report and all other written materials and testimony presented at said hearing; NOW, THEREFORE, it is RESOLVED and DETERMINED by this Planning Commission that: 1. On the basis of the Initial Study and the documents submitted and reviewed, and comments received and addressed by this commission, it is hereby found that there is no substantial evidence that the project set forth above will have a significant effect on the environment, and Categorical Exemption per Article 19 Section: 15311 - Accessory Structures, Class 11, construction or placement of minor structures accessory (appurtenant to) existing commercial, industrial, or institutional facilities, including but not limited to (a) on-premise signs is hereby approved. 2. Said sign exception is approved, subject to the conditions set forth in Exhibit "A" attached hereto. Findings for such sign exception is as set forth in the minutes and recording of said meeting. 3. It is further directed that a certified copy of this resolution be recorded in the official records of the County of San Mateo. CHAIRMAN I, Mike Coffev , Secretary of the Planning Commission of the City of Burlingame, do hereby certify that the foregoing resolution was introduced and adopted at a regular meeting of the Planning Commission held on the 8th day of June , 1998 , by the following vote: AYES: COMMISSIONERS: NOES: COMMISSIONERS: ABSENT: COMMISSIONERS: SECRETARY v . . " EXHIBIT "A" Conditions of approval categorical exemption and sign exception 1234 BURLINGAME AVENUE effective JUNE 10, 1998 1. that the signs shall be installed as shown on the plans submitted to the Planning Department and date stamped April 22, 1998; 2. that any increase in the number of the signs on the primary frontage shall require an amendment to this sign exception; 3. that the conditions of the Fire Marshal's April 27, 1998 memo shall be met; and 4, that the project shall meet all the requirements of the municipal code and of the 1995 edition California Building and Fire Codes as amended by the City of Burlingame. � :.r Ciry of Burlingame Plnnning Commission Minutes June 8, 7998 The motion was seconded by C. Keighran. Chair Coffey called for a voice vote. The motion to approve passed on a 5-0-1-1 (C. Key absent, C. Deal Abstaining) voice vote. Appeal procedures were advised. It was noted that the appeal period would end at the close of the Council meeting on June 10, 1998. APPLIGATION FOR LOT COVERAGE AND PARKING VARIANCES TO REMOVE EXISTING REAR STAIRS AND REPLACE THEM WITH A NEW REAR DECK AT 922 CAPUCHINO, ZONED R-2. (BENNY & PROCSY M. YADAO, APPLICANTS AND PROPERTY OWNERS) CONTINUED FROM MAY 11, 1998; REQUEST TO CONTINUE TO JLJNE 22 1998 APPLICATION FOR A SIGN EXCEPTION FOR THE NUMBER OF SIGNS ON THE PRIMARY FRONTAGE AT 1234 BURLINGAME AVENUE, ZONED C-1, SUBAREA A, BURLINGAME AVENUE COMMERCIAL AREA. (ANN BURATTO, APPLICANT AND KEIL SONOMA CORP„ PROPERTY OWNER) Reference staff report, 06.08.98, with attachments. CP and Commission discussed the request, reviewed criteria, Planning Department comments, and study meeting questions. Four conditions were recommended for consideration. The applicant was not present and the commission decided by consensus to proceed with the public hearing. C. Deal opened the public hearing. There were no comments from the floor and the public hearing was closed. C. Coffey noted that while the number of additional signs being requested sounds large with this application, it is well within the allowed square footage and the amount is in harmony with the site and a tasteful theme, and he moved for approval of the sign exception by resolution with the conditions in the staff report as follows: 1) that the signs shall be installed as shown on the plans submitted to the Planning Department and date stamped April 22, 1998; 2) that any increase in the number of the signs on the primary frontage shall require an amendment to this sign exception; 3) that the conditions of the Fire Marshal's Apri127, 1998 memo shall be met; and 4) that the project shall meet all the requirements of the municipal code and of the 1995 edition California Building and Fire Codes as amended by the City of Burlingame. The motion was seconded by C Bojues. Discussion on the motion: photos of other site provided show "J. Crew" in white on black awning but no signs on the windows, are they asking for more signage here than on their other sites; would consider removing the window signs being requested; awning signs advertise location from a distance, pedestrian can not see awning, window is visible to them, trying to promote pedestrian activity so window signs needed; this may be a corporate identification or not, it is a tasteful sign program; since the number of signs go with the property, when J. Crew leaves can a new retailer do same program, yes; at first thought did not need so many signs, � Ciry of Burlingnine Planning Commission Minutes ��e 8 ��8 then looked on avenue, Gap has awning and window signs, look pleasant; agree this is subtle and tasteful providing good harmony. Chair Deal called for a voice vote on the motion to approve the sign exception. The motion passed on a 6-0-1 (C. Key absent) vote. Appeal procedures were advised. It was noted that the appeal period will end at the conclusion of the next council meeting on June 10, 1998. APPLICATION FOR A SIGN EXCEPTION FOR THE NUMBER AND SQUARE FOOTAGE OF SIGNAGE ON THE PRIMARY FRONTAGE AT 1800 BAYSHORE HIGHWAY, ZONED C-4. (GREG JENSEN, MILE HI VALET SERVICE, APPLICANT AND HMH SFO INC., PROPERTY OWNER) Reference staff report, 06.08.98, with attachments. CP and Commission discussed the request, reviewed criteria, Planning Department comments, and study meeting questions. Two conditions were recommended for consideration. The Commissioners had no questions of staff. Chair Deal opened the public hearing. Greg Jensen, 3600 Tree Top Circle, San Bruno, representing Mile Hi Valet Parking, the operator commented that he had nothing to add to the staff report. He is the on-site manager. Commissioner asked if he had experience with instituting this kind of parking control program; applicant noted not personally but the company had done several in Southern California, this is a typical signage scheme; could the signage be done in fewer signs, need signs on all entrances and exists. There were no further comments from the floor and the public hearing was closed. C. Coffey moved approval of the sign exception noting that signing this activity was fundamental, had to have in order to manage the controlled parking which had been approved by the city earlier, without signs could not operate function, these signs do not seem to be oversized or out of order for the informational need for guests; the action is by resolution with the addition of a condition that the parking lot be restriped to match the previously approved parking layout within 90 days and the amended conditions in the staff report: 1) that the addition of the 8 signs on the primary frontage within the parking area shall be designed and installed as shown on the plans submitted to the Planning Department and date stamped April 21, 1998; 2) that the sign permit shall not be issued or the signs installed until the conditions of the City engineer's memo dated June 1, 1998 have been met and the parking lot shall be restripped within 90 days, September 8, 1998; and 3) that the project shall meet all California Building and Fire Codes, 1995 Edition as amended by the City of Burlingame. The motion was seconded by C. Luzuriaga. Chair Deal called for a voice vote. The motion was approved on a 6-0-1 (C. Key absent) vote. Appeal procedures were advised, noting that the appeal period would end at the end of the Council meeting on June 10, 1998. -5- � � - �� ; - � CITY OF BURLINGAME SIGN EXCEPTION Address: 1234 Burlingame Avenue Meeting Date: 5/26/98 Request: Sign Exception for the number of signs on the primary frontage at 1234 Burlingame Avenue, zoned C-1, Subazea A, Burlingame Avenue Commercial Area (22.14.040). Applicant: Ann Buratto, NBBJ APN: 029-152-160 Property Owner: Keil Sonoma Corporation Building Width: 60'-0" General Plan: Shopping and Service Zoning: C-1, Subarea A, Burlingame Avenue Commercial Area Adjacent Development: Commercial CEQA Status: Article 19. Categorically F�empt per Section: 15311 - Accessory Structures, Class 11, construction or placement of minor structures accessory (appurtenant to) existing commercial, industrial, or institutional facilities, including but not limited to (a) on-premise signs. Summary: The applicant, Ann Buratto representing NBB7, is requesting a sign exception for 11 signs facing Burlingame Avenue, the primary frontage for the property (3 signs facing the primary frontage aze allowed), for the site located at 1234 Burlingame Avenue, zoned C-1, Subarea A, Burlingame Avenue Commercial Area. The tenant space is currently under construction for 7. CREW, a retail clothing store. A sign permit was approved for three signs on the primary frontage, two awning signs (2.4 SF x2 / 4.8 SF) and one wall sign (6.5 SF), for a total of 8.9 SF, at this location on April 22, 1998 (three signs, 60 SF allowed). The applicant is requesting a total of 8 additional signs on the primary frontage. Each of the 8 proposed signs measures 1.2 SF; four signs are proposed on the awnings and four signs are proposed on the front windows facing Burlingame Avenue. The total number of signs facing Burlingame Avenue would be 11 where 3 signs are allowed; a total of 18.5 SF of signage is proposed where 60 SF of signage, existing and proposed is requested where 60 SF of signage is allowed. 5taff Comments: The Fire Marshal indicated in his Apri127, 1998 memo that the address for the building must be posted and readable from the center of the street (this does not count as signage in the sign code); the address sha11 also be illuminated 24 hours a day. The City Engineer had no comments. SIGN EXCEPTION 1234 BURLINGAME AVENUE - SIGNAGE 1234 Burlingame Avenue PROPOSED SIGNAGE COPY TYPE OF SIGN NUMBER SF J.CREW Awning Signs 3 3.6 SF (1.2 SF Each Sign) 7.CREW Winclow Signs 5 6 SF (1.2 SF Each Sign) Subtotal Pro osed Si ns 8 9.6 SF PREVIOUSLY APPROVED SIGNAGE (4/22/98 - sign permit) COPY TYPE OF SIGN NUMBER SF J.CREW Wall Sign 1 6.5 SF J.CREW Awning Signs 2 2.4 SF Subtotal Previousl A roved Si na e 3 8.9 SF TOTAL SIGNAGE PROPOSED - Primary Frontage (xl) 11 18.5 SF (3 Signs allowecl on the (60 SF *1 - Sign Exception required for the number of signs proposed on the primary frontage (11 signs proposed, 3 allowed). 1'he project meets all other zoning code requirements. `� G "�.t , ' y � � � /� CITY OF BURLINGAME SIGN EXCEPTION Address: 1234 Burlingame Avenue Meeting Date: 6/8/98 Request: Sign Exception for the number of signs on the primary frontage at 1234 Burlingame Avenue, zoned C-1, Subarea A, Burlingame Avenue Commercial Area (22.14.040). Applicant: Ann Buratto, NBBJ Property Owner: Keil Sonoma Corporation Building Width: 60'-0" General Plan: Shopping and Service Zoning: Adjacent Development: Commercial APN: 029-152-160 C-1, Subazea A, Burlingame Avenue Commercial Area CEQA Status: Article 19. Categorically Exempt per Section: 15311 - Accessory Structures, Class 11, construction or placement of minor structures accessory (appurtenant to) existing commercial, industrial, or institutional facilities, including but not limited to (a) on-premise signs. Summary: The applicant, Ann Buratto representing NBBJ, is requesting a sign exception for 11 signs facing Burlingame Avenue, the primary frontage for the property (3 signs facing the primary frontage are allowed), for the site located at 1234 Burlingame Avenue, zoned C-1, Subarea A, Burlingame Avenue Commercial Area. The tenant space is currently under construction for J. CREW, a retail clothing store. A sign permit was approved for three signs on the primary frontage, two awning signs (2.4 SF x2 / 4.8 SF) and one wa11 sign (6.5 SF), for a total of 8.9 SF, at this location on April 22, 1998 (three signs, 60 SF allowed). The applicant is requesting a total of 8 additional signs on the primary frontage. Each of the 8 proposed signs measures 1.2 SF; four signs are proposed on the awnings and four signs are proposed on the front windows facing Burlingame Avenue. The total number of signs facing Burlingame Avenue would be 11 where 3 signs are allowerl; a total of 18.5 SF of signage is proposed where 60 SF of signage, existing and proposed is requested where 60 SF of signage is allowed. StaFf Comments: The Fire Marshal indicated in his Apri127, 1998 memo that the address for the building must be posted and readable from the center of the street (this does not count as signage in the sign code); the address shall also be illuminated 24 hours a day. The City Engineer had no comments. �� ' 1 � SIGN EXCEPTION 1234 BURLINGAME AVENUE - SIGNAGE 1234 Burlingame Avenue PROPOSED SIGNAGE COPY TYPE OF SIGN NUMBER SF J.CREW Awning Signs 3 3.6 SF (1.2 SF Each Sign) J.CREW Winclow Signs 5 6 SF (1.2 SF Each Sign) Subtotal Pro osed Si ns 8 9.6 SF PREVIOUSLY APPROVED SIGNAGE (4/22/98 - sign permit) COPY TYPE OF SIGN NUMBER SF J.CREW Wall Sign 1 6.5 SF J.CREW Awning Signs 2 2.4 SF Subtotal Previousl A roved Si na e 3 8.9 SF TOTAL SIGNAGE PROPOSED - Primary Frontage (*1) 11 18.5 SF (3 Signs allowecl on the (60 SF *1 - Sign Exception required for the number of signs proposed on the primary frontage (11 signs proposed, 3 allowed). The project meets all other zoning code requirements. Study Questions: At their meeting on May 26, 1998, the Planning Commission asked several questions regarding this application (P.C. Minutes May 26, 1998). The awnings will be black with J. Crew in white lettering. The applicant has provided several pictures of a storefront located in Westport, Connecticut. The applicant has also provided a color scheme for the entire frontage which includes the facade, awnings and signs. 2 Required �ndings for Sign Exception: In order to grant a Sign Exception relating to height, area, location or number of signs the Planning Commission must apply the following circumstances (Code Section 25.06.110 a-b): (a) any exception granted shall be subject to such conditions as will assure that the adjustment thereby authorized shall not constitute a grant of special privilege inconsistent with the limitations upon other properties in the vicinity and the district in which the subject property is situate; and (b) because of special circumstances applicable to the subject property, including size, shape, topography, street frontage, location or surrounding land use; the size or height of the building on which the sign is to be located; the classiiication of the street or highway on which the sign is located or designed primarily to be viewed from, the strict application of zoning regulations is found to deprive subject property of the privileges enjoyed by other properties in the vicinity and under identical zone classification. Planning Commission Action: The Planning Commission should hold a public hearing. Affirmative action should be taken by resolution. The reasons for any action should be clearly stated. At the public hearing the following conditions should be considered: Conditions: 1. that the signs shall be installed as shown on the plans submitted to the Planning Department and date stamped Apri122, 1998; 2. that any increase in the number of the signs on the primary frontage shall require an amendment to this sign exception; 3. that the conditions of the Fire Marshal's Apri127, 1998 memo shall be met; and 4. that the project shall meet all the requirements of the municipal code and of the 1995 edition California Building and Fire Codes as amended by the City of Burlingame. Ruben Hurin Zoning Technician c: Ann Buratto, applicant ,• ' Ciry of Burlingame Planning Commission Minutes May 26, 1998 MINUTES C. Deal moved approval of the minutes of the May 11, 1998 Planning Commission meeting as mailed. C. Coffey seconded and the motion carried on a voice vote 7-0. APPROVAL OF AGENDA The order of the agenda was approved. FROM THE FLOOR There were no public comments. STUDY ITEMS APPLICATION FOR A HI SIDE AREA CONS CTION PERMIT FOR A FIRST AND SECOND STORY ADD ON SUBJECT TO D GN REVIEW AT 21 HAYWARD COURT, ZONED R-1. (F NK H. MERLOT JR. AND SUSAN MERLOTTI-WOOD, CP Monroe esented the staff repo and the commissioners had no questions. The item was set for pub c hearing on June 8, 98. APPLICATION FOR A SIGN EXCEPTION FOR THE NUMBER OF SIGNS ON THE " PRIMARY FRONTAGE AT 1234 BURLINGAME AVENUE, ZONED C-1, SUBAREA A, BURLINGAME AVENUE COMMERCIAL AREA. (ANN BIJRATTO, APPLICANT AND � KEIL SONOMA CORP. , PROPERTY OWNER) CP Monroe presented the staff report and the commissioners asked the following questions: what color will the awnings be; refer to a"brand store front" , provide picture of a typical at another location; provide color scheme for entire frontage including facade, signs etc. There were no further questions and the item was set for public hearing on June 8, 1998. APPLICATION FOR A SIGN EXCEPTION FOR THE NUMBER AND SQUARE FOOTAGE OF SIGNAGE ON THE PRIMARY F NTAGE AT 1800 BAYSHORE HIGHWAY, ZONED C-4. (GREG JENSEN, MILE H ALET SERVICE, APPLICANT AND HMH SFO INC. , CP Monroe presented t staff report and the commissioners sked: include the minutes from the Council's action the parking lot including the loc ions of the control booths; are the control booths w e the 4.21.98 plans showed them o be; total number of parking spaces before the park' g control installation and after, wer any spaces lost. There were no further questions and e item was set for public hearing n June 8, 1998. APPLIC ION FOR NEGATIVE DECLA TION AND SPECIAL PERMITS FOR THE EXPAN ION OF AN EXISTING HOTE (ADDITION OF 140 ROOMS, NEW MEETING ROO AND BALLROOM AND TH EXPANSION OF THE HOTEL LOBBY) AT 600 -2- ��i��: - U N - 21998 CiTY OF BURLIiv�;hivt� PLANNI�G D��T. a U W W � � Q Q �� ZZ J J � � � � mm � �. d....... f..� ..� BBJ _ � �INC DEPT. SUBYiTTAI ST�E�T �„� ,��sh� = S 2 �� W� �� - rloa �s.us — ..,i.- _ r-o- Fa poN azrz�oo � _ ....�� ,.� +oers.�� o�Y.l �.SAJ a.Y1AE9 e� 6/t/yE '�"•"J"'y .�-,� . �� f''�'" �..'�� , . �� s �:-. .- +r _ , ,, .-� . :�,.�; _�,� � .�_ _._,. �, . _ r . . ... . _ ; `r r_�r-_ .. . — _. v., � yy�� . . . _., , .: . ,. . : , .. ..-. �r" :�' g ':'. . .... ..�. , � �� . . . . . � �. � r _' . - .-. . ;: : - . �. . ^'. ,. _.. , . .. . . . �15��!u'r ' ��. . . . _ Z + � . �... � F i�' 1'�' '9 1..+; "c %� J-.�, "' .. . " - . ., . J . - �.'_ . � � ,.�.��..�""'�� ✓:!!� � 1 `' .;..�a . — P�.. . , _ . . � . ... . _. , . _...-.- �.. _ _" .As _'_ _ -. -.- - ... , . _ . �-. .scra�z•..w�s�aa.'..-_ �+r._...' . _. _ a]'%Ls'.' � i�r -��"�ww`r��w.+..--. _ " . -. . � . . � � . . .. . . ., .. . �-- . _ .. . . . . _. ... _ ... . . .. .... ._ __. _. . _ _ . � 'r - ' ► . , --�_;� - � "2 1998 .; �� f.. � � -T��.o.� ��,._�;_;�;�rvit. , _ � -� � ��:w' � � PLANN{�[ � cF?T.� .� '� .� y"''. _�''� �, _ L.. Y;t;i .� �� , , •� ,r� � .i i ----.... s ' - �..� ,�y_::<. ' �' .. ! ^.. ``�:C . . : i " '�(? � �' ' .A.� �.[F . . �1'�Sfl.'��'-. ' . �1� � . ,.�� 't':.Y�.?:.. _' _. '..?.._�.:... ,'.. .....cs""�`--. __. y�;:Y"�. n` '� �1�� a'��'Y� � Ss _ �FF-;_' :, , ,:.. hctix:.�. �qio7 WFt1�I"E �'AI�-1T NBBJ ��,�� s�or�e. wa�:�ga� ve�oa 12ob1 �-ssss � r�oW azi-a�oo $1.AGK STOi��OhC� �Irl►5� 4 ��'�,�„` j_:. JUN _ 2 1998 e�TY �F �u�� ,. s.;,nr� PLANNIIVG i��PT. W�4lTE t�Al�-[" ♦ w"y`�'c $ L/s�-t= -� ��: � � —' $P�E SIGN B 4" DIE CUT PRESSURE SENSITIVE BLACK VINYL SIGN. � � �� _ 6 B ZONING OEPT. $UBMITTAL STOREFRpNT SICNACE _ �,,.--,.-o. S 1 _ �Yr�► MW�Yr 4082517 _ a.Yd s� SAJ a.V AEB o+ 6/1/9B .,,, . =` � �. # � � �` : � �.r �:.=. ;_ . ,. . ., .. • . . . . . � _.... .. .:s � :n �. _ ._.. . _ __ ._ _ - � . _ ...-- � �_� _�_e __ -,.-- - .,__ :r � �• i4�� CIT � � euRUNQwM¢ �''- �' � CITY OF BURLINGAME APPLICATION TO TI� PLANNING COMMISSION Type of Application:�Special Permit Variance Other Project Assessor's Parcel Number(s): APPLICANT Name: t'i�� (�Q' � Address: � �_ � � � �I�I.i��Ol�l �� City/State/Zip: ��T�� q' Phone (w):_ '1�0 � 22� • -�j ( 6� (h): f�:_ 2f�6 • �21 • 230 � � PROPERTY OWNER �Qj(, �h,�,� �� Name: ��iP��_ � �,,.. r s Address: /1r�_��'_ City/State/Zip: ��,IA�( �I/1�N�G� SGO , � �� C�j Phone (w) : �- � 5 ' 7�� ' �� ARCHITECT/DESIGNER 7� Name: � {� n �(��(�i� Address: �� GJ� c�(',,�,�V1 �f • City/State/Zip: ��'�"��, (�l%Q� Phone (w): 2(:� � 22 3• � � h 5 (h): f�: z� -�zl • 2305 PROJECT DESCRIPTION: � (h): f�: �l� • 7�1 • 3i�3�' Please indicate with an asterisk * the contact person � CITY OF BURLINGRME PLANNING DEPT. AFFIDAVIT/SIGNATiTRE: I hereby certify under penalty of perjury that the information given herein is true and conect to the best o� my knowledge and belief. � ��av'� �f ! �tg Applicant's Signature Date I know about the application to the ] � application and hereby authorize the above applicant to submit this Owner's . FOR OFFICE USE ONLY Date Filed: Fee: for this application. �E�EI@/�� APR 2 2 1998 Z.2I�� Planning Commission: Study Date: Action Date: �f,iY. TY Ol. F� JNQAM6 City of Burlingame ' � � ; a, �Planning Department (415) 696-7250 b Sign Exception Application ADDRESS OF PROPERTY RECEIVING SIGN(S) �% e � 1. Applicant (person completing this form) Name �k V1L/1 1/��a �� Telephone ?.�� 2�3 •'�J��✓' Company & Address {VtrJ� / certify under penalty of peru?'y knowledge and belief. Signature is true and correct to the best of my 5 �r� 2. Has the applicant read Section 22.06.110 of the Burlingame Municipal Code. yes no 3. Describe the exceptional circumstances or conditions applicable to your property which do not generally apply to other properties in your area, and the extent to which you deserve special consideration to which your neighbors are not entitled. �°� a�U�.�d � 5 Describe why the exception is necessary now to preserve the continued use and enjoyment of the property. �e a��,l�ed i� E� � I V E� ,.. . , ... . PLANNINC DEPT. What hardships would result if your requested were denied? • TO BE COMPLETED BY PLANNING STAFF • Planning Commission Action Date Fee Signed Date Notes: '1. 111J R e t a i I C o n c e p 1 s Apri121 1998 City of Burlingame Planning Commission 501 Primrose Road Burlingame, California 94010 Subject: Response Comments on Sign Exception Application To Whom it May Concern, The following are written responses to the questions in the Sign Exception Application. ITEM 3: We believe the additional signage we are requesting_is not an additional privilege above and beyond that which our neighbors are entitled. We are asking the Planning Commission to approve eight (8) small signs in addition to the three (3) allowed, totalling eleven (11) for the building. The total area allowed for signage is 60 sf. The three (3) signs allowed outright for J. CREW tota14.7 sf and the additional eight (8) signs proposed under this application tota17.7 sf. The total area of all eleven (11) signs for the building are only 12.4 sf. J. CREW signage is traditionally very simple and understated; they prefer small multiple signs rather than one or two huge signs. Limiting J.CREW to three (3) signs and maintaining their traditional approach to signage, i.e. sma11 signs, limits their ability to sign the building appropriately. We believe the trade off of our minimal signage area vs. additional signage is a reasonable request. ITEM 4 In order to effectively communicate their image to potential customers, J. CREW has developed their brand recognition and, in part, communicates it through their storefront design. The placement and the number of logos are essential to the completeness of the storefront design. If J. CREW is allowed to use only a portion of the intended signage it would, in effect, keep J. CREW from maximizing the potential brand recognition of the storefront, thus compromising the full potential and enjoyment of the lease space. �� p APR 2 2 1998 CITY OF LURLli�ai.if�MF PL�,fVNING DE�T. A r i z o n a ( a I i f o r n i o N e w Y o r k N o r t h ( a r o I i n a 0 h i o W o s h i n g f o n 111 Sauth lackson Street Seattle, Washingron 98104 (206)223-5020 Faz (206)621 2301 City of Burlingame Apri121, 1998 Page 2 ITEM 5 The storefront design and signage would be a watered down version of their original design. The effort J. CREW has invested to develop its image and to design its storefronts would be lost, and the consistency of their storefront image would be compromised. In addition, if the number of signs originally intended is not allowed, the small and understated nature of the signage design may result in potential customers not noticing the signage, resulting in the gravest hardship of all, the loss of sales. If you have any questions or items of clarification, please ca11 me at (206) 223-5165. Thank you. S' erely, t,x,�a� � � Bu� c: Michael Dubiel r:�40824.1 ToaVt042198 �� APR 2 2 1998 CITY OF LURLINU�INIE PLAIVNING f?�PT. , :� �;E. City of Burlingame Sign Permit Application „ .�,-�'�1, Planning Department (415) 696-7250 r �,.. _ . r 1. APPLICANT (PERSON COMPLETING THIS FORM) Na Company & Address_N�..� — � � � �J� � 22� - � � Fax # �• �� :� �' • �Q� .s �ea-tt le� w� q81o� . l certify under pena/ty of pei�ury that the info�mation give herein is true and correct to the best of my know/edge and be/ief. � unde�tand a bui/ding permit is required before a sign can be installed. Signature 2. BURLINGAME ADDRESS OF BUSINESS/ORGANIZATION RECEIVING NEW SIGN(S) � � d �� r�aac��ui � rarcei � — L. ,(�1 building width: �O � building depth: � 3 '� lot width: �oO � lot depth: I 38• 3� 3. PF Na .� 4. SIGN INFORMATION (photos help) # of existing signs on property: �J' # of existing signs to remain: � C✓7 complete the back of this sheet proposed new signs: g total # signs: � ��El��. 5. SUBMIT THE FOLLOWING WITH THIS APPLICATION APR 2 2 1998 C� Site plan of property with all existing and proposed signs labeled. CITY OF BURL!(VGAME L� Elevations drawn to scale of all new signs and existing signs to remain.PI�1IV�JWppG DEF�T. correct sizes and locations. Dimension all lettering. • TO BE COMPLETED BY PLANNING STAFF � Maximum sign area & number of signs permitted by Title 22: Proposed with this application: Primary frontage: Secondary frontage: ❑ Sign exception required. ❑ Building permit may be issued. Approved by: Date• Fee to be collected by Building Dept: Remembarl A buildine parmit must be issued before the sign can be installed. SIGN A: ,�New sign Sign type: ❑ wall sign ❑ ground sign ❑ pole sign O projecting sign ,�awning sign ❑ other � existing, no change ❑ existing, new copy Sign Specifications: Sign area � �� sf (Length I��x Height�) -ti` . . � ,. . 0 overall height from ground l0�-10�� clearance from ground to sign bottom (O� �o�� single face ❑ two-sided COPY -�� G�Z�i�I COPY COLOR(S) ( � �j (� I� �-+�'e�''�d `', ' MET'HOD OF SUPPORT_of� �G ILLUMIMATION TYPE� HOURS� ,�l.U�i�1�/1((� lJ SIGN B: �New sign ❑ existing, no change ❑ existing, new copy Sign type: Sign Specifications: ❑ wall sign Sign area •.��- �v sf ❑ ground sign (Length1��x Height�) ❑ pole sign ❑ projecting sign overall height from ground 2=� � u ❑ awning sign � clearance from ground to sign bottom 2��' � other�ie, �.�(�" (�I'��sl�(i✓�e ,�'M��j�❑ single face ❑ two-sided le�ery o� (a�, COPY_ �I � GrP�I,(/ COPY COLOR(S) IGIc�— METHOD OF SUPPORT ILLUMINATION TYPE� HOURS�� G�r� SIGN C: ❑ New sign ❑ existing, no change ❑ existing, new copy Sign type: ❑ wall sign ❑ ground sign ❑ pole sign ❑ projecting sign ❑ awning sign ❑ other_ COPY METHOD OF SUPPORT SIGN D: � New sign Sign type: ❑ wall sign ❑ ground sign ❑ pole sign ❑ projecting sign ❑ awning sign ❑ other_ COPY METHOD OF SUPPORT Sign Specifications: Sign area sf (Length x Height ) overall height from ground clearance from ground to sign bottom � single face ❑ two-sided COPY COLOR(S) ILLUMINATION TYPE HOURS ❑ existing, no change ❑ existing, new copy Sign Specifications: Sign area sf (Length x Height ) overall height from ground clearance from ground to sign bottom ❑ single face ❑ two-sided COPY COLOR(S) ILLUMINATION TYPE HOURS � �. SIGN A: ,�New sign Sign type: ❑ wall sign ❑ ground sign ❑ pole sign ❑ projecting sign ,�awning.sign ❑ other ❑ existing, no change ❑ existing, new copy •,.�' w .. . Sign Specifications: ' Sign area • �� sf � (Length I��x Height,�_) overall height from ground (0�-10�� clearance from ground to sign bottom�=(o�� single face ❑ two-sided COPY -�I � G�Z�� COPY COLOR(S) i e �j ( � I�' �.�-ree''�d ��; �:;' -,. ...,;�, METHOD OF SUPPORT oV1 �G ILLUMIMAT�QN TYPE� HOURS� ., .�.U%�1� SIGN B: �New sign ❑ existing, no change ❑ existing, new copy Sign type: Sign Specifications: ❑ wall sign • � Sign area •.-r��v sf � ❑ ground sign (Length��x Height�) � pole sign � �� projecting sign --`' • overall height from ground � 2�8 � �� ❑ awning sign �� .. clearance from ground to si gn bottom 2-�' � other � �2 ,�.�'j(,�❑ single face O two-sided l e ery o� C, (a �, COPY_ �I � GC'P�I.(/ COPY COLOR(S) IGrG�-- , METHOD OF SUPPORT ILLUMINATION TYPE�_ HOURS�� . SIGN C: p New sign ❑ existing, no change ❑ existing, new copy Sign type: ❑ wall sign ❑ ground sign ❑ pole sign ❑ projecting sign ❑ awning sign 0 other COPY` METHOD OF SUPPORT SIGN D: ❑ New sign Sign type: � wall sign ❑ ground sign ❑ pole sign ❑ projecting sign ❑ awning sign ❑ other_ COPY Sign Specifications: Sign area sf (Length x Height � overall height from ground clearance from ground to sign bottom ❑ single face ❑ two-sided COPY COLOR(S) ILLUMINATION TYPE HOURS ❑ existing, .no change ❑ existing, new copy Sign Specifications: Sign area sf (Length x Height ) overall height from ground clearance from ground to sign bottom ❑ single face ❑ two-sided COPY COLOR(S) �. METHOD OF SUPPORT ILLUMINATION TYPE HOURS n ROUTING FORM DATE: Apri122, 1998 TO: �CITY ENGINEER CHIEF BUILDING OFFICIAL FIRE MARSHAL SR. LANDSCAPE INSPECTOR CITY ATTORNEY FROM: CITY PLANNER/PLANNER SUBJECT: Request for a sign exception for the number of signs on the primary frontage at 1234 Burlingame Avenue, zoned C-1, Subarea A, Burlingame Avenue Commercial Area, APN: . SCHEDULED PLANNING COMMISSION ACTION MEETING: June 8, 1998 STAFF REVIEW BY MEETING ON: Monday, Apri127, 1998 THANKS, Maureen/Kristin/Ruben y� 2-Z �Q" 'Date of Comments � co•� m � a� fs . J� � `�-c� y � � V : • . , ROUTING FORM DATE: Apri122, 1998 TO: CITY ENGINEER CHIEF BUILDING OFFICIAL �FIRE MARSHAL _SR. LANDSCAPE INSPECTOR CITY ATTORNEY FROM: CITY PLANNER/PLANNER SUBJECT: Request for a sign exception for the number of signs on the primary frontage at 1234 Burlingame Avenue, zoned C-1, Subarea A, Burlingame Avenue Commercial Area, APN: . SCHEDULED PLANNING COMMISSION ACTION MEETING: 7une 8, 1998 STAFF REV�W BY MEETING ON: Monday, Apr11 27, 1998 THANKS, Maureen/Kristin/Ruben "I � �� Date of Comments l -C1c�� M v ST t�� c�� 2��.� 1'�- �- c� ��. c� ��T � � T sl�� 5� �� u�L� nr�-�p z� h�� cz `�'s`i