HomeMy WebLinkAbout1050/1060 Broadway - Application�
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There were no audience com,-zients and the public hearing was declared
closed. •
Commissioner Jacobs moved that the Commission�approve these sign
variances �s note3 on plans dated October 15, Z974, with the uncersta�dir.g
tha� this is the total ��gnage 7rogram. Commissioner Kindig secondeci �
the notion and it carried on un�nimous roll call vote.
10 . SIGN VARIANC�' FOR 3 b" 6" HIGH POLE SIGi'�7 Ht�VI1IG 92 SF OF FACE AiZ�A,
AT 925 �3AY>�'3�TER FOR FUTNAM DODGE BY COAST/QRS SIGNS.
� Assistant City Planner Yost reviewed t'nis applicati�n and stated the
present application is for a 7�SSI' pole sign minu� pentastar, 33'9"
high, locat�d 138' northeast of the�SP �racks on P..ayswater. This
Iocation is 12I' northeast of -the present sign. I� places t�e sign
directly opposite a residential section with resuitant visual inpact.
The height of the sign is to ma�ce it vis?bie over the top of the
Kohleriberg Ford fence. The fenc� has been verified by survey as being
15'8" high.
The Assistant City PYanner illustrated that a 28'6" sign with the
per�tastar at the original location would be just as visible from
C�lifornia Dr:ive as the new taller sign placed farther north.
Ther�Fore he cansidered that tl-ie taller sign at its new location would
not be:an improvement in visibility.
Mr. Joseph Putnam agreed with this theory,_ but stated another reason
for moving the sign was to have it closer to �is shok� room on the
north end of the property. Co�;�rnissioner Jacobs suaqes�ed he erect a
second, smali entrance sign near the sales room instead of enlarging the
present one, but he said the cost would be prohibitive.
' Chairman Mink zequested audience comment. There was none, and the
: public hearing was declared closed.
. Commissioner Sine questioned the Iegality of a fence of thi.s height.
• City Engineer Davidson stated he had no opportunity to research
` yet, but would assume it would be illegal at that height. �2r. Putnam
commented it had been erected only a year ago, and he had protested ta
� the owner �r�ho told him his attorney stated it was legal. Commissioner
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9. SIGN VARIANCES FOR L3F2DADWAY ARCADE PROJECT AT -1.��v BROADWAY FOR
N. CRISAFI BY J/�"T DESIGN ASSOCIATES. __,,.
Assistant City Planner Yost was invite�' �. the Chair to speak on this
application. He told the Commission '�`=1s item entails 5 variances for
signs on this project, of whic?^ f�..r variances requested are for
modest reasons and can be �:��-_'��rted by staff. The fifth variance is
for Sign A and concerns i�-`= size, which is 6Q square feet. Staff
feels howe�er, that t'.�� �: is not a significant fire hazard and can be
approved. � He notP� '_,�at the total signage on Broadway is on].y 5;
of the facade �-.: is well within the design criteria. �
>' Mr. Jack Webb of J/W Design Associates was �resent, and in response
to question stated this wouid be the total signage program for the
project. Nothing woUld be added.
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g. �IGN V1IRIANCES FOR }3ROADWAY ARC7IDE PROJECT AT ].050 BROADWAY FOR
N. CRYSIIFI BY J j'7 D�SIGN 11SSOCIATES
� Rssistan� City Planner Yost rev�.ewed the eight signs in the sign
program submitted by this applicant. Sign A requires variances
because it is a wooden sign more than 40 SF and projects nut from
the face oF the building more i:han 9". In staff's opinion t�is was
dangerous due to possible eftect of seismic forces and City Engineer
required strucfural analysis before building permit could be i5ss�d-
Structural�analysis dated 9/17/7� has been rec�ived. Sign B,
requires variance since it is les� than 10' above the ground. Signs
C,D,E, and G are less Lhan 4 SF. Sign F, 7�Z SF. n�eds variance
because it, too, is less than IO' from the ground. 5ign H is 34 SF
and encroaches on adjacent ARCO property lz", its projection fram
the wa11. of the Crisafi building. Letter has been recea.ved from ARCQ
acivising they have no objection to this encroachment.
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The Assistan� City Planner stres�he�d rawingrforhthishsignaHeand�the���cie
between the di.mensiong showr. on
d��grLm supplied. H�ight ta bottam of letters is S�St?�ned if wall •
instance as 8'6", in the other as 6'9". He also qu �
pl�que da.spl�ying directory of offices should be considereci a sign.. �or3D
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�'�ch W�bb o£ �/W Design told the Commi�siora th(�e 24'� rojection of .
Sign A was necessary because ot the supporta £�r_.the i�xelJ.a.s behind
it, wh�ch he considered necessary for ��sthetics. With regard �o �
apparent misrepresent�tion oi d�.mens�on� on Sign H, he told the Corc�mis�ic�
this �vas because of an error in scale.
There folZo��ed Corc�mission discussion, particularly of Sign A and
�re discrep�r�cy on Sign H. They agreed �h� applirant shotix].d cor.�ider
a difteren� method of attacha�.g s�5n ��nd �he location of Sxgn H
shou�.d be resolved. �
Mr. Crisafi requested Commission ap�zoval. of address signs C and G.
Commissa.oner Jacobs moved signs C and G be approved as submitted in
� 3rawz n g w i t h a t t a c h m� n t s. Commissiorier Kindig secanded the motion
and it.carr�.Ed on unanimous roll cali vote.
Chair;nan Mink reques�ed that the applican�Arback�againststhe building;
progr�rcr with consideration of mov�ng s�.g
and showing dimensions of side wall sign H to scale.
10. APPL7CC�1TZON OF MAURY KOLOS FOR CFt�x�gAGEDPEtO OSEDNOFFOCE�ti AREIiOUSE
SPEC�AL PERMIT Tfl EXCEED 30� LOT CO
BUILDTI�?G, ROLLTNS ROAD AND NORTH C1�ROI.�AN AVErNE �R�F�RRED BY
COUNCIL SEPTEMPER 16 1974
Chairman Mink anriounced thi� item, noting ft had been referred 'to
the Planninq Commissian for consideration of devel.opmental dif�acesties.
Iie cited one of these as being the interpreta�ut notedPreceiptsof a
for the combined warehouse-office buiested�to report.
new plan. City Pl�nner S�an was requ
The City Planner confirmed that a revised plan had been received
S�ptember 20, 1974. It incorporates changes which allevi.ate many
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