HomeMy WebLinkAboutReso - CC - 129-2001RESOLUTION NO. 129-2001
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
BURLINGAME ESTABLISHING AND LEVYING YEAR 2002 ASSESSMENTS FOR
THE SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT AND
APPROVING DISTRICT PROGRAMS AND ACTIVITIES FOR THE YEAR 2002
WHEREAS, pursuant to California Streets and Highways Code Section 36500 et sea.,
the San Mateo County Tourism Business Improvement District has been established for the
purpose of promoting tourism in the district; and
WHEREAS, the District Advisory Board has requested the Burlingame City Council to
establish Year 2002 assessments for the improvement district; and
WHEREAS, on October 16, 2001, the City Council adopted a resolution of intention
(Resolution No. 111-2001) declaring its intention to impose assessments for the Year 2002
within the assessment district, and setting a public hearings on the proposed assessments; and
WHEREAS, pursuant to the Streets & Highways Code, a public hearing on the proposed
assessments was duly noticed for November 5, 2001, at 7:00 p.m. before the City Council of the
City of Burlingame, at the Council's Chambers at 501 Primrose Road, Burlingame; and
WHEREAS, at the public hearing held at that place and time, the City Council received
and considered all oral and written testimony from all interested persons, and closed the public
hearing, and the hearing was continued to November 19, 2001, at 7 p.m. by an amendment to the
Resolution of Intention (Resolution No. 120-2001) to provide additional notice, and the
continued public hearing was duly noticed for that date and time; and
WHEREAS, at the public hearing on November 19, 2001, the City Council received and
considered all oral and written testimony from all interested persons, and closed the public
hearing, and
WHEREAS, the City did not receive a majority protest pursuant to the Streets &
Highways Code as to the assessments or to any program or activity proposed for the District; and
WHEREAS, the proposed assessments appear reasonable and consistent with the
ordinance establishing the District and the underlying State law, and the assessment basis is less
than or equal to the assessment basis for the previous year and within the basis established in
Ordinance No. 1648; and
WHEREAS, the proposed services, programs, and activities of the District are consistent
with the ordinance establishing the District; and
WHEREAS, six hotels located in the City of Daly City have objected to paying any
assessments for the year 2002 because of the recession and the nature of their business, the City
of Daly City has asked that it not be part of the District for the coming year, and the assessments
on hotels in the City of Daly City are de minimus,
NOW, THEREFORE, the City of Burlingame does hereby resolve, determine, and find
as follows:
1. Written protests to assessments, improvements or activities were not received at those
public hearings that constituted a majority as defined in Government Code sections 36500 and
following.
2. The City Council does hereby levy an assessment for the Year 2002 on hotels in the
District as described in City of Burlingame Ordinance No. 1648 to pay for services, programs,
and activities of the District.
3. The types of services, programs, and activities to be funded by the levy of assessments
on businesses in the District are set forth in Exhibit "A", incorporated herein by reference.
4. The basis for assessments for the Year 2002 on all hotels within the District are set
forth in Exhibit `B", incorporated herein by reference.
5. The assessments for the Year 2002 on hotels within the District are set forth in Exhibit
"C", incorporated by reference.
6. Hotels located in the City of Daly City are exempt from the assessments for the Year
2002 until such time as the City Council of the City of Burlingame has had the opportunity to
duly consider a modification to the boundaries of the District to remove the City of Daly City
from the District. Should this modification not occur, the District assessments for the hotels in
the City of Daly City shall be prorated for the number of complete months remaining in the year
2002 from the date of the decision on the modification. If the modification is approved, the
hotels in the City of Daly City shall be excused from any liability for any assessments for the year
2002 from the District.
New businesses shall not be exempt from assessment as provided in Exhibit "A."
�t
OR
I, ANN T. MUSSO, City Clerk of the City of Burlingame do hereby certify that the
foregoing Resolution was introduced at a regular meeting of the City Council on the 19 th day
Of Nnvpmbpr ,2001, and was adopted thereafter by the following vote:
AYES: COUNCILMEMBERS: COFFEY, GALLIGAN, JANNEY, O'MAHONY, SPINELLI
NOES: COUNCILMEMBERS: NONE
ABSENT: COUNCILMEMBERS: NONE
4tkt . MV
CITY CLERK
C:\Fn,ES\HotelBid\2002msessment.res.wpd
3 2002 Assessment Resolution
ACTIVITIES, PROGRAMS AND SERVICES TO BE FUNDED BY THE
SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
Increased Generation of Group Leads
a. Additional Sales Staff. Increase the Bureau's sales staff from two full -times sales
representatives to six (6) or more.
i. One sales representative to be located on the East Coast to represent the
Bureau in the Washington, D.C. area;
ii. One sales representative to be located in Sacramento;
iii. One sales representative to be located in Southern California to represent
the Bureau in the Los Angeles Area;
iv. Three sales representatives in-house.
2. Marketing Program for Meetings and Tourism
a. Invest in extensive Web advertising, creating links from key travel sites;
b. Host annual receptions in Sacramento;
C. Add a cooperative advertising manager and create additional cooperative
advertising pieces;
d. Participate in additional trade shows of interest to member hotel properties;
e. Enhance/update trade show booth decor and marketing materials;
f. Increase memberships in organizations/attendance at meetings with key, potential
target visitors;
g. Enhance advertising in publications/web programs aimed at meeting planners;
h. Create specialty guides/promotional pieces aimed at target market segments (e.g.
golf);
i. Conduct familiarization trips for meeting planners, film/ad/catalogue producers
and travel writers;
j. Use a part-time film commissioner to proactively recruit production crews to the
area;
k. Create additional collateral and marketing materials;
1. Add a part-time publications manager to write specialty pieces and articles for
distribution;
M. Add state -of the art software designed for convention and visitor bureaus;
n. Enhance web site;
3. Program to Extend Stays
a. Create collateral/promotional materials to encourage extended stays;
b. Add a part-time manager of meeting services to create special packages/offers,
marketing plans to encourage extended stays.
4. Consumer Reservations Program/Market to Travel Industry
a. Create an on-line reservations system for travelers;
b. Dedicate one new sales representative's time to the transient market;
C. Develop an alliance with tour operators;
d. Create an awareness of the Bureau on the part of international travelers;
e. Have key brochures translated into German and Korean.
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