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BURUNGAME AGENDA
�� � STAFF REPORT �TEM#
�.^ ; "^T�. 10/3/83
DATE
HONORABLE MAYOR AND CITY COUNCIL SUBMITTED /'Q�
BY I O�C��� , �`C
SFPTEMBER 23, 1983
FROM: CITY PLANNER
APPROVED
BY
s�B,E�T: APPEAL OF PLANNING COMMISSION DECISION ON SIGN EXCEPTION FOR
SIGNAGE ON A CANOPY AT 1211 BURLINGAME AVENUE, THE PERSONAL TOUCH
RECOMMENDATIOPJ:
Council hold a public hearing and take action. Action alternatives are: uphold the
Planning Commission's denial, reverse the Planning Commission's denial or grant a part
of the applicant's request. At the hearing the following condition should be considered:
1. that the sign be installed and maintained according to the plans
submitted and dated May 25, 1983 (staff) and July 12, 1983 (applicant).
To grant a sign exception the Council must find that circumstances relating to the
particular property exist justifying the exception.
BACKGROUND:
The applicant is requesting a sign exception to allow 71 SF of signage (maximum 50 SF)
and to allow a 5'-5" high sign on a canopy (8" maximum allowed), Code Sections 22.14.
020 and 22.28.040). It should be pointed out that because of the ribbon and bow
motif on the face of the canopy the entire face of the canopy has been defined as a
sign, thus the 71 SF total. The sign was placed on the canopy without a permit.
The Planning Commission reviewed this request at their August 22, 1983 meeting. The
Commission denied the sign exception request 5-1 with Commissioner Taylor dissenting
and Commissioner Cistulli absent (Planning Commission minutes August 22, 1983). The
Commissioners' discussion of the item included concern about publicizing the existence
of the Sign Code and the fact that sign regulations exist almost everywhere; concern
that not only is what is on the canopy oversized, it is three dimensional; concern
about the size and amount of lettering on the canopy; and the inability of the
Commissioners to find any circumstances relating to the property which jus�ify
exceptions to the Sign Code.
Exceptional Circumstances
To grant a sign exception there must be exceptional circumstances relating to the
specific property. These circumstances are identified as follows (Code Sec. 22.06.110):
a. any exception granted shall be subject to such conditions as will assure
that the adjustment thereby authorized shall not constitute a grant of
special privilege inconsistent with the limitations upon other properties
in the vicinity and district in which the subject property is situate; and
b. because of special circumstances applicable to the subject prop��ty,
including size, shape, topography, street frontage, location or
sur�ounding land use; the size or height of the building on which tr�
s�gn is to be located; the classi�fication of the street or highway �ii
which the sign is located or designed primarily to be viewed from, ihe
-2 -
strict application of zoning regulations is found to deprive subject
property of privileges enjoyed by other properties in the vicinity
and under identical zone classification.
The exceptional circumstance used by the applicant was that the name of the business
is ambiguous and potential customers are unclear as to the type of service offered;
therefore it needs to �e stated specifically in the signage. Physically this building
and its location on Burlingame Avenue are not unique, e.g., significantly different
from the other business frontages on the street.
EXHIBITS:
- Planning Commission Minutes, August 22, 1983
- Planning Corrrnission Staff Report, 8/22/83, Item #8, with attachments
MM/s
cc: Lynae Folks
Joseph Karp (property owner)
City Clerk
City Attorney
Burlingame Planning Commission Minutes
the landscaping, not near the driveway of
be��tiful sign, but it is not bad looking.
smal��nendment to the P1aster Sign Permit.
the publi�•-hea,ring was closed.
,� _
,,,��..,,
During discussion it wa�Sn���ed,
si gns under the t�iaster Sign pro
Page G
August 22, 1983
the Police Station; it may not be a
He asked that Commission grant this
There �vere no audience comments and
if this were approved�,,..�re�of the allowed window
t�a�„�n the Po�,�-0�"fi ce frontage woul d be a ground
sian. There was no ob�ection express�
�,a„w
C. Leahy moved to amend ����'fiaster Sign
to allow one of th �'"down sinns to be
Second C. Ta ; motion approved on a
Appeal edures were advised.
:�`�.�,i s change i n the program.
>��...
.,..�...:. �.��, ,,,. .
Permit for the�"�b�u�i�l;ding at 1200 Howard Avenue
a ground si c�n on the Pos'�`��4ff.i.G,e frontage .
6-0 roll call vote, C. Cistulli a6'sen�:N.��
8. SIGN EXCEPTION TO ALLOIJ AN Al,►NI^1G SIGN AT 1211 BURLINGAME AVENUE, BY LYNAE FOLKS
CP Plonroe reviewed this request to allo�d signage ��rhich exceeds the Sign Code limit�tions.
P.eference staff report dated 8/16/83; Sign Permit application filed 6/9/83; Sign
Exceqtion apnlication filed 7/12/83; "no comments/objections" memos from the Chief
Building Inspector (7/26/83), City Engineer (7/12/83) and Fire P�arshal (7/2$/83);
staff drawing, 5/25/83, site inspection; sign drawing date stamped July 12, 1983
and aerial photograph. CP discussed details of the request, code requirements,
staff review, applicant's justification, Planning staff comments. One condition
was suggested for Commission consideration. CP noted the sign is on the premises
at the present time.
Chm. Graham opened the public hearing. Lynae Folks, owner of The Personal Touch at
1211 Burlingame Avenue, told Commission she was not aware at the time the awning was
painted and put up on their new location that there was a city ordinance which
covered such signage. Danny Parodi, the co-owner of this business, advised they
have owned the business for five or six years and the new awning gave them the
identification they needed. Ap�licant presented a letter in further justification
of this signaae. There were no audience comments and the oublic hearing was closed.
Discussion: previous Commission concern about hovr to make new businesses aH�are of
the Sign Code; most cities have sian codes and most businesses expect sign regulations;
this awning is not only excessive signage but is three dimensional which makes it
look even larger; the concern is not the awning but what is on the awning. The
applicant discussed signage of nearby businesses, stating she did not feel this
awning ���as inconsistent with other properties. Further Commission comments: have
no objection to the bow design or the name of the business but do object to the
large amount of copy material on this awning sign; cannot find circumstances to
justify granting an exception for this property; this is excessive signage.
C. Giomi moved for denial of this sign exceotion. Second C. Garcia; motion approved
on a 5-1 roll call vote, C. Taylor dissenting, C. Cistulli absent. Appeal procedures
were advised.
Recess 9:55 P.�4. ; reconvene 10:00 P.P�.
� SIGN EY,CEPTION TO ALLOW CANOPY SIG`1AGE AT 1107 CALIFORNIA DRIVE, BY RICHARD KERWIN
CP �1onroe reviewed this request to a�l�--c-�• signage Gvhic�e��l�,,,Sign C
limitations. Referenc s�a#�f=�ep rt dated 8/15/83; Sign Permit application�'"r�e
7/28/83; Si p ion apRlication filed 7/28/83; staff details of existing and
>'
Page 5
Burlingame Planning Commission Minutes August 22, 1983
Commission discussion: other sites with more than 50% lot coverage could be rental
units that have been there for a long time, prior to the present ordinance, or
possibly converted houses; staff has sugaested a condition which will require
redesign of the plans as submitted for the covered area over the stairway in front
to meet code requirements for the front setback; the density of this project is too
great for the site especially in this heavily developed area with existing parking
problems; Commission should be careful if using economic viability as an exceptional
circumstance, think project could be designed within code and not add to the parking
problem; this site is typical of surroundin� sites and this should be taken into
consideration Hrhen granting an exception, a densely developed site such as this
could set a precedent for similar lots and change the comprehensive zoning plan of
the city.
C. Giomi moved to deny the condominium permit, the special permit and the three
variances. Second C. Taylor. Chm. Graham recognized Michael Kaindl, Dixon/Kaindl
Associates who asked to speak in rebuttal. His corrunents: not asking for a variance
for one stall, merely that this stall be considered for a compact car; area is zoned
for condominiums, this is not the first condo in that block; we have designed an
attractive project which looks residential, and the owners are trying to provide
affordable housing. On roll call vote the application was denied 5-1, C. Garcia
dissenting, C. Cistulli absent. Appeal procedures were advised.
6. TENTATIVE CONDOMINIUM MAP FOR A FOUR UNIT PROJECT AT 1114 PALOMA AVENUE
Item dropped from the agenda.
7. REQUEST FOR AMENDMENT OF MASTER SIGN PERMIT AT 1200 HOWARD AVENUE, BY KING YEE
CP Monroe reviewed this request to amend the master sign program approved by Commission
in January, 1983. Reference staff report dated 8/17/83; Towber letter to King P. Yee
dated June 10, 1983; May 31, 1983 letter from King P. Yee, The United Industries, Inc.
enclosing photograph of "Nothing But Nails" ground sign; staff review: Chief Building
Inspector (7/26/83), Fire Marshal (7/25/83) and City Engineer (7/25/83); July 16, 1983
and August 11, 1983 letters from the applicant; drawing date stamped August 15, 1983;
Exhibit A, North Elevation Towards Post Office, date stamped July 1, 1983, indicating
location of the newly erected sign; details of the sign and photograph submitted by
the applicant July 1, 1983; Monroe letter of action dated February 10, 1983; Callander
Associates letter of December 6, 1982 submitting the master signage plan; Callander
Associates letter of January 14, 1983; and aerial photograph of the site. CP discussed
details of the master sign permit, code requirements, staff review, applicant's
comments and submittals, Planning staff comments. Two conditions were suggested for
consideration at the public hearing.
CP advised that total signage on the Post Office frontage under the Master Sign Permit
was, and would remain, three signs for 23 SF of signage. She added later in the
meeting that any other ground signs requested on the Lorton or Howard Avenue frontages
would have to come to Commission for a Master Sign Permit amendment.
Chm. Graham opened the public hearing. King Yee, applicant and property owner,
addressed Commission: the "Nothing But Nails" window sign could not be easily seen
and they asked for a ground sign on the side of the building facing the Post Office.
The Master Sign Program allowed three window signs on this frontage, this would be
the sE�o��d sign and still under the square footaae allowed; it has been erected in
P.C. 8/22/83
Item #8
MEMO T0: PLANNING COMMISSION
FROM: CITY PLANNER
SUBJECT: SIGN EXCEPTION FOR SIGNAGE AND SIGNAGE ON A CANOPY,
THE PERSONAL TOUCH, 1211 BURLINGAME AVENUE
Lynae Folks is requesting a sign exception to allow 71 SF of signage (maximum 50 SF
allowed in Code Sec. 22.14.020) and an exception to provide a 5'-5" high sign on a
canopy (8" maximum height allowed, Code Sec. 22.28.040).
City staff have reviewed this request. The Chief Building Inspector (July 26, 1983
memo), the City Engineer (July 12, 1983 memo) and the Fire Marshal (July 28, 1983
memo) had no comment.
The applicant, in her sign exception request (July 12, 1983), is justifying her
exception on the basis that the services offered by the business are unique and it
is critical to the business that it be printed on the awning so that the public is
aware of the service. Many people have complimented them on their sign. The signs
improve the appearance of the building. She feels that loss of the sign would result
in loss of business.
Planning staff would point out that in the case of this sign, particularly the ribbon
and bow motif, the entire awning face becomes a sign; hence the 71 SF. The applicant's
submittal indicates the individual letter sizes. They range from 5" to 14". This
sign is present on the site.
To grant a sign exception the Commission must identify exceptional circumstances which
exist exclusively on this property (Code Sec. 22.06.110):
a. any exception granted shall be subject to such conditions as will assure
that the adjustment thereby authorized shall not constitute a grant of
special privilege inconsistent with the limitations upon other properties
in the vicinity and district in which the subject property is situate; and
b. because of special circumstances applicable to the subject property,
including size, shape, topography, street frontage, location or
surrounding land use; the size or height of the building on which the
sign is to be located; the classification of the street or highway on
which the sign is located or designed primarily to be viewed from, the
strict application of zoning regulations is found to deprive subject
property of privileges enjoyed by other properties in the vicinity and
under identical zone classification.
Before acting on this sign exception, the Planning Commission should hold a public
hearing. At the public hearing the following condition should be considered:
1. that the sign be installed and maintained according to the plans
submitted and dated May 25, 1983 (staff) and July 12, 1983 (applicant).
�' I�J �j (�d��� ' ' 'l�J �� °"�.
6
Margaret Monroe
City Planner
cc: Lynae Folks
MM/s - 8/16/83 Joseph Karp (property owner)
��� �I N �tl�►
,1 U � 1 ��a 1983
CI PLANNIURLp€pT��
SIGN PERMIT
Application to the City Planner
Form S-2 Rev. 4/1/77
,--,� � �- . . .
L � � �- -
Date filed �
Received by {�%�f�P7�
1. PERSON/ OMPANY COMPLETING THIS APPLICATION /
Name � �v� ���i�`Z_: �� �., 6,._�,C� Telephone �"� � � -�l lr't') r �:
Fi rm �'-! t�� `� � r t�' a�'ilr i�-�---- ��� L'� .-�-`c
Firm's Address 1''.�-�( 1�`��� i��ld�U`uP��ti-"�=- I`��-`"�_ --
I hereby certify under penalty of perjury that the information given herein is true and
correct to the best of my knowledge and �elief.
, -� -` , � � ,
: `.— �_ `-� � -'
Signature -_�,. ` �..c_ �`'-._. �. Date � l: �
2. BURLINGAME BUSINESS/ORGAN ZATION REQUESTING NEW SIGNAGE
„ fvame or busi ness esiab i i snmenLjorgani zati on �`C �`{__ •�j� (��e�? �;��- � L, U<'.�,�
Nature of business l� � G'+ -� �`�- � p�i`--�' ��Z-��� =�
Name of business owner �:�+-�ivt�F-' r� c���,� � Telephone �
Address
3. OWNER OF BUILDING, STRUCTURE OR LAND
> >
Name --S_ L``�><� e�4�r T�- F'���--�.
Address �I r� O`� Zj �j�Z.,`b �_iZ;Y�
I know about the prop ed sign, or sign a
submit this applicatio� ,� �
Sign
4. PROPERTY INF MATION / '
Lot width �3�- ��� Building width
Lot depth Building depth
Zoning district � -�
� v�
y authorize the above applicant to
Date
Building
height
Setback
5. SIGNAGE INF�RMATION
Number of existing signs on property j
Number of existing signs to remain � Attach photo(s)
Number of proposed new signs ,�'i/
Sign construction details (SEE PAGE 2;.:�lease complete all parts)
6. ADDITIONAL INFORMATION TO BE SUBMITTED WITH APPLICATION
�✓� Site plan showing size of property and location of all signs.
Elevations drawn to scale of not less than 1/2" = 1'-0" for all signs.
Show sign positions on building elevations if relevant.
Color rendering or perspective of all signs.
7. TO BE COMPLETED BY CITY PLANNER
Maximum signage pettnitted by Title 22: Primary frontage �� s� Secondary ��A
Total signage proposed by this application: Primary frontage 7/ SF Secondary
This application is consistent with all Title 22 requirements, and a Building Permit
may be issued. (yes) (no)
5/6� �xeFPrro,� Signed
�Q� f�oED Date
SIGfJ PERMIT FEE to be collected by Building Department: $
. . . . � ._. . .
SIGN A: OExisting, no change OExisting, new copy ONew sign
Sign type: ground sign wall sign ,
pole sign other (please specif.y): ��L�lL�/�� •
projecting sign
� � , , . i ,�
Overall height rfh �Width of sign face �%' - � Height of sign face '� "`�
Area of sign 7'1 =�/'� Background color Copy color
� � �_
Copy �1� fr'r�rr'r��c� � •c"°1�-17 ' ����- /"lr>��i��lir'�al L7�i1S �X��crr�ii�c' /�i��z�l�clS
Type of illumination Hours to be illuminated ��y��L�•�
�
Sign material: letters �%�/ti % body or sign surface GA/��GF/.S %�'C�,%A;L.
Method of support single/double faced �ir.%-L �
Permit to: erect alter paint move
SIGN B: ()Existing, no change ()Existing, new copy (;New sign
Sign type: ground sign wall sign
pole sign other (please specify):
aroj2cting sign
Overall height Width of sign face Height of sign face
Area of sign Background color Copy color
Conv _
Type of illumination Hours to be iiluminated
Sign material: letters body or siqn surfacei
P4ethod of support single/double faced
Permit to: erect alter paint move
SIGN C: ()Existing, no change ()Existing, new copy ()New sign
Sign type: ground sign wall sign
pole sign other (please specify):
projecting sign
Overall height Width of sign face Height of sign face
Area of sign Background color Copy color
Copy
Type of illumination_ __ __:_,_ ___ Hours to be illuminated _
� Sign material: letters body or sign surface
Method of support single/double faced
Permit to: erect alter paint move
SIGN D: ()Existing, no change ()Existing, n2w copy ()New sign
Sign type: ground sign wall sign
pole sign other (please specify):
projecting sign
Overall height Width of sign face Height of sign face
Area of sign Background color Copy color
Copy
Type of illumination Hours to be illuminated
Sign material: letters body or sign surface
Method of ���pport single/double faced
Permit to: erect alter paint move
-2-
;
� Date fi 1 ed !�� %��' �
S' G N E X C E P T i O N $75 Fee recei ved by /,/�/dzz��%--� -
Appi i cati on to the P1 anni ng Comr��7' �i�n� � c�; �� Recei pt No. ���{�
6f �983 Public hearing scheduled
J U L .� FJ
1. PERSON/COMPANY COMPLETING THIS������'
�---� r ,�
Name - `_ �� �., F.�+C ; Tel ephone �j �'� �, —C � (�, C'� � --
Fi rm "� � � _ i> C .�� ���_�yi�,�`�'� �� �U �C�' �`�—�-
Fi rm's Addres s 1�� �� ( �� U i�.� 1 ���% �=; g���`=�� - ��--�— -
ATTACH DENIED SIGN PERMIT APPLICATION
2. Has applicant read Section 22.06.110 of the City Ordinance Code? Yes
No
3. Describe the exceptional circumstances or conditions applicable to your property
which do not generally apply to other properties in your area, and the extent to
which you may deserve special consideration to which your neighbors are not entitled.
`—
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4. Describe why the exception is necessary now to preserve the continued use and
enjoyment of�\the property.
,
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C� � �� �-- � � � � c��k ��.4.- .
5. w��at hardships would result if your request were denied?
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6. EVALUATION BY CITY PLANNER
Code section(s) relevant to this application L�= C� �'f��
An exception has been requested because ... ������ .S�r. 2L,�����- /,;1N1� ���i
�:
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DATE: ?�1Z�83
—T
MEMO T0: CITY ENGINEER
vC�(IEF BUILDING INSPECTOR
FIRE MARSHAL
FROM: PLANNING DEPARTMENT
S U BJ EC T : 5��f `1 ��'�ep �i0� �Y /�tG �.GvjO'N!z � �Ot�GLI Gi��S,�
p� /2 // 8ic,-/hg�cG /�l�uc.�
An application has been received for the above project for review by the
Planning Commission. The application will be scheduled for ffGT74�/
at their $�B � 8 3 meeting. We would appreciate having
your comments by 7�29��'3
Thank you.
�'� '�
'� - ,
� �' �- � ���
Helen Towber
Planner
S/
att.
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RECEIYED
JUL 2 b 1983
�� PTMLA�NNING pEPTME
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DATE : 7�! Z��3
MEMO T0: CITY ENGINEER
CHIEF BUILDING INSPECTOR
FIRE MARSHAL
FROM: PLANNING DEPARTMENT
SUBJECT: 5��%ti �Xcc,e�i�-i
CL7` /2 // 8ic,-/�rgG�
An application has been received for the above project for review by the
Planning Commission. The application will be scheduled for �G�7O�/
at their $�B � S 3 meeting. We would appreciate having
-�
your comments by 7�29��3
Thank you.
Helen Towber /
Planner ��j tr�l���Zr � � �
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TO:
DATE:
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AGENDA
BURUNGAME ITEM n
� :� :. STAFF REPORT DATE g/19/83
HONORABLE MAYOR AND CITY COUNCIL SUBMITTED�(��G ,,,�-�� �y„�
BY V�l yYu�`ci'�
SEPTEMBER 13, 1983
FROM: CITY PLANNER . BAY PROVED
S�B�E�,.: APPEAL OF PLANNIPdG COMMISSION DECISION ON A SIGN EXCEPTION FOR AN AWNING SIGN
AT 1211 BURLINGAME AVENUE, BY LYNAE FOLKS FOR THE PERSONAL TOUCH
RECOMMENDATION:
Continue item to City Council meeting of October 3, 1983.
BACKGROUND:
Following the Planning Commission's denial of her sign exception request for a 72 SF
sign on an awning at 1211 Burlingame Avenue, the applicant appealed to the City Council
(August 24, 1983 letter). At the meeting of September 7, 1983 Council set the appeal
hearing date for September 19, 1983. Ms. Folks was notified of the date and submitted
the attached letter requesting a continuation of her appeal hearing because she will
be out of town on a business trip.
EXHIBITS:
- September 10, 1983 letter from Lynae Folks, The Personal Touch
- August 24, 1983 letter from Lynae Folks and Danny Parodi, The Personal Touch
MM/s
cc: City Clerk
City Attorney
Lynae Folks/Danny Parodi
0
Vi'r'
�
aeptember 10, 1983
PJ!argaret N!onroe
City of Burlingame
501 Primrose Rd.
13urlingame, C4
�i��i�11/�i�
S � P 13 1983
CITY OF BURLINGAME
PLANNIr�� DEPT.
1�vould like to request an extension on �cheduled appeal
meeting with the City Council set for ;�eptember 19.
bde will be out of town on a business trip 9-17 through g-21.
Please let me know if this presents any pr•oblems.
aincerely,
�� _ `
V'�--'�_ �
Lynae lk
1211 BURLINGAME AVENUE • BURLINGAME CA 94010
(415) 348-4000
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Au ust ?4 1 8 ���
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The City of �urlingar�e
San Mateo County
City Hall
;j01 Prim.rose Road
Burlingame� California
ATTN: CITY COUi'1CIL D9EN�BERa
cc
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L^�e would like to request a hearin.g date set for � �,�
a city council meeting to appeal the Planning Commission's ;"�
decision on approval for sign exceptioiz at The Personal Touch,
1?11 Burlingame Ave., Burlingame. ��
Please notify me of date� time and procedures. Thank you. '�
Sincerely,
�.�
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Z Folks Danny Parodi ` �V , �° �� `+
(owner) (o�mer) ' , �;, _ :`
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12t 1 BUR! INGAME AVENUE • BURLINGAME CA 94010
(415) 348-4000
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