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CITY OF B URLINGAME ITEM #7
SIGN EXCEPTION
Sign Exception for Square Footage of Signs
Address: 3 California Drive
Meeting Date: 2-13-95
Request: Sign exception square footage (C.S. 22.16.020) at 3 California Drive, zoned C-2, Auto
Row.
Applicant: Robert Rogers, Barber Sign Company APN: 029-242-240
Property Owner: Joe Putnam Jr.
Lot Area: ± 55,697 SF
General Plan: Commercial, Service and Special Sa1es Zoning: C-2
Adjacent Development: Auto Row, Retail Auto Dealerships
CEQA Status: 15301 - Existing Facilities Class 1(g), New copy on existing on and off-premise
signs.
Summary: The applicant, Robert Rogers, is requesting a sign exception for square footage of
signs exceeding the maximum allowable for 3 California Drive, zoned C-2, Auto Row. The
application is for the addition of a 15'-0" tall, double faced pole sign which will read "VOLVO"
for a total sign area of 72 SF (Sign A on plans). The sign exception proposal is for 8 signs and
470.5 SF where 8 signs is permitted and 400 SF is the maximum allowable square footage of
signs for this property. Along with the proposal to add this pole sign an existing 16'-0", double
faced pole sign, reading "Used Cars" is to be removed from the site. This represents a reduction
of sign area of 80 SF:- There are many illegal bunting signs on this property. The removal of
these signs and all other illegal signs will be a condition of approval for this project.
In 1986 a sign exception was granted for 8 signs and 473 SF, where 8 signs and 400 SF is the
maximum allowable for the 3 California Drive site. All of these previously approved signs are
existing on the property. The removal of Sign G, "Used Cars" and the addition of proposed
Sign A, "VOLVO" reduces the existing total sign area on site by 2.5 SF (existing 473 SF,
proposed 470.5 SF, 400 SF allowed).
There is an enor on the plans in the "Sign Inventory, Existing and Proposed". Sign A is listed
as two signs totaling 144 SF when is should read 72 SF. Each face of sign A is (8'-5" X 4'-3")
35.7 SF for a total of 72 SF. This includes the entire face of the sign, the wording presently
occupies only half of that area . The 144 SF, as shown, is an inconect doubling of the total.
The remaining "MAZDA" pole sign and the proposed "VOLVO" pole sign are depicted in
elevation against the building act3 California Drive. The overall building height is 40'-0" and
the existing "MAZDA" sign is 20'-0" tall and the proposed "VOLVO" sign is 15'-0" tall.
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3 CALIFORIVIA DRIVE
SIGN EXCEPTION - FEBRUARY 13, 1995
PRIMARY FRONTAGE - California Drive
PROPOSED SIGNS Size/Area Height Number
(A) VOLVO 8'-5" X 4'-3" = 15'-0 " 1 dble
Double Faced (2X) 35.7 SF faced = 2
EXISTING SIGNS
(G) Used Cars 14'-2" x 2'-10" = 16'-0" 1 dble
Double Faced (2X) 40 SF faced = 2
(C) MAZDA 17'-0" X 3'-6" = 21'-6" 1
Single Faced 59.5 SF
(D) PUTNAM 17'-0" X 3'-6" = 21'-6" 1
Single Faced 59.5 SF
EXISTING SIGNS TO BE REMOVED
(G) Used Cars 14'-2" x 2'-10" = 16'-0" 1 dble
Double Faced (2X) 40 SF faced = 2
Primary TOTAL 190 SF 4 SIGNS
Zoning Code Allows 300 SF 31'-0" 4 SIGNS
SECONDARY FRONTAGE - Peninsula Avenue
EXISTING SIGNS Size/Area Height Number
(B) MAZDA 22' X 4'-5" = 20'-0" 1 dble
Double Faced (2X) 97 SF faced = 2
(F) MAZDA 17' X 3'-6" = 21'-6" 1
Single Faced 59.5 SF
(I� MAZDA/VOLVO 9' X 1'-6" = 19'-6" 1
Single Faced 27 SF
Secondary TOTAL 280.5 SF 4 SIGNS
Zoning Code Allows 100 SF 31'-0" 4 SIGNS
TOTAL REQUEST 470.5 SF 8 SIGNS
TOTAL ALLOWED 400 SF 8 SIGNS
Study Meeting: At the 7anuary 23, 1995 Planning Commission Meeting the Planning
Commissioners had several questions (P.C. Minutes 7anuary 23, 1995). The sign designated as
E-5, "Used Cars", on the previous drawing and which is now designated as Sign "G" will to be
removed from the site as part of this application.
The total number of signs requested in this application is 8, 2 double faced pole signs (totals 4
signs) and 4 single faced wall signs. The total square footage being requested is 470.5 SF for
the site where 400 is the maximum square footage allowed for this site based upon the C-2, Auto
Row signs code. All signs on the plans dated 7anuary 31, 1995 have been re-labeled to
correspond with the designations A, B, C, D, F, G, and H on the sign permit form. Sign E is
not used. A sign summary for all of the auto businesses along California Drive has been
included in this staff report for reference. The C-2, Auto Row, Sign code section 22.16 and
Prohibited signs, code section 22.48 have been added to this report for reference. Window signs
are exempt from sign code calculations and bunting prohibited. Bunting signs could be allowed
if considered in the permanent signage square footage.
Required Findings for Sign Exception: In order to grant a Sign Exception relating to height,
area, location or number of signs the Planning Commission must apply the following
circumstances (Code Section 25.06.110 a-b):
(a) any exception granted shall be subject to such conditions as will assure that the
adjustment thereby authorized shall not constitute a grant of special privilege inconsistent
with the limitations upon other properties in the vicinity and the district in which the
subject property is situate; and
(b) because of special circumstances applicable to the subject property, including size, shape,
topography, street frontage, location or sunounding land use; the size or height of the
building on which the sign is to be located; the classification of the street or highway on
which the sign is located or designed primarily to be viewed from, the strict application
of zoning regulations is found to deprive subject property of the privileges enjoyed by
other properties in the vicinity and under identical zone classification.
Planning Commission Action:
The Planning Commission should hold a public hearing. Affirmative action should include
findings made for the variance requested. Reasons for any action should be clearly stated. At
the public hearing the following conditions should be considered:
1. that the signs shall be installed as shown on the plans submitted to the Planning
Department and date stamped 7anuary 31, 1995 except that Sign A shall be built with a
total of 72 SF (35.7 SF per side) of signage and as described on the Sign permit forms
dated December 19, 1994;
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SIGN BXCSPTION 3 CALIFORNIA DRIVS
2. that all illegal bunting signs shall be removed from the light poles along California Drive
(all bunting materials and the signs) prior to issuance of a building permit; and
3. that the project shall meet all Uniform Building and Uniform Fire Code requirements as
amended by the Ciry ,
Leah Dreger
Zoning Technician
c: Barber Sign Company, applicant
Putnam Leasing Corp., property owner
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CITY OF BURLINGAME PLANNING COMMISSION
MINUTES
JANUARY 23, 1995
CALL TO ORDER
A regular meeting of the Planning Commission, City of Burlingame was called to order by Chairman
Galligan on Monday, 7anuary 23, 1995 at 7:30 P.M.
ROLL CALL
Present:
Absent:
Staff Present:
MINUTES
AGENDA
Commissioners Deal, Ellis, Jacobs, Kelly, Key, Mink and Galligan
None
City Planner; Margaret Monroe, City Attorney; Jerry Coleman, City Engineer; Frank
Erbacher, Assistant Fire Chief; Ken Musso
- The minutes of the January 9, 1995 meeting were unanimously approved.
- The order of the agenda was approved.
FROM THE FLOOR
There were no public comments.
fl'�MS N�, 51'UllY
1. SPECIAL PE FOR A FINANCIAL INSTIT . AT 405 PRIMROSE ROAD, ZONED C-1,
SUBAREA B1 (B RAM HORN AND FAMIL ��PRESENTED BY TERRY HORN,
PR PERTY OWNER A ARY BATES APPLICANT �r'=�_ .
Requests: Coniirm square footage to be
one time in 5 years. Item set for public
�.',,,� ,
in this office; number of emp�oyees and clients on site at
'i�g February 13, 1995. ,
� 2. SIGN EXCEPTION AT 3 CALIFORNIA DRIVE, ZONED C-2, (JOE PUTNAM JR. , PROPERTY
OWNER AND ROBERT ROGERS, BARBER SIGN COMPANY APPLICANT)
Requests: Clarify what is to be removed/remain and what will be new signage for example sign E5;
correlate notations on sign permit plans and items on table in staff report provide elevations of all
structures with all signs shown to scale so impact can be determined; show signs to be removed with
notation; include updated list of each businesses' signage along auto row; status of bunting signs and
window signs; Item set for public hearing February 13, 1995, if details are submitted in a timely manner.
Comparison of Existing** Auto Dealership Signage on California Drive
(Primary Frontage)
Approved Signage on
Street Permitted Primary Primary Total Signs
Auto Row Sites Frontage Signage i na Fr n Pole Hei�ht All Fronta�
2 California Drive 170' 270 SF 230 SF 26' 275 SF
Shen Mitsubishi 3 signs 3 signs 5 signs
3 California Drive 277' 377 SF 355 SF 525 SF 20' 626 SF
Mazda/Volvo 4 signs 5 signs 6 signs + 8 signs
(1986) bunting
50 California Drive 321' 321 SF 474 SF* 28'* 858 SF*
Putnam Toyota 5 signs 10 signs + 13 signs
bunting
65 California Drive 214' 314 SF 277 SF 30'6" 477 SF
Vacant 3 signs 6 signs 7 signs
98 California Drive 107' 207 SF 256 SF* 16'* 602 SF*
Burlingame Ford 3 signs 3 signs 4 signs
100-198 California 594' 300 SF 367 SF 23' 377 SF
Saturn/Putnam Buick 7 signs 10 signs 11 signs
101-127 California 214' 314 SF 806 SF 14' 862 SF
Burlingame Ford 7 signs 5 signs 7 signs
200 California Drive 190' 290 SF 120 SF none 154 SF
Mike Harvey Honda 3 signs 3 signs 4 signs
* The total amount of signage on those sites noted by an asterick is approximate.
** Square footage and number of signs cunently existing on property and may include signs without permits.
February 3, 1994
:\CALIFORN.SGN
i . .
Burlingame Planning Commission Minutes
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February 13, 1995
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5. MASTER SIGN PROGRAM AND SIGN EXCEPTION AT 50 CALIFORI�TIA DRIVE, ZONED C-2
(PUTNAM LEASING, INC., PROPERTY OWNER AND ROBERT ROGERS, BARBER SIGN
COMPANY. APPLICANTI
Reference staff report, 2/13/95, with attachments. CP Monrce discussed the request, reviewed criteria,
Planning Department comments, and study meeting questions. If approved six conditions were suggested.
Chm. Galligan opened the public hearing. Robert Rogers of Barber Sign Company in Vallejo and Joe
Putnam, owner of the property, were present to answer quesdons. lfiere was discussion of the corporate
preferences related to the proportions of signs, corporate logo, trademarks, registered copyrights and the
reasons that the dealer cannot alter the signs which are made in the East by the corporation. The
commission discusseri sign amortizadon and the possibility of changing some of the rules. The applicant
indicated they would comply with the conditions and any sign not specified on the plans will be removed. ,
There were no other comments and the public hearing was closed.
C. Jacobs noted this project does not constitute a grant of special privilege and is in a unique area. She
then moved approval of the this application with the following conditions; 1) that the project shall be built
as shown on the plans submitted to the Planning Department and date stamped 7anuary 31, 1995 She�t
1, Plan, Elevations and Photo; 2) that the conditions of the Chief Building Inspectors' December 5, 1994
memo (pole signs B1 & B2, D1 & D2 will require engineering and wind/seismic load calculations for
a building permit) and the City Engineers' December 5, 1994 memo (pole signs shall be placed within
the property at least eight feet from all driveway openings) shall be met; 3) that all the e�cisting signs
along California Drive shall be removed except the 'Putnam" roof sign (3' X 2-' per side for a total sign
area of 120 SF); 4) that all existing secondary frontage signs (rear frontage - railroad tracks, and side
frontages - adjacent to 98 California Drive and 2 California Drive) shall be removed except the existing
'Putnam Toyota Burlingame' wall sign at the rear of the building along the railroad tracks and the wooden
sign on the south fence noting "used cars" shall remain; 5) that all the temporary bunting signs on the
lighting poles along California Drive (all bunting materials and the sings) shall be remove� prior to
issuance of building permit for installing the new signs; and 6) that the project shall meet Uniform
Building and Uniform Fire Codes as amende d by the City of Burlingame.
Motions was seconded by C. Kelly and approved on a 5-2 (C. Ellis and Mink dissenting) roll call vote.
Appeal procedures were advised. �
7. SIGN EXCEPTION AT 3 CALIFORNIA DRIVE, ZONED C-2, (JOE PUTNAM JR., PROPERTY
OWNER AND ROBERT ROGERS BARBER SIGN COMPANY APPLICANTI
Reference staff report, 2/13/95, with attachments. CP Monroe discussed the request, revicwed criteria,
Planning Department comments, and study meeting questions. If approved three conditions were
suggested.
Page -3-
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Burlingame Planning Commission Minutes
February 13, 1995
Chm. Galligan opened the public hearing. Robert Rogers, Barber Sign Company, Vallejo explained this
was the addition of one sign and removal of one 80 SF double faced, 16' pole sign in order to add
another brand to the site. The manufacturer requires the new sign, he noted his interpretation of the
signs, the calculation of square footage and expressed a desire to create uniformity. There were no other
comments and the public hearing was closed.
C. Mink moved approval of the application subject to the following conditions; 1) that the signs shall be
installed as shown on the plans submitted to the Planning Department and date stamped January 31, 1995
except that Sign A shall be built with a total of 72 SF (35.7 SF per side) of signage and as described on
the Sign permit forms dated December 19, 1994 and sign 6 shall be removed; 2) that all illegal bunting
signs shall be removed from the light poles along California Drive (all bunting materials and the signs)
prior to issuance of a building permit; and 3) that the project shall meet all Uniform Building and
Uniform Fire Code requirements as amended by the City.
Motions was seconded by C. Deal, and was approved on a 7-0 voice vote. Appeal procedures were
advised.
8. �VIASTER SIGN PROGRAM AND SIGN EXCEPTION AT 1017-1025 ROLLINS ROAD, ZONED
Reference staff report, 2/ 13/95, with attachments. CP Monroe discussed the request, reviewed criteria,
Planning Department comments, and study meeting questions. If approved four conditions were
suggested.
Chm. Galligan opened the public hearing. Allen David, Bay Area Collision Center, was present to
answer the commissioners' questions and explain his need for this signage. He is in agreement with ttle
addition of the condition stating the sign shall not be illuminated. There were no other comments and
the public hearing was closed.
C. Deal moved approval, by resolution, of this master sign permit and sign exception for the number of
signs, area and height finding that this does not grant special privilege, with the following amended
conditions: 1) that the project shall be built as shown on the plans submitted to the Planning Department
and date stamped January 9, 1995 site plans and sign elevations, that the sign shall have 8' of clearance
below the bottom of the sign to the ground below and shall not be illuminated in any manner; 2) that the
property owner or tenant shall apply for a sign exception for any additional signs to be placed on these
parcels prior installation of the sign; 3) that the appli�ant apply for permits through the Building
Department for the proposed sign within 30 days of action on this application, and 4) that the project shall
meet all Uniform Building and Uniform Fire Code requirements as amended by the City.
The motion was seconded by C. Kelly and approved on a 6-1 (C. Galligan dissendng) roll call vote.
Appeal procedures were advised.
Page -4-
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SIGN EXCEPTION
APPLICATION TO THE PLANNING COMMISSION
Address 3 GAI,�(o�l/S. Public
�GC������ /
Date Filed
Fee Received ��C � � 19gd
Receipt No.
Hearing Schec��led�F R�RuI��: ,.;,,�
�+,wn,irv0 DEP'!;
1. PERSON/COMPANY COMPLETING THIS APPLICATION
Name �p�r 1�-�-1E� Telephone 7U7" (p�2 Z���
Firm �� SI[;�I�. � � 1�G.
Firm's Address (�VO t-'E �t•�S�LV�I� � �N ������ti
2. Has applicant read Section 22.06.110 of the City Ordiance Code?
yes �_ no
���,� 3. Describe the exceptional circumstances or conditions applicable to your
property which do not qenerally apply to other properties in your area,
and the extent to which you may deserve special consideration to which
your neiqhbors are not entitled. 1�-�� D�DDI� I�t� F� ���-�� PKc�D���
L� ��- V�ltTt�JT C'K�'E1Z l• D, �T ��s v►�1t�1�� Its (��.�Cl ►-�1��, l�s� �F
��c_.�l.,l'�`►� C�+��Sl�-'�t� OCGI.IRs h�1�N L:t��'C��"�,�RS 1.)t�'�l-� �L� �-It��j
�.��T���, 1�I�s K���Y�� l� Tt�E �� v� t�1���st��FT ������t�
S�Gr�s T� �-� �%1�S �c>3L�-1.
4. Describe why the exception is necessary now to p_r,�e's�jr,.ve the
continued use and enjoyment of the property. �1�LTjPI.� �-K�-k�l�
Cot��r��r1 ( t�7.a� ,�L� 5► R�� Ao��Sp� I�.�n F�C�Tic�t�l.
z�F �cN 1�ak7 u�1�
5. What hardships would result if your request were denied? �C}<.CUF
l Q Eu r� �� c�ifln� cF yc� l�or�o� �.�- s�.� �
6. Attach denied siqn permit application.
7. EVALUATION BY CITY PLANNER
Code section(s) relevant to this application
An exception has been requested because ...
s�cNr•xce.rRnt
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_ _.��_
CITY OF BURLINGAME
501 PRIMROSE ROAD
BIIRLINGAME, CA 94010
(415) 696-7250
NOTICE OF HEARING
The CITY OF BIIRLINGAME PLANNING COMMISSION announces the
following public hearing on MONDAY. THE 13TH DAY OF FEBRUARY, 1995
at 7:30 P.M. in the City Hall Council Chambers located at 501
Primrose Road, Burlingame, California. A copy of the application
and plans may be reviewed prior to the meeting at the Planning
Division at 501 Primrose Road, Burlingame, California.
3 CALIFORNIA DRIVE
APN: 029-242-240
APPLICATION FOR A BIGN EBCEPTION AT 3 CALIFORNIA DRIVE,
ZONED C-2.
If you challenqe the subject application(s) in court, you may
be limited to raisinq only those issues you or someone else raised
at the public hearinq described in the notice or in written
correspondence delivered to the City at or prior to the public
hearinq.
The property owner who receives this notice is responsible for
informinq their tenants about this notice. Please post this notice
in a public place on your property. Thank you
MARGARET MONROE
CITY PLANNER
FEBRUARY 3. 1995