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HomeMy WebLinkAboutReso - CC - 102-2022RESOLUTION NO. 102-2022 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME APPROVING THE 2021-22 BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT AND DECLARING ITS INTENTION TO ESTABLISH AND LEVY 2022-23 ASSESSMENTS FOR THE BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT DISTRICT AND SETTING A PUBLIC HEARING FOR SEPTEMBER 19, 2022 WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq., the City Council of the City of Burlingame originally established the Burlingame Avenue Area Business Improvement District ("DBID") for the purpose of promoting economic revitalization and physical maintenance of said business district, and WHEREAS, a majority protest was made against renewal of the DBID in 2007 and, accordingly, the DBID was not renewed at that time; and WHEREAS, in 2010 the DBID was re-instituted after the City Council amended the ordinance to revise the method and amount of the assessments and no majority protest was made against the revised assessments; and WHEREAS, the DBID Advisory Board has filed its 2021-22 annual report with the City Clerk and has requested the Burlingame City Council to set a public hearing and to levy the DBID assessments for the 2022-23 year; and WHEREAS, the DBID has provided important services in enhancing the downtown Burlingame Avenue business area, its businesses and properties; NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF BURLINGAME DOES HEREBY RESOLVE, DETERMINE, AND FIND AS FOLLOWS: 1.The City Council accepts and approves the 2021-22 annual report of the Burlingame Avenue Area Business Improvement District, a copy of which is attached as Exhibit “A”. 2.The Burlingame City Council intends to levy an assessment for the 2022-23 year, beginning October 1, 2022, on businesses in the DBID in order to pay for improvements and activities of the DBID. 3.The types of improvements and activities proposed to be funded by the levy of assessments on businesses in the DBID are set forth in Exhibit "B", incorporated herein by reference; these activities and improvements are without substantial change from those previously established for the DBID. 4.The method and basis of levying the assessments on the businesses in the DBID for the 2022-23 year shall remain the same as those used to determine the assessments levied on DBID businesses in the 2021-2022 year. 5.New businesses shall not be exempt from assessment. DocuSign Envelope ID: 5C78EA2D-6F4D-4A7B-B08D-D556253D393A 6.The annual report of the DBID is on file at the Office of the City Clerk at 501 Primrose Road, Burlingame, California, and is available for review during regular business hours, 8 am to 5pm, Monday through Friday. 7.The City Council of the City of Burlingame hereby schedules a public hearing on the proposed DBID assessments for 2022-23 for Monday, September 19, 2022, at 7:00 p.m. The meeting will be held telephonically and via other electronic means pursuant to the provisions of AB361. The City Clerk shall post various methods of accessing the public hearing. Members of the public may view the meeting by logging into the Zoom meeting through the link published within the meeting agenda on the City’s website, or by accessing the meeting by phone. Access information can be found at www.burlingame.org. In the event the City Council meeting may not be held electronically pursuant to AB361, said meeting shall take place at City Hall, located at 501 Primrose Road, Burlingame CA 94010. 8.At the public hearing, the City Council will receive testimony and evidence, and interested persons may submit written comments before or at the public hearing, or they may be sent by mail or delivered to the City Clerk, Burlingame City Hall, 501 Primrose Road, Burlingame, CA 94010. 9.At the public hearing, any and all persons may make oral or written protests against the proposed assessments. In order for a protest to be counted in the majority protest against the proposed assessments or programs and services, the protest must be submitted in writing to the City Clerk at or before the close of the public hearing on September 19, 2022. Each written protest shall identify the business and its address, include a description of the business and the amount of the assessment proposed for that business. If the person signing the protest is not shown on the official records as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the owner of the business or otherwise empowered to enter a protest on its behalf. A written protest that does not comply with the provision of this paragraph will not be counted in determining a majority protest. Any written protest as to the regularity or sufficiency of the proceeding shall be in writing and clearly state the irregularity or defect to which objection is made. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing. 10.At the conclusion of the public hearing, if the City Council determines that there are, of record, written protests by the owners of businesses within the downtown Burlingame Avenue Area Business Improvement District which will pay fifty percent (50%) or more of the total assessments of the entire District, as to the proposed assessments, the City Council shall not levy any assessment for the District. At the conclusion of the public hearing, if the City Council determines that there are, of record, written protests by the owners of businesses within the District which will pay fifty percent (50%) or more of the total assessments of the entire District only as to a particular improvement or activity proposed, then that particular improvement or activity shall not be included in the District. 11.Further information regarding the proposed assessments and the procedures for filing a written protest, may be obtained from the City Clerk, Burlingame City Hall, 501 Primrose Road, Burlingame, California, 650-558-7203. 12.The City Council directs the City Clerk to provide notice of the September 19, 2022 public hearing by publishing notice as well as this Resolution in a newspaper of general circulation in the City of Burlingame in accordance with the requirements of the Government and Streets & Highways Codes and mailing them in accordance with those requirements as applicable. DocuSign Envelope ID: 5C78EA2D-6F4D-4A7B-B08D-D556253D393A _____________________________ Ricardo Ortiz, Mayor I, Meaghan Hassel-Shearer, City Clerk of the City of Burlingame do hereby certify that the foregoing Resolution was introduced at a regular meeting of the City Council on the 15th day of August, 2022, and was adopted thereafter by the following vote: AYES: NOES: Councilmembers: BEACH, BROWNRIGG, COLSON, O'BRIEN KEIGHRAN, ORTIZ Councilmembers: NONE ABSENT: Councilmembers: NONE ______________________________ Meaghan Hassel-Shearer, City Clerk DocuSign Envelope ID: 5C78EA2D-6F4D-4A7B-B08D-D556253D393A Downtown Burlingame Business Improvement District P.O. Box 563 Burlingame, CA 94011 - 0563 July 26, 2022 Burlingame City Council City of Burlingame 501 Primrose Road Burlingame, CA 94010-3997 Honorable Council Members: The DBBID Advisory Committee is planning no changes to the assessment or boundaries of the district. Current Checking Balance: (As of 7/26/22): $40,770.80 Current Savings Balance (As of 7/26/22): $10,178.12 Executive Summary In our 10 years plus representing local business owners, we have a rich array of diverse businesses from which to cull creative and trend setting ideas as well as solid financial reserves. We are a group of dedicated business owners and managers who volunteer as Board Members. The DBID has a strong voice representing business interests that have resulted in several benefits to the community. ✓ DBID has a track record of hosting live events that have brought people out to Burlingame thus connecting businesses with customers. ✓ DBID is the information hub for City departments regarding the current business climate and trends and we have been the conduit to voice concerns and be an advocate on behalf of local business owners to the City and Economic Development Council. ✓ DBID hired a marketing consultant to strengthen our message both to the business community and to consumers in an effort to attract more business engagement with DBID and more customers to Downtown Burlingame. Operationally, the board has taken action and continues to refine policies and procedures as well as our branding and visibility in the community. Recent action items were to update the title and functions of the administrator to Executive Director; initiate a call to action among businesses regarding recent Parklet and business license fees; establishing performance-based vendor contracts (e.g., Exhibit A DocuSign Envelope ID: 5C78EA2D-6F4D-4A7B-B08D-D556253D393A Downtown Burlingame Business Improvement District P.O. Box 563 Burlingame, CA 94011 - 0563 marketing consultant), and updating our Board membership vetting process and expectations of Board Members. We have 3 open seats on our Board of Directors and have started an outreach campaign to fill those vacancies. We continue to find that many business owners electing to focus on their businesses as opposed to committing to a Board Position. Our current Board Members are committed to our mission and we will notify you of any changes to the DBBID Board and Advisory Committee as they occur. Our Current Advisory Committee is: Jenny Keleher – DBBID President– A Runner’s Mind Devan Rosdahl – DBBID Treasurer – Atelier Devan Vincent Our Current Board Members are: Jenny Keleher – President– A Runner’s Mind Devan Rosdahl – DBBID Treasurer – Atelier Devan Vincent Batya Berenfus – Jewels of Monaco Aim Orn Selig – Coconut Bay / Shama Thai Massage Nick Kosturos – Patronik Designs Following enclosures include our financial statement to date and our proposed budget for the 2022 – 2023 fiscal year. Proposed expenditures for the remainder of the current year include: • $5,000 for Administrative Assistant, Social Media Coordinator & Operations Costs • You will note on our P & L that we are currently running at a deficit and this is due to the 18k in outstanding assessments that have not yet been collected. We are expecting these monies to be collected before our end of year on 9/30/22 and have based our 2022 – 2023 budget on a reduced amount of income as many businesses have moved out of the area. We also had a large expenditure (Hanging Street Sign Banners) that was $21,000 to complete. Our activities and programs completed for this fiscal year or in development to date include: ONGOING COVID – 19 Support (Since March, 2020): • Economic Support & Programs: Through the DBID Newsletter with over 700 business member contacts) we have continued to supply timely information and links to several federal, county and local loans/grants and unemployment processes. • Community Support: The volunteer DBID Board worked the Broadway BID and City of Burlingame for the “Support Burlingame Virtual Marketplace DocuSign Envelope ID: 5C78EA2D-6F4D-4A7B-B08D-D556253D393A Downtown Burlingame Business Improvement District P.O. Box 563 Burlingame, CA 94011 - 0563 Collaborative” program to encourage the community to purchase Gift Cards to support local business. This program ran through December, 2021. • Member (business) Outreach and Safety – Information brought to us from the City Council, BPD, PW, City Manager has been distributed to our DBID members via social media and our weekly newsletter. Surveys, which were requested by the City departments, were distributed, with results retuned to the City Council, PW and City Manager to aid in their decision making process. • Acted as conduit between the City departments and restaurants with Parklets to handle surveys and information with regards to parklets, fees and information dissemination. 2021 – 2022 Achievements: • DBBID Website, Interactive Map development and maintenance • Continued to grow and maintain Social Media presence of the DBBID and Downtown Burlingame Merchants (Instagram, Facebook, Twitter, etc.) • Maintain Kiosk Maps with bi-annual updates to showcase the downtown businesses • Maintain communication network for important information dissemination • Merchant communication efforts include: email / Newsletter contact regarding downtown updates, parking updates, street closures, upcoming events, etc. New Merchant Outreach (individually contacting new merchants to introduce the DBBID and welcome them to the community and to engage in future DBBID efforts. • Newsletters to merchants and subscribed members regarding community events and notices regarding events / issues happening in Downtown area. • Continued Marketing efforts to promote ALL businesses downtown (not just retail, restaurants and salons). • Set up and remove American Flags to celebrate patriotic holidays. • Merchant Mixer – an opportunity for merchants, City Officials, DBID Board Members to come together, face to face, and meet one another. • Holiday Wine Walk – a new event that was put on to coincide with the Holiday Tree Lighting at City Hall. Due to Covid, we decided to postpone the Holiday Parade. The Wine Walk was very well attended and we’ve been asked to consider repeating the event next year. Looking Forward: 2022 – 2023 • Fall Fest – October, 2022 • Holiday Event – December 2022 • Holiday “Display Window Competition” • First Friday’s – Live Music April – November, 2023 • Spring Merchant Mixer • Increase Social Media Awareness of Downtown Burlingame DocuSign Envelope ID: 5C78EA2D-6F4D-4A7B-B08D-D556253D393A Downtown Burlingame Business Improvement District P.O. Box 563 Burlingame, CA 94011 - 0563 • Continue Due Diligence/Fiduciary Responsibilities / Best Practices and assure that standard operating procedures continue to be followed We continue to believe we all continue to work together to promote the success of Downtown Burlingame with the tools and expertise we have in place. We are committed to this and look forward to continuing this effort. Respectfully submitted by, The DBBID Advisory Committee Jenny Keleher – DBBID President– A Runner’s Mind Devan Rosdahl – DBBID Treasurer – Atelier Devan Vincent Laurie Hilt – Executive Director DocuSign Envelope ID: 5C78EA2D-6F4D-4A7B-B08D-D556253D393A Downtown Burlingame Improvement District Profit and Loss October 2021 - September 2022 Cash Basis Tuesday, July 26, 2022 12:58 PM GMT-07:00 1/1 TOTAL Income Direct Public Support Member Dues 2020-2021 243.75 Member Dues 2021 - 2022 65,346.97 Wine Walk - Winter 2021 3,663.58 Total Direct Public Support 69,254.30 Total Income $69,254.30 GROSS PROFIT $69,254.30 Expenses Marketing and Advertising 360.00 Hotel Advertising Maps and Schedules 231.30 Total Hotel Advertising 231.30 Street Banners 10,485.00 Purchase/Repair/Replace 11,245.96 Total Street Banners 21,730.96 Web Site Hosting 535.16 Total Marketing and Advertising 22,857.42 Operations Contract Services 5,000.00 Accounting Fees 240.00 Administrative Assistant 19,600.00 Marketing Assistant 6,450.00 Total Contract Services 31,290.00 Dues and Subscriptions 753.38 Insurance 611.00 Office Supplies_Storage 1,545.00 Total Operations 34,199.38 Special Events Fall Fest 2019 970.10 Fall Fest 2022 203.00 Halloween 2021 1,200.00 Holiday Decorating 2021 27,945.13 Wine Walk - 2021 1,219.23 Total Special Events 31,537.46 Total Expenses $88,594.26 NET OPERATING INCOME $ -19,339.96 NET INCOME $ -19,339.96 DocuSign Envelope ID: 5C78EA2D-6F4D-4A7B-B08D-D556253D393A DBID Budget 2022 - 2023 Item Fiscal 2022/2023 Income: City of Burlingame Assessment Coverage 80,000.00 $ Total Income:80,000.00 $ Expenses: Operations Administrator 32,000.00 $ Accountant / Legal 1,100.00 $ Office supplies / PO Rental / Storage 2,000.00 $ Dues and Subscriptions 500.00 $ Insurance 700.00 $ Total Operations:36,300.00 $ Marketing / Advertising Online Map Maintenance 650.00 $ Website (Hosting and Domain)300.00 $ Social Media Coordinator 4,000.00 $ Marketing Campaign/Website Redesign $ 4,000.00 Total Marketing: 8,950.00 $ Member Enhancements Beautification / Labor / Supplies 500.00 $ Total Member Ehancements:500.00 $ Covid Flex Fund/Events Fall Fest 2022 27,050.00 $ Holiday Event 2022 5,000.00 $ First Fridays 2023 1,600.00 $ Merchant Mixers 600.00 $ Total Covid Flex Fund / Events 34,250.00 $ Total Expenses:80,000.00 $ 1 Exhibit BDocuSign Envelope ID: 5C78EA2D-6F4D-4A7B-B08D-D556253D393A