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HomeMy WebLinkAboutReso - CC - 101-2024RESOLUTION NO. 101-2024 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME APPROVING THE 2023-24 BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT AND DECLARING ITS INTENTION TO ESTABLISH AND LEVY 2024-25 ASSESSMENTS FOR THE BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT DISTRICT AND SETTING A PUBLIC HEARING FOR SEPTEMBER 16, 2024 WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq., the City Council of the City of Burlingame originally established the Burlingame Avenue Area Business Improvement District ("DBID") for the purpose of promoting economic revitalization and physical maintenance of said business district, and WHEREAS, a majority protest was made against renewal of the DBID in 2007 and, accordingly, the DBID was not renewed at that time; and WHEREAS, in 2010 the DBID was re-instituted after the City Council amended the ordinance to revise the method and amount of the assessments and no majority protest was made against the revised assessments; and WHEREAS, the DBID Advisory Board has filed its 2023-24 annual report with the City Clerk and has requested the Burlingame City Council to set a public hearing and to levy the DBID assessments for the 2024-25 year; and WHEREAS, the DBID has provided important services in enhancing the downtown Burlingame Avenue business area, its businesses and properties; NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF BURLINGAME DOES HEREBY RESOLVE, DETERMINE, AND FIND AS FOLLOWS: 1.The City Council accepts and approves the 2023-24 annual report of the Burlingame Avenue Area Business Improvement District, a copy of which is attached as Exhibit "A". 2.The Burlingame City Council intends to levy an assessment for the 2024-25 year, beginning October 1, 2024, on businesses in the DBID in order to pay for improvements and activities of the DBID. 3.The types of improvements and activities proposed to be funded by the levy of assessments on businesses in the DBID are set forth in Exhibit "B", incorporated herein by reference; these activities and improvements are without substantial change from those previously established for the DBID. 4.The method and basis of levying the assessments on the businesses in the DBID for the 2024-25 year shall remain the same as those used to determine the assessments levied on DBID businesses in the 2023-2024 year. 5.New businesses shall not be exempt from assessment. Docusign Envelope ID: 95A3BE3B-588E-4488-9500-6100DBD081ED 6.The annual report of the DBID is on file at the Office of the City Clerk at 501 Primrose Road, Burlingame, California, and is available for review during regular business hours, 8 am to 5pm, Monday through Friday. 7.The City Council of the City of Burlingame hereby schedules a public hearing on the proposed DBID assessments for 2024-25 for Monday, September 16, 2024, at 7:00 pm. The meeting will be held in the Council Chambers. Members of the public may view the meeting either in person or by logging into the Zoom meeting through the link published within the meeting agenda on the City's website, or by accessing the meeting by phone. Access information can be found at www.burlingame.org. 8.At the public hearing, the City Council will receive testimony and evidence, and interested persons may submit written comments before or at the public hearing, or they may be sent by mail or delivered to the City Clerk, Burlingame City Hall, 501 Primrose Road, Burlingame, CA 94010. 9.At the public hearing, any and all persons may make oral or written protests against the proposed assessments. In order for a protest to be counted in the majority protest against the proposed assessments or programs and services, the protest must be submitted in writing to the City Clerk at or before the close of the public hearing on September 16, 2024. Each written protest shall identify the business and its address, include a description of the business and the amount of the assessment proposed for that business. If the person signing the protest is not shown on the official records as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the owner of the business or otherwise empowered to enter a protest on its behalf. A written protest that does not comply with the provision of this paragraph will not be counted in determining a majority protest. Any written protest as to the regularity or sufficiency of the proceeding shall be in writing and clearly state the irregularity or defect to which objection is made. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing. 10.At the conclusion of the public hearing, if the City Council determines that there are, of record, written protests by the owners of businesses within the downtown Burlingame Avenue Area Business Improvement District which will pay fifty percent (50%) or more of the total assessments of the entire District, as to the proposed assessments, the City Council shall not levy any assessment for the District. At the conclusion of the public hearing, if the City Council determines that there are, of record, written protests by the owners of businesses within the District which will pay fifty percent (50%) or more of the total assessments of the entire District only as to a particular improvement or activity proposed, then that particular improvement or activity shall not be included in the District. 11.Further information regarding the proposed assessments and the procedures for filing a written protest, may be obtained from the City Clerk, Burlingame City Hall, 501 Primrose Road, Burlingame, California, 650-558-7203. 12.The City Council directs the City Clerk to provide notice of the September 16, 2024, public hearing by publishing notice as well as this Resolution in a newspaper of general circulation in the City of Burlingame in accordance with the requirements of the Government and Streets & Highways Codes and mailing them in accordance with those requirements as applicable. Docusign Envelope ID: 95A3BE3B-588E-4488-9500-6100DBD081ED _____________________________ Donna Colson, Mayor I, Meaghan Hassel-Shearer, City Clerk of the City of Burlingame do hereby certify that the foregoing Resolution was introduced at a regular meeting of the City Council on August 19, 2024, and was adopted thereafter by the following vote: AYES: NOES: Councilmembers: BROWNRIGG, COLSON, LEE, PAPPAJOHN, STEVENSON Councilmembers: NONE ABSENT: Councilmembers: NONE ______________________________ Meaghan Hassel-Shearer, City Clerk Docusign Envelope ID: 95A3BE3B-588E-4488-9500-6100DBD081ED Page 1 of 2 Downtown Burlingame Business Improvement District P.O. Box 563 Burlingame, CA 94011 - 0563 August 1, 2024 Burlingame City Council City of Burlingame 501 Primrose Road Burlingame, CA 94010-3997 Re: Downtown Burlingame (DBID) 2023 Annual Report and 2024-2025 Budget Honorable Council Members: Downtown Burlingame (DBID) is pleased to present our 2023 Annual Report and 2024-2025 Budget. As dedicated business owners and managers who volunteer as Board Members, seize every opportunity to fulfill our mission. We offer insights and information to the City regarding local business, and promote business and civic activity attracting people from the Bay Area and beyond who seek a vibrant destination city that offers a welcoming sense of community and things to do—shop, dine, play, relax, live! Our goals for 2022-2023 were five-fold: 1.Increase Downtown Burlingame’s marketing and multimedia visibility 2.Expand the idea of Downtown Burlingame as a “destination city” 3.Recruit new Board members 4.Clarify and refine specific operational policies and procedures 5.Strengthen collaborative partnerships Initiatives, Events and Challenges •Board Member Recruitment: While we continue to have a few open seats on our Board of Directors, we continue our outreach campaign to fill those spots. We continue to find that many business owners are electing to focus Exhibit A Docusign Envelope ID: 95A3BE3B-588E-4488-9500-6100DBD081ED Page 2 of 2 Downtown Burlingame Business Improvement District P.O. Box 563 Burlingame, CA 94011 - 0563 on their businesses as opposed to committing to a Board Position. However, some will continue to attend meetings and volunteer as their schedules permit. •Merchant Mixers – an opportunity for our Merchants to meet, mix and mingle with one another and to learn about the DBID and happenings in Downtown Burlingame. •California Green Business Certification – We are working with the California Green Business Network to help our DBID Merchants learn more about funds and assistance available to them to become “Green”. •Considering a nominal increase in Downtown Burlingame fees Financial Summary Current Checking Balance: (As of 8/1/24): $ 48,155.71 Our financial statement to date is in the 2023-2024 Annual Report and our proposed budget for the 2024–2025 fiscal year is also enclosed. Proposed expenditures for the remainder of the current year include: •$5,000 for Executive Director & Operations Costs •$1,000 for Accountant / Tax Preparation and Fees •$2,000 for Wine Walk Expenditures •$10,000 for Partial Fall Fest Expenditures •$14,500 for Lights / Downtown Decor Downtown Burlingame (DBID) proposes no changes to the assessments or boundaries of the business district for the 2024-2025 fiscal year. We continue to work together to promote the success of Downtown Burlingame with the tools and expertise we have in place. We are committed to this and look forward to continuing this effort. Respectfully submitted by the Downtown Burlingame Board and Executive Director, Laurie Hilt Executive Director Docusign Envelope ID: 95A3BE3B-588E-4488-9500-6100DBD081ED ANNUAL REPORT 2023-2024 Executive Director: Laurie Hilt Email: burlingamebid@gmail.com Downtown Burlingame Business Improvement District (DBID) P.O. Box 563, Burlingame, CA 94011 - 0563 Website: https://www.burlingamedowntown.org/ Docusign Envelope ID: 95A3BE3B-588E-4488-9500-6100DBD081ED 2 2023-2024 Strategic Highlights OUR MISSION Downtown Burlingame (DBID) is a group of dedicated business owners and managers who volunteer as Board Members with the mission to promote business and civic activity while enhancing the downtown experience of residents, out-of-town visitors, and tourists in the downtown Burlingame, California business improvement district. Downtown Burlingame (DBID) has a proven track record of connecting businesses with customers. Downtown Burlingame (DBID) is the information hub for City departments regarding the current business climate and trends. We are the conduit to voice concerns and be an advocate on behalf of local business owners to the City of Burlingame and the Economic Development Council. In our 15+ years representing and advocating for local businesses, Downtown Burlingame has tapped into a rich array of diverse businesses from which to cull creative and trend setting ideas as well as solid financial reserves. 1.Marketing/Multimedia Visibility Initiatives: Highlighted local businesses and downtown Burlingame in a multi-page feature in the Nob Hill Gazette Augmented our photo library of streetscapes and local businesses Continued to grow our presence with online content on the website, local businesses stories and blogs, social media Instagram, Facebook, Twitter, etc.) and newsletters Website, Interactive Map development and maintenance •Maintain Kiosk Maps with bi-annual updates to showcase the downtown businesses Maintain communication network for important information dissemination   Hosted and made recognition awards to business owners who participated in the holiday retail display contest 2.Destination City Initiatives: Hosted, in collaboration with the Burlingame Chamber of Commerce, a Wine Walk introducing local businesses to wine walk participants. This was so successful that it has become an annual event. We are excited host it again on July 31, 2024. Docusign Envelope ID: 95A3BE3B-588E-4488-9500-6100DBD081ED 3 Fall Fest continues to be a hit with locals and visitors bringing over 500 people to Downtown Burlingame each year. Fall Fest (October, 2023) – This was our 6th year hosting this event and it was a huge success and continues to draw people to Downtown Burlingame. Winterfest - Holiday Event on Burlingame Ave (December, 2023) – yearly event put on in conjunction with the Burlingame Parks and Rec to bring the community downtown to enjoy the Tree Lighting, Santa on the Avenue, Free Train Rides, Music and Entertainment to kick off the Holiday Season. Merchant communication efforts include email / Newsletter contact regarding downtown updates, parking updates, street closures, upcoming events, etc. New Merchant Outreach (individually contacting new merchants to introduce the DBBID and welcome them to the community and to engage in future DBBID efforts. Newsletters to merchants and subscribed members regarding community events and notices regarding events / issues happening in Downtown area. Continued Marketing efforts to promote ALL businesses downtown (not just retail, restaurants and salons). In collaboration with local business owners and residents, City Council members and the Downtown Board members set a new standard of welcoming holiday and year- round lighting, even in the face of technical challenges. Light Up Downtown / Holiday Decor – Funds collected from the Wine Walk (August 2023) were combined with our existing funds to purchase Holiday Decorations and Lights to light up the downtown. It is important to the DBBID and our merchants to decorate ALL of our Downtown Streets to spread the holiday cheer and bring people to our beautiful downtown area. Set up and remove American Flags to celebrate patriotic holidays. 3. Recruit Board members Initiative Two new Board members were recruited this fiscal year who bring new insights, talents and resources to the team 4. Clarify and refine operational policies and procedures In the process of defining branding guidelines and refining new logo and brand. In the process of determining possible changes in assessments Seeking alternative revenue sources to increase advertising / visibility Docusign Envelope ID: 95A3BE3B-588E-4488-9500-6100DBD081ED 4 5.Strengthen Collaborative Partnerships At the City’s request, surveyed businesses regarding various issues Member (business) Outreach and Safety – Information brought to us from the City Council, BPD, PW, City Manager has been distributed to our DBID members via social media and our newsletter. Surveys, which were requested by the City departments, were distributed, with results retuned to the City Council, PW and City Manager to aid in their decision making process. Acted as conduit between the City departments and restaurants with Parklets to handle surveys and information with regards to parklets, fees and information dissemination. At the behest of City Council members, Downtown Burlingame Board submitted a letter of support for Federal funding and Board members showed up at the Broadway overpass media event Downtown Burlingame actively collaborates with the Burlingame Chamber of Commerce Expanding out working relationships with service organizations such as the Burlingame Woman’s Club Docusign Envelope ID: 95A3BE3B-588E-4488-9500-6100DBD081ED 5 FINANCIAL STATEMENT FY 2023-2024* *to June 17, 2024 Docusign Envelope ID: 95A3BE3B-588E-4488-9500-6100DBD081ED 6 DOWNTOWN BURLINGAME BOARD MEMBERS Executive Board Batya Berenfus, President - Jewels of Monaco Aim Orn Selig, Vice President - Coconut Bay / Shama Thai Massage Nick Kosturos, Treasurer/Secretary - Patronik Designs Board Members Jenny Keleher, Past-President, Special Projects/Holiday Lighting - A Runner’s Mind Neli Vilchez, Social Media - Floral Art & Design Rachel Ni, /Promotions/PR - Coldwell Banker Homes Liaisons from the City of Burlingame Hadia Makdisi, Beautification Commissioner Joseph Sanfillipo, Economic Development Department LOOKING FORWARD 2024-2025 •Fall Fest – October, 2024 •WinterFest Holiday Event – December 2024 •4th Annual Holiday “Display Window Competition” •Merchant Mixers •Wine Walk, 2025 •Increase Social Media Awareness of Downtown Burlingame •Continue Due Diligence/Fiduciary Responsibilities / Best Practices Docusign Envelope ID: 95A3BE3B-588E-4488-9500-6100DBD081ED Accrual Basis Thursday, August 1, 2024 02:21 PM GMT-07:00 1/2 Downtown Burlingame Improvement District Profit and Loss October 2023 - September 2024 TOTAL Income Direct Public Support Fall Fest 2023 Income 30,061.24 Member Dues 2022 - 2023 275.00 Service/Fee Income 30,134.33 Wine Walk 2023 Income 357.52 Total Direct Public Support 60,828.09 Membership Dues 2023 - 2024 41,611.08 Total Income $102,439.17 GROSS PROFIT $102,439.17 Expenses Business Expenses (deleted) Business Registration Fees 35.00 Total Business Expenses (deleted)35.00 Entertainment (deleted) Photographer 1,000.00 Total Entertainment (deleted)1,000.00 Facilities and Equipment (deleted) Equip Rental and Maintenance 75.00 Total Facilities and Equipment (deleted)75.00 Marketing and Advertising 4,279.50 Hotel Advertising Maps and Schedules 397.22 Total Hotel Advertising 397.22 Street Banners Purchase/Repair/Replace 1,555.00 Total Street Banners 1,555.00 Web Site Hosting 288.16 Total Marketing and Advertising 6,519.88 Member Enhancements Beautification - Labor Light Up Downtown Expenses 23,501.04 Total Beautification - Labor 23,501.04 Total Member Enhancements 23,501.04 Operations Contract Services Accounting Fees 54.87 Administrative Assistant 26,666.60 Total Contract Services 26,721.47 Dues and Subscriptions 1,476.54 Docusign Envelope ID: 95A3BE3B-588E-4488-9500-6100DBD081ED Accrual Basis Thursday, August 1, 2024 02:21 PM GMT-07:00 2/2 TOTAL Insurance 733.00 Office Supplies_Storage 2,120.57 Stamps, PO Rental 222.00 Total Operations 31,273.58 Other Types of Expenses (deleted) Other Costs 8.08 Total Other Types of Expenses (deleted)8.08 Special Events Fall Fest 2023 26,463.65 Holiday Event 2023 43.84 Wine Walk 2024 Expenses 1,856.14 Total Special Events 28,363.63 Total Expenses $90,776.21 NET OPERATING INCOME $11,662.96 NET INCOME $11,662.96 Docusign Envelope ID: 95A3BE3B-588E-4488-9500-6100DBD081ED Revenue Item Budget City of Burlingame Member Dues 73,450.00$ Events Wine Walk 10,500.00 Fall Fest 28,000.00 Contributions Sponsorships Donations 250.00 Petty Cash Reimbursement (Fall Fest)1,500.00 Other Total Revenue 113,700.00$ Expenses Item Budget General Operational and Administrative Expenses Permits/Fees Secretary of State 35.00$ Bank Fees 5.00 Facilities Kiosk/Lock Repairs 2,800.00 Marketing/Advertising/Gifts/Member Enhancements Chamber of Commerce 800.00 Update Kiosk Maps 400.00 Printing Kiosk Maps 500.00 Street Banners Replacement 2,000.00 Website Domain Renewal 40.00 Website Hosting 260.00 Other Marketing/Promotions 3,750.00 Contract Services ED Salary 32,000.00 Legal/Accountant 1,100.00 Dues & Subscriptions Convention Force/Electronic Map 360.00 Quickbooks 645.00 Zoom 150.00 Square Space 255.00 Dropbox 120.00 Insurance State Farm General Insurance 700.00 Storage Public Storage 2,388.00 Office Supplies Reordered checks 25.00 Other Office Supplies 30.00 USPS Postage 20.00 PO Box Rental 222.00 Total G&A 48,605.00$ Events: Members/Community Engagement Fall Fest Event Marketing Materials 500.00$ Poster Distribution 200.00 Picket Signs 260.00 Equipment/Technology Sim Card/Hotspot 5.00 Annual Budget FY2024-2025 Exhibit B Docusign Envelope ID: 95A3BE3B-588E-4488-9500-6100DBD081ED Audio 2,150.00 WiFi 55.00 Square Reader Test 105.00 Program Supplies Wrist Bands for Kids 20.00 Bank Withdrawal Petty Cash 1,500.00 Supplies Hardware, tents, drinking cups, etc.1,500.00 Other Fall Fest Expenses 20,500.00 Fall Fest Event Total 26,795.00$ Light Up Burlingame/Holiday Décor Lights Lights replacements, decor repairs 1,000.00$ 3 Trellises 1,950.00 Large Light Spheres on 10 trees 3,650.00 Holiday Décor At entrances to Downtown and along side streets 20,500.00 Light Up Burlingame/Holiday Décor 27,100.00$ Wine Walk Social Media 1,500.00$ Wine Glasses 1,800.00 Bags 500.00 Artwork/Designer 700.00 Balloons 300.00 Music 800.00 Administration 1,000.00 Porta Potties 1,000.00 ABC License 2,000.00 Wrist Bands for Kids 500.00 Wine Walk Total 10,100.00 Merchant Mixers 600.00 Miscellaneous 500.00 Total Member/Community Events 65,095.00$ Total Expenses (G&A plus Events)113,700.00$ Net Revenue -$ Docusign Envelope ID: 95A3BE3B-588E-4488-9500-6100DBD081ED