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Home My WebLink AboutReso - CC - 112-2020DocuSign Envelope ID: B27B0020-5E56-408A-B72C-FD3773A62A72 RESOLUTION NO. 112-2020 WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq., the City Council of the City of Burlingame originally established the Burlingame Avenue Area Business Improvement District ("DBID") for the purpose of promoting economic revitalization and physical maintenance of said business district, and WHEREAS, the DBID Advisory Board has filed its 2019-20 annual report with the City Clerk, including a budget for the upcoming fiscal year approved by the Board; and WHEREAS, the DBID has provided important services in enhancing the downtown Burlingame Avenue business area, its businesses and properties; and WHEREAS, in an effort to assist Burlingame's small business community in its recovery from the devastating economic impact of the COVID-19 pandemic, the City Council agreed in April 2020 to pay the Downtown Business Improvement District and Broadway Area Business Improvement District fees for FY 2020-21. NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF BURLINGAME DOES HEREBY RESOLVE, DETERMINE, AND FIND AS FOLLOWS: 1. The City Council accepts and approves the 2019-20 annual report of the Burlingame Avenue Area Business Improvement District, a copy of which is attached as Exhibit "A". 2. The Burlingame City Council intends to waive assessments for the 2020-21 fiscal year, beginning October 1, 2020, on businesses in the DBID in order to assist the small business community in its recovery from the economic impact of the COVID-19 pandemic. 3. The Burlingame City Council intends to pay the amount of assessments waived for the 2020-21 fiscal year, beginning October 1, 2020, on businesses in the DBID in order to provide for improvements and activities of the DBID as anticipated in its approved budget for the year. DocuSigned by: � A� �0_16_ Emily Beach, Mayor I, Meaghan Hassel -Shearer, City Clerk of the City of Burlingame certify that the foregoing Resolution was introduced at a regular meeting of the City Council on the 17th day of August, 2020, and was adopted thereafter by the following vote: AYES: Councilmembers: BEACH, BROWNRIGG, COLSON, O'BRIEN KEIGHRAN, ORTIZ NOES: Councilmembers: NONE ABSENT: Councilmembers: NONE DocuSigned by: e/ annvan� �nanF7dao Meaghan Hassel -Shearer, City Clerk • DocuSign Envelope ID: B27B0020-5E56-408A-B72C-FD3773A62A72 July 27, 2020 Burlingame City Council City of Burlingame 501 Primrose Road Burlingame, CA 94010-3997 Honorable Council Members: The DBBID Advisory Committee is planning no changes to the assessment or boundaries of the district. However, it has come to our attention that the City of Burlingame has graciously decided to pay the 2020 - 2021 Assessments for the DBBID Merchants in the amount of $90,000.00. Our attached budget reflects that generous action. Current Checking Balance: (As of 7/27/20): $ 49, 867.21 Current Savings Balance (As of 7/27/20) $ 10,167.88 Current Outstanding Assessments for 2019 - 2020, which will most likely not be collected due to COVID-19: $16,808.00 In October, we could be electing a new DBBID President (or re-electing our current President) as her term will conclude on 9/30/20. We will also be electing a Secretary as our current Secretary left when she closed her business in February of this year. Through September 30, 2020 our Advisory Committee is: Jenny Keleher - DBBID President- A Runner's Mind Devan Rosdahl - DBBID Treasurer - Atelier Devan Vincent Our Current Board Members are: Jenny Keleher - A Runner's Mind Devan Rosdahl - Atelier Devan Vincent Batya Berenfus - Jewels of Monaco Aim Orn Selig - Coconut Bay / Shama Thai Massage Eric Klein - Crux Systems Nick Kosturos - Patronik Designs Downtown Burlingame Business Improvement District P.O. Box 563 Burlingame, CA 94011 - 0563 DocuSign Envelope ID: B27B0020-5E56-408A-B72C-FD3773A62A72 Following enclosures include our financial statement to date and our proposed budget for the 2020 - 2021 fiscal year. Proposed expenditures for the remainder of the current year include: • $4,000 for Administrative Assistant & Operations Costs • $4,000 for Marketing Specialist • $9,000 for continued Marketing and Advertising endeavors (Kiosk Map Updates / Printing, Social Media Marketing, Marketing Material, Website Maintenance • $2,000 - Accountant / Legal Our activities and programs completed for this fiscal year or in development to date include: COVID - 19 Support (Since March, 2020): • Economic Support & Programs: Through the DBID Newsletter 9with over 700 business member contacts) we have supplied timely information and links to several federal, county and local loans and grants, and unemployment processes. • Community Support: The volunteer Board worked with a Burlingame resident to establish, organize and support the Meals for Mills/Restaurant Rescue / Go Fund Me effort (in conjunction with the Broadway BID, representatives from Mills -Peninsula Hospital, and the Chamber of Commerce) • Member (business) Outreach and Safety - Information brought to us from the City Council, BPD, PW, City Manager has been distributed to our DBID members via our newsletter and social media. Two surveys, requested by the City departments, were distributed, with results returned to the City Council / Public Works / City Manager to help in their decision making process. Pre-Covid and Current: • Holiday Parade on Burlingame Avenue and Live Entertainment on Park Road. (December 2019) • 4thAnnual Fall Fest on Howard Avenue (October 2019) • First Friday Music / Entertainment: (October & November, 2019) • DBBID Website, Interactive Map development & maintenance. o Revamped Re Launched Website to include Marketing tools for merchants to promote specials and events. • Continued to grow and maintain Social Media Presence of the DBBID and Downtown Burlingame Merchants (Facebook, Instagram, Twitter, etc.) • Maintain Kiosk Maps with quarterly updates to showcase the downtown businesses. Downtown Burlingame Business Improvement District P.O. Box 563 Burlingame, CA 94011 - 0563 DocuSign Envelope ID: B27B0020-5E56-408A-B72C-FD3773A62A72 • Maintain Shuttle / Trolley Maps with quarterly updates and distribution to local hotels for clients to increase business downtown (October - March) • Maintain communication network for important information and distribution. • Merchant Communication efforts include: Email / Newsletter contact regarding downtown updates, parking updates, upcoming events, etc., New Merchant Outreach (individually contacting new merchants to introduce the DBBID and welcome them to the community and to engage in future DBBID efforts. • Newsletters to merchants and subscribed members regarding community events and notices regarding events / issues happening in the Downtown area. • Continued Marketing efforts to promote ALL businesses downtown (not just retail, restaurants and salons). • Set up and remove American Flags to celebrate patriotic holidays. • Continued relationship with Community Gatepath and hired teams to clean the streets (entire DBBID District on the 2na Monday of each month. Working together with merchants to keep our streets clean. (September - March only, due to Covid-19) • Held Member Mixer's to promote the DBBID, our members and merchants and celebrate our successes while giving the merchants a forum to discuss what they'd like to see happen. Invited City Officials as well as Hotel Concierge. (Due to COVID 19, this was done in the Fall Only) Due to COVID 19: The 2020 Holiday Event, Fall Fest and First Friday events will NOT be happening. Instead, we are planning to utilize assessment funds received to continue to help the Downtown Burlingame Merchants to Adapt, Adjust and Modify to the current situation we find ourselves in. It is important that we all continue to work together to promote the success of Downtown Burlingame with the tools, and expertise, we have in place. Respectfully submitted by, The DBBID Advisory Committee Jenny Keleher - DBBID President- A Runner's Mind Devan Rosdahl - DBBID Treasurer - Atelier Devan Vincent Downtown Burlingame Business Improvement District P.O. Box 563 Burlingame, CA 94011 - 0563 DocuSign Envelope ID: B27B0020-5E56-408A-B72C-FD3773A62A72 07/27/20 Downtown Burlingame Improvement District Profit and Loss Standard October 2019 through September 2020 Ordinary Income/Expense Income Direct Public Support 2019 Holiday Lights Income Member Dues 2019 - 2020 2019 Carnival Ride Sponsorship Fall Fest 2019 Income Member Dues 2018- 2019 Total Direct Public Support Total Income Expense Marketing and Advertising Hotel Advertising Maps and Schedules Total Hotel Advertising Web Site Hosting Marketing and Advertising - ... Total Marketing and Advertising Member Enhancements Beautification - Labor Beautification- Supplies Total Member Enhancements Operations Dues and Subscriptions Contract Services Marketing Assistant Accounting Fees Administrative Assistant Legal Fees Total Contract Services Insurance Office Supplies_Storage Stamps, PO Rental Total Operations Special Events Oct '19 - Sep '20 7,500.00 70,742.75 732.35 11,539.01 930.00 91,444.11 91,444.11 2,156.44 2,156.44 216.00 360.00 2,732.44 1,165.00 16,650.00 17,815.00 474.80 3,875.00 900.00 19, 830.00 25.00 24,630.00 615.00 1,599.34 134.00 27,453.14 Page 1 DocuSign Envelope ID: B27B0020-5E56-408A-B72C-FD3773A62A72 07/27/20 Downtown Burlingame Improvement District Profit and Loss Standard October 2019 through September 2020 Oct '19 - Sep '20 Fall Fest 2020 125.00 Holiday Event 2019 3,205.68 Fall Fest 2019 24,446.06 Holiday Event 2018 100.00 First Friday's 400.00 Total Special Events 28,276.74 Total Expense 76,277.32 Net Ordinary Income 15,166.79 Net Income 15,166.79 Page 2 DocuSign Envelope ID: B27B0020-5E56-408A-B72C-FD3773A62A72 Approved Budget 2020 - 2021 Item Fiscal 2020 / 2021 Income City of Burl i ngame Assessment Coverage $ 90,000.00 Total Income: $ 90,000.00 Operations Administrator $ 28,800.00 Accountant / Legal $ 1,100.00 Office supplies / PO Rental / Storage $ 2,000.00 Dues and Subscriptions $ 500.00 Insurance $ 630.00 Total Operations: $ 33,030.00 Marketing/ Advertising Online Map Maintenance $ 650.00 Website (Hosting and Domain) $ 300.00 Marketing Specialist $ 12,000.00 Email Marketing/Text Marketing Campaign $ 5,500.00 Total Marketing: $ 18,450.00 Member Enhancements Beautification/Labor/Supplies $ 2,800.00 Total Member Ehancements: $ 2,800.00 Covid Flex Fund $ 35,720.00 Total Covid Flex Fund: $ 35,720.00 Total Expenses: $ 90,000.00