HomeMy WebLinkAboutReso - CC - 101-2024RESOLUTION NO. 101-2024
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME
APPROVING THE 2023-24 BURLINGAME AVENUE AREA BUSINESS
IMPROVEMENT DISTRICT ANNUAL REPORT AND DECLARING ITS
INTENTION TO ESTABLISH AND LEVY 2024-25 ASSESSMENTS FOR
THE BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT DISTRICT
AND SETTING A PUBLIC HEARING FOR SEPTEMBER 16, 2024
WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq., the
City Council of the City of Burlingame originally established the Burlingame Avenue Area Business
Improvement District ("DBID") for the purpose of promoting economic revitalization and physical
maintenance of said business district, and
WHEREAS, a majority protest was made against renewal of the DBID in 2007 and, accordingly,
the DBID was not renewed at that time; and
WHEREAS, in 2010 the DBID was re-instituted after the City Council amended the ordinance
to revise the method and amount of the assessments and no majority protest was made against the revised
assessments; and
WHEREAS, the DBID Advisory Board has filed its 2023-24 annual report with the City
Clerk and has requested the Burlingame City Council to set a public hearing and to levy the DBID
assessments for the 2024-25 year; and
WHEREAS, the DBID has provided important services in enhancing the downtown
Burlingame Avenue business area, its businesses and properties;
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF BURLINGAME DOES
HEREBY RESOLVE, DETERMINE, AND FIND AS FOLLOWS:
1.The City Council accepts and approves the 2023-24 annual report of the Burlingame Avenue
Area Business Improvement District, a copy of which is attached as Exhibit "A".
2.The Burlingame City Council intends to levy an assessment for the 2024-25 year, beginning
October 1, 2024, on businesses in the DBID in order to pay for improvements and activities
of the DBID.
3.The types of improvements and activities proposed to be funded by the levy of assessments on
businesses in the DBID are set forth in Exhibit "B", incorporated herein by reference; these
activities and improvements are without substantial change from those previously established for
the DBID.
4.The method and basis of levying the assessments on the businesses in the DBID for the 2024-25
year shall remain the same as those used to determine the assessments levied on DBID businesses
in the 2023-2024 year.
5.New businesses shall not be exempt from assessment.
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6.The annual report of the DBID is on file at the Office of the City Clerk at 501 Primrose Road,
Burlingame, California, and is available for review during regular business hours, 8 am to 5pm,
Monday through Friday.
7.The City Council of the City of Burlingame hereby schedules a public hearing on the proposed
DBID assessments for 2024-25 for Monday, September 16, 2024, at 7:00 pm. The meeting will be
held in the Council Chambers. Members of the public may view the meeting either in person or by
logging into the Zoom meeting through the link published within the meeting agenda on the City's
website, or by accessing the meeting by phone. Access information can be found at
www.burlingame.org.
8.At the public hearing, the City Council will receive testimony and evidence, and interested persons
may submit written comments before or at the public hearing, or they may be sent by mail or
delivered to the City Clerk, Burlingame City Hall, 501 Primrose Road, Burlingame, CA 94010.
9.At the public hearing, any and all persons may make oral or written protests against the proposed
assessments. In order for a protest to be counted in the majority protest against the proposed
assessments or programs and services, the protest must be submitted in writing to the City Clerk at
or before the close of the public hearing on September 16, 2024. Each written protest shall identify
the business and its address, include a description of the business and the amount of the assessment
proposed for that business. If the person signing the protest is not shown on the official records as
the owner of the business, then the protest shall contain or be accompanied by written evidence that
the person is the owner of the business or otherwise empowered to enter a protest on its behalf. A
written protest that does not comply with the provision of this paragraph will not be counted in
determining a majority protest. Any written protest as to the regularity or sufficiency of the
proceeding shall be in writing and clearly state the irregularity or defect to which objection is made.
A written protest may be withdrawn in writing at any time before the conclusion of the public
hearing.
10.At the conclusion of the public hearing, if the City Council determines that there are, of record,
written protests by the owners of businesses within the downtown Burlingame Avenue Area
Business Improvement District which will pay fifty percent (50%) or more of the total assessments
of the entire District, as to the proposed assessments, the City Council shall not levy any assessment
for the District. At the conclusion of the public hearing, if the City Council determines that there
are, of record, written protests by the owners of businesses within the District which will pay fifty
percent (50%) or more of the total assessments of the entire District only as to a particular
improvement or activity proposed, then that particular improvement or activity shall not be
included in the District.
11.Further information regarding the proposed assessments and the procedures for filing a written
protest, may be obtained from the City Clerk, Burlingame City Hall, 501 Primrose Road,
Burlingame, California, 650-558-7203.
12.The City Council directs the City Clerk to provide notice of the September 16, 2024, public hearing
by publishing notice as well as this Resolution in a newspaper of general circulation in the City of
Burlingame in accordance with the requirements of the Government and Streets & Highways Codes
and mailing them in accordance with those requirements as applicable.
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_____________________________
Donna Colson, Mayor
I, Meaghan Hassel-Shearer, City Clerk of the City of Burlingame do hereby certify that the
foregoing Resolution was introduced at a regular meeting of the City Council on August 19, 2024, and
was adopted thereafter by the following vote:
AYES:
NOES:
Councilmembers: BROWNRIGG, COLSON, LEE, PAPPAJOHN, STEVENSON
Councilmembers: NONE
ABSENT: Councilmembers: NONE
______________________________
Meaghan Hassel-Shearer, City Clerk
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Page 1 of 2 Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011 - 0563
August 1, 2024
Burlingame City Council
City of Burlingame
501 Primrose Road
Burlingame, CA 94010-3997
Re: Downtown Burlingame (DBID) 2023 Annual Report and 2024-2025
Budget
Honorable Council Members:
Downtown Burlingame (DBID) is pleased to present our 2023 Annual Report and
2024-2025 Budget. As dedicated business owners and managers who volunteer as
Board Members, seize every opportunity to fulfill our mission. We offer insights and
information to the City regarding local business, and promote business and civic
activity attracting people from the Bay Area and beyond who seek a vibrant
destination city that offers a welcoming sense of community and things to do—shop,
dine, play, relax, live!
Our goals for 2022-2023 were five-fold:
1.Increase Downtown Burlingame’s marketing and multimedia visibility
2.Expand the idea of Downtown Burlingame as a “destination city”
3.Recruit new Board members
4.Clarify and refine specific operational policies and procedures
5.Strengthen collaborative partnerships
Initiatives, Events and Challenges
•Board Member Recruitment: While we continue to have a few open seats on
our Board of Directors, we continue our outreach campaign to fill those
spots. We continue to find that many business owners are electing to focus
Exhibit A
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Page 2 of 2 Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011 - 0563
on their businesses as opposed to committing to a Board Position. However,
some will continue to attend meetings and volunteer as their schedules
permit.
•Merchant Mixers – an opportunity for our Merchants to meet, mix and mingle
with one another and to learn about the DBID and happenings in Downtown
Burlingame.
•California Green Business Certification – We are working with the California
Green Business Network to help our DBID Merchants learn more about funds
and assistance available to them to become “Green”.
•Considering a nominal increase in Downtown Burlingame fees
Financial Summary
Current Checking Balance: (As of 8/1/24): $ 48,155.71
Our financial statement to date is in the 2023-2024 Annual Report and our
proposed budget for the 2024–2025 fiscal year is also enclosed.
Proposed expenditures for the remainder of the current year include:
•$5,000 for Executive Director & Operations Costs
•$1,000 for Accountant / Tax Preparation and Fees
•$2,000 for Wine Walk Expenditures
•$10,000 for Partial Fall Fest Expenditures
•$14,500 for Lights / Downtown Decor
Downtown Burlingame (DBID) proposes no changes to the assessments or
boundaries of the business district for the 2024-2025 fiscal year.
We continue to work together to promote the success of Downtown Burlingame
with the tools and expertise we have in place. We are committed to this and look
forward to continuing this effort.
Respectfully submitted by the Downtown Burlingame Board and Executive Director,
Laurie Hilt
Executive Director
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ANNUAL REPORT
2023-2024
Executive Director: Laurie Hilt
Email: burlingamebid@gmail.com
Downtown Burlingame Business Improvement District (DBID)
P.O. Box 563, Burlingame, CA 94011 - 0563
Website: https://www.burlingamedowntown.org/
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2023-2024 Strategic Highlights OUR MISSION
Downtown Burlingame (DBID) is a
group of dedicated business owners
and managers who volunteer as
Board Members with the mission to
promote business and civic activity
while enhancing the downtown
experience of residents, out-of-town
visitors, and tourists in the
downtown Burlingame, California
business improvement district.
Downtown Burlingame (DBID) has a
proven track record of connecting
businesses with customers.
Downtown Burlingame (DBID) is the
information hub for City
departments regarding the current
business climate and trends. We
are the conduit to voice concerns
and be an advocate on behalf of
local business owners to the City of
Burlingame and the Economic
Development Council.
In our 15+ years representing and
advocating for local businesses,
Downtown Burlingame has tapped
into a rich array of diverse
businesses from which to cull
creative and trend setting ideas as
well as solid financial reserves.
1.Marketing/Multimedia Visibility Initiatives:
Highlighted local businesses and downtown
Burlingame in a multi-page feature in the Nob
Hill Gazette
Augmented our photo library of streetscapes
and local businesses
Continued to grow our presence with online
content on the website, local businesses
stories and blogs, social media Instagram,
Facebook, Twitter, etc.) and newsletters
Website, Interactive Map development and
maintenance
•Maintain Kiosk Maps with bi-annual updates to
showcase the downtown businesses
Maintain communication network for important
information dissemination
Hosted and made recognition awards to
business owners who participated in the
holiday retail display contest
2.Destination City Initiatives:
Hosted, in collaboration with the Burlingame
Chamber of Commerce, a Wine Walk
introducing local businesses to wine walk
participants. This was so successful that it
has become an annual event. We are excited
host it again on July 31, 2024.
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Fall Fest continues to be a hit with locals and visitors bringing over 500 people to
Downtown Burlingame each year. Fall Fest (October, 2023) – This was our 6th year
hosting this event and it was a huge success and continues to draw people to
Downtown Burlingame.
Winterfest - Holiday Event on Burlingame Ave (December, 2023) – yearly event put on in
conjunction with the Burlingame Parks and Rec to bring the community downtown to
enjoy the Tree Lighting, Santa on the Avenue, Free Train Rides, Music and
Entertainment to kick off the Holiday Season.
Merchant communication efforts include email / Newsletter contact regarding
downtown updates, parking updates, street closures, upcoming events, etc. New
Merchant Outreach (individually contacting new merchants to introduce the DBBID and
welcome them to the community and to engage in future DBBID efforts.
Newsletters to merchants and subscribed members regarding community events and
notices regarding events / issues happening in Downtown area.
Continued Marketing efforts to promote ALL businesses downtown (not just retail,
restaurants and salons).
In collaboration with local business owners and residents, City Council members and
the Downtown Board members set a new standard of welcoming holiday and year-
round lighting, even in the face of technical challenges. Light Up Downtown / Holiday
Decor – Funds collected from the Wine Walk (August 2023) were combined with our
existing funds to purchase Holiday Decorations and Lights to light up the downtown. It
is important to the DBBID and our merchants to decorate ALL of our Downtown Streets
to spread the holiday cheer and bring people to our beautiful downtown area.
Set up and remove American Flags to celebrate patriotic holidays.
3. Recruit Board members Initiative
Two new Board members were recruited this fiscal year who bring new insights, talents
and resources to the team
4. Clarify and refine operational policies and procedures
In the process of defining branding guidelines and refining new logo and brand.
In the process of determining possible changes in assessments
Seeking alternative revenue sources to increase advertising / visibility
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5.Strengthen Collaborative Partnerships
At the City’s request, surveyed businesses regarding various issues
Member (business) Outreach and Safety – Information brought to us from
the City Council, BPD, PW, City Manager has been distributed to our DBID
members via social media and our newsletter. Surveys, which were
requested by the City departments, were distributed, with results retuned to
the City Council, PW and City Manager to aid in their decision making
process.
Acted as conduit between the City departments and restaurants with
Parklets to handle surveys and information with regards to parklets, fees
and information dissemination.
At the behest of City Council members, Downtown Burlingame Board
submitted a letter of support for Federal funding and Board members
showed up at the Broadway overpass media event
Downtown Burlingame actively collaborates with the Burlingame Chamber
of Commerce
Expanding out working relationships with service organizations such as the
Burlingame Woman’s Club
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FINANCIAL STATEMENT FY 2023-2024*
*to June 17, 2024
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DOWNTOWN BURLINGAME
BOARD MEMBERS
Executive Board
Batya Berenfus, President - Jewels of
Monaco
Aim Orn Selig, Vice President - Coconut
Bay / Shama Thai Massage
Nick Kosturos, Treasurer/Secretary -
Patronik Designs
Board Members
Jenny Keleher, Past-President, Special
Projects/Holiday Lighting - A Runner’s
Mind
Neli Vilchez, Social Media - Floral Art &
Design
Rachel Ni, /Promotions/PR - Coldwell
Banker Homes
Liaisons from the City of Burlingame
Hadia Makdisi, Beautification
Commissioner
Joseph Sanfillipo, Economic Development
Department
LOOKING FORWARD
2024-2025
•Fall Fest – October,
2024
•WinterFest Holiday
Event – December
2024
•4th Annual Holiday
“Display Window
Competition”
•Merchant Mixers
•Wine Walk, 2025
•Increase Social
Media Awareness
of Downtown
Burlingame
•Continue Due
Diligence/Fiduciary
Responsibilities /
Best Practices
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Accrual Basis Thursday, August 1, 2024 02:21 PM GMT-07:00 1/2
Downtown Burlingame Improvement District
Profit and Loss
October 2023 - September 2024
TOTAL
Income
Direct Public Support
Fall Fest 2023 Income 30,061.24
Member Dues 2022 - 2023 275.00
Service/Fee Income 30,134.33
Wine Walk 2023 Income 357.52
Total Direct Public Support 60,828.09
Membership Dues 2023 - 2024 41,611.08
Total Income $102,439.17
GROSS PROFIT $102,439.17
Expenses
Business Expenses (deleted)
Business Registration Fees 35.00
Total Business Expenses (deleted)35.00
Entertainment (deleted)
Photographer 1,000.00
Total Entertainment (deleted)1,000.00
Facilities and Equipment (deleted)
Equip Rental and Maintenance 75.00
Total Facilities and Equipment (deleted)75.00
Marketing and Advertising 4,279.50
Hotel Advertising
Maps and Schedules 397.22
Total Hotel Advertising 397.22
Street Banners
Purchase/Repair/Replace 1,555.00
Total Street Banners 1,555.00
Web Site Hosting 288.16
Total Marketing and Advertising 6,519.88
Member Enhancements
Beautification - Labor
Light Up Downtown Expenses 23,501.04
Total Beautification - Labor 23,501.04
Total Member Enhancements 23,501.04
Operations
Contract Services
Accounting Fees 54.87
Administrative Assistant 26,666.60
Total Contract Services 26,721.47
Dues and Subscriptions 1,476.54
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Accrual Basis Thursday, August 1, 2024 02:21 PM GMT-07:00 2/2
TOTAL
Insurance 733.00
Office Supplies_Storage 2,120.57
Stamps, PO Rental 222.00
Total Operations 31,273.58
Other Types of Expenses (deleted)
Other Costs 8.08
Total Other Types of Expenses (deleted)8.08
Special Events
Fall Fest 2023 26,463.65
Holiday Event 2023 43.84
Wine Walk 2024 Expenses 1,856.14
Total Special Events 28,363.63
Total Expenses $90,776.21
NET OPERATING INCOME $11,662.96
NET INCOME $11,662.96
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Revenue Item Budget
City of Burlingame Member Dues 73,450.00$
Events Wine Walk 10,500.00
Fall Fest 28,000.00
Contributions Sponsorships
Donations 250.00
Petty Cash Reimbursement (Fall Fest)1,500.00
Other
Total Revenue 113,700.00$
Expenses Item Budget
General Operational and Administrative Expenses
Permits/Fees Secretary of State 35.00$
Bank Fees 5.00
Facilities Kiosk/Lock Repairs 2,800.00
Marketing/Advertising/Gifts/Member Enhancements
Chamber of Commerce 800.00
Update Kiosk Maps 400.00
Printing Kiosk Maps 500.00
Street Banners Replacement 2,000.00
Website Domain Renewal 40.00
Website Hosting 260.00
Other Marketing/Promotions 3,750.00
Contract Services ED Salary 32,000.00
Legal/Accountant 1,100.00
Dues & Subscriptions Convention Force/Electronic Map 360.00
Quickbooks 645.00
Zoom 150.00
Square Space 255.00
Dropbox 120.00
Insurance State Farm General Insurance 700.00
Storage Public Storage 2,388.00
Office Supplies Reordered checks 25.00
Other Office Supplies 30.00
USPS Postage 20.00
PO Box Rental 222.00
Total G&A 48,605.00$
Events: Members/Community Engagement
Fall Fest Event
Marketing Materials 500.00$
Poster Distribution 200.00
Picket Signs 260.00
Equipment/Technology Sim Card/Hotspot 5.00
Annual Budget FY2024-2025
Exhibit B
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Audio 2,150.00
WiFi 55.00
Square Reader Test 105.00
Program Supplies Wrist Bands for Kids 20.00
Bank Withdrawal Petty Cash 1,500.00
Supplies Hardware, tents, drinking cups, etc.1,500.00
Other Fall Fest Expenses 20,500.00
Fall Fest Event Total 26,795.00$
Light Up Burlingame/Holiday Décor
Lights Lights replacements, decor repairs 1,000.00$
3 Trellises 1,950.00
Large Light Spheres on 10 trees 3,650.00
Holiday Décor At entrances to Downtown and along side streets 20,500.00
Light Up Burlingame/Holiday Décor 27,100.00$
Wine Walk
Social Media 1,500.00$
Wine Glasses 1,800.00
Bags 500.00
Artwork/Designer 700.00
Balloons 300.00
Music 800.00
Administration 1,000.00
Porta Potties 1,000.00
ABC License 2,000.00
Wrist Bands for Kids 500.00
Wine Walk Total 10,100.00
Merchant Mixers 600.00
Miscellaneous 500.00
Total Member/Community Events 65,095.00$
Total Expenses (G&A plus Events)113,700.00$
Net Revenue -$
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