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Home My WebLink About3 California Drive - Staff ReportCity of Burlingame Sign Exception Address: 3 California Drive item # 8 Meeting Date: August 14, 2000 Request: Sign Exception to the number of signs on the primary frontage at 3 California Drive, zoned G2, Subarea D, Auto Row District (C.S.22.16.050). Applicant: Dewayne Metcalf, for Zimmerman Sign Company Property Owner: Joseph D. Putnam, Putnam Volvo Lot Are�: Approxiil�ately 55,697 SF General Pl�n: Commercial, Service and Special Sales APN: 029-242-240 Zoning: G2, Subarea D Adjncent Development: Auto Row, Retail Auto Dealerships CEQA St�tus: Article 19. Categorically Exempt per Section 15311 - Accessory Structures, Class 11, construction or placement of minor stnictures accessoiy (appurtenant to) existing cominercial, industrial or institutional facilities, including but not limited to (a) on-premise signs. Summ��y: The applicant, Dewayne Metcalf, representing Zimmerman Sign Company and Putnam Volvo, proposes to add one 20.3 SF internally illuminated wall sign to the front of the Putnam Volvo car dealership to identify the Putnam dealership. The applicant requests an exception fi-om the sign ordinance to permit an increase in the number of signs on the primary frontage to five, where a maximum of four signs are permitted for parcels with frontage greater than two hundred feet within the Auto-Row zonin� district (C-2, Subarea D) (C.S. 22.16.050). The area of signage on the primary frontage would increase to 200 SF where up to 300 SF is allowed (C.S. 22.16.040). The copy, size and location ofthe proposed and existing signs are demonstrated in the following tables: 3 C�lifornia Drive - Si n� e Proposed Signage - P�•imary Frontage Copy Type of Sign Number Squ�re Footage Putnam Wall Sign 1 20.3 SF Existing Sign�ge - Nrima�y Frontage Copy Type of Sign Nwnber Squ�re Foot�ge Volvo Wall Sign 1 71.2 SF Volvo Wall Sign 1 71.2 SF Volvo Pole Sign 2(double sided) 36.4 SF Prim�ry Total - 5 signs* 199.1 SF (existing :�nd pruposcd) Zoning Code - 4 signs 300 SF Allows: Existing Signage - Second�ry Frontnge Volvo ground sign (2-sided) 2 signs 82.4 SF Secondary Total 2 signs 82.4 SF Zoning Code Allows 2 signs 100 SF Total All Signs 7 signs * 281.5 SF Proposed Total All Signs 6 signs 400 SF Allowed * A sign exception is required for the new sign (fifth sign) on the primary frontage where a maximum of four signs are permitted on the primary frontage. The proposed sign would create seven signs on the property where previously six signs existed, and a maximum of six signs are allowed. St�ff Comments: This application was reviewed by the Fire Marshal, Chief Building Official, and City Engineer. There were no staff cc�mments regarding the application. Study Meeting: At the July 24, ?000 study meetin�, the Planning Commission reviewed the proposed exception and noted that there were no si�ns on this site identifying the dealer's name. They also noted that the primary frontage displays less signage (281.5 SF) where a maximum of 400 SF is permitted. As an aside, the commission asked staffto review the operating conditions for another Putnam site at 900 Peninsula, at the corner of Anita Road and Peninsula Avenue to determine whether the si�n illumination at that site is consistent with the conditions of their approved sign program. The December 8, 1992 letter of approval for the current sign program, which rec�uires the illuminated signs to be turned offat 10:00 p.m. has been forwarded to the City's Code Enforcement Officer to follow-up on this issue. Findings for � Sign Exception: In order to grant a sign exception to permit an increase in the number of signs and the sign area permitted on a primary frontage, the Planning Co�Y�mission must apply the following circuinstances (Code Section 25.06.110 a-b): (a) any exception granted shall be subject to such conditions as will assure that the adjustment thereby authorized shall not constitute a gi-ant of special privilege inconsistent with the limitations upon other properties in the vicinity and the district in which the subject property is situated; and (b) because of special circumstances applicable to the subject property, including size, shape, topography, street fi-onta�e, location or surrounding land use; the size or height of the building on wl�ich the sign is to be located; the classification of the street or highway on which the sign is located or designed to be primarily viewed from, the strict application of zoning regulations is found to deprive subject property of the privileges enjoyed by other properties in the vicinity and under identical zone classification. Findings: Based on the fact that the primary frontage has less signage than is permitted, (281 SF proposed where a maximum of 400 SF is permitted), and none of the existing signs identify the dealer's name, and the proposed wall sign is designed to be proportional in size, color and font with the existing wall signs on the showroom building at this site, the proposed wall sign would increase the site recognition for a customer looking for this car dealer. Planning Commission Action: The Planning Commission should hold a public hearing. �rmative action should be taken by resolution. The reasons for any action should be clearly stated. At the public hearing the following conditions should be considered: Conditions: that the signage shall be installed as shown on the plans submitted to the Planning Department and date stamped June 20, 2000; 2. that no additional signage shall be installed on the primary frontage of this building, and no changes in the existing approved signage shall be made without approval of a sign exception by the Planning Commission; and that the project shall meet all the requirements of the municipal code and of the California Building and Fire Codes, I 998 Edition, as amended by the City of Burlingame. Janice Jagelski Planner c: Dewayne Metcalf, applicant Ciry ofBurlingarne Plnrn�irrg Conmti.rsion Unapprored �1linufes Ju/y 24, 2000 3 CALIFORNIA DRIVE - ZONED C-2, SUBAREA D- APPLICATION FOR SIGN EXCEPTION FOR THE NUMBER OF SIGNS ON A PRIMARY FRONTAGE (DEWAYNE METCALF, ZIMMERMAN SIGN COMPANY, APPT.iC'ANT• Tfl4FPT-� PTTTNAM PR(�PF.RTY (1WNFR1 � � CP Monroe reviewed the staff report. The commissioners asked: feel it is appropriate to place this item on consent, this sign is needed to put the dealer's name on this business, the whole program is under the maximum sc�uare footage allowed for this site which is unusual for this type of business; have no problem will placing this on the consent calendar. Extended service hours at the Putnam site on Anita and Peninsula which results in that site being illuminated longer hours, would staff check if there is a condition of approval on that application which limits hours of illumination and if the present practice is consistent with that permit. The issue of illumination impacts from the Anita site was referred to staff for follow up. Chairman Luzuriaga then set the sign application for the consent calendar at the meeting of August 14, 2000. The study items were concluded at 7:15 p.m. ACTI TEMS ONSENT CAL AR - ITF�IISONTHE CO SIAIULTANL'OUS UNLESS SEPARATE DISCUSS, PUI3LIC OR OMAIISSIONER 1'IZIOR TO THE T,f?i ;N�'CALENDAR ARE CONSIDERED TO BEROUTINE. THEYAREACTED ON � ND/OR ACTlON IS REQUESTED BY T APPLICANT; A MEMBER OF THE THE COMMI.S:SION VOTES ON THF OTION TO ADOPT. Chair an Luzuriaga asked if anyon 'n the audience or any commiss' er wished to take any items offthe consent ca ndar. He noted that he had a 'tten rec�uest to remove item 5, Costa Rica Avenue, from the consent calendar. E Erbacher noted a correctio egarding 1825 El Camino Re , tem No. 4 should be changed from "Stanton" to "EI Camino Real". 340 LORTON AV NUE #203, ZONED G2, BAREA B- APPLICATION FOR NDMENT TO A CONDITIONAL SE PERMIT FOR AN EXI ING PHYSIOTHERAPY OFFICE(G1N AROCCA, APPLICANT; 1208 D NNELLY AVENUE, ZO D C-1, SUBAREA B- APPLICATI FOR A SIGN EXCEPTION FOR AN 1825 EL CAMINO RE , ZONED R-3- APPLICATION TENTATIVE AND FINAL PARCE�' FOR C. Bojues move approval of the consent calendar sed on the facts in the staff report mmissioners comments and the findings � the staff reports with recom nded conditions in the staff repo and the correction per the City Engineer, ch by resolution. The motion w s seconded by C. Keighran. Cha' an Luzuriaga called for a voice vote on the tion and it passed 5-0-2 (Cer reiling and Osterling absent). peal procedures were advised. REGULAR ACTION ITEMS 141 COSTA RICA AV UE - ZONED R-1 - APPL�1e'ATION FOR DESIGN REVIEW FOR A NEW TWO- STORY S1NGLE-F Y RESIDENCE (LARRY M��iSELLO, PROPERTY OWNER; JAMES CH�I�H�SIGNER Reference staff report, 7.24.00, with attachments. Planner Brooks an�mission discussed the report, reviewed criteria and Planning Department comments. Four conditions were suggested for consideration. Commission had no questions of staff. �a tr� c" o\ ��A��M� CITY OF I3URLINGt�ME �. y,:��-;•� APPLICATION TO THE PLA.NNING CONIlVIISSI( ` �;�.....� J Type of Application: Special Permit Variance� Proj ect Address: � L" �)1 � �(? A.°1l) l �i � � . �[ ? � j � � =� �-'�, �`�� = � ,� Q � C� � C� Assessor's Parcel Number(s): O 2� , Z�I Z-�.� O APPLICANT Name: ��>c�•��v +�� i_ ,t�t E. i � a�-i= Address: •5 �`] 7�(� C, �(-; S i� - PROPERTY OWNER Name: _fi�i= t�' l� D . � � : -� .�� ;'�.ti� Address: �. C,a�, ��, fti i a fl w- City/State/Zip: "� � � n,�c.> ►� i C�� i y j 3,, City/State/Zip: !-��-_2� ��c-, AM F��1 ��i y C,1(� Phone (w): 51C` � �1 ��i �' C` "_ �') Z_ Phone (w): (�, ��. .:,� � 7 - 1-4 �', G�� (h): f�: .� � �� z. `-1 `3 ARCHITECT/DESIGNER Name:_Z1 M�,/�C.Y��N� Att� `�1��1�� ` << Address: �{ �V\S, ��.;�; � 1 1- �S � City/State/Zip:_ ��. i_ �Z \ X- 7�� 70 5 Phone (w) : �^C�C - �? £�� 1 "� L `� (h): fax: `�-� 4J 3 '� � `� - �7 �r C: 1 (h): fax: l, ; �C 3'-� �- 1 �1 �<: Please indicate with an asterisk * the contact person for tl,is application. PROJECT DESCRIPTION: � I�T� L i= I� ��; � LL J �C� �� - L c. �� - � ' ' �, 1 � � A /9�1 - AFFIDAVIT/SIGNATURE: I hereby certify under penalty of perjury that the iniormation given herein is true and correct to the best of my knowledge and belief. , � �� n �y Applicant's Sign ture Date I know about the proposed appliearion and hereby authorize the above applicant to submit this application to the Ylanning Commission. � �~� � ' ----- Pro rt ner's �l pe Signa ure atc --------------------------------------------- FOR OF�'ICE t1SE bNLY ----------------�� 1-tf E E�-- Date Filed: Fee: J U N 2 0 2000 Planning Commission: Study Date: Action Date: C br et�kt�r��:,.�;��• F�!_AIVT4iNf-. �� . � RLJNGAME City of Burlingame Sign Permit Application �; - Planning Department ( 650 ) 696-7250 �... 1. APPLICANT (PERSON COMPLETING THIS FORM) Name T�= -.A� �/„c�,= �� ,�,_= Telephone 5'G i�i�� `? Z ��..� _/ "% �_ �> Ci �_ t > �, j: �.• . Company & Address // _ � � �.'�`,- ��r,�, S ��c-,u��; � <� � • Fax #•5 Ir ��`r(, - �I 2 '7=� l certify under penalty of perjury that the information given herein is true and correct to the best of my knowledge and belief. / understand a building permit is required before a sign can be instal/ed. Signature 2. BURLINGAME ADDRESS OF BUSINESS/ORGANIZATION RECEIVING NEW SIGN(S) `��-4'� A�"� ��``� �� t` Assessor's Parcel # i'�' ��1- Zy Z- Z� (� building width: 3. PROPERTY OWNER building depth: lot width: lot depth: Name _�c�5 ��\ D �� - �� AM Telephone '-�J� 3y7 yY�OCv Address _ � � ��. ��,rA� � i> � �,� ��,.,��,�_ �i l know about the proposed sign(sl and authorize the applicant to submit this application. ✓ Date 4. SIGN INFORMATION (photos help) # of existing signs on property: �v # of existing signs to remain: (�, 0 complete the back of this sheet proposed new signs: '� total # signs: � 5. SUBMIT THE FOLLOWING WITH THIS APPLICATION C� Site plan of property with all existing and proposed signs labeled. C7 Elevations drawn to scale of all new signs and existing signs to remain. Show correct sizes and locations. Dimension all lettering. • TO BE COMPLETED BY PLANNING STAFF � Maximum sign area & number of signs permitted by Title 22: Primary frontage: Secondary frontage: ❑ Sign exception required. Proposed with this application: REC�i�✓�C�.� ❑ Buildin ermit ma be issued. A JUN 2, 0 2000 9 P Y pproved by: Date: i;l I Y GF LUi;ui��:._�. Fee to be collected by Building Dept: Rememee�� Ae��d��ape�m�tm�s@��dd�'�ar�ktne �� sign can be installed. SIGN A: � New sign Sign type: .�wall sign ❑ ground sign ❑ pole sign ❑ projecting sign ❑ awning sign ❑ other ❑ existing, no change ❑ existing, new copy Sign Specifications: Sign area ;,�C .c `F sf (Length ic-�.=��' x Height =��1,, 1 overall height from ground clearance from ground to sign bottom ❑ single face ❑ two-sided COPY �-';-;-�� ,�, F�ti�t COPY COLOR(S) ',=��',_L� � '�:y.'�L.� �'V"� �� , � METHOD OF SUPPORT � ��.� �ILLUMINATION TYPE tir�•A:; HOURS SIGN B: ❑ New sign Sign type: ❑ wall sign ❑ ground sign ❑ pole sign ❑ projecting sign ❑ awning sign ❑ other___ CK�II'� METHOD OF SUPPORT SIGN C: ❑ New sign Sign type: ❑ wall sign ❑ ground sign ❑ pole sign ❑ projecting sign ❑ awning sign ❑ other COPY METHOD OF SUPPORT SIGN D: ❑ New sign Sign type: 0 wall sign ❑ ground sign ❑ pole sign ❑ projecting sign ❑ awning sign ❑ other COPY ❑ existing, no change ❑ existing, new copy Sign Specifications: Sign area sf (Length x Height ) overall height from ground clearance from ground to sign bottom ❑ single face ❑ two-sided COPY COLOR(S) ILLUMINATION TYPE HOURS ❑ existing, no change ❑ existing, new copy Sign Specifications: Sign area sf (Length x Height ) overall height from ground clearance from ground to sign bottom ❑ single face ❑ two-sided COPY COLOR(S) ILLUMINATION TYPE HOURS ❑ existing, no change ❑ existing, new copy Sign Specifications: Sign area sf (Length x Height ) overall height from ground clearance from ground to sign bottom ❑ single face ❑ two=sided COPY COLOR(S) METHOD OF SUPPORT ILLUMINATION TYPE HOURS trL irr ! R„r4,�,,` City of Burlingame Sign Exception Application v , ,, Planning Department (415) 696-7250 ti.. , ADDRESS OF PROPERTY RECEIVING SIGN(S)_ � C°n �� c,�r,�, , A D;, v t 1. Applicant (person completing this form) Name I��, �A �r�JE M� �� r Telephone S10 �4� r��Z Company & Address �1�I��-c�� c,►-, c ��;�77��-;(-,i=�s Fax #`� I�-�4(J.yZ"73 �rL�v.u� i iA ��/53Co / certify under pena/ty of peijury that the infoimation given he�ein is true and correct to the best of my knowledqe and belief. Signature � 2. Has the applicant read Section 22.06.110 of the Burlingame Municipal Code? yes no 3. Describe the exceptional circumstances or conditions applicable to your property which do not generally apply to other properties in your area, and the extent to which you deserve special consideration to which your neighbors are not entitled. 4. Describe why the exception is necessary now to preserve the continued use and enjoyment of the property. `r'C I � nl� �> � ra\� �' c , �• � �n C-1e I � ('1 A 1 L � - t � �,I� ° ( � Y y C � � � � -T : n,�v-� � S �' C� �—�v L� te. S r.; n a.�� E '1 Y �,. �� r �( ti �. � T � U 5. What hardships would result if your requested were denied? � �..� �C; 1�1 � k� � T�c-, ivU T K�ti(� �� j,Lr' ,l }1ti�F= c � 1� � �r �_ 1 � C--, r .ti� � v'� - � ( /i� �1 1 F .�"� � v- � � h \ ( a,� ' � � � � ti <� ^ � ` � - � '� C_ �l\ �v— 5�.. . �t-�' -- • TO BE COMPLETED BY PLANNING STAFF . �D C�� I�' �� f� L Planning Commission Action Date Fee Signed JUN 2 0 200 Date ��ITY OF BURLI � NOt@S: ;'i AP.INING DEPl �� ::� -_ , ,, . ,„ � `� � _. i I R� , 1 � , _ . r�r�p",,a � ,.. .., _�',��i� � ��,� �� ,:� r � � t :�� ,� , �� . ti � •� ` �. � } . .r _� � �.r � �, t � � �� 1� , ��r� �;;�.. /`. .�.c >�� "1 � � � i -��: , ' .� �'. � � 4 �' • � M+��i:�{l..ei,u�a •.1�'� .. .. 0 t'l7�} � t�f- �'C%1'�L/�V"G��l?� ,a r��» �.�1'thr :i��l,li�at.iun an�i ��l�in.; ti�r this E�r��ject m�n� h� re��i��cl prinr ti; th�° mrc•tin_� �it the Pl,ulnin�T Dep�irtm��n[ ut >OI Primr��se K�ri�l. ��UI'llll�_'�1117c, ��Cl�ItCll"Ill;l. !i� ��i rh,!11��r�� thc� suhject a��plicaric�rl(�) in eotn�t. v��u n�.i� l�� liini[�cl tc� rii;in�� nl�� thc�,� is;u« }�ou ��r ��n�i<�Tie elsc rai�ecl �il the puhlir hearin��. cicticribed in tl�e noti�•e ��r i�l ��ritr�n rc�r►-es�i��ilil�ncc d�li��ere�l t�� th� citti� at or pric>r [o tlli piiblic llear�in`T. . Prop�rty o�vn�r� ��vho r�ceive thi� notice are r�spc�nsible for infurmin�T thcir t�nants abc�ut thi.ti ne�tice. For additiona] int��rmation, pleas� rill�(6�0) »8-7�iU. Th�ull: vc�u. 1��Iar«aret Mom�oe c��P��,�� PUBLIC HEARING NOTICE (Plc�cr.se �'eti�� tn r�th�'��.��icle�l �� c�Tv o� CITY OF BURLINGAME PLANNING DEPARTMENT �auRun�an±E 501 PRIMROSE ROAD � e.`_• BURLINGAME, CA 94010 TEL: (650) 558-7250 . .��i_ .''1�� . _ �.� � ._... . .,.. —�.. . . -., -. , : . _.,: __ ; -:-,.- _-.+_�;� -��,:_: �:-, PUBLIC HEARING I'i;- ,_ �'.i.tll�_�t, r� i_J�-i� nii -i �7 =tf+stT F; .-:r)i:��r, NOTICE -- �, �. i 7. i' ;1; -'- ; ;. �. :.: •� ;. ':' L=� : :) •il'? ;_j : — � ;� �_i (:..� �r` �� n f. � � 1. i;� '.': :� T;, rt � �� _t :;. c Tt t:� �:'?I ;_ '-` ?=t rt i c 7. �i i� i.. '7 It{ Gt i. :_:. i•=f i t ::l ! . ' i `! .. � i . .. _. �f' ,_t r� , _, i }. a�r ;^, J. ' �' C.j S-j 4 i �+ ; _ . � i �' ::4 1' ' .. 1 �! � .. � �ian��y, Hugt!st I=r, ��+�� at 7.Q�� F'. i�. ,_-•i !;;-; a ;�.i.ts.:?:.i �. �,� 'f i -i:: - r�,i " l.C'C�t`: � =.. :a'i =f_,:-;,_, .-.�4s� 5� - ; -,. . - _,.< � _ . :: : — . -= i , ., .: , , .., ; � � � ,. . . :—. � 7 � i i � i l i " _ ._e. . �'��' �:;i :�"��._.. _...� i,i�i. -il; ._._t.. 1�ti'�1i �' _ ' _ ' ' �? ._ . r.i.��.�'.4,.5). ( `1? - �`�,1 �iai_u�, a�i��35� �, ��:� (PIc crse refc r to otlTer side) RESOLUTION APPROVING CATEGORICAL EXEMPTION AND SIGN EXCEPTION RESOLVED, by the Planning Commission of the City of Burlingame that: WHEREAS, a Categorical Exemption has been proposed and application has been made for a si�n exception for the number of signs on the primary frontage of the retail building located at 3 California Drive, zoned C-2, Subarea D, Auto Row, Joseph D. Putnam, pro�ertv owner. APN: 029-242-240; WIIEREAS, said matters were heard by the Planning Commission of the City of Burlingame on _ Au�ust 14, 2000 , at which time it reviewed and considered the staff report and all other written materials and testimony presented at said hearing; NOW, THEREFORC, it is RESOLVED and DETERMINED by this Planning Commission that: 1. On the basis of the Initial Study and the documents submitted and reviewed, and comments received and addressed by this coil�mission, it is hereby found that there is no substantial evidence that the project set fo��th above will have a significant e�ect on the environment, and Categorical Exemption, per CEQA Section 15301, construction of small structures, is hereby approved. 2. Said sign exception is approved, subject to the conditions set forth in Exhibit "A" attached hereto. Findings for such sign exception are as set forth in the minutes and recording of said meeting. 3. It is further directed that a certified copy of this resolution be recorded in the official records of the County of San Mateo. DAVE LUZURIAGA, CHAIRMAN I, Ann Kei�hran , Secretaiy of the Planning Commission of the City of Burlingame, do hereby certify that the foregoing resolution was introduced and adopted at a regular meeting of the Planning Commission held on the 14th day of Au�ust . 2000 , by the following vote: AYES: COMM1SS10NERS: NOES: COMMISSIONERS: ABSENT: COMMISSIONERS: ABSTAIN: COMMISSIONERS: ANN KEIGHRAN, SECRETARY EXHIBIT "A" Conditions of approval Categorical Exemption and Sign Exception 3 California Drive effective August 21, 2000 Conditions: that the signage shall be installed as shown on the plans submitted to the Planning Department and date stamped June 20, 2000; 2. that no additional signage shall be installed on the primary frontage of this building, and no changes in the existing apUroved signage shall be made without approval of a sign exception by the Planning Commission; and that the project shall meet all the requirements of the municipal code and of the California Building and Fire Codes, 1998 Edition, as amended by the City of Burlingame.