HomeMy WebLinkAboutReso - CC - 128-2022RESOLUTION NO. 128-2022
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME
APPROVING AND ACCEPTING THE 2022 ANNUAL REPORT OF THE SAN
MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT, AND
DECLARING ITS INTENTION TO LEVY THE ASSESSMENTS FOR THE
SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
FOR 2023 AND SETTING A PUBLIC HEARING
WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq., the
San Mateo County Tourism Business Improvement District was established for the purpose of
promoting tourism in the District through promotion of scenic, recreational, cultural, hospitality, and
other attractions in the San Mateo County region: and
WHEREAS, the San Mateo County Tourism Business Improvement District Advisory Board
has filed its 2022 annual report and requested the Burlingame City Council to set the assessments for
the 2023 calendar year; and
WHEREAS, the San Mateo County Tourism Business Improvement District through the
City’s agreement with the San Mateo County Convention and Visitors Bureau has established a basic
foundation to promote tourism in the District; and
WHEREAS, pursuant to California Streets and Highways Code sections 36533 and 36534,
the City Council shall receive and approve the District Advisory Board’s annual report and shall adopt
a Resolution declaring its intention to levy and establish assessments for the coming year and setting a
public hearing to consider said levy;
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF BURLINGAME
DOES HEREBY RESOLVE, DETERMINE, AND FIND AS FOLLOWS:
1. The 2022 annual report of the San Mateo County Tourism Business Improvement District
Advisory Board filed with the City Clerk is received and approved.
2.The Burlingame City Council intends to levy an assessment for the 2023 year on hotels in
the District, as the District is described in Ordinance Nos. 1648, 1678, 1774, 1851 and 1859
for the purpose of funding programs and activities of the District.
3.The types of programs and activities proposed to be funded by the levy of assessments on
hotels in the District are set forth in Exhibit “A”, incorporated herein by reference. These
programs and activities are without substantial change from those previously established for
the District.
4.The method and basis for levying the assessments on all hotels within the District are set forth
in Exhibit “B”, incorporated herein by reference.
DocuSign Envelope ID: 20ABB5A3-883A-468F-B329-0B8F0C9AE5C1
5.New hotels shall not be exempt from assessment.
6.A public hearing on the proposed assessments and programs for the year 2023 is hereby set
for December 5, 2022 at 7:00 p.m., before the City Council of the City of Burlingame. The
meeting will be held telephonically and via other electronic means pursuant to the provisions
of AB 361. The City Clerk shall post various methods of accessing the public hearing.
7.At the public hearing, the City Council will receive testimony and evidence; and interested
persons may submit written comments before or at the public hearing, or they may be sent by
mail or delivered to the City Clerk, 501 Primrose Road, Burlingame, CA 94010.
8.Oral or written protests may be made at the hearing. To count in a majority protest against the
proposed assessment for the 2023 year, a protest must be in writing and submitted to the City
Clerk at or before the close of the public hearing on December 5, 2022. A written protest may
be withdrawn in writing at any time before the conclusion of that public hearing. Each written
protest shall identify the hotel and its address. If the person signing the protest is not shown
on the official records of the City of Burlingame as the owner of the hotel, then the protest
shall contain or be accompanied by written evidence that the person is the owner of the hotel.
Any written protest as to the regularity or sufficiency of the proceeding shall be in writing
and clearly state the irregularity or defect to which objection is made.
9.If at the conclusion of the public hearing, there are of record written protests by the owners of
hotels within the District which will pay fifty percent (50%) or more of the total assessments
of the entire District, as to the proposed assessments for the 2023 year, no assessment for the
2023 year shall occur. If at the conclusion of the public hearing there are of record written
protests by the owners of hotels within the District which will pay fifty percent (50%) or
more of the total assessments of the entire District only as to a program or activity proposed,
then that type of improvement or activity shall not be included in the District for the 2023
year.
10.Further information regarding the proposed assessments and procedures for filing a written
protest may be obtained from the City Clerk, City Hall, 501 Primrose Road, Burlingame,
California, phone 650-558-7203. The annual report of the San Mateo County Tourism
Business Improvement District is on file and available at the Office of the City Clerk at 501
Primrose, Burlingame, California.
11.The City Clerk is instructed to provide notice of the public hearing by publishing this
Resolution in a newspaper of General circulation in the City of Burlingame in accordance
with the requirements of the Government and Streets & Highways Codes and mailing in
accordance with those requirements and Ordinance No. 1648 and 1678.
_______________________
Ricardo Ortiz, Mayor
DocuSign Envelope ID: 20ABB5A3-883A-468F-B329-0B8F0C9AE5C1
I, Meaghan Hassel-Shearer, City clerk of the City of Burlingame do hereby certify that
the foregoing Resolution was introduced at a regular meeting of the City Council on the 7th
day of November 2022, and was adopted thereafter by the following vote:
AYES: Councilmembers: BEACH, BROWNRIGG, COLSON, O'BRIEN
KEIGHRAN, ORTIZ
NOES: Councilmembers: NONE
ABSENT: Councilmembers: NONE
_______________________
Meaghan Hassel-Shearer, City Clerk
DocuSign Envelope ID: 20ABB5A3-883A-468F-B329-0B8F0C9AE5C1
San Mateo County/Silicon Valley Convention and Visitors Bureau Annual Report
for the Burlingame City Council as
Lead Agency for the San Mateo County Tourism Business Improvement District
October 15, 2022
Activities/Accomplishments from October 2021 through September 2022
Groups and Conventions: In the last 12 months, we generated 452 meeting leads worth 162,655 room nights for San
Mateo County properties. We booked a total of 14,480 definite room nights, as well as numerous banquets, with an
economic impact of $9,511,768.
Conducted two domestic and one international campaign on the Expedia digital platform with the support of Visit
California and Brand USA. Combined, these campaigns generated 26,847 room nights with an economic impact of
$13,540,000 for our hotel partners in their respective cities. The domestic campaigns targeted western states while the
international campaign targeted the top producing markets of Canada, United Kingdom, France, Germany, and Mexico.
Additional economic impact and room nights were realized due to advertising and promotion, groups rebooking directly
with our hotels, or additional non-room local revenue generated by filming.
Accomplishments in Group/Convention Sales
•Participated in industry trade shows and events including All Things Meetings – San Francisco & Silicon Valley, IMEX
America, PCMA Convening Leaders, CalSAE Seasonal Spectacular, Independent Planner Education Conference
(IPEC), Receptive Tour Operator West, MPI Northern CA Chapter Annual Conference & Expo, MPI
Sacramento/Sierra Nevada Global Meeting Industry Day Show, Cvent Connect, Prestige Annual Partner Meeting,
CalSAE Annual Conference, Destination West, HelmsBriscoe Annual Business Conference, IPW, Conference Direct
Annual Partner Meeting, MPI World Education Conference, Connect Corporate and Association Marketplace, and
Destination California.
•Conducted sales mission/roadshow in partnership with Visit California to key feeder markets: New York, Washington
DC, Philadelphia, Chicago, and Minneapolis.
•Held virtual webinars for meeting planners (Global Cynergies, HelmsBriscoe, and Conference Direct).
•Conducted sales calls to clients targeting the drive-in market - Bay Area, Greater Sacramento/Central valley area
and the Southern CA region.
•Sponsored regional industry partner events for California Society Association Executives, MPI Northern CA Chapter,
MPI Sacramento/Sierra NV and PCMA Northern CA Chapter.
•Conducted numerous targeted meeting planner outreach campaigns to all market segments.
•Co-sponsored client events with area satellite SFP reps in the Washington, DC area.
•Continued outreach to third party meeting planners and meeting management companies, including Smith Bucklin,
Global Cynergies, HelmsBriscoe, Conference Direct, Meetings Made Easy, American Express Meetings & Events,
Prestige Global Meeting Source, Association Management Co., and AMG, as well as to several independent third-
party planners. Participated as member of the Meeting Planners International Northern California (MPINCC) and
MPI Sacramento/Sierra Nevada committees and Association of Meeting Professionals (a MD, DC, VA organization),
allowing access to planners.
111 Anza Boulevard, Suite 410, Burlingame, CA 94010 ● 650.348.7600 ● thesanfranciscopeninsula.com
DocuSign Envelope ID: 20ABB5A3-883A-468F-B329-0B8F0C9AE5C1
2
• Continued outreach throughout the U.S., building relationships with association, corporate, third-party and
SMERF meeting planners.
• Remained actively involved in local (San Francisco, Sacramento/Sierra Nevada, Chicago/Greater Midwest, and
Washington, DC) industry group chapters of Meetings Professional International, Professional Convention
Management Association, Society of Government Meeting Planners, and California Society of Association
Executives, American Society Association Executives, and CalSAE Bay Area region.
• Preferred SFP partnership program with key third party meeting planning companies such as HelmsBriscoe,
Conference Direct and Global Cynergies to gain access to meeting planners.
• Continued with Cvent’s Preferred Destination Marketing Program to get in front of planners directly that source
on this platform.
• Escorted individual meeting planners on site visits to generate leads for/close group business: Chan Zuckerberg,
Filipina Woman’s Network, PCMA LEAP, Autodesk, 360 Destination Group and Strive Together.
Accomplishments in Leisure
• Attended virtual event and conducted one‐on‐one business appointments at the Go West Summit.
• Attended IPW and met with many domestic and international tour operators, meeting incentive travel buyers,
Visit California market reps and travel journalists.
Accomplishments in Marketing Efforts
• Rebranded our destination to The San Francisco Peninsula.
• Launched a new destination marketing video which is currently used on our website homepage.
• Created a new meeting planner video which is currently used on our Meeting Planners homepage.
• Created a new Domestic sales brochure and International sales brochure.
• Created a new digital visitor guide rack card.
• Created a hotel keycard insert for the digital visitor guide.
• Updated the digital version of our Visitors Guide on our website.
• Continued to distribute hard copies and digital copies of official Visitor Guides with map insert at San Francisco
Travel Welcome Center, SFO, OAK and SJO airports. We transitioned to rack cards promoting our digital visitor
guide and distribute those at CA Welcome Centers in San Francisco, Santa Rosa, Gilroy, Fairfield, Truckee, Auburn,
and El Dorado Hills; as well as SFO, OAK and SJO airports.
• Maintained website landing page with COVID updates for local businesses, as well as landing page dedicated to
COVID visitor and travel information.
• Added new itineraries widget to the website for our Convention Services Program.
• Created a San Mateo County Fair landing page.
• Website users increased +44% (311,365 users). New users accounted for 88%.
• Website sessions increased +45%.
• Page views increased +39%.
• Prospective visitors are taking advantage of our website in all platforms available with desktop users up by +31%
and mobile users up by +67%.
• Visitors to our site are 56% female and 44% male. Users aged 25-34 is 25% and aged 35-44 is 24%.
• The top cities people visited our site from are San Francisco, San Jose and Los Angeles.
• The top countries people visited our site from are United States, Canada, India, and the Netherlands.
• Top landing pages in our website included: San Mateo County Fair, Things to Do in Half Moon Bay, Things to Do,
Events, and Farmers’ Markets.
• Enhanced and maintained Calendar of Events.
• Maintained our CRM and assisted partners with Partner Portal questions.
• Continued to produce relevant blog content, hotel offers, new landing pages, Visitor/Meeting
Planner/Partner/CEO newsletters, and more.
DocuSign Envelope ID: 20ABB5A3-883A-468F-B329-0B8F0C9AE5C1
3
• Continued to market our area as a top culinary destination with the San Mateo County “As Fresh as it Gets”
Program. Built upon partnerships with San Mateo County Farm Bureau, San Mateo County Department of
Agriculture, and San Mateo County Harbor District to encourage restaurants, hotels and caterers to buy and
serve the freshest local produce, seafood, wine, beer and dairy products.
• Continued to field visitor info requests generated by our website and ad in California Visitor Guide. Received
requests for and mailed out numerous visitor guides and rack cards.
• Continued updating online partner listings on website with current photos and content.
• Continued updating CRM system, website and social media, allowing more exposure for area businesses.
• Continued Google AdWords campaigns and running Google banner ad campaign.
• Created a Peninsula Restaurant Week Campaign in partnership with Embarcadero Media, which featured 127
restaurants and received significant media attention.
Recap of Media/PR/Ad Outreach
• There were over 33 earned media mentions due to our outreach efforts.
• Wrote and published numerous blogs on different aspects of the area, highlighting hotels, restaurants,
attractions, activities and more. Our blog content produced more than 63,300 page views.
• Continued promotion of the area on daily basis. Social media followers across Facebook, Instagram, Twitter and
LinkedIn increased by 17% (+2,311).
• Twitter engagements increased by 77%, Instagram engagements increased by 70%, and LinkedIn engagements
increased by 238%.
• Overall engagement rate per impression across platforms increased by 33%.
• Began working with influencers on social media campaigns for our region.
• Partnered with Brand USA to bring social media influencers to our region.
• Launched a Women in Leadership Campaign on LinkedIn.
• Attended TravMedia’s International Media Marketplace (IMM) 2022.
• Followed up on requests from travel writers for information for specific stories.
• Print advertising included a full-page ad targeting our local audience in May 2022 PUNCH Magazine; four issues
of the San Mateo Daily Journal for Peninsula Restaurant Week; and a half page ad targeting the leisure market
in Visit California’s Visitor Guide.
• We produced a print and digital ad featuring several partners for the San Francisco Business Times.
• Continued to work with the Visit California team, responding to all publicity leads that came into the state and
keep them updated on current status of our destination. Due to our efforts, our destination was featured 18
times on Visit California’s channels.
• In partnership with Visit California we created California Now Google Stories that are searchable on Google. Since
the launch in March, these Google Stories have had 171,397 Google impressions and over 6,000 views.
• Maintained our media database, sending editorial ideas to travel editors as requested.
• Maintained The San Francisco Peninsula website, creating new pages and campaigns to increase visits and
engagement.
Community Participation / SFP Events and Sponsorships
• List of community events in which The SFP participated, events hosted by The SFP, and The SFP sponsorships.
Film Commission Efforts
• Received film requests and provided permit information and contacts for booked shoots : Gray Whale Cove:
“When Sharks Attack” documentary; Redwood City (Mexican/American El Mercadito area): “Latin X” movie;
Millbrae Soccer Field: Sabritas “Soccer” Latin heritage commercial; Pescadero: State Farm commercial and
photography; Highway 1: car commercial; Burlingame: Sabritas chips commercial; Montara: student short film,
“Restropect”; San Gregorio: bridal photography.
DocuSign Envelope ID: 20ABB5A3-883A-468F-B329-0B8F0C9AE5C1
4
• Cities/Towns with most Film Inquiries: Half Moon Bay and other San Mateo County locations.
• Total Film Inquiries - 307 and Film Permits Authorized – 54.
• Actively updated filming contacts database and region contacts list. Assisted location scouts for proposed film
projects and commercials, matching them with available San Francisco Peninsula locations and contacts, and
sending appropriate images, when available.
• Continued to respond to and assist producers, film scouts with filming requests/permitting assistance, providing
guidance to producers on locations per their film requests.
• Updated current Film Industry Organizations contacts list and continued membership with Film in California
Statewide (FLICS), California Film Commission (CFC), Association of Film Commissioners International (AFCI),
Women in Film San Francisco Bay Area (WIF), and Association of Independent Commercial Producers (AICP).
• Attended monthly film industry meetings (FLICS, CFC, AFCI, WIF) for updates on potential film business,
guidelines and new projects.
Additional Outreach
• Continued to work closely with the team at SFO, disbursing to our partners COVID-related mandates, vaccine
information, and airline traffic changes that would affect SFO travelers.
• Continued to build relationships with the Cow Palace Arena & Event Center, San Mateo County Event Center,
and South San Francisco Conference Center, working to bring leads to their sales teams and assist in closing
business.
• Worked with SFO, BART and Caltrain to promote our area as easily accessible.
• Continued outreach to the Chambers of Commerce and in the cities we serve in order to include key area events
on our events calendars, and to maximize our searches for filming venues.
DocuSign Envelope ID: 20ABB5A3-883A-468F-B329-0B8F0C9AE5C1
EXHIBIT A
SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
THE SAN FRANCISCO PENINSULA
PLANNED ACTIVITIES FOR 2023
As pandemic recovery continues, the following initiatives are planned for 2023:
Leisure Market
The leisure market will continue to play an important role to generate room nights as recovery continues. We will
continue our efforts with print and electronic advertising campaigns to attract visitors from not only within
California, but throughout the United States.
Convention Market
More opportunities for our sales team to participate in convention tradeshows began in early 2022. We expect
this market to revive even further throughout 2023 and beyond. We look forward to hosting many Meeting Planner
FAM (familiarization) tours which will showcase our region as a premiere meeting and event destination.
International Market
In June 2022, COVID testing requirements were eliminated for international travelers entering the USA, which
produced an immediate boost for the international market. While the lucrative Asian market is still working
through COVID issues, we have seen a large number of visitors from Canada, Mexico, England, France, and
Germany. We will continue to engage this market through our sales efforts, marketing, and digital campaigns.
For the calendar year 2023, The SFP looks forward to resuming more pre-pandemic activities, including but not
limited to:
* Continue to enhance our relationship with Visit California (the state’s Destination Management Organization)
and Brand USA (the nation’s Destination Management Organization).
* Continue to expand our electronic marketing strategy across all platforms to further extend the reach of
The SFP and our Partners.
* Engage with meeting planners via attendance in industry tradeshows.
* Conduct sales outreach to recruit conferences, special events, tour, and travel groups to our area.
* Conduct familiarization (FAM) site tours for planners; international travel agents from overseas; food and travel
media from around the U.S.; and film producers.
* Develop content across social media platforms to engage with potential visitors and continue conversations
with those who visited in the past.
* Advertise in meeting planner and leisure publications.
* Engage with international and domestic travel writers to keep our destination top of mind.
* Update visitor guides, electronic maps and specialty brochures, such as our Pet-Friendly Guide.
* Continue to assist film producers, helping them identify locations, provide information on permits, and assist
with hotel accommodations.
* Continue promoting the “As Fresh as it Gets” farm-to-table program, connecting restaurants with farmers and
farmers with consumers at local farmers’ markets.
DocuSign Envelope ID: 20ABB5A3-883A-468F-B329-0B8F0C9AE5C1
DRAFT 1-1-23
CATEGORY ZONE A - MONTHLY ASSESSMENT FOR JANUARY - DECEMBER 2023 ZONE B - MONTHLY ASSESSMENT FOR JANUARY - DECEMBER 2023
Hotel with full service
and more than 20 sleeping
rooms
$360 per sleeping room x 69.5% x (Jan-Dec 2023)
12
$360 per sleeping room x 55% x (Jan-Dec 2023)
12
Hotel with limited service
and 1,000 square feet
or more of meeting space, and
more than 20 sleeping rooms
$180 per sleeping room x 60% x (Jan-Dec 2023)
12
$180 per sleeping room x 40% x (Jan-Dec 2023)
12
Hotel with limited service
and some meeting space
but less than 1,000 square
feet, and more than 20
sleeping rooms
$90 per sleeping room x 60% x (Jan-Dec 2023)
12
$90 per sleeping room x 40% x (Jan-Dec 2023)
12
Hotel with standard service
and more than 20 sleeping
rooms
$54 per sleeping room x 60% x (Jan-Dec 2023)
12
$54 per sleeping room x 40% x (Jan-Dec 2023)
12
Hotel with full service,
limited service, or standard
service, and 20 sleeping
rooms or less
$54 per sleeping room x 30% x (Jan-Dec 2023)
12
$54 per sleeping room x 25% x (Jan-Dec 2023)
12
ZONE A - Includes all cities in the District except coastal cities.
ZONE B - Includes Half Moon Bay, Pacifica, and most additional unincorporated areas.
ASSESSMENT FORMULA CHART FOR 2023
SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
EXHIBIT BDocuSign Envelope ID: 20ABB5A3-883A-468F-B329-0B8F0C9AE5C1
1 of 5 ** SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT ASSESSMENTS (ALL ZONES) FOR 2023 **DRAFT 1-1-23
Burlingame Name of Property Zone Category/Assessment # Rooms ANNUAL Assessment MONTHLY Assessment
Bay Landing A 90.00$ 130 7,020.00$ 585.00$
Crowne Plaza SFO A 360.00$ 309 77,311.80$ 6,442.65$
DoubleTree by Hilton SFO A 360.00$ 395 98,829.00$ 8,235.75$
Embassy Suites SFO - Waterfront A 360.00$ 340 85,068.00$ 7,089.00$
Hampton Inn & Suites A 54.00$ 77 2,494.80$ 207.90$
Hilton Garden Inn A 180.00$ 132 14,256.00$ 1,188.00$
Hilton SF Airport Bayfront A 360.00$ 400 100,080.00$ 8,340.00$
Holiday Inn Express SFO South A 90.00$ 148 7,992.00$ 666.00$
Hyatt Regency SFO A 360.00$ 789 197,407.80$ 16,450.65$
Red Roof Plus+A 54.00$ 213 6,901.20$ 575.10$
SFO Marriott Waterfront A 360.00$ 688 172,137.60$ 14,344.80$
Vagabond Inn Executive A 54.00$ 90 2,916.00$ 243.00$
Room Total 3711
Total:772,414.20$ 64,367.85$
San Mateo Name of Property Zone Category/Assessment # Rooms ANNUAL Assessment MONTHLY Assessment
Americas Best Value Inn A 54.00$ 53 1,717.20$ 143.10$
Best Western Coyote Point A 54.00$ 99 3,207.60$ 267.30$
The Catrina Hotel A 54.00$ 57 1,846.80$ 153.90$
Extended Stay America A 54.00$ 136 4,406.40$ 367.20$
Hampton Inn & Suites A 90.00$ 182 9,828.00$ 819.00$
Hilton Garden Inn A 180.00$ 157 16,956.00$ 1,413.00$
Holiday Inn & Suites A 360.00$ 172 43,034.40$ 3,586.20$
Residence Inn A 54.00$ 160 5,184.00$ 432.00$
San Mateo Marriott A 360.00$ 476 119,095.20$ 9,924.60$
San Mateo SFO Airport Hotel A 54.00$ 47 1,522.80$ 126.90$
Room Total 1539
Total:206,798.40$ 17,233.20$
South San Francisco Name of Property Zone Category/Assessment # Rooms ANNUAL Assessment MONTHLY Assessment
AC Hotel SFO/Oyster Point Waterfront A 360.00$ 187 46,787.40$ 3,898.95$
Airport Inn A 54.00$ 34 1,101.60$ 91.80$
All Seasons Lodge A 54.00$ 13 210.60$ 17.55$
Americana Inn Motel A 54.00$ 17 275.40$ 22.95$
Best Western Plus Grosvenor Hotel A 360.00$ 206 51,541.20$ 4,295.10$
Comfort Inn & Suites SFO A 54.00$ 166 5,378.40$ 448.20$
Days Inn A 54.00$ 25 810.00$ 67.50$
Deluxe Inn A 54.00$ 20 324.00$ 27.00$
DoubleTree SF South Airport Blvd A 360.00$ 223 55,794.60$ 4,649.55$
Embassy Suites SFO A 360.00$ 316 79,063.20$ 6,588.60$
Fairfield Inn & Suites SFO North A 90.00$ 128 6,912.00$ 576.00$ EXHIBIT CDocuSign Envelope ID: 20ABB5A3-883A-468F-B329-0B8F0C9AE5C1
2 of 5 ** SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT ASSESSMENTS (ALL ZONES) FOR 2023 **DRAFT 1-1-23
Four Points by Sheraton A 54.00$ 101 3,272.40$ 272.70$
Hampton Inn A 90.00$ 100 5,400.00$ 450.00$
Hilton Garden Inn SFO North A 180.00$ 169 18,252.00$ 1,521.00$
Holiday Inn Express A 54.00$ 87 2,818.80$ 234.90$
Home2 Suites by Hilton SFO North A 180.00$ 155 16,740.00$ 1,395.00$
Hotel Focus SFO A 54.00$ 117 3,790.80$ 315.90$
Hotel Nova SFO by Fairbridge A 54.00$ 45 1,458.00$ 121.50$
Hotel V A 54.00$ 51 1,652.40$ 137.70$
Inn by The SFO A 54.00$ 21 680.40$ 56.70$
La Quinta Inn & Suites A 54.00$ 171 5,540.40$ 461.70$
Larkspur Landing A 90.00$ 111 5,994.00$ 499.50$
Park Pointe Hotel A 180.00$ 175 18,900.00$ 1,575.00$
Ramada Limited Suites A 54.00$ 45 1,458.00$ 121.50$
Royal Inn A 54.00$ 17 275.40$ 22.95$
Sonesta ES Suites SFO/Oyster Point A 90.00$ 152 8,208.00$ 684.00$
Sonesta Select SFO/Oyster Point A 180.00$ 197 21,276.00$ 1,773.00$
Travelers Inn A 54.00$ 20 324.00$ 27.00$
Travelodge SFO North A 54.00$ 199 6,447.60$ 537.30$
Room Total 3268
Total:370,686.60$ 30,890.55$
Millbrae Name of Property Zone Category/Assessment # Rooms ANNUAL Assessment MONTHLY Assessment
Aloft SFO A 90.00$ 298 16,092.00$ 1,341.00$
The Dylan Hotel at SFO A 54.00$ 58 1,879.20$ 156.60$
El Rancho Inn, BW Signature Collection A 54.00$ 219 7,095.60$ 591.30$
La Quinta Inn & Suites SFO A 54.00$ 100 3,240.00$ 270.00$
Marriott Fairfield Inn & Suites SFO A 54.00$ 80 2,592.00$ 216.00$
Millwood Inn & Suites A 54.00$ 34 1,101.60$ 91.80$
Residence Inn SFO A 54.00$ 165 5,346.00$ 445.50$
The Westin S.F. Airport A 360.00$ 418 104,583.60$ 8,715.30$
Room Total 1372
Total:141,930.00$ 11,827.50$
Foster City Name of Property Zone Category/Assessment # Rooms ANNUAL Assessment MONTHLY Assessment
Courtyard San Mateo-Foster City A 180.00$ 147 15,876.00$ 1,323.00$
Crowne Plaza Foster City-San Mateo A 360.00$ 356 89,071.20$ 7,422.60$
TownePlace Suites San Mateo-Foster City A 54.00$ 121 3,920.40$ 326.70$
Room Total 624
Total:108,867.60$ 9,072.30$ DocuSign Envelope ID: 20ABB5A3-883A-468F-B329-0B8F0C9AE5C1
3 of 5 ** SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT ASSESSMENTS (ALL ZONES) FOR 2023 **DRAFT 1-1-23
Half Moon Bay Name of Property Zone Category/Assessment # Rooms ANNUAL Assessment MONTHLY Assessment
Aristocrat Hotel, BW Signature Collection B 90.00$ 46 1,656.00$ 138.00$
Beach House Hotel B 180.00$ 54 3,888.00$ 324.00$
Half Moon Bay Inn B 54.00$ 15 202.50$ 16.88$
Half Moon Bay Lodge B 180.00$ 81 5,832.00$ 486.00$
Mill Rose Inn B 54.00$ 6 81.00$ 6.75$
The Miramar Inn & Suites B 54.00$ 27 583.20$ 48.60$
Nantucket Whale Inn B 54.00$ 7 94.50$ 7.88$
Quality Inn B 54.00$ 54 1,166.40$ 97.20$
The Ritz-Carlton, Half Moon Bay B 360.00$ 261 51,678.00$ 4,306.50$
San Benito House B 54.00$ 12 162.00$ 13.50$
Zaballa House Bed & Breakfast B 54.00$ 16 216.00$ 18.00$
Room Total 579
Total:65,559.60$ 5,463.30$
Unincorporated County Name of Property Zone Category/Assessment # Rooms ANNUAL Assessment MONTHLY Assessment
Atherton Inn A 54.00$ 5 81.00$ 6.75$
Best Western Plus Executive Suites A 54.00$ 29 939.60$ 78.30$
Canyon Ranch Wellness Retreat B 360.00$ 38 7,524.00$ 627.00$
Costanoa B 90.00$ 172 6,192.00$ 516.00$
Cypress Inn on Miramar Beach B 54.00$ 18 243.00$ 20.25$
Grand Hyatt at SFO A 360.00$ 351 87,820.20$ 7,318.35$
Harbor View Inn B 54.00$ 17 229.50$ 19.13$
Inn at Mavericks B 54.00$ 6 81.00$ 6.75$
Inn Suites at Oceano B 54.00$ 11 148.50$ 12.38$
Ocean View Inn B 54.00$ 9 121.50$ 10.13$
The Oceanfront Hotel B 54.00$ 8 108.00$ 9.00$
Oceano Hotel & Spa B 360.00$ 95 18,810.00$ 1,567.50$
Pescadero Creek Inn B 54.00$ 4 54.00$ 4.50$
Seal Cove Inn B 54.00$ 10 135.00$ 11.25$
Room Total 773
Total:122,487.30$ 10,207.28$
Redwood City Name of Property Zone Category/Assessment # Rooms ANNUAL Assessment MONTHLY Assessment
Atherton Park Inn & Suites A 54.00$ 38 1,231.20$ 102.60$
Best Western Inn A 54.00$ 26 842.40$ 70.20$
Budget Inn A 54.00$ 40 1,296.00$ 108.00$
Capri Motel A 54.00$ 50 1,620.00$ 135.00$
Courtyard Redwood City A 180.00$ 177 19,116.00$ 1,593.00$
Days Inn A 54.00$ 68 2,203.20$ 183.60$
Deluxe Inn A 54.00$ 27 874.80$ 72.90$
Garden Motel A 54.00$ 17 275.40$ 22.95$ DocuSign Envelope ID: 20ABB5A3-883A-468F-B329-0B8F0C9AE5C1
4 of 5 ** SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT ASSESSMENTS (ALL ZONES) FOR 2023 **DRAFT 1-1-23
Good Nite Inn A 54.00$ 123 3,985.20$ 332.10$
Grand Bay San Francisco A 360.00$ 421 105,334.20$ 8,777.85$
Holiday Inn Express RWC Central A 54.00$ 61 1,976.40$ 164.70$
Niche Hotel A 54.00$ 42 1,360.80$ 113.40$
Redwood Creek Inn A 54.00$ 38 1,231.20$ 102.60$
Redwood Motor Court A 54.00$ 12 194.40$ 16.20$
Sequoia Inn A 54.00$ 22 712.80$ 59.40$
Room Total 1162
Total:142,254.00$ 11,854.50$
San Bruno Name of Property Zone Category/Assessment # Rooms ANNUAL Assessment MONTHLY Assessment
Bayhill Inn A 54.00$ 24 777.60$ 64.80$
Comfort Inn & Suites A 54.00$ 29 939.60$ 78.30$
Courtyard by Marriott A 180.00$ 147 15,876.00$ 1,323.00$
Gateway Inn & Suites A 54.00$ 31 1,004.40$ 83.70$
Hotel 1550 A 54.00$ 48 1,555.20$ 129.60$
Hotel Aura SFO A 54.00$ 49 1,587.60$ 132.30$
Ramada Limited A 54.00$ 61 1,976.40$ 164.70$
Regency Inn A 54.00$ 31 1,004.40$ 83.70$
Ritz Inn A 54.00$ 23 745.20$ 62.10$
Sonesta ES Suites SF Airport San Bruno A 180.00$ 92 9,936.00$ 828.00$
Super 8 A 54.00$ 54 1,749.60$ 145.80$
Villa Montes Hotel A 90.00$ 41 2,214.00$ 184.50$
Room Total 630
Total:39,366.00$ 3,280.50$
Belmont Name of Property Zone Category/Assessment # Rooms ANNUAL Assessment MONTHLY Assessment
Belmont Palms A 54.00$ 14 226.80$ 18.90$
Extended Stay America A 54.00$ 108 3,499.20$ 291.60$
Holiday Inn Express & Suites A 90.00$ 82 4,428.00$ 369.00$
Homewood Suites by Hilton A 90.00$ 96 5,184.00$ 432.00$
Hotel Belmont A 54.00$ 16 259.20$ 21.60$
Hyatt House A 90.00$ 132 7,128.00$ 594.00$
Motel 6 A 54.00$ 273 8,845.20$ 737.10$
Silicon Valley Inn A 54.00$ 23 745.20$ 62.10$
SpringHill Suites Belmont A 90.00$ 168 9,072.00$ 756.00$
Room Total 912
Total:39,387.60$ 3,282.30$ DocuSign Envelope ID: 20ABB5A3-883A-468F-B329-0B8F0C9AE5C1
5 of 5 ** SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT ASSESSMENTS (ALL ZONES) FOR 2023 **DRAFT 1-1-23
San Carlos Name of Property Zone Category/Assessment # Rooms ANNUAL Assessment MONTHLY Assessment
Country Inn & Suites A 54.00$ 50 1,620.00$ 135.00$
Extended Stay America A 90.00$ 116 6,264.00$ 522.00$
Fairfield Inn & Suites A 54.00$ 112 3,628.80$ 302.40$
Good Living Inn A 54.00$ 32 1,036.80$ 86.40$
Hyatt Place A 90.00$ 104 5,616.00$ 468.00$
LiA Hotel A 54.00$ 35 1,134.00$ 94.50$
Residence Inn A 90.00$ 204 11,016.00$ 918.00$
San Carlos Inn A 54.00$ 10 162.00$ 13.50$
Room Total 663
Total:30,477.60$ 2,539.80$
East Palo Alto Name of Property Zone Category/Assessment # Rooms ANNUAL Assessment MONTHLY Assessment
Four Seasons Silicon Valley A 360.00$ 200 50,040.00$ 4,170.00$
Pacifica Name of Property Zone Category/Assessment # Rooms ANNUAL Assessment MONTHLY Assessment
Americas Best Value Inn B 54.00$ 25 540.00$ 45.00$
Anchor Inn Pacifica B 54.00$ 4 54.00$ 4.50$
Fairfield Inn & Suites Pacifica B 54.00$ 88 1,900.80$ 158.40$
Inn at Rockaway B 54.00$ 44 950.40$ 79.20$
Lighthouse Hotel B 180.00$ 97 6,984.00$ 582.00$
Pacifica Beach Hotel B 90.00$ 52 1,872.00$ 156.00$
Sea Breeze Motel B 54.00$ 20 270.00$ 22.50$
Room Total 330
Total:12,571.20$ 1,047.60$
Brisbane Name of Property Zone Category/Assessment # Rooms ANNUAL Assessment MONTHLY Assessment
DoubleTree by Hilton SFO North A 360.00$ 210 52,542.00$ 4,378.50$
Homewood Suites by Hilton SFO North A 90.00$ 177 9,558.00$ 796.50$
Room Total 387
Total:62,100.00$ 5,175.00$ DocuSign Envelope ID: 20ABB5A3-883A-468F-B329-0B8F0C9AE5C1
EXHIBIT D
San Mateo County/Silicon Valley Convention and Visitors Bureau
Officers and Board Members for 2023
Proposed Board Officers for 2023
Chair: Fettah Aydin, Embassy Suites SFO Waterfront, Burlingame
Chair-Elect: Lisa Kershner, SFO Marriott Waterfront, Burlingame
Immediate Past Chair: Trevor Bridge, Costanoa Resort, Unincorporated County
Secretary: Bill Dixon, Hotel Focus SFO, South San Francisco
Treasurer: Jonathan Powers, Courtyard SFO, San Bruno
Vice Chair: Kevin Kretsch, Hyatt Regency SFO, Burlingame
Vice Chair: Tina Ongerth, The Dylan Hotel at SFO, Millbrae
Vice Chair (2nd Past Chair): Mike McKee, Doubletree SFO, Burlingame
Vice Chair: (3rd Past Chair): Mitch Postel, San Mateo County Historical Association, Tourism-Related
------------------------------------------------------------------------------------------------
2023-2024-2025 Term (Renewal)
Robert Brand, The Westin S.F. Airport, Millbrae
Reggie Kumar, AC Hotel SFO, South San Francisco
Adora Manalo, Four Seasons Hotel Silicon Valley, East Palo Alto
Kara Newport, Filoli, Tourism-Related
Tina Ongerth, The Dylan Hotel at SFO, Millbrae
Debby Padilla, Inn at Rockaway, Pacifica
Pravin Punjiya, Fairfield Inn by Marriott, South San Francisco, Tourism-Related
Mathieu Riviere, The Ritz-Carlton, Half Moon Bay
Yakub Yakubi, Courtyard by Marriott, Foster City
2022-2023-2024 Term
Trevor Bridge, Costanoa Resort, Unincorporated County
Anthony Buralli, Residence Inn San Carlos/Redwood City, San Carlos
Bill Dixon, Hotel Focus SFO, South San Francisco
Gustavo De Almeida, DoubleTree by Hilton SFO North, Brisbane
Daniel Herbst, Enterprise Rent-a-Car, Tourism-Related
Christopher Holbrook, San Mateo Marriott, San Mateo
Mike McKee, Doubletree SFO, Burlingame
Jonathan Powers, Courtyard SF Airport, San Bruno
Ivar Satero, SFO, Tourism-Related
2021-2022-2023 Term
Fettah Aydin, Embassy Suites SFO Waterfront, Burlingame
Jeff Bass, Hiller Aviation Museum, Tourism-Related
Hugo Hernandez, Residence Inn San Mateo
Lisa Kershner, SFO Marriott Waterfront, Burlingame
Kevin Kretsch, Hyatt Regency SFO, Burlingame
Christine Kupczak, Hillsdale Shopping Center, Tourism-Related
Daisy Li, Moonstar Restaurant, Tourism-Related
Henning Nopper, Grand Hyatt at SFO, Tourism-related
Mitch Postel, San Mateo County Historical Association, Tourism-Related
DocuSign Envelope ID: 20ABB5A3-883A-468F-B329-0B8F0C9AE5C1