HomeMy WebLinkAbout1010 Cadillac Way - Staff ReportCity of Burlingame
Sign Variance
Address: 1010 Cadillac Way
Item No.
Action Item
Meeting Date: January 25, 2010
Request: Sign Variance to exceed the maximum allowed height of a new freestanding monument sign.
Applicant and Property Owner: E. James Hannay APN: 026-233-080
Designer: Pattison Sign Group Lot Area: 0.94 acres
General Plan: Commercial, Service and Special Sales Zoning: C-2
Environmental Review Status: The project is Categorically Exempt from review pursuant to the California
Environmental Quality Act (CEQA), per Section 15311 (a), which states that construction or placement of minor
structures accessory to (appurtenant to) existing commercial, industrial, or institutional facilities, including but not
limited to on-premise signs, is exempt from environmental review.
Project Description: The applicant is requesting a Sign Variance to exceed the maximum allowed height of a
new freestanding monument sign at 1010 Cadillac Way, Zoned C-2. In the C-2 zoning district, one two-sided
freestanding monument sign is permitted on a parcel frontage of at least 150 feet; the parcel frontage along
Rollins Road is 206.59 feet and therefore is allowed to have one freestanding monument sign.
The proposed monument sign would be located along the Rollins Road frontage, 15'-0" from the face of curb to
the center of the sign (see Sign Location on sheet 1, date stamped December 23, 2009). The Engineering
Division reviewed the proposed location of the monument sign with regards to impacts to vehicle site lines and
had no comment. The finro-sided monument sign contains the wording `Audi' and the company logo, and its
design is consistent with the architecture of the existing building.
The proposed monument sign measures 40 SF per side (4'-0'/4 x 9'-10") where the code allows a maximum of
50 SF per side along Rollins Road (100 SF total area allowed). Planning staff would note that in order to
promote monument signs in this district, two-sided monument signs are considered to be a single sign and in
measuring total sign area and therefore only one side of the sign is included in the calculation. The proposed
monument sign is 9'-10" tall where the code allows a maximum height of 8'-0" for monument signs along Rollins
Road. Therefore, a Sign Variance is required to exceed the maximum allowed height of a freestanding
monument sign.
All existing signs on site will remain as part of this proposal. The sign code contains specific sign criteria for
freestanding monument signs, and therefore they are reviewed independently from wall signs, projecting signs
and awning signs. The applicant is requesting the following applications:
■ Sign Variance to exceed the maximum allowed height of a new freestanding monument sign along the
Rollins Road frontage (9'-10" proposed where 8'-0" is the maximum allowed) (CS 22.06.050, a, 1).
1010 Cadillac Way
Lot Area: 0.94 acres Plans date stam ed: December 23, 200�
Rollins Road Fronta e Size/Area Overall Hei ht ' No. of si ns
PROPOSED SIGNS
_.._... _ _ __ _ __ . _...... __. _._... __
`Audi' and Logo 4'-03/4' X 9'-10" 9'-10"' 1(counts as
Freestanding Monument Sign 40 SF per side one sign with
(double-faced) (80 SF total area) incentive)
Zoning Code Allows 50 SF per side 8'-0" along 1
(100 SF fofa/ area) Rollins Road
� Frontage ;
�
' Sign Variance to exceed the maximum allowed height of a new freestanding monument sign along the
Rollins Road frontage (9'-10" proposed where 8'-0" is the maximum allowed).
Sign Variance 1010 Cadillac Way
Staff Comments: See attached comments from the Chief Building Official, City Engineer, City Arborist, Fire
Marshal and NPDES Coordinator. Planning staff would note that because of the nature of the request for a Sign
Variance to exceed the maximum allowed height of a monument sign by 1'-10", it was determined that this
request could be brought to the Planning Commission directly as an action item. If the Commission feels there is
a need for more study, this item may be continued with direction to the applicant.
Required Findings for Sign Variance: In order to grant a Sign Variance relating to height, area, location or
number of signs the Planning Commission must apply the following circumstances (Code Section 25.06.110
a-b):
(a) any exception granted shall be subject to such conditions as will assure that the adjustment thereby
authorized shall not constitute a grant of special privilege inconsistent with the limitations upon other
properties in the vicinity and the C-4 district in which the subject property is situated; and
(b) because of special circumstances applicable to the subject property, including size, shape, topography,
street frontage, location or surrounding land use; the size or height of the building on which the sign is
to be located; the classification of the street or highway on which the sign is located or designed primarily
to be viewed from, the strict application of zoning regulations is found to deprive subject property of the
privileges enjoyed by other properties in the vicinity and under identical zone classification.
Planning Commission Action:
The Planning Commission should conduct a public hearing on the application, and consider public testimony and
the analysis contained within the staff report. Action should include specific findings supporting the Planning
Commission's decision, and should be affirmed by resolution of the Planning Commission. The reasons for any
action should be stated clearly for the record. At the public hearing the following conditions should be
considered:
1. that the project shall be built as shown on the plans submitted to the Planning Department date stamped
December 23, 2009;
2. that the conditions of the Chief Building Official's January 5, 2010 memo, the City Engineer's January 11,
2010 memo, the City ArborisYs and Fire Marshal's January 4, 2010 memos, and the NPDES
Coordinator's December 30, 2009 memo shall be met; and
3. that the project shall meet all the requirements of the California Building and Uniform Fire Codes, 2007
Edition, as amended by the City of Burlingame.
Ruben Hurin
Senior Planner
c. E. James Hannay, applicant and property owner
Attachments:
Application to the Planning Commission
Sign Permit Application
Sign Variance Application
Sign Survey submitted by applicant, date stamped January 4, 2010
Staff Comments
Planning Commission Resolution (Proposed)
Notice of Public Hearing — Mailed January 15, 2010
Aerial Photo
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A�FADAVtT/Sii�NA'fURE: I fieroby aa�undor panafty pf p�jury thnt the Inf plven hanain is trua and corr�ct to the
best of my knowled�e and beitef,� /
Appltcant's algru�fure:____
I am aware of bhe propoa�ed
Cnmml�s3on,
Property owoera sfgnatu�
Da�te: � ,.�.� "'�-'�i
9-oubmlt tFtfs applicatbn to the Plannlit�
Date: %�� �
DeM submliteil: � Z• 2$• D
yl- VerifEwtfon ti�dt th. pro)ect ar�h(tectldasigntr h�s M valid Burlingam� buslaess ifcense. wl�l be requlrod by tryo
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DEC 2 � 2009
CIN OF BURI.INGAME
PlANNINU DEPT.
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�ty of Suriingame Alanning Departm�nt 501 Primrase Road P{650) 55�7250 F(650) 696-3T90 www.burlingame�qq
Afa c�rr o.
�,rs�,�, Sign Perrnit Appiicalaon
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1. APPLICANT (�r n com}�e�ng thts form) �
Name : e�_ L� ��� N.�
Company Y� � � : �.�. C� Telephone � \ � • S 3 "� - � b� 3
Address ! � � 1 � � �i� Fax � \ Q s � Z - c'� � S"
Gty, StaCe & ZipC?7 1 l. �(1-�^!� , C�- q�'+b ��►
I certi�y under penafty of perjury dlat t�re rnfnmratlon given h�efi is true anid cvrr�ct lhe best of my
know/edge and bel" I un thata building permitfs �quired before a srgn can be Irzs�lled.
Applicant SignaYure ` Date l 2������
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Address U
Gty, State, Zip �
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O���d�l��I� GUl�-� Fax !o .SG - 5 7�j - 1�/ Y��
Property Owner Stgnature
3. SITE AODRESS
Assessot's Parce!
Lot width
lAt Depttt
and a rize ifie appl/cant to submit this applic�tion.
�9 �i" '�'�`�!� Date � ���""�'^1 —.
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��s �O ; '� S � � �`i�
f3ui{di� Widtti
Buifding Depth
4. SIGN IN�ORMATION (photos help - p{ease attarh)
# of E�tisting Signs (?n Ptvperty: Z
# of Existing Signs To Remain: Z-
Proposed New Signs. �
Tobl � �igns: �-
5. SUBp1IT THE FOLLOWING WITH THIS APPLiCATIUN
IL7�Site p(an of property to scale with aU existir�g and proposed signs�labeled.
[iVE(�vatians drawn to scale of all new signs and existing signs to remain. Shaw oorrect sizes and
loca�ions. Qimension ail lettering. Show distance firom grade to 1bp and bottnm of the sign(s),
---___�------------------..-TO BE CDMpLETED BY PLANNING STAFF-.� ----------___._�
Maximum Maximum F.�osting Sign New Signs — Totaf Site
�ign Area/# OF Allowed Above AreaJ# of Signs Area/# of �igns Signage V�ith
Slgns Allowed: Frst Story (12' to Remain ihis Application
From Grade):
Primary
Fronrage: j ! I l /
Secondary
Frontage: / l , I ! I
o Sign excepfi(Qn required
o Btiiiding parmit may be approved.
Approved by: p��
o Fee to be colfected by Building Dept.
Remember! A buflding permit must be issueti befare the sign r�n be irLstalied.
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City of Burlingame Pianning Department 501 Primrose Road P(650) 558-7250 F(650) 696-3790
SIGN A: New SiQn Existina, no chanae
Sign Type:
❑ Window Sign
�Wall Sign
round Sign
❑ Pole Sign
❑ Projecting Sign
❑ Awning Sign
❑ Other
Copy �'�� �
Method of support ����� ��3v�
SIGN B: New Siqn
Sign Type:
❑ Window Sign
❑ Wall Sign
❑ Ground Sign
❑ Pole Sign
❑ Projecting Sign
❑ Awning Sign
❑ Other
Copy
Method of support
SIGN C: _ New
Sign Type:
❑ Window Sign
❑ Wall Sign
❑ Ground Sign
❑ Pole Sign
� Projecting Sign
❑ Awning Sign
❑ Other
Copy
Method of support
SIGN D: New Siqn
Sign Type:
❑ Window Sign
❑ Wall Sign
❑ Ground Sign
❑ Pole Sign
❑ Projecting Sign
❑ Awning Sign
❑ Other
Existinq, new co
Sign Specif�cati \ns: ` O 1 �
(Length .. ` X Height = � )
Sign area Square Feet
, � ►`
Overall height from ground � �
Clearance from ground t gn bottom
Single face � Two-sided
��-i-Illumination type �
F�cisting, no cha
Sign Specifications:
(Length
Sign area
�� • Hours
; Existing, new
X Height )
Square Feet
Overall height from ground
Clearance from ground to sign bottom
Single face Two-sided
Illumination
no cha
Sign Specifications:
(Length
Sign area
Hours
new
X Height )
Square Feet
Overall height from ground
Clearance from ground to sign bottom
Single face Two-sided
Illumination
fiT•7
Sign Specifications:
(Length
Sign area
Hours
X Height )
_ Square Feet
new
Overall height from ground
Clearance from ground to sign bottom
Single face Two-sided
Copy
Method of support Illumination type Hours
5.• �HANDOUTS�SIGNPER.fRM.doc Rev/sed January 2006
City of Burlingame • Community Development Department • 501 Primrose Road • P(650) 558-7250 • F(650) 696-3790 • www.burlingame.org
� �
BURLINGAME
�
CITY OF BURLINGAME
SIGN VARIANCE APPLICATION
The Planning Commission is required by law to make findings as defined by the City's Ordinance (Code
Section 22.06.110). Please note that sign variances can only be granted for variances from the
following regulations: height of placement; or location, or, within the allowable total square
footage, the number of signs on a frontage. Your answers to the following questions can assist the
Planning Commission in making the decision as to whether the findings can be made for your request.
Please type or write neatly in ink. Refer to the back of this form for assistance with these questions.
a. Describe the exceptional or extraordinary circumstances or conditions applicable to your
property that do not apply to other properties in this area.
.�
�- �C!���`z--
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b. Explain why the variance r quest is necessary for the preservation and enjoyment of a
substantial property right nd what unreasonable property loss or unnecessary hardship
might result from the den al of the application.
c.
Q
Explain why the proposed sig
injurious to property or impro�
welfare or convenience.
How will the proposed signage
character of the existing and po
vicinity? /
at the proposed location will not be detrimental or
�s in the vicinity or to public health, safety, general
compatible with the aesthetics, mass, bulk and
al signage on adjoining properties in the general
HANDOUTS\SIGN.VARIANCE.FRM
Corporofe Headquarters
1051 461h Ave.
Oakland, (A 94601
Phone 510.533.7693
Fax 510.533.0815
The City of Burlingame
Planning Commission
Community Development Department
501 Primrose Road
Burlingame, Ca 94010
Stockton
3133 Norih Ad Ari Road
Stockton, (A 95215
Phone 209.931.5522
Fax 209.931.5844
Ref: Commercial Sign Variance Application
Property Address: 1168 Rollins Road, Rector Motor Car Company
Dear Sir or Madam,
los Angeles
20280 South Vermont Ave. �245
Torrance, (A 90502
Phone 310.630.1668
Fax 310.630.1941
In this continuing poor economic climate of declining sales, tax revenue, and employee layoffs, Rector
Motor Car Company of Burfingame is seeking to reposition its business model to recapture and hold
more of the Audi automobile service and sales market in Burlingame. Towards this end Audi and Rector
Motors have entered into reciprocal agreements which include advertising the Audi name and logo.
An existing 9' 10" Audi freestanding sign was moved and made available to Rector Motors. The sign was
selected for its high quality finish, compatibility with published sign criteria, and compatibility with the
local traffic speed, approaches and surrounding architecture. Rector Motors is now committed to this
signs use and no other will be made available.
Subsequently it was discovered that the published sign criteria that was reviewed, was obsolete and
then removed from public view. In order to proceed with the permitting of this sign today we are
applying for a variance to the current sign criteria which would limit the height of the sign to 5.00'.
The sign is highly finished of automobile grade materials and finishes. Architecturally the 9' 10" height is
consistent with existing signage along Rollins Road and Broadway. In particular the sign will be very
helpful for that traffic entering Rollins Road from Broadway to navigate successfully to the Audi
Service/Sales area.
Tha �
� ��
� ""_�
Richard Luchini
Permit Manager
www.arrowsigncompany.com
Stafe Contractors Licence: CA 314794. HI 24142, NV 53419
UF L'u�jt.l.t . ,.
ANN�fva L!t_ �
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Project Comments
Date:
To:
From:
Subject:
Staff Review:
December 28, 2009
❑ City Engineer
(650) 558-7230
X Chief Building Official
(650) 558-7260
❑ City Arborist
(650) 558-7254
❑ Recycling Specialist
(650) 558-7273
O Fire Marshal
(650) 558-7600
❑ NPDES Coordinator
(650) 342-3727
❑ City Attorney
Planning Staff
Request for Sign Variance for a new monument sign at 1010
Cadillac Way, zoned C2, APN: 026-233-080
December 28, 2009
1) On the plans specify that this project will comply with the 2007 California Building
Codes (CBC).
2) Anyone who is doing business in the City must have a current City of Burlingame
business license.
3) Provide fully dimensioned plans.
4) All work shall be conducted within the limits of the City's Noise Ordinance.
5) Specify on the plans that this sign will comply with the 2008 California Energy
Efficiency Standards. Note: All projects for which a building permit application is
received on or after January 1, 2010 must comply with the 2008 California
Energy Efficiency Standards. Go to
httq://www.energy.ca.qov/title24/2008standards/ for publications and details.
6) In the title block on the plans include the proiect address.
NOTE: A written response to the items noted here and plans that specifically
address items 1, 5, and 6 must be re-submitted before this project can move
forward for Planning Commission action.
Reviewed -� Date: �
Project Comments
Date:
��
From:
Subject:
Staff Review
December 28, 2009
d City Engineer
(650) 558-7230
❑ Chief Building Official
(650) 558-7260
❑ City Arborist
(650) 558- 7254
❑ Recycling Specialist
(650) 558-7273
❑ Fire Marshal
(650) 558-7600
❑ NPDES Coordinator
(650) 342-3727
❑ City Attorney
Planning Staff
Request for Sign Variance for a new monument sign at 1010
Cadillac Way, zoned C2, APN: 026-233-080
December 28, 2009
No comment.
Reviewed by: V V
Date: 01 /11 /2010
Date:
To:
From:
Subject:
Staff Review:
Project Comments
December 28, 2009
� City Engineer
(650) 558-7230
� Chief Building Official
(650) 558-7260
X City Arborist
(650) 558-7254
� Recycling Specialist
(650) 558-7273
� Fire Marshal
(650) 558-7600
� NPDES Coordinator
(650) 342-3727
� City Attorney
Planning Staff
Request for Sign Variance for a new monument sign at 1010
Cadillac Way, zoned C2, APN: 026-233-080
December 28, 2009
Project Comments
Date:
To:
From:
Subject:
Staff Review:
December 28, 2009
0 City Engineer
(650) 558-7230
� Chief Building Official
(650) 558-7260
� City Arborist
(650) 558-7254
0 Recycling Specialist
(650) 558-7273
�Fire Marshal
(650) 558-7600
� NPDES Coordinator
(650) 342-3727
� City Attorney
Planning Staff
Request for Sign Variance for a new monument sign at 1010
Cadillac Way, zoned C2, APN: 026-233-080
December 28, 2009
No comment at this time.
Reviewed by: ��
Date: y��� o
Project Comments
Date
December 28, 2009
To: � City Engineer
(650) 558-7230
� Chief Building Official
(650) 558-7260
� City Arborist
(650) 558-7254
From:
Subject:
Staff Review:
Planning Staff
Request for Sign Variance for a new monument sign at 1010
Cadillac Way, zoned C2, APN: 026-233-080
� Recycling Specialist
(650) 558-7273
� Fire Marshal
(650) 558-7600
X NPDES Coordinator
(650) 342-3727
0 City Attorney
December 28, 2009
No comments
For additional assistance, contact Kiley Kinnon, Stormwater Coordinator, at (650)
342-3727.
Reviewed by:
���
J
1���
Date: ,���/�
�
RESOLUTION APPROVING CATEGORICAL EXEMPTION
AND SIGN VARIANCE
RESOLVED, by the Planning Commission of the City of Burlingame that:
WHEREAS, a categorical exemption has been proposed and application has been made for
Sign Variance to exceed the maximum allowed height of a new freestandinq monument siqn at
1010 Cadillac Wav, zoned C-2, E. James Hannav, propertv owner APN: 026-233-080;
WHEREAS, said matters were heard by the Planning Commission of the City of Burlingame on
January 25, 2010, at which time it reviewed and considered the staff report and all other written
materials and testimony presented at said hearing;
NOW, THEREFORE, it is RESOLVED and DETERMINED by this Planning Commission that:
On the basis of the Initial Study and the documents submitted and reviewed, and
comments received and addressed by this commission, it is hereby found that there is
no substantial evidence that the project set forth above will have a significant effect on
the environment, and categorical exemption, per CEQA Article 19, Section: 15311 (a),
which states that construction or placement of minor structures accessory to
(appurtenant to) existing commercial, industrial, or institutional facilities, including but not
limited to on-premise signs, is exempt from environmental review, is hereby approved.
2. Said Sign Variance is approved subject to the conditions set forth in Exhibit "A" attached
hereto. Findings for such Sign Variance are set forth in the staff report, minutes, and
recording of said meeting.
3. It is further directed that a certified copy of this resolution be recorded in the official
records of the County of San Mateo.
Chairman
I, , Secretary of the Planning Commission of the City of Burlingame, do hereby
certify that the foregoing resolution was introduced and adopted at a regular meeting of the
Planning Commission held on the 25th dav of Januarv, 2010 by the following vote:
Secretary
EXHIBIT "A"
Conditions of approval for Categorical Exemption and Sign Variance.
1010 Cadillac Way
Effective February 4, 2010
that the project shall be built as shown on the plans submitted to the Planning
Department date stamped December 23, 2009;
2. that the conditions of the Chief Building Official's January 5, 2010 memo, the City
Engineer's January 11, 2010 memo, the City Arborist's and Fire Marshal's January 4,
2010 memos, and the NPDES Coordinator's December 30, 2009 memo shall be met;
and
3. that the project shall meet all the requirements of the California Building and Uniform
Fire Codes, 2007 Edition, as amended by the City of Burlingame.
. CITY OF BURLINGAME
' , COMMUNITY DEVELOPMENT DEPARTMENT
BURLINGAME 501 PRIMROSE ROAD '" *"� ���� ��7��
BURLINGAME, CA 94010
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. PH: (650) 558-7250 • FAX: (650) 6 �,
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- www.burlingame.org � e� �
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Site: 1010 CADILLAC WAY
The City of Burlingame Planning Commission announces
the following public hearing on MONDAY, JANUARY
25, 2010 at 7:00 P.M. in the City Hall Council
Chambers, 501 Primrose Road, Burlingame, CA:
Application for Sign Variance for a new monument
sign at 1010 CADILLAC WAY zoned C-2.
APN 026-233-080
Mailed: January 1 S, 2010
(Please refer to other side)
liiC�,'7�iC� �v:�j.G��
`, 1 ! : �
Mai!e� From 94010
US POSTAG�
PUBLIC HEARING
NOTICE
Citv of Burlina�
A copy of the application and plans for this project may be reviewed prior to
the meeting at the Community Development Department at 501 Primrose
Road, Burlingame, California.
If you challenge the subject application(s) in court, you may be limited to
raising only those issues you or someone else raised at the public hearing,
described in the notice or in written correspondence delivered to the city at or
prior to the public hearing.
Property owners who receive this notice are responsible for informing their
tenants about this notice.
For additional information, please call (650) 558-7250. Thank you.
William Meeker
Community Development Director
PUBLIC HEARING NOTICE
(Please refer fo other side)
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C/TY OF BURLINGAME PLANN/NG COMM/SS/ON — Approved Minutes January 25, 2010
The following item (Item 11) was moved forward on the agenda at the request of the applicant, and with the
Commission's concurrence.
11. 1010 CADILLAC WAY, ZONED C-2 — APPLICATION FOR SIGN VARIANCE FOR A NEW MONUMENT
SIGN (E. JAMES HANNAY, APPLICANT AND PROPERTY OWNER) STAFF CONTACT: RUBEN HURIN
Reference staff report dated January 25, 2010, with attachments. Senior Planner Hurin presented the
report, reviewed criteria and staff comments. Three (3) conditions were suggested for consideration.
Chair Terrones opened the public hearing.
Richard Luchini, 1051 46th Avenue, Oakland; represented the appiicant.
Commission comments:
■ Why the request for the additional height? (Luchini — this is an existing sign which was made
available to Rector Motors in order to bring more business back to Burlingame. Part of the standard
plan for Audi.)
Public comments:
■ None
There were no further comments and the public hearing was closed.
Commissioner Yie moved to approve the application, by resolution, with the following conditions:
1. that the project shall be built as shown on the plans submitted to the Planning Department date
stamped December 23, 2009;
2. that the conditions of the Chief Building Official's January 5, 2010 memo, the City Engineer's
January 11, 2010 memo, the City ArborisYs and Fire Marshal's January 4, 2010 memos, and the
NPDES Coordinator's December 30, 2009 memo shall be met; and
3. that the project shall meet all the requirements of the California Building and Uniform Fire Codes,
2007 Edition, as amended by the City of Burlingame.
The motion was seconded by Commissioner Lindstrom.
Discussion of motion:
■ Existing sign being made available; is essentially being recycled.
• There is very little pedestrian traffic in the vicinity; there is a need to have a more significant
presence due to the high level of vehicular traffic in the area.
Chair Terrones called for a voice vote on the motion to approve. The motion passed 6-0. Appeal
procedures were advised. This item concluded at 8:19 p.m.
7