HomeMy WebLinkAboutReso - CC - 130-2019RESOLUTION NO. 130-2019
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME
APPROVING AND ACCEPTING THE 2019 ANNUAL REPORT OF, AND
DECLARING ITS INTENTION TO LEVY THE ASSESSMENTS FOR THE
SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq., the
San Mateo County Tourism Business Improvement District was established for the purpose of
promoting tourism in the District through promotion of scenic, recreational, cultural, hospitality, and
other attractions in the San Mateo County region; and
WHEREAS, the San Mateo County Tourism Business Improvement District Advisory Board
has filed its 2019 annual report and requested the Burlingame City Council to set the assessments for
the 2020 calendar year; and
WHEREAS, the San Mateo County Tourism Business Improvement District through the
City's agreement with the San Mateo County Convention and Visitors Bureau has established a basic
foundation to promote tourism in the District; and
WHEREAS, the enumerated programs proposed by the District for the coming year should
significantly assist the hospitality industry continue its economic recovery throughout the geographical
area of the District; and
WHEREAS, pursuant to California Streets and Highways Code sections 36533 and 36534,
the city Council shall receive and approve the District Advisory Board's annual report and shall adopt
a Resolution establishing assessments for the coming year.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF BURLINGAME
RESOLVES, DETERMINES, AND FINDS AS FOLLOWS:
1. The 2019 annual report of the San Mateo County Tourism Business Improvement District
Advisory Board filed with the City Clerk is received and approved.
2. The Burlingame City Council intends to levy an assessment for the 2020 year on hotels in
the District, as the District is described in Ordinance Nos. 1648, 1678, 1774, 1848 and 1851
for the purpose of funding programs and activities of the District.
3. The types of programs and activities proposed to be funded by the levy of assessments on
hotels in the District are set forth in Exhibit "A", incorporated herein by reference. These
programs and activities are without substantial change from those previously established for
the District.
4. The method and basis for levying the assessments on all hotels within the District are set
forth in Exhibit `B", incorporated herein by reference. The method and basis remain
unchanged from the previous year.
5. New hotels shall not be exempt from assessment.
6. A public hearing on the proposed assessments and programs for the year 2020 is hereby set
for December 2, 2019 at 7:00 p.m., before the City Council of the City of Burlingame, in
the Council Chambers, 501 Primrose Road, Burlingame, CA. At the public hearing, the City
Council will receive testimony and evidence; and interested persons may submit written
comments before or at the public hearing, or they may be sent by mail or delivered to the
City Clerk, 501 Primrose Road, Burlingame, CA 94010.
Oral or written protests may be made at the hearing. To count in a majority protest against
the proposed assessment for the 2020 year, a protest must be in writing and submitted to the
City Clerk at or before the close of the public hearing on December 2, 2019. A written
protest may be withdrawn in writing at any time before the conclusion of that public hearing.
Each written protest shall identify the hotel and its address. If the person signing the protest
is not shown on the official records of the City of Burlingame as the owner of the hotel, then
the protest shall contain or be accompanied by written evidence that the person is the owner
of the hotel. Any written protest as to the regularity or sufficiency of the proceeding shall
be in writing and clearly state the irregularity or defect to which objection is made.
8. If at the conclusion of the public hearing, there are of record written protests by the owners
of hotels within the District which will pay fifty percent (50%) or more of the total
assessments of the entire District, as to the proposed assessments for the 2020 year, no
assessment for the 2020 year shall occur. If at the conclusion of the public hearing there are
of record written protests by the owners of hotels within the District which will pay fifty
percent (50%) or more of the total assessments of the entire District only as to a program or
activity proposed, then that type of improvement or activity shall not be included in the
District for the 2020 year.
9. Further information regarding the proposed assessments and procedures for filing a written
protest may be obtained from the City Clerk, City Hall, 501 Primrose Road, Burlingame,
California, phone 650-558-7203. The annual report of the San Mateo County Tourism
Business Improvement District is on file and available at the Office of the City Clerk at 501
Primrose, Burlingame, California.
10. The City Clerk is instructed to provide notice of the public hearing by publishing this
Resolution in a newspaper of General circulation in the City of Burlingame in accordance
with the requirements of the Government and Streets & Highways Codes and mailing in
accordance with those requirements and Ordinance No. 1648 and 1678.
Donna Colson, Mayor
I, Meaghan Hassel -Shearer, City Clerk of the City of Burlingame, certify that the foregoing
Resolution was introduced at a regular meeting of the City Council on the 4th day of
November, 2019, and was adopted thereafter by the following vote:
AYES: Councilmembers: BEACH, BROWNRIGG, COLSON, KEIGHRAN, ORTIZ
NOES: Councilmembers: NONE
ABSENT: Councilmembers: NONE
eag , sel-Shearer, City Clerk
EXHIBIT A
SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
SAN MATEO COUNTY/SILICON VALLEY CONVENTION & VISITORS BUREAU
PLANNED ACTIVITIES FOR 2020
For the calendar year 2020, the Bureau plans to continue all of its normal activities,
including but not limited to:
* Develop more robust electronic marketing strategy across all platforms to
further extend the reach of the Bureau and Partners;
* Exhibiting in trade shows;
* Conducting individual familiarization (FAM) and site tours for planners;
* Conducting FAM tours for international travel agents from overseas;
* Conducting FAM tours for members of the food and travel media from around the U.S.;
* Conducting individual FAM tours for travel media;
* Using multiple social media channels to push out stories on the area;
* Conducting ad campaigns with Google to promote both our region and members we serve;
* Advertising in meeting planner publications;
* Advertising in leisure publications;
* Promoting the area to international and domestic media with regular releases ofeditorial;
* Creating multiple blogs every month to promote various aspects of the area;
* Creating updated visitor guides, electronic maps and specialty brochures, such as our
Dog Friendly Guide;
* Continue to assist film producers, helping them identify locations, secure permits
and hotel accommodations;
* Conduct sales outreach to recruit conferences, special events, tour and travel groups to the
area;
* Assist with the promotion of job fairs for area community college and adult school
students to help employers in the hospitality industry find team members;
* Continue promoting the "As Fresh as it Gets' farm -to -table program, connecting
restaurants with farmers and farmers with consumers at local farmers markets;
* Continue to work with BART to make ticket purchases via our website a more streamlined
experience, allowing guests to purchase tickets prior to arriving in the area.
EXHIBIT B
SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
ASSESSMENT FORMULA CHART
CATEGORY
ZONE A - ASSESSMENT FOR YEAR
ZONE B - ASSESSMENT FOR YEAR
ZONE C - ASSESSMENT FOR YEAR 2020
Hotel with full
$360 per sleeping room x 69.5% X (District months
$360 per sleeping
room X 55% X (District
$360 per sleeping room x 68% X
(District months
service and more
in 2020)
months in 2020)
in 2020)
than 20 sleeping
12
12
12
rooms
Hotel with limited
$180 per sleeping room X 60% X (District months
$180 per sleeping
room X 40% X (District
$180 per sleeping room X 60% X
(District months
service and 1,000
in 2020)
months in 2020)
In 2020)
square feet or more of
12
12
12
meeting space and
more than 20 sleeping
Hotel with limited
$90 per sleeping room X 60% X (District months in
$90 per sleeping
room X 40% X (District
$90 per sleeping room X 60% X
(District months
service and some
2020)
months in 2020)
in 2020)
meeting space but
12
12
12
less than 1,000
square feet and more
than 20 sleeping
rooms
Hotel with standard
$54 per sleeping room X 60% X (District months in
$54 per sleeping
room X 40% X (District
$54 per sleeping room X 60% X
(District months
service and more
2020)
months in 2020)
in 2020)
than 20 sleeping
12
12
12
rooms
Hotel with full
$54 per sleeping room X 30% X (District months in
$54 per sleeping
room X 25% X (District
$54 per sleeping room X 30% X
(District months
service, limited
2020)
months in 2020)
in 2020)
service, or standard
12
12
12
service, and 20
sleeping rooms or
less
ZONE A - Includes all cities in the District except coastal cities and Palo Alto.
ZONE B - Includes Half Moon Bay, Pacifica and most additional
unincorporated areas. ZONE C - Palo Alto