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HomeMy WebLinkAboutReso - CC - 013-2001RESOLUTION NO. 13-2001 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME ESTABLISHING YEAR 2001 ASSESSMENTS FOR YY11BROOM, /VY117t1�I111,K1Q 131-317Z1w/Zul ► : : WHEREAS, pursuant to California Streets and Highways Code Section 36500 et sea., the San Mateo County Tourism Business Improvement District been established for the purpose of promoting tourism in the district; and WHEREAS, the Interim Advisory Board has requested the Burlingame City Council to establish Year 2001 assessments for the improvement district; and WHEREAS, on December 18, 2000, the City Council adopted a resolution of intention (Resolution No. 121-00) declaring its intention to impose assessments for the Year 2001 within the assessment district, and the setting public hearings on the proposed district and assessments; and WHEREAS, pursuant to Government Code section 54954.6(c), a public meeting on the proposed assessments was duly noticed for January 5, 2001, at 7:00 p.m. before the City Council of the City of Burlingame, at the Council's Chambers at 501 Primrose Road, Burlingame; and WHEREAS, at the public meeting held at that place and time, the City Council received and considered all oral and written testimony from all interested persons; and WHEREAS, pursuant to Government Code section 54954.6(c) and the Streets & Highways Code, a public hearing on the proposed assessments was duly noticed for January 17, 2001, at 7:00 p.m. before the City Council of the City of Burlingame, at the Council's Chambers at 501 Primrose Road, Burlingame; and WHEREAS, at the public hearing held at that place and time, the City Council received and 2001 Assessment Resolution considered all oral and written testimony from all interested persons and continued the public hearing to February 5, 2001, at the same location and time; and WHEREAS, at the public hearing held at that place and time, the City Council received and considered all oral and written testimony from all interested persons, and closed the public hearing; MM WHEREAS, the City Council received only one protest from a hotel that was not going to be assessed for the Year 2001, and therefore overruled all protests received; and WHEREAS, the proposed assessments appear reasonable and consistent with the ordinance establishing the District and the underlying State law; and WHEREAS, the proposed services, programs, and activities of the District are consistent with the ordinance establishing the District, NOW, THEREFORE, the City of Burlingame does hereby resolve, determine, and find as follows: 1. Written protests to assessments, improvements or activities were not received at those public hearings that constituted a majority as defined in Government Code sections 36500 and following. The City Council does hereby levy an assessment for the Year 2001 on hotels in the District as described in City of Burlingame Ordinance No. 1648, to pay for services, programs, and activities of the District. The basis for assessments for the Year 2001 on all hotels within the District are set forth in Exhibit "A", incorporated herein by reference. Because of the effective date of the District ordinance, the assessments shall be calculated from April 1, 2001. 2 2001 Assessment Resolution 4. The types of services, programs, and activities to be funded by the levy of assessments on businesses in the District are set forth in Exhibit "B", incorporated herein by reference. 5. The assessments for the Year 2001 on hotels within the District as of April 1, 2001, are set forth in Exhibit "C," incorporated by reference. 6. New businesses shall not be exempt from assessment as provided in Exhibit "A." MAOR I, ANN T. MUSSO, City Clerk of the City of Burlingame do hereby certify that the foregoing Resolution was introduced at a regular meeting of the City Council on the 20th day of FEBRUARY 2001, and was adopted thereafter by the following vote AYES: COUNCILMEMBERS: COFFEY, GALLIGAN, JANNEY, O'MAHONY, SPINELLI NOES: COUNCILMEMBERS: NONE ABSENT: COUNCILMEMBERS: NONE 0 CITY CLERK D:\wp51 Til eMotelB id\AssessmentRes2001.res.wpd 3 2001 Assessment Resolution EXIIIBIT A ASSESSMENTS LEVIED ON HOTELS FOR FISCAL YEAR 2001 FOR SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT In order to roughly measure the estimated benefit to be derived from the District, the Assessment for Fiscal Year 2001 is being adjusted by the following two factors: first, the level of occupancy of hotels actually experienced county -wide in the 1999-2000 year; and second, by the actual number of months of the year 2001 remaining after the ordinance forming the District becomes effective. According to the hotel industry, the level of occupancy in Zone A for hotels was above 70% for the year 1999- 2000; in Zone B, it was above 50%. However, the small hotel segment of the industry experienced an occupancy of only about 30%. The number of months remaining in 2001 are nine: April through December; in future years, this element of the formula would be eliminated. Assessment of new hotels opening during fiscal vear: A new hotel shall be assessed for an amount equal to the ratio of the number of full quarters remaining in the fiscal year multiplied by the full annual assessment that would have been due. A partial quarter is not counted for the ratio. For example, if a hotel opens in May, there are two full quarters and 2 months of one partial quarter remaining in the fiscal year. The full annual assessment would be multiplied by 2/4 for that year's assessment for the new hotel. Definitions — Hotel means any structure, or any portion of any structure, that is rented for dwelling, lodging, or sleeping purposes on a transient basis, and includes any hotel, motel, inn, tourist home or house, studio, bed and breakfast, lodging house, rooming house, or other similar structure or portion thereof. — Full service means a hotel that offers all of the following: an on-site restaurant, meeting space, room service, bell service, and catering. — Limited service means a hotel that offers meeting space but does not necessarily have an on-site restaurant, room service, or catering. — Standard service means a hotel without any meeting space, and generally does not have bell service, room service, on-site restaurant, or catering. — Meeting space means a room or space dedicated for group and social meetings, meals, and/or functions. — Sleeping room means a room or suite of rooms that is rented on a transient basis as a unit for sleeping or occupancy. 2/14/2001 A-1 0 0 N V N � O O O O O C q E d m v N .-. r. O O C CG~ E E O O z Q A A A A X X m o o X X X W o 0 0 00 v o 0 0 X X r X X X o o I E E E 0 0 o O o bb 0 0 0 C C bD b0 bq E E c 0 0 W M 69 !f3 6s ff3 69 69 O n n N O O Cl O O C C N O O O N N N N y E E E Y C L ON y v y N C N N Y y L ~ C� Q Q IH (Cs] F X X X X X � o 0 W o 0 0 0 0 UO 0 0 0 CA d o 0 0 0 0 b b0 1 0 bb t O c Z E C a c bo C to CD \ N D o0 O V d' b9 69 69 fA (f3 bq bCD L bbD U to U U Y w 'a. C7 y a ai c a y o N CD o mCD 0 c o.o N 0 o E W Y y o o m m .�:9 ro�_ 4=, G to od 3 3E 3 0° c E o E E E E m 0 0 0 o D v 0 o v y 0 0 o v 0 o f �T 00 x 0 w C3° o 'x °� w a x x- -m oN 0 0 N V N EXHIBIT B ACTIVITIES, PROGRAMS AND SERVICES TO BE FUNDED BY THE SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT 1. Increased Generation of Group Leads a. Additional Sales Staff. Increase the Bureau's sales staff from two full -times sales representatives to six (6) or more. i. One sales representative to be located on the East Coast to represent the Bureau in the Washington, D.C. area; ii. One sales representative to be located in Sacramento; iii. One sales representative to be located in Southern California to represent the Bureau in the Los Angeles Area; iv. Three sales representatives in-house. Marketing Program for Meetings and Tourism a. Invest in extensive Web advertising, creating links from key travel sites; b. Host annual receptions in Sacramento; C. Add a cooperative advertising manager and create additional cooperative advertising pieces; d. Participate in additional trade shows of interest to member hotel properties; e. Enhance/update trade show booth decor and marketing materials; f. Increase memberships in organizations/attendance at meetings with key, potential target visitors; g. Enhance advertising in publications/web programs aimed at meeting planners; h. Create specialty guides/promotional pieces aimed at target market segments (e.g. golf); i. Conduct familiarization trips for meeting planners, film/ad/catalogue producers and travel writers; j. Use a part-time film commissioner to proactively recruit production crews to the area; k. Create additional collateral and marketing materials; 1. Add a part-time publications manager to write specialty pieces and articles for distribution; In. Add state -of the art software designed for convention and visitor bureaus; n. Enhance web site; 3. Program to Extend Stays a. Create collaterat/promotional materials to encourage extended stays; b. Add a part-time manager of meeting services to create special packages/offers, marketing plans to encourage extended stays. 4. Consumer Reservations Program/Market to Travel Industry a. Create an on-line reservations system for travelers; b. Dedicate one new sales representative's time to the transient market; C. Develop an alliance with tour operators; d. Create an awareness of the Bureau on the part of international travelers; e. Have key brochures translated into German and Korean. EXHIBIT C TOTAL OF CITIES Rooms 2001 Assessment Per Room Belmont 542 $19,410.30 $35.81 Burlingame 3,569 $582,053.85 $163.09 County of San Mateo 329 $8,425.35 $25.61 Daly City 269 $5,447.25 $20.25 Foster City 503, $81,175.50 $161.38 Half Moon Bay 578 $48,265.20 $83.50 ,Millbrae 1,3211 $172,301.85 $130.43 Redwood City 1,115 $98,452.80 $88.30 San Bruno 510 $30,466.80 $59.74 San Carlos 368 $13,570.20 $36.88 San Mateo 1,821 $194,784.75 $106.97 I i TOTAL 10,9251 $1,254,353.85 $114.81 EXHIBIT C CITIES /COUNTY 2001 ASSESSMENT SUMMARY 0 0 N V N M) O W 0 0 0 (D 0 0 0 0 0 M) to LO 0 0 0 0 0 0 M) M) O M) LO O O M) O C 0 0 0 0 0 0 0 0 !p a7 r 0 C O O O O V O N O M) M) O) N O W V V 00mIt 0(0(0(r(0MLri y (oeovLbaoorirnriDiairvriMi m NMWWWWNLOWWNW O) W o M N m W r 0 M) O £ N r V M) V M V I- O N r £ W r M) O V M M) M N r U) 1- W V CO M r 0 N r N d r r m y y y � O T T C C O V> V V O g V> ca (n (n (» V3 (a Vs v> V> V> V> Va V3 Va 000 0 0 0 0 0 0 M) M) M) M) 0 0 0 0 0 0 LO M) o M) M) o o M) O N C O O O O O O O O N g M V W C 0 0 0 0 (O Cl N OR M) W M) aD -: LO O r d 0 O r r 0 V V V O M N N M a7 V N O N N O 0 (D r M N O V M) M V EN N LO I- M O r O O M) E (O m M a M) W M V LO O (D O M V W y O r N r M V M W O M) r I- O y D) O LO I� O� M r L O LO M M m I� y M) M O m O N r O O N r N y W M V V M O M) M N r W O n M V I- r LO c0 W co V N O) y LO y M y a a C, ID 0 ID 0 m 0 N N V) 6%160.- ea V) 6% 603 is V3 V) fn V) V3 V3 ea V) V} V) 6% 6% V) V) V) 6% V3 t% t9 V) 6% V O O O) V N CO V NI- m O W O (D (D O M �- O r M M O M V y V D) M W o M O V r m� N0 y h N (D N M. r W M) LO V V M N E M M O r V r M r N N E et N r ao OM O O is O 76 o 0 H at H w O O O O o 0 0 0 0 0 0 0 a+ O o 0 0 0 0 0 0 0 0 0 o 0 0 0 iR C m £ 0 o (O 0 o (D 0 o (O 0 0 O 0 o [O 0 o W 0 06 (D 0 LA 0 44 LO 0 LO 0 44 LO 0 l0 0 C N E 00 66 (O (O 0 V M) 00 O O V M) 0 O O 0 O O 0 V M) 0 V N 0 V M) 0 V M) 0 V M) 0 V M) 0 V M) 0 V M) F- y M M M M M r M y Cl) M M E N N of Q Q O O O) Ol N a) a+ VV> V3 VT to 6% (l 6% V3 V7 EA 69 (a r V 6% V! 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