HomeMy WebLinkAboutReso - CC - 106-2021DocuSign Envelope ID: 352AFB72-12CD-4588-A441-EBEC009F8037
RESOLUTION NO. 106-2021
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME
APPROVING THE 2020-21 BURLINGAME AVENUE AREA BUSINESS
IMPROVEMENT DISTRICT ANNUAL REPORT AND DECLARING ITS
INTENTION TO ESTABLISH AND LEVY 2021-22 ASSESSMENTS FOR
THE BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT DISTRICT
WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq., the
City Council of the City of Burlingame originally established the Burlingame Avenue Area Business
Improvement District ("DBID") for the purpose of promoting economic revitalization and physical
maintenance of said business district, and
WHEREAS, a majority protest was made against renewal of the DBID in 2007 and. accordingly,
the DBID was not renewed at that time; and
WHEREAS, in 2010 the DBID was re -instituted after the City Council amended the ordinance
to revise the method and amount of the assessments and no majority protest was made against the revised
assessments; and
WHEREAS, the DBID Advisory Board has filed its 2020-21 annual report with the City
Clerk and has requested the Burlingame City Council to set a public hearing and to levy the DBID
assessments for the 2021-?2 year; and
WHEREAS, the DBID has provided important services in enhancing the downtown
Burlingame Avenue business area, its businesses and properties;
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF BURLINGAME DOES
HEREBY RESOLVE, DETERMINE, AND FIND AS FOLLOWS:
1. The City Council accepts and approves the 2020-21 annual report of the Burlingame Avenue
Area Business Improvement District, a copy of which is attached as Exhibit "A".
2. The Burlingame City Council intends to levy an assessment for the 2021-22 year, beginning
October 1, 2021, on businesses in the DBID in order to pay for improvements and activities
of the DBID.
3. The types of improvements and activities proposed to be funded by the levy of assessments on
businesses in the DBID are set forth in Exhibit "B", incorporated herein by reference; these
activities and improvements are without substantial change from those previously established for
the DBID.
4. The method and basis of levying the assessments on the businesses in the DBID for the 2021-22
year shall remain the same as those used to determine the assessments levied on DBID businesses
in the 2019-20 year.
5. New businesses shall not be exempt from assessment.
6. The annual report of the DBID is on file at the Office of the City Clerk at 501 Primrose Road.
DocuSign Envelope ID: 352AFB72-12CD-4588-A441-EBEC009F8037
Burlingame, California, and is available for review during regular business hours, 8 am to 5pm,
Monday through Friday.
7. The City Council of the City of Burlingame hereby schedules a public hearing on the proposed
DBID assessments for 2021-22 for Monday, September 20, 2021, at 7:00 p.m. The meeting will be
held telephonically and via other electronic means pursuant to the Governor's Executive Order N-
29-20. The City Clerk shall post various methods of accessing the public hearing.
8. At the public hearing, the City Council will receive testimony and evidence, and interested persons
may submit written comments before or at the public hearing, or they may be sent by mail or
delivered to the City Clerk, Burlingame City Hall, 501 Primrose Road, Burlingame, CA 94010.
9. At the public hearing, any and all persons may make oral or written protests against the proposed
assessments. In order for a protest to be counted in the majority protest against the proposed
assessments or programs and services, the protest must be submitted in writing to the City Clerk at
or before the close of the public hearing on September 20, 2021. Each written protest shall identify
the business and its address, include a description of the business and the amount of the assessment
proposed for that business. If the person signing the protest is not shown on the official records as
the owner of the business, then the protest shall contain or be accompanied by written evidence that
the person is the owner of the business or otherwise empowered to enter a protest on its behalf. A
written protest that does not comply with the provision of this paragraph will not be counted in
determining a majority protest. Any written protest as to the regularity or sufficiency of the
proceeding shall be in writing and clearly state the irregularity or defect to which objection is made.
A written protest may be withdrawn in writing at any time before the conclusion of the public
hearing.
10. At the conclusion of the public hearing, if the City Council determines that there are, of record,
written protests by the owners of businesses within the downtown Burlingame Avenue Area
Business Improvement District which will pay fifty percent (50%) or more of the total assessments
of the entire District, as to the proposed assessments, the City Council shall not levy any assessment
for the District. At the conclusion of the public hearing, if the City Council determines that there
are, of record, written protests by the owners of businesses within the District which will pay fitly
percent (50%) or more of the total assessments of the entire District only as to a particular
improvement or activity proposed, then that particular improvement or activity shall not be
included in the District.
11. Further information regarding the proposed assessments and the procedures for filing a written
protest, may be obtained from the City Clerk, Burlingame City Hall, 501 Primrose Road,
Burlingame, California, 650-558-7203.
12.
The City Council directs the City Clerk to provide notice of the September 20, 2021 public hearing
by publishing notice as well as this Resolution in a newspaper of general circulation in the City of
Burlingame in accordance with the requirements of the Government and Streets & Highways Codes
and mailing them in accordance with those requireme as applicable.
DocuSign Envelope ID: 352AFB72-12CD-4588-A441-EBEC009F8037
1, Meaghan Hassel -Shearer, City Clerk of the City of Burlingame do hereby certify that the
foregoing Resolution was introduced at a regular meeting of the City Council on the 16th day of
August, 202 1, and was adopted thereafter by the following vote:
AYES: Councilmembers: BEACH, BROV4'NRIGG, COLSON, O'BRIEN KEIGHRAN, ORTIZ
NOES: Councilmembers: NONE
ABSENT: Councilmembers: NONE
uSigned b/y:
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nL�as,4-u el.Se,eare,
84C3D8OE7449...
Meaghan Hassel -Shearer. City Clerk
DocuSign Envelope ID: 352AFB72-12CD-4588-A441-EBEC009F8037
August 4, 2021
Burlingame City Council
City of Burlingame
501 Primrose Road
Burlingame, CA 94010-3997
Honorable Council Members:
The DBBID Advisory Committee is planning no changes to the assessment or
boundaries of the district.
Current Checking Balance: (As of 8/4/21): $64,622.52
Current Savings Balance (As of 8/4/21): $10,170.44
We continue to try to fill our open Board of Director positions, but are finding that
most business owners are electing to focus on their businesses (at this time of
Covid) as opposed to committing to a Board Position. We are planning an outreach
program to bring new volunteers and hopefully a few new Board Members to our
group and hope to start that outreach within the next two months. We will notify
you of any changes to the DBBID Board and Advisory Committee as they occur.
Our Current Advisory Committee is:
Jenny Keleher - DBBID President- A Runner's Mind
Devan Rosdahl - DBBID Treasurer - Atelier Devan Vincent
Our Current Board Members are:
Jenny Keleher - President- A Runner's Mind
Devan Rosdahl - DBBID Treasurer - Atelier Devan Vincent
Batya Berenfus - Jewels of Monaco
Aim Orn Selig - Coconut Bay / Shama Thai Massage
Nick Kosturos - Patronik Designs
Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011 - 0563
DocuSign Envelope ID: 352AFB72-12CD-4588-A441-EBEC009F8037
Following enclosures include our financial statement to date and our proposed
budget for the 2021- 2022 fiscal year.
Proposed expenditures for the remainder of the current year include:
• $6,500 for Administrative Assistant, Marking Specialist & Operations Costs
• $20,000 for continued Marketing and Advertising endeavors (New Street
Lamp Banners, Text Marketing Campaign, Kiosk Map Updates / Printing,
Merchant Mixer, Marketing Materials, Website Maintenance)
Our activities and programs completed for this fiscal year or in development to date
include:
COVID - 19 Support (Since March, 2020):
• Economic Support & Programs: Through the DBID Newsletter with over 700
business member contacts) we have continued to supply timely information
and links to several federal, county and local loans/grants and
unemployment processes.
• Community Support: The volunteer DBID Board worked the Broadway BID
and City of Burlingame for the "Support Burlingame Virtual Marketplace
Collaborative" program to encourage the community to purchase Gift Cards
to support local business.
• Member (business) Outreach and Safety - Information brought to us from
the City Council, BPD, PW, City Manager has been distributed to our DBID
members via social media and our weekly newsletter. Surveys, which were
requested by the City departments, were distributed, with results retuned to
the City Council, PW and City Manager to aid in their decision making
process.
• Continued to promote Covid 19 Protocol via various platforms: "Burlingame
Rap" video was created and put on YouTube to encourage people to wear
masks and to social distance while in Burlingame. This video has over 1,000
views on You Tube. Created flyers with the "All in This Together" verbiage
to be included in the water bills, banners hung over Burlingame Avenue and
posters distributed to merchants to encourage safety protocols.
Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011 - 0563
DocuSign Envelope ID: 352AFB72-12CD-4588-A441-EBEC009F8037
Non COVID 19 Achievements:
• DBBID Website, Interactive Map development and maintenance
• Continued to grow and maintain Social Media presence of the DBBID and
Downtown Burlingame Merchants (Instagram, Facebook, Twitter, etc.)
• Maintain Kiosk Maps with bi-annual updates to showcase the downtown
businesses
• Maintain communication network for important information dissemination
• Merchant communication efforts include: email / Newsletter contact
regarding downtown updates, parking updates, street closures, upcoming
events, etc. New Merchant Outreach (individually contacting new merchants
to introduce the DBBID and welcome them to the community and to engage
in future DBBID efforts.
• Newsletters to merchants and subscribed members regarding community
events and notices regarding events / issues happening in Downtown area.
• Continued Marketing efforts to promote ALL businesses downtown (not just
retail, restaurants and salons).
• Set up and remove American Flags to celebrate patriotic holidays.
• Create new Street Pole Banners to replace old banners (September 2021)
Due to COVID 19: The 2021 Holiday Event, Fall Fest and First Friday events will
NOT be happening. Instead, we are planning to continue to utilize assessment funds
received to continue to help the Downtown Burlingame Merchants to Adapt, Adjust
and Modify to the ongoing situation that we find ourselves in. We are planning to
add additional holiday decor at the holidays and to encourage the businesses to
decorate to help keep the downtown area festive during the holiday season.
We continue to believe we all continue to work together to promote the success of
Downtown Burlingame with the tools and expertise we have in place.
We are committed to this and look forward to continuing this effort.
Respectfully submitted by,
The DBBID Advisory Committee
jenny Keleher - DBBID President- A Runner's Mind
Devan Rosdahl - DBBID Treasurer - Atelier Devan Vincent
Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011 - 0563
DocuSign Envelope ID: 352AFB72-12CD-4588-A441-EBEC009F8037
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Item
Fiscal 2021 2022
Income
90,000.00
Est Assessments
Operations
Administrator
30,000-00
Accountant Legal
1,100.00
office supplies / PO Re rital Stor age
Insurance
630.00
Total Operations:
34,230.00
Marketing Advertising
Online Map Maintenance
650.00
Website (Hosting and Domain)
300.00
Marketing Specialist
12,000.00
Email Marketing/Text Marketing Campaign
5,500.00
Total Marketing:
18,450.00
Member Enhancements
lie-'�U�6c-ation / Labor/ Supplies
$ —3,500.00
Shuttle maintenance
$ 8,000.00
Special events
Fall fest, 20820, holiday event 5000
s