HomeMy WebLinkAboutReso - CC - 102-2022RESOLUTION NO. 102-2022
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME
APPROVING THE 2021-22 BURLINGAME AVENUE AREA BUSINESS
IMPROVEMENT DISTRICT ANNUAL REPORT AND DECLARING ITS
INTENTION TO ESTABLISH AND LEVY 2022-23 ASSESSMENTS FOR
THE BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT DISTRICT
AND SETTING A PUBLIC HEARING FOR SEPTEMBER 19, 2022
WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq., the
City Council of the City of Burlingame originally established the Burlingame Avenue Area Business
Improvement District ("DBID") for the purpose of promoting economic revitalization and physical
maintenance of said business district, and
WHEREAS, a majority protest was made against renewal of the DBID in 2007 and, accordingly,
the DBID was not renewed at that time; and
WHEREAS, in 2010 the DBID was re-instituted after the City Council amended the ordinance
to revise the method and amount of the assessments and no majority protest was made against the revised
assessments; and
WHEREAS, the DBID Advisory Board has filed its 2021-22 annual report with the City
Clerk and has requested the Burlingame City Council to set a public hearing and to levy the DBID
assessments for the 2022-23 year; and
WHEREAS, the DBID has provided important services in enhancing the downtown
Burlingame Avenue business area, its businesses and properties;
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF BURLINGAME DOES
HEREBY RESOLVE, DETERMINE, AND FIND AS FOLLOWS:
1.The City Council accepts and approves the 2021-22 annual report of the Burlingame Avenue
Area Business Improvement District, a copy of which is attached as Exhibit “A”.
2.The Burlingame City Council intends to levy an assessment for the 2022-23 year, beginning
October 1, 2022, on businesses in the DBID in order to pay for improvements and activities
of the DBID.
3.The types of improvements and activities proposed to be funded by the levy of assessments on
businesses in the DBID are set forth in Exhibit "B", incorporated herein by reference; these
activities and improvements are without substantial change from those previously established for
the DBID.
4.The method and basis of levying the assessments on the businesses in the DBID for the 2022-23
year shall remain the same as those used to determine the assessments levied on DBID businesses
in the 2021-2022 year.
5.New businesses shall not be exempt from assessment.
DocuSign Envelope ID: 5C78EA2D-6F4D-4A7B-B08D-D556253D393A
6.The annual report of the DBID is on file at the Office of the City Clerk at 501 Primrose Road,
Burlingame, California, and is available for review during regular business hours, 8 am to 5pm,
Monday through Friday.
7.The City Council of the City of Burlingame hereby schedules a public hearing on the proposed
DBID assessments for 2022-23 for Monday, September 19, 2022, at 7:00 p.m. The meeting will be
held telephonically and via other electronic means pursuant to the provisions of AB361. The City
Clerk shall post various methods of accessing the public hearing. Members of the public may view
the meeting by logging into the Zoom meeting through the link published within the meeting
agenda on the City’s website, or by accessing the meeting by phone. Access information can be
found at www.burlingame.org. In the event the City Council meeting may not be held electronically
pursuant to AB361, said meeting shall take place at City Hall, located at 501 Primrose Road,
Burlingame CA 94010.
8.At the public hearing, the City Council will receive testimony and evidence, and interested persons
may submit written comments before or at the public hearing, or they may be sent by mail or
delivered to the City Clerk, Burlingame City Hall, 501 Primrose Road, Burlingame, CA 94010.
9.At the public hearing, any and all persons may make oral or written protests against the proposed
assessments. In order for a protest to be counted in the majority protest against the proposed
assessments or programs and services, the protest must be submitted in writing to the City Clerk at
or before the close of the public hearing on September 19, 2022. Each written protest shall identify
the business and its address, include a description of the business and the amount of the assessment
proposed for that business. If the person signing the protest is not shown on the official records as
the owner of the business, then the protest shall contain or be accompanied by written evidence that
the person is the owner of the business or otherwise empowered to enter a protest on its behalf. A
written protest that does not comply with the provision of this paragraph will not be counted in
determining a majority protest. Any written protest as to the regularity or sufficiency of the
proceeding shall be in writing and clearly state the irregularity or defect to which objection is made.
A written protest may be withdrawn in writing at any time before the conclusion of the public
hearing.
10.At the conclusion of the public hearing, if the City Council determines that there are, of record,
written protests by the owners of businesses within the downtown Burlingame Avenue Area
Business Improvement District which will pay fifty percent (50%) or more of the total assessments
of the entire District, as to the proposed assessments, the City Council shall not levy any assessment
for the District. At the conclusion of the public hearing, if the City Council determines that there
are, of record, written protests by the owners of businesses within the District which will pay fifty
percent (50%) or more of the total assessments of the entire District only as to a particular
improvement or activity proposed, then that particular improvement or activity shall not be
included in the District.
11.Further information regarding the proposed assessments and the procedures for filing a written
protest, may be obtained from the City Clerk, Burlingame City Hall, 501 Primrose Road,
Burlingame, California, 650-558-7203.
12.The City Council directs the City Clerk to provide notice of the September 19, 2022 public hearing
by publishing notice as well as this Resolution in a newspaper of general circulation in the City of
Burlingame in accordance with the requirements of the Government and Streets & Highways Codes
and mailing them in accordance with those requirements as applicable.
DocuSign Envelope ID: 5C78EA2D-6F4D-4A7B-B08D-D556253D393A
_____________________________
Ricardo Ortiz, Mayor
I, Meaghan Hassel-Shearer, City Clerk of the City of Burlingame do hereby certify that the
foregoing Resolution was introduced at a regular meeting of the City Council on the 15th day of
August, 2022, and was adopted thereafter by the following vote:
AYES:
NOES:
Councilmembers: BEACH, BROWNRIGG, COLSON, O'BRIEN KEIGHRAN, ORTIZ
Councilmembers: NONE
ABSENT: Councilmembers: NONE
______________________________
Meaghan Hassel-Shearer, City Clerk
DocuSign Envelope ID: 5C78EA2D-6F4D-4A7B-B08D-D556253D393A
Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011 - 0563
July 26, 2022
Burlingame City Council
City of Burlingame
501 Primrose Road
Burlingame, CA 94010-3997
Honorable Council Members:
The DBBID Advisory Committee is planning no changes to the assessment or
boundaries of the district.
Current Checking Balance: (As of 7/26/22): $40,770.80
Current Savings Balance (As of 7/26/22): $10,178.12
Executive Summary
In our 10 years plus representing local business owners, we have a rich array of
diverse businesses from which to cull creative and trend setting ideas as well as
solid financial reserves.
We are a group of dedicated business owners and managers who volunteer as Board
Members. The DBID has a strong voice representing business interests that have
resulted in several benefits to the community.
✓ DBID has a track record of hosting live events that have brought people out
to Burlingame thus connecting businesses with customers.
✓ DBID is the information hub for City departments regarding the current
business climate and trends and we have been the conduit to voice concerns
and be an advocate on behalf of local business owners to the City and
Economic Development Council.
✓ DBID hired a marketing consultant to strengthen our message both to the
business community and to consumers in an effort to attract more business
engagement with DBID and more customers to Downtown Burlingame.
Operationally, the board has taken action and continues to refine policies and
procedures as well as our branding and visibility in the community. Recent action
items were to update the title and functions of the administrator to Executive
Director; initiate a call to action among businesses regarding recent Parklet and
business license fees; establishing performance-based vendor contracts (e.g.,
Exhibit A
DocuSign Envelope ID: 5C78EA2D-6F4D-4A7B-B08D-D556253D393A
Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011 - 0563
marketing consultant), and updating our Board membership vetting process and
expectations of Board Members.
We have 3 open seats on our Board of Directors and have started an outreach
campaign to fill those vacancies. We continue to find that many business owners
electing to focus on their businesses as opposed to committing to a Board Position.
Our current Board Members are committed to our mission and we will notify you of
any changes to the DBBID Board and Advisory Committee as they occur.
Our Current Advisory Committee is:
Jenny Keleher – DBBID President– A Runner’s Mind
Devan Rosdahl – DBBID Treasurer – Atelier Devan Vincent
Our Current Board Members are:
Jenny Keleher – President– A Runner’s Mind
Devan Rosdahl – DBBID Treasurer – Atelier Devan Vincent
Batya Berenfus – Jewels of Monaco
Aim Orn Selig – Coconut Bay / Shama Thai Massage
Nick Kosturos – Patronik Designs
Following enclosures include our financial statement to date and our proposed
budget for the 2022 – 2023 fiscal year.
Proposed expenditures for the remainder of the current year include:
• $5,000 for Administrative Assistant, Social Media Coordinator & Operations
Costs
• You will note on our P & L that we are currently running at a deficit and this
is due to the 18k in outstanding assessments that have not yet been collected.
We are expecting these monies to be collected before our end of year on
9/30/22 and have based our 2022 – 2023 budget on a reduced amount of
income as many businesses have moved out of the area. We also had a large
expenditure (Hanging Street Sign Banners) that was $21,000 to complete.
Our activities and programs completed for this fiscal year or in development to date
include:
ONGOING COVID – 19 Support (Since March, 2020):
• Economic Support & Programs: Through the DBID Newsletter with over 700
business member contacts) we have continued to supply timely information
and links to several federal, county and local loans/grants and
unemployment processes.
• Community Support: The volunteer DBID Board worked the Broadway BID
and City of Burlingame for the “Support Burlingame Virtual Marketplace
DocuSign Envelope ID: 5C78EA2D-6F4D-4A7B-B08D-D556253D393A
Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011 - 0563
Collaborative” program to encourage the community to purchase Gift Cards
to support local business. This program ran through December, 2021.
• Member (business) Outreach and Safety – Information brought to us from
the City Council, BPD, PW, City Manager has been distributed to our DBID
members via social media and our weekly newsletter. Surveys, which were
requested by the City departments, were distributed, with results retuned to
the City Council, PW and City Manager to aid in their decision making
process.
• Acted as conduit between the City departments and restaurants with
Parklets to handle surveys and information with regards to parklets, fees
and information dissemination.
2021 – 2022 Achievements:
• DBBID Website, Interactive Map development and maintenance
• Continued to grow and maintain Social Media presence of the DBBID and
Downtown Burlingame Merchants (Instagram, Facebook, Twitter, etc.)
• Maintain Kiosk Maps with bi-annual updates to showcase the downtown
businesses
• Maintain communication network for important information dissemination
• Merchant communication efforts include: email / Newsletter contact
regarding downtown updates, parking updates, street closures, upcoming
events, etc. New Merchant Outreach (individually contacting new merchants
to introduce the DBBID and welcome them to the community and to engage
in future DBBID efforts.
• Newsletters to merchants and subscribed members regarding community
events and notices regarding events / issues happening in Downtown area.
• Continued Marketing efforts to promote ALL businesses downtown (not just
retail, restaurants and salons).
• Set up and remove American Flags to celebrate patriotic holidays.
• Merchant Mixer – an opportunity for merchants, City Officials, DBID Board
Members to come together, face to face, and meet one another.
• Holiday Wine Walk – a new event that was put on to coincide with the
Holiday Tree Lighting at City Hall. Due to Covid, we decided to postpone the
Holiday Parade. The Wine Walk was very well attended and we’ve been
asked to consider repeating the event next year.
Looking Forward: 2022 – 2023
• Fall Fest – October, 2022
• Holiday Event – December 2022
• Holiday “Display Window Competition”
• First Friday’s – Live Music April – November, 2023
• Spring Merchant Mixer
• Increase Social Media Awareness of Downtown Burlingame
DocuSign Envelope ID: 5C78EA2D-6F4D-4A7B-B08D-D556253D393A
Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011 - 0563
• Continue Due Diligence/Fiduciary Responsibilities / Best Practices and
assure that standard operating procedures continue to be followed
We continue to believe we all continue to work together to promote the success of
Downtown Burlingame with the tools and expertise we have in place.
We are committed to this and look forward to continuing this effort.
Respectfully submitted by,
The DBBID Advisory Committee
Jenny Keleher – DBBID President– A Runner’s Mind
Devan Rosdahl – DBBID Treasurer – Atelier Devan Vincent
Laurie Hilt – Executive Director
DocuSign Envelope ID: 5C78EA2D-6F4D-4A7B-B08D-D556253D393A
Downtown Burlingame Improvement District
Profit and Loss
October 2021 - September 2022
Cash Basis Tuesday, July 26, 2022 12:58 PM GMT-07:00 1/1
TOTAL
Income
Direct Public Support
Member Dues 2020-2021 243.75
Member Dues 2021 - 2022 65,346.97
Wine Walk - Winter 2021 3,663.58
Total Direct Public Support 69,254.30
Total Income $69,254.30
GROSS PROFIT $69,254.30
Expenses
Marketing and Advertising 360.00
Hotel Advertising
Maps and Schedules 231.30
Total Hotel Advertising 231.30
Street Banners 10,485.00
Purchase/Repair/Replace 11,245.96
Total Street Banners 21,730.96
Web Site Hosting 535.16
Total Marketing and Advertising 22,857.42
Operations
Contract Services 5,000.00
Accounting Fees 240.00
Administrative Assistant 19,600.00
Marketing Assistant 6,450.00
Total Contract Services 31,290.00
Dues and Subscriptions 753.38
Insurance 611.00
Office Supplies_Storage 1,545.00
Total Operations 34,199.38
Special Events
Fall Fest 2019 970.10
Fall Fest 2022 203.00
Halloween 2021 1,200.00
Holiday Decorating 2021 27,945.13
Wine Walk - 2021 1,219.23
Total Special Events 31,537.46
Total Expenses $88,594.26
NET OPERATING INCOME $ -19,339.96
NET INCOME $ -19,339.96
DocuSign Envelope ID: 5C78EA2D-6F4D-4A7B-B08D-D556253D393A
DBID Budget 2022 - 2023
Item Fiscal 2022/2023
Income:
City of Burlingame Assessment Coverage 80,000.00 $
Total Income:80,000.00 $
Expenses:
Operations
Administrator 32,000.00 $
Accountant / Legal 1,100.00 $
Office supplies / PO Rental / Storage 2,000.00 $
Dues and Subscriptions 500.00 $
Insurance 700.00 $
Total Operations:36,300.00 $
Marketing / Advertising
Online Map Maintenance 650.00 $
Website (Hosting and Domain)300.00 $
Social Media Coordinator 4,000.00 $
Marketing Campaign/Website Redesign $ 4,000.00
Total Marketing: 8,950.00 $
Member Enhancements Beautification / Labor / Supplies 500.00 $
Total Member Ehancements:500.00 $
Covid Flex Fund/Events Fall Fest 2022 27,050.00 $
Holiday Event 2022 5,000.00 $
First Fridays 2023 1,600.00 $
Merchant Mixers 600.00 $
Total Covid Flex Fund / Events 34,250.00 $
Total Expenses:80,000.00 $
1
Exhibit BDocuSign Envelope ID: 5C78EA2D-6F4D-4A7B-B08D-D556253D393A