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HomeMy WebLinkAboutReso - CC - 129-2001RESOLUTION NO. 129-2001 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME ESTABLISHING AND LEVYING YEAR 2002 ASSESSMENTS FOR THE SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT AND APPROVING DISTRICT PROGRAMS AND ACTIVITIES FOR THE YEAR 2002 WHEREAS, pursuant to California Streets and Highways Code Section 36500 et sea., the San Mateo County Tourism Business Improvement District has been established for the purpose of promoting tourism in the district; and WHEREAS, the District Advisory Board has requested the Burlingame City Council to establish Year 2002 assessments for the improvement district; and WHEREAS, on October 16, 2001, the City Council adopted a resolution of intention (Resolution No. 111-2001) declaring its intention to impose assessments for the Year 2002 within the assessment district, and setting a public hearings on the proposed assessments; and WHEREAS, pursuant to the Streets & Highways Code, a public hearing on the proposed assessments was duly noticed for November 5, 2001, at 7:00 p.m. before the City Council of the City of Burlingame, at the Council's Chambers at 501 Primrose Road, Burlingame; and WHEREAS, at the public hearing held at that place and time, the City Council received and considered all oral and written testimony from all interested persons, and closed the public hearing, and the hearing was continued to November 19, 2001, at 7 p.m. by an amendment to the Resolution of Intention (Resolution No. 120-2001) to provide additional notice, and the continued public hearing was duly noticed for that date and time; and WHEREAS, at the public hearing on November 19, 2001, the City Council received and considered all oral and written testimony from all interested persons, and closed the public hearing, and WHEREAS, the City did not receive a majority protest pursuant to the Streets & Highways Code as to the assessments or to any program or activity proposed for the District; and WHEREAS, the proposed assessments appear reasonable and consistent with the ordinance establishing the District and the underlying State law, and the assessment basis is less than or equal to the assessment basis for the previous year and within the basis established in Ordinance No. 1648; and WHEREAS, the proposed services, programs, and activities of the District are consistent with the ordinance establishing the District; and WHEREAS, six hotels located in the City of Daly City have objected to paying any assessments for the year 2002 because of the recession and the nature of their business, the City of Daly City has asked that it not be part of the District for the coming year, and the assessments on hotels in the City of Daly City are de minimus, NOW, THEREFORE, the City of Burlingame does hereby resolve, determine, and find as follows: 1. Written protests to assessments, improvements or activities were not received at those public hearings that constituted a majority as defined in Government Code sections 36500 and following. 2. The City Council does hereby levy an assessment for the Year 2002 on hotels in the District as described in City of Burlingame Ordinance No. 1648 to pay for services, programs, and activities of the District. 3. The types of services, programs, and activities to be funded by the levy of assessments on businesses in the District are set forth in Exhibit "A", incorporated herein by reference. 4. The basis for assessments for the Year 2002 on all hotels within the District are set forth in Exhibit `B", incorporated herein by reference. 5. The assessments for the Year 2002 on hotels within the District are set forth in Exhibit "C", incorporated by reference. 6. Hotels located in the City of Daly City are exempt from the assessments for the Year 2002 until such time as the City Council of the City of Burlingame has had the opportunity to duly consider a modification to the boundaries of the District to remove the City of Daly City from the District. Should this modification not occur, the District assessments for the hotels in the City of Daly City shall be prorated for the number of complete months remaining in the year 2002 from the date of the decision on the modification. If the modification is approved, the hotels in the City of Daly City shall be excused from any liability for any assessments for the year 2002 from the District. New businesses shall not be exempt from assessment as provided in Exhibit "A." �t OR I, ANN T. MUSSO, City Clerk of the City of Burlingame do hereby certify that the foregoing Resolution was introduced at a regular meeting of the City Council on the 19 th day Of Nnvpmbpr ,2001, and was adopted thereafter by the following vote: AYES: COUNCILMEMBERS: COFFEY, GALLIGAN, JANNEY, O'MAHONY, SPINELLI NOES: COUNCILMEMBERS: NONE ABSENT: COUNCILMEMBERS: NONE 4tkt . MV CITY CLERK C:\Fn,ES\HotelBid\2002msessment.res.wpd 3 2002 Assessment Resolution ACTIVITIES, PROGRAMS AND SERVICES TO BE FUNDED BY THE SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT Increased Generation of Group Leads a. Additional Sales Staff. Increase the Bureau's sales staff from two full -times sales representatives to six (6) or more. i. One sales representative to be located on the East Coast to represent the Bureau in the Washington, D.C. area; ii. One sales representative to be located in Sacramento; iii. One sales representative to be located in Southern California to represent the Bureau in the Los Angeles Area; iv. Three sales representatives in-house. 2. Marketing Program for Meetings and Tourism a. Invest in extensive Web advertising, creating links from key travel sites; b. Host annual receptions in Sacramento; C. Add a cooperative advertising manager and create additional cooperative advertising pieces; d. Participate in additional trade shows of interest to member hotel properties; e. Enhance/update trade show booth decor and marketing materials; f. Increase memberships in organizations/attendance at meetings with key, potential target visitors; g. Enhance advertising in publications/web programs aimed at meeting planners; h. Create specialty guides/promotional pieces aimed at target market segments (e.g. golf); i. Conduct familiarization trips for meeting planners, film/ad/catalogue producers and travel writers; j. Use a part-time film commissioner to proactively recruit production crews to the area; k. Create additional collateral and marketing materials; 1. Add a part-time publications manager to write specialty pieces and articles for distribution; M. Add state -of the art software designed for convention and visitor bureaus; n. Enhance web site; 3. Program to Extend Stays a. Create collateral/promotional materials to encourage extended stays; b. Add a part-time manager of meeting services to create special packages/offers, marketing plans to encourage extended stays. 4. Consumer Reservations Program/Market to Travel Industry a. Create an on-line reservations system for travelers; b. Dedicate one new sales representative's time to the transient market; C. Develop an alliance with tour operators; d. Create an awareness of the Bureau on the part of international travelers; e. Have key brochures translated into German and Korean. 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