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Reso - CC - 121-2000
RESOLUTION NO. 121-00 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME DECLARING ITS INTENTION TO ESTABLISH THE SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT, TO ESTABLISH THE BASIS FOR AND TO LEVY THE ASSESSMENTS FOR THE DISTRICT FOR THE YEAR 2001, AND TO ESTABLISH A DISTRICT ADVISORY BOARD, AND SETTING DATES FOR PUBLIC HEARINGS ON THE DISTRICT AND THE PROPOSED ASSESSMENTS WHEREAS, the San Francisco Peninsula Hotel Council, Inc., the San Mateo County Convention & Visitors Bureau, and the Interim Advisory Board for the formation of the San Mateo County Tourism Business Improvement District have asked the City of Burlingame, the County of San Mateo, and other cities in the County to consider the formation of a parking and business improvement district in the County to adequately fund and serve the promotion of tourism in the County; and WHEREAS, the Hotel Council and the Convention & Visitors Bureau have asked the City of Burlingame to take the lead in the formation of the proposed district pursuant to California Streets and Highways Code sections 36500 and following; and WHEREAS, the proposed District would: A. Encompass the City of Belmont, City of Burlingame, City of Brisbane, City of Daly City, City of Foster City, City of Half Moon Bay, City ofMillbrae, City of Redwood City, City of San Carlos, City of San Bruno, City of San Mateo, City of South San Francisco, and the unincorporated areas of the County of San Mateo. However, the district will only extend to a city described above if the city council of that particular city consents to the extension pursuant to Streets & Highways Code section 36521, and will only extend to the unincorporated areas of the County of San Mateo if the Board of Supervisors of San Mateo County consents to the extension to the unincorporated areas of the County. B. Levy assessments on hotels in the District on an annual basis to fund the programs described in Exhibit B to this Resolution. The assessments would be subject to annual review. Hotel is defined as: any structure, or any portion of any structure, that is rented for dwelling, lodging, or sleeping purposes on a transient basis, and includes any hotel, motel, inn, tourist home or house, studio, bed and breakfast, lodging house, rooming house, or other similar structure or portion thereof. 12/18/2000 No other business, person, occupation, or property of any kind would be subject to assessment under the district as proposed. C. Set the assessments for the 2001 year as generally described in Exhibit C hereto; and D. Establish an advisory board of owners and managers of hotels or of property occupied by hotels and owners and managers of San Mateo County businesses directly related to tourism to advise the City Council on the District's budget, assessments, and programs. WHEREAS, it appears that the San Mateo County Tourism Improvement District would provide important services in enhancing tourism in San Mateo County, including the City of Burlingame, NOW, THEREFORE, the City of Burlingame does hereby resolve, determine, and find as follows: 1. TheBurlingame City Council intends to form the San Mateo County TourismBusiness Improvement District by adoption of an ordinance pursuant to Streets & Highways Code sections 36500 and following. The boundaries of the proposed district are generally described in Exhibit A hereto; however, the district will only include areas within those cities whose city councils consent to the formation of the District by January 17, 2001, and will only include unincorporated areas of the County of San Mateo if the San Mateo County Board of Supervisors consents to the formation of the District by January 17, 2001. In addition, the areas to be included in the District will only be those areas actually consented to. 2. The Burlingame City Council further intends to levy an assessment for the 2001 fiscal year on hotels in the District to pay for services, programs, and activities of the District. 3. The types of services, programs, and activities proposed to be funded by the levy of assessments on hotels in the District are set forth in Exhibit B, incorporated herein by reference. 4. The method, basis, and amounts for levying the assessments on all hotels within the District are set forth in Exhibit C, incorporated herein by reference. The levels of assessments for the year 2001 are based in part on the levels of overall occupancy in the County of San Mateo experienced in the 1999-2000 year. 5. New hotels shall not be exempt from assessment, but they shall only be assessed on the ratio that the number of quarters remaining in the assessment year bears to the full assessment amount, with a partial quarter being counted as a full quarter. 12/18/2000 2 6. A first public hearing on formation of the proposed District and assessments for 2001 is hereby set for January 2, 2001, at 7:00 p.m. before the City Council of the City of Burlingame, at the Council's Chambers at 501 Primrose Road, Burlingame, California. 7. A second public hearing on the formation of the proposed District and assessments for 2001 is hereby set for January 17, 2001, at 7:00 p.m. before the City Council of the City of Burlingame, at the Council's Chambers at 501 Primrose Road, Burlingame, California. 8. The Council will receive testimony and evidence at both of the public hearings, and pursuant to Streets & Highways Code § 36522, interested persons may submit written comments before or at either public hearing, or they may be sent by mail or delivered to the City Clerk at 501 Primrose Road, Burlingame, CA 94010. 9. Oral or written protests maybe made at these hearings. To count in a majority protest against any aspect of the proposed District or to the proposed assessment for 2001, a protest must be in writing and submitted to the City Clerk at 501 Primrose Road, Burlingame, California 94010, at or before the close of the second public hearing on January 17, 2001. A written protest may be withdrawn in writing at any time before the conclusion of that second public hearing. Each written protest shall identify the hotel and its address, include the number of sleeping rooms, level of service provided, and square footage of meeting space. If the person signing the protest is not shown on the official records of a city or the County as the owner of the hotel, then the protest shall contain or be accompanied by written evidence that the person is the owner of the hotel. Any written protest as to the regularity or sufficiency of the proceeding shall be in writing and clearly state the irregularity or defect to which objection is made. 10. Effect of Protests. (a) If at the conclusion of the second public hearing, there are of record written protests by the owners of hotels within the District that will pay fifty percent (50%) or more of the total assessments of the entire District, as to the proposed formation of the District, the District will not be formed. (b) If at the conclusion of the second public hearing, there are of record written protests by the owners of hotels within the District that will pay fifty percent (50%) or more of the total assessments of the entire District, as to the proposed assessments for the year 2001, no assessment for the year 2001 shall occur. 12/18/2000 3 (c) If at the conclusion of the second public hearing there are of record written protests by the owners of hotels within the District that will pay fifty percent (50%) or more of the total assessments of the entire District only as to a service, activity or program proposed, then that type of service, activity, or program shall not be included in the District for the 2001 fiscal year. 11. Further information regardingthe proposed District andtheproposed assessments and procedures for filing a written protest may be obtained from the City Clerk at City Hall, 501 Primrose Road, Burlingame, California, phone 650 - 558-7203. 12. In addition to the public hearings scheduled pursuant to this resolution in the City of Burlingame, it is anticipated that city councils of other cities in the County of San Mateo and the San Mateo County Board of Supervisors may discuss the district at their own individual meetings and determine whether to consent to the formation of the District. However, any protests made at those other meetings shall not be considered legal protests or objections to the District pursuant to this Resolution of Intention or the Parking and Business Improvement Area Law of 1989 (Streets &Highways Code sections 36500 and following). 13. The City Clerk is instructed to provide notice of the public hearing by publishing this Resolution in a newspaper of general circulation in the City of Burlingame in accordance with the requirements of the Government Code and Streets & Highways Code and mailing in accordance with those requirements as applicable. The general form of notice attached as Exhibit D is approved. A OR I, ANN T. MUSSO, City Clerk of the City of Burlingame do hereby certify that the foregoing Resolution was introduced at a regular meeting of the City Council on the 18th day of December 2000, and was adopted thereafter by the following vote: AYES: COUNCILMEMBERS: COFFEY, GALLIGAN, JANNEY, O'MAHONY, SPINELLI NOES: COUNCILMEMBERS: NONE ABSENT: COUNCILMEMBERS: NONE "� d. 4�uw-- CITY CLERIC D:\wp511Files W otelBidkesintfomi.res.wpd 12/18/2000 4 .:r . DESCRIPTION OF BOUNDARIES OF SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT DISTRICT IN GENERAL The San Mateo County Tourism Business Improvement District shall encompass all of the incorporated and unincorporated areas in the County of San Mateo, but shall specifically exclude all areas and any hotels located within the city or town limits of the following cities and towns: Town of Atherton Town of Colma City of East Palo Alto Town of Hillsborough City of Menlo Park City of Pacifica Town of Portola Valley Town of Woodside ZONES WITHIN THE DISTRICT Zone A Zone A shall encompass all of the area of the District except that area located within Zone B as described below. Zone B Zone B shall encompass all of the area of the District that is located south of the City of Pacifica city limits and west of State Highway 35. EXHIBIT B ACTIVITIES, PROGRAMS AND SERVICES TO BE FUNDED BY THE SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT Increased Generation of Group Leads a. Additional Sales Staff. Increase the Bureau's sales staff from two full -times sales representatives to six (6) or more. i. One sales representative to be located on the East Coast to represent the Bureau in the Washington, D.C. area; ii. One sales representative to be located in Sacramento; iii. One sales representative to be located in Southern California to represent the Bureau in the Los Angeles Area; iv. Three sales representatives in-house. 2. Marketing Program for Meetings and Tourism a. Invest in extensive Web advertising, creating links from key travel sites; b. Host annual receptions in Sacramento; C. Add a cooperative advertising manager and create additional cooperative advertising pieces; d. Participate in additional trade shows of interest to member hotel properties; e. Enhance/update trade show booth decor and marketing materials; f. Increase memberships in organizations/attendance at meetings with key, potential target visitors; g. Enhance advertising in publications/web programs aimed at meeting planners; h. Create specialty guides/promotional pieces aimed at target market segments (e.g. golf); i. Conduct familiarization trips for meeting planners, film/ad/catalogue producers and travel writers; j. Use a part-time film commissioner to proactively recruit production crews to the area; k. Create additional collateral and marketing materials; 1. Add a part-time publications manager to write specialty pieces and articles for distribution, M. Add state -of the art software designed for convention and visitor bureaus; n. Enhance web site; 3. Program to Extend Stays a. Create collateral/promotional materials to encourage extended stays; b. Add a part-time manager of meeting services to create special packages/offers, marketing plans to encourage extended stays. 4. Consumer Reservations Program/Market to Travel Industry a. Create an on-line reservations system for travelers; b. Dedicate one new sales representative's time to the transient market; C. Develop an alliance with tour operators; d. Create an awareness of the Bureau on the part of international travelers; e. Have key brochures translated into German and Korean. EXHIBIT C ASSESSMENTS PROPOSED TO BE LEVIED ON HOTELS FOR FISCAL YEAR 2001 FOR SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT In order to roughly measure the estimated benefit to be derived from the District, the Assessment for Fiscal Year 2001 is being adjusted by the following two factors: first, the level of occupancy of hotels actually experienced county -wide in the 1999-2000 year; and second, by the actual number of months of the year 2001 remaining after the ordinance forming the District becomes effective. According to the hotel industry, the level of occupancy in Zone A for hotels was above 70% for the year 1999- 2000; in Zone B, it was above 50%. However, the small hotel segment of the industry experienced an occupancy of only about 30%. The number of months remaining in 2001 will be established upon adoption of the ordinance forming the district, so that is left as a formula in the assessment basis; in future years, this element of the formula would be eliminated. Assessment of new hotels opening during fiscal vear: A new hotel shall be assessed for an amount equal to the ratio of the number of full quarters remaining in the fiscal year multiplied by the full annual assessment that would have been due. A partial quarter is not counted for the ratio. For example, if a hotel opens in May, there are two full quarters and 2 months of one partial quarter remaining in the fiscal year. The fill annual assessment would be multiplied by 2/4 for that year's assessment for the new hotel. Definitions —Hotel means any structure, or any portion of any stricture, that is rented for dwelling, lodging, or sleeping purposes on a transient basis, and includes any hotel, motel, inn, tourist home or house, studio, bed and breakfast, lodging house, rooming house, or other similar structure or portion thereof. — Full service means a hotel that offers all of the following: an on-site restaurant, meeting space, room service, bell service, and catering. —Limited service means a hotel that offers meeting space but does not necessarily have an on-site restaurant, room service, or catering. — Standard service means a hotel without any meeting space, and generally does not have bell service, room service, on-site restaurant, or catering. —Meeting space means a room or space dedicated for group and social meetings, meals, and/or functions. — Sleeping room means a room or suite of rooms that is rented on a transient basis as a unit for sleeping or occupancy. 12/18/2000 C-1 / \ \ \CA r�4 r4 Cq- r4 ) \ - \ \ r { ) § § § [ \ w k x w @ J a 7 z 2 $ § ¥ / = 2 ! / '( '{ - - - \ \be 6s GOS G04 Gq k � - ) \ \ / { ) $ w E a 7 a a a x a ) f f z z a \ / } \ j 4 k » e e ) } to to W ] ( 15 to },ƒ j\)/ ;j \ \�Cl \ 0 § � /\ \\/\ © =§» § 00 ƒ/QS - 3(;32 .'E \§§\/%/ee�7/a a \]§ \\(\ )]§ /]]\/ /)/d2 / \ EXHIBIT D NOTICE OF PUBLIC HEARINGS ON PROPOSED FORMATION OF SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT AND LEVY OF ASSESSMENTS ON HOTELS IN THE DISTRICT FOR FISCAL YEAR 2001 (Government Code § 54954.6(c)) PLEASE TAKE NOTICE: On January 2, 2001, at 7 p.m. in the Council Chambers at 501 Primrose Road, Burlingame, California, the City Council of the City of Burlingame will hold a public hearing to consider formation of a proposed San Mateo County Tourism Business ILnprovement District and the levy of assessments for fiscal year 2001 on hotels in the District as described in the enclosed Resolution of Intention. On January 17, 2001, at 7 p.m. in the Council Chambers at 501 Primrose Road, Burlingame, California, the City Council of the City of Burlingame will hold a second public hearing to consider formation of the District and the levy of assessments for fiscal year 2001 on hotels in the District.' The proposed assessments for fiscal year 2001 are contained in Exhibit B to the enclosed resolution of intention. The Council will receive testimony and evidence at both of the public hearings, and interested persons may submit written comments before or at either public hearing, or the comments may be sent by mail or delivered to the City Clerk at 501 Primrose Road, Burlingame, CA 94010. Oral or written protests may be made at these hearings. To count in a majority protest against any aspect of the proposed District or to the proposed assessment for 2001, a protest must be in writing and submitted to the City Clerk at 501 Primrose Road, Burlingame, California 94010, at or before the close of the second public hearing on January 17, 2001. A written protest may be withdrawn in writing at any time before the conclusion of that second public hearing. Each written protest shall identify the hotel and its address, include the number of sleeping rooms, level of service provided, and square footage of meeting space. If the person signing the protest is not shown on the official records of a city or the County as the owner of the hotel, then the protest shall contain or be accompanied by written evidence that the person is the owner of the hotel. 'In addition to the public hearings scheduled pursuant to this resolution in the City of Burlingame, it is anticipated that city councils of other cities in the County of San Mateo and the San Mateo County Board of Supervisors will discuss the District at their own individual meetings and determine whether to consent to the formation of the District. However, any protests made at those other meetings shall not be considered legal protests or objections to the District pursuant to this Resolution of Intention or the Parking and Business Improvement Area Law of 1989 (Streets &Highways Code sections 36500 and following). D-1 Any written protest as to the regularity or sufficiency of the proceeding shall be in writing and clearly state the irregularity or defect to which objection is made. If at the conclusion of the second public hearing, there are of record written protests by the owners of hotels within the District that will pay fifty percent (50%) or more of the total assessments of the entire District, as to the proposed formation of the District, the District will not be formed. If at the conclusion of the second public hearing, there are of record written protests by the owners of hotels within the District that will pay fifty percent (50%) or more of the total assessments of the entire District, as or to the proposed assessments for 2001, no assessment for 2001 shall occur. If at the conclusion of the second public hearing there are of record written protests by the owners of hotels within the District that will pay fifty percent (50%) or more of the total assessments of the entire District only as to a service, activity or program proposed, then that type of service, activity, or program shall not be included in the District for the 2001 fiscal year. Further information regarding the proposed District and the proposed assessments and procedures for filing a written protest may be obtained from the City Clerk at City Hall, 501 Primrose Road, Burlingame, California, phone 650 - 558-7203. Further information is also available from the San Mateo County Convention and Visitors Bureau at 650 - 348-7600. D-2