HomeMy WebLinkAboutReso - CC - 121-2002RESOLUTION NO. 121-2002
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
BURLINGAME ESTABLISHING AND LEVYING YEAR 2003 ASSESSMENTS FOR
THE SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT AND
APPROVING DISTRICT PROGRAMS AND ACTIVITIES FOR THE YEAR 2003
WHEREAS, pursuant to California Streets and Highways Code Section 36500 et sea.,
the San Mateo County Tourism Business Improvement District has been established for the
purpose of promoting tourism in the District; and
WHEREAS, the District Advisory Board has requested the Burlingame City Council to
establish Year 2003 assessments for the District; and
WHEREAS, on October 7, 2002, the City Council adopted a resolution of intention
(Resolution No. 108-2002) declaring its intention to impose assessments for the Year 2003
within the assessment District, and setting a public hearings on the proposed assessments; and
WHEREAS, pursuant to the Streets & Highways Code, a public hearing on the proposed
assessments was duly noticed for November 4, 2002, at 7:00 p.m. before the City Council of the
City of Burlingame, at the Council's Chambers at 501 Primrose Road, Burlingame; and
WHEREAS, at the public hearing held at that place and time, the City Council received
and considered all oral and written testimony from all interested persons, continued the public
hearing to December 2, 2002, at 7 p.m. by resolution (Resolution No. 120-2002) to provide
additional notice, and the continued public hearing was duly noticed for that date and time; and
WHEREAS, at the public hearing on December 2, 2002, the City Council received and
considered all oral and written testimony from all interested persons, and closed the public
hearing, and
WHEREAS, the City did not receive a majority protest pursuant to the Streets &
Highways Code as to the assessments or to any program or activity proposed for the District; and
WHEREAS, the proposed assessments appear reasonable and consistent with the
ordinance establishing the District and the underlying State law, and the assessment basis is less
than or equal to the assessment basis for the previous year and within the basis established in
Ordinance No. 1648; and
WHEREAS, the proposed services, programs, and activities of the District are consistent
with the ordinance establishing the District; and
NOW, THEREFORE, the City of Burlingame does hereby resolve, determine, and find
as follows:
1. Written protests to assessments, improvements or activities were not received at those
public hearings that constituted a majority as defined in Government Code sections 36500 and
following.
2. The City Council does hereby levy an assessment for the Year 2003 on hotels in the
District as described in City of Burlingame Ordinance Nos. 1648 and 1678 and to pay for
services, programs, and activities of the District.
3. The types of services, programs, and activities to be funded by the levy of assessments
on businesses in the District are set forth in Exhibit "A", incorporated herein by reference.
4. The basis for assessments for the Year 2003 on all hotels within the District are set
forth in Exhibit `B", incorporated herein by reference.
5. The assessments for the Year 2003 on hotels within the District are set forth in Exhibit
"C", incorporated by reference.
6. New businesses shall not be exempt from assessment as provided in Exhibit "A."
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I, ANN T. MUSSO, City Clerk of the City of Burlingame do hereby certify that the
foregoing Resolution was introduced at a regular meeting of the City Council on the 21d day
of December 2002, and was adopted thereafter by the following vote:
AYES: COUNCILMEMBERS: BAYLOCK, COFFEY, CALLIGAN, JANNEY, O'MAHONY
NOES: COUNCILMEMBERS: NONE
ABSENT: COUNCILMEMBERS: NONE
t. yYuAe3o
CITW CLERK
C:IFILES\HotelBidI2003 usessment.ms.wpd
2 2002 Assessment Resolution
EXHIBIT A
ACTIVITIES, PROGRAMS AND SERVICES TO BE FUNDED BY THE
SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
1. Increased Generation of Group Leads
a. Additional Sales Staff. Increase the Bureau's sales staff from two full -times sales
representatives to six (6) or more.
i. One sales representative to be located on the East Coast to represent the
Bureau in the Washington, D.C. area;
ii. Two sales representatives located in Sacramento;
iii. One sales representative to be located in Southern California to represent
the Bureau in the Los Angeles Area;
iv. One sales representative in Chicago;
V. Three sales representatives in-house.
2. Marketing Program for Meetings and Tourism
a. Invest in extensive Web advertising, creating links from key travel sites;
b. Host annual receptions in Sacramento;
C. Add a cooperative advertising manager and create additional cooperative
advertising pieces;
d. Participate in additional trade shows of interest to member hotel properties;
e. Enhance/update trade show booth decor and marketing materials;
f. Increase memberships in organizations/attendance at meetings with key, potential
target visitors;
g. Enhance advertising in publications/web programs aimed at meeting planners;
h. Create specialty guides/promotional pieces aimed at target market segments (e.g.
golf);
i. Conduct familiarization trips for meeting planners, film/ad/catalogue producers
and travel writers;
j. Use a part-time film commissioner to proactively recruit production crews to the
area;
k. Create additional collateral and marketing materials;
1. Add a part-time publications manager to write specialty pieces and articles for
distribution;
In. Add state -of the art software designed for convention and visitor bureaus;
n. Enhance web site;
3. Program to Extend Stays
a. Create collateral/promotional materials to encourage extended stays;
b. Add a part-time manager of meeting services to create special packages/offers,
marketing plans to encourage extended stays.
4. Consumer Reservations Program/Market to Travel Industry
a. Sustain an on-line reservations system for travelers;
b. Dedicate one new sales representative's time to the transient market;
C. Develop an alliance with tour operators;
d. Create an awareness of the Bureau on the part of international travelers;
e. Have key brochures translated into German and Korean.
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EXHIBIT C
TOTAL OF CITIES
Rooms
2003 Assessment
Per Room
Belmont
563
22,377.60
$39.75
Burlingame
3,778
672,343.20
$177.96
County of San Mateo
329
8,789.40
$26.72
Foster City
503
92,772.00
$184.44
Half Moon Bay
585
60,993.90
$104.26
Millbrae
1,321
196,916.40
$149.07
Redwood City
1,271
117,639.00
$92.56
San Bruno
539
35,758.80
$66.34
San Carlos
368
15,508.80
$42.14
San Mateo
1,920
225,828.00
$117.62
South San Francisco
3,023
341,458.20
$112.95
TOTAL 1
14,200
$1,790,385.30
$126.08
EXHIBIT C CITIES /COUNTY 2001 ASSESSMENT SUMMARY
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