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Home My WebLink About1010 Cadillac Way - Staff Report (2)ITEM #6 City of Burlingame Sign Exception Address: 1010 Cadillac Way Meeting Date: 3/8/99 Request: Sign exception for area, number and height of signs on the primary frontage and for area and number of signs on the secondary frontage at 1010 Cadillac Way, zoned C-2. Applicant: Oliveira Signs Property Owner: James E. Hannay Lot Area: �.94 Acres General Plan: Commercial, Service and Special Sales Adjacent Development: Commercial and Residential (Northpark Apts.) APN: 026-233-080 Zoning: C-2 CEQA Status: Article 19. Categorically Exempt per Section: 15311 - Accessory Structures, Class 11, construction or placement of minor structures accessory (appurtenant to) existing commercial, industrial, or institutional facilities, including but not limited to (a) on-premise signs. Requests for this project: The applicant, Oliveira Signs, is requesting a sign exception for area, number and height of signs on the primary frontage and for area and number of signs on the secondary frontage for Rector Motor Car Company at 1010 Cadillac Way, zoned C-2. The applicant is requesting the following: 1) Sign exception on the primary frontage (Rollins Road): • 4 signs, where a maximum of 3 signs are allowed on the primary frontage (C.S. 22.16.050); • 662 SF of sign area, where the code allows 150 SF (C.S. 22.16.020); and • height of ground sign (16' proposed, where 12' is allowed) (C.S. 22.38.020). 2) Sign exception on the secondary frontage (Cadillac Way): • 6 signs, where a maximum of 3 signs are allowed on the secondary frontage (C. S. 22.16.050); and • 88 SF of sign area, where the code allows 50 SF (C.S. 22.16.030). 3) No signage on the Broadway frontage of the site. History: There have been several sign exceptions approved on this property since 1988. The approved and amended sign exception applications of September 12, 1994; April 27, 1992; April 8, 1991; October 24, 1988; and July 7, 1986 requires the applicant to apply for a sign exception for any additional signs to be put on this site or changes in copy of signs on this site (September 12, 1994; Apri127, 1992; April 8, 1991; October 24, 1988; and July 7, 1986 P.C./C.C. Minutes). Sign Exception IOlO Cadillac Way Summary: The site contains a primary frontage (Rollins Road) and two secondary frontages (Cadillac Way and Broadway). Currently, there are two existing signs on the primary frontage, five signs on the secondary frontage facing Cadillac Way and two signs on the secondary frontage facing Broadway (please refer to Table 1 for a description of the existing signage on the site). On the primary frontage, there is one double-faced pole sign (10' tall x 32' long overall, 612 SF), 85' in height. On the secondary frontage facing Cadillac Way, there are two double-faced projecting signs (2' tall x 3'-6" long, 28 SF), and one awning sign (3' tall x 12' long, 36 SF). On the secondary frontage facing Broadway, there are two wall signs (6' tall x 12' long each sign, 144 SF). The applicant is proposing to remove these two signs on the Broadway frontage as part of this application. Proposed Signs on the Primary Frontage: The applicant is proposing to add a double-faced gound sign on the primary frontage (Rollins Road). The proposed double-faced ground sign (5' tall x 5' long, 50 SF in area) would contain a Porsche logo and measures 16' in height above grade. A sign exception is required for the height of the proposed ground sign (16' proposed where 12' is the maximum allowed). Please refer to Table 2 for a description of the proposed signage on the site. A sign exception is also required for the number and area of signs proposed on the primary frontage. The total signage proposed on the primary frontage is four signs measuring 662 SF in area (3 signs, 150 SF allowed). Proposed Signs on the Secondary Frontage (Cadillac Way): The applicant is proposing to add a wall sign on the secondary frontage (Cadillac Way). The proposed wa11 sign (6' ta11 x 4' long, 24 SF in area) would contain a Porsche logo and word `service' and measures 15' in height above grade. The total signage proposed on the secondary frontage is six signs measuring 88 SF in area (3 signs, 50 SF allowed). A sign exception is required for the number and area of signs proposed on the secondary frontage (6 signs, 88 SF proposed where 3 signs, 50 SF is the maximum allowed for signs on the secondary frontage). Proposed Signs on the Secondary Frontage (Broadway): There are no new signs proposed on the Broadway frontage. Because the applicant would remove the two e�sting wall signs, this frontage will contain no signage. Total Proposed Signage on the Site: The total signage proposed on the site is 10 signs measuring 750 SF in area. This is a 9% (70 SF) decrease in the total proposed signage area on the site as compared to the existing signage (9 signs, 820 SF). 2 Sign Exception TABLE 1- CURRENT SIGNAGE ON SITE RECTOR MOTOR CAR COMPANY 1010 Cadillac Way Primary Frontage Size/Area Height Number (Roilins Road) Rector/Cadillac 10' x 32' overall 85' 2 Audi Logo/Porsche 612 SF Pole Sign (2x) SUBTOTAL 612 SF 85' 2 Zoning Code Allows 1 SO SF 20' 3 Secondary Frontage , (Cadillac Way) Service 2' x 3'-6" 14' 2 Projecting Sign 14 SF Service 2' x 3'-6" 14' 2 Projecting Sign 14 SF Rector Motor Car Co. 3' x 12' 12' 1 Awning Sign 36 SF SUBTOTAL 64 SF 14' S Zoning Code Allows SO SF 36' 3 Secondary Frontage (All existing signs on this frontage to be removed). (Broadway) Porsche 6' x 12' 20' 1 Wall Sign 72 SF Audi 6' x 12' 20' 1 Wall Sign 72 SF SUBTOTAL 144 SF 20' 2 Zoning Code Allows SO SF 36' 3 TOTAL ALL S1GNS 820 SF 85' 9 Sign Ezception TABLE 2- PROPOSED SIGNAGE PROGRAM SIGN EXCEPTION - RECTOR MOTOR CAR COMPANY 1010 Cadillac Way Primary Frontage - Size/Area Height Nurnber (Rollins Road) EXISTING SIGNS Rector/Cadillac 10' x 32' overall 85' 2 Audi Logo/Porsche 612 SF Pole Sign (Zx) PROPOSED SIGNS Porsche Logo 5' x 5' * 16' 2 Ground Sign (2x) 50 SF SUBTOTAL *662 SF 85' *4 Zoning Code Allows 1 SO SF 20' 3 Secondary Frontage _ (Cadillac Way) EXISTING SIGNS Service 2' x 3'-6" 14' 2 Projecting Sign � 14 SF Service 2' x 3'-6" 14' 2 Projecting Sign 14 SF Rector Motor Car Co. 3' x 12' 12' 1 Awning Sign 36 SF PROPOSED SIGNS Porsche Logo & Service 6' x 4' 15' 1 Wall Sign 24 SF SUBTOTAL **88 SF 15' **6 Zoning Code Allows SO SF 36' 3 Secondary Frontage - No signage on this frontage. (Broadway) TOTAL ALL SIGNS 750 85' 10 * Sign Exception for area, number and height of signs on the primary frontage. ** Sign Exception for area and number of signs on the secondary frontage. The project meets all other zoning code requirements. 0 Sign Exception lolo cad;uo� way Staff Comments: The Chief Building Inspector in his memo dated February 10, 1999, notes that all electric signs to be U.L. (or equivalent) listed. The City Engineer and Fire Marshall reviewed the project and had no comments. Ruben Hurin Zoning Technician c. Oliveira Signs, applicant �]