HomeMy WebLinkAboutReso - CC - 098-2019RESOLUTION NO. 98-2019
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME
APPROVING THE 2018-19 BURLINGAME AVENUE AREA BUSINESS
IMPROVEMENT DISTRICT ANNUAL REPORT AND DECLARING ITS
INTENTION TO ESTABLISH AND LEVY 2019-20 ASSESSMENTS FOR
THE BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT DISTRICT
WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq., the
City Council of the City of Burlingame originally established the Burlingame Avenue Area Business
Improvement District ("DBID") for the purpose of promoting economic revitalization and physical
maintenance of said business district, and
WHEREAS, a majority protest was made against renewal of the DBID in 2007 and, accordingly,
the DBID was not renewed at that time; and
WHEREAS, in 2010 the DBID was re -instituted after the City Council amended the ordinance
to revise the method and amount of the assessments and no majority protest was made against the revised
assessments; and
WHEREAS, the DBID Advisory Board has filed its 2018-19 annual report with the City
Clerk and has requested the Burlingame City Council to set a public hearing and to levy the DBID
assessments for the 2019-20 year; and
WHEREAS, the DBID has provided important services in enhancing the downtown
Burlingame Avenue business area, its businesses and properties;
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF BURLINGAME DOES
HEREBY RESOLVE, DETERMINE, AND FIND AS FOLLOWS:
1. The City Council accepts and approves the 2018-19 annual report of the Burlingame Avenue
Area Business Improvement District, a copy of which is attached as Exhibit "A".
2. The Burlingame City Council intends to levy an assessment for the 2019-20 year, beginning
October 1, 2019, on businesses in the DBID in order to pay for improvements and activities
of the DBID.
3. The types of improvements and activities proposed to be funded by the levy of assessments on
businesses in the DBID are set forth in Exhibit "B", incorporated herein by reference; these
activities and improvements are without substantial change from those previously established for
the DBID.
4. The method and basis of levying the assessments on the businesses in the DBID for the 2019-20
year shall remain the same as those used to determine the assessments levied on DBID businesses
in the 2018-19 year.
5. New businesses shall not be exempt from assessment.
6. The annual report of the DBID is on file at the Office of the City Clerk at 510 Primrose Road,
Burlingame, California, and is available for review during regular business hours, 8 am to 5pm,
Monday through Friday.
7. The City Council of the City of Burlingame hereby schedules a public hearing on the proposed
DBID assessments for 2019-20 for Monday, September 16, 2019, at 7:00p.m., in the Council
Chambers, Burlingame City Hall, 501 Primrose Road, Burlingame, California.
8. At the public hearing, the City Council will receive testimony and evidence, and interested persons
may submit written comments before or at the public hearing, or they may be sent by mail or
delivered to the City Clerk, Burlingame City Hall, 501 Primrose Road, Burlingame, CA 94010.
9. At the public hearing, any and all persons may make oral or written protests against the proposed
assessments. In order for a protest to be counted in the majority protest against the proposed
assessments or programs and services, the protest must be submitted in writing to the City Clerk at
or before the close of the public hearing on September 16, 2019. Each written protest shall identify
the business and its address, include a description of the business and the amount of the assessment
proposed for that business. If the person signing the protest is not shown on the official records as
the owner of the business, then the protest shall contain or be accompanied by written evidence that
the person is the owner of the business or otherwise empowered to enter a protest on its behalf. A
written protest that does not comply with the provision of this paragraph will not be counted in
determining a majority protest. Any written protest as to the regularity or sufficiency of the
proceeding shall be in writing and clearly state the irregularity or defect to which objection is made.
A written protest may be withdrawn in writing at any time before the conclusion of the public
hearing.
10. At the conclusion of the public hearing, if the City Council determines that there are, of record,
written protests by the owners of businesses within the downtown Burlingame Avenue Area
Business Improvement District which will pay fifty percent (50%) or more of the total assessments
of the entire District, as to the proposed assessments, the City Council shall not levy any assessment
for the District. At the conclusion of the public hearing, if the City Council determines that there
are, of record, written protests by the owners of businesses within the District which will pay fifty
percent (50%) or more of the total assessments of the entire District only as to a particular
improvement or activity proposed, then that particular improvement or activity shall not be
included in the District.
11. Further information regarding the proposed assessments and the procedures for filing a written
protest, may be obtained from the City Clerk, Burlingame City Hall, 501 Primrose Road,
Burlingame, California, 650-558-7203.
12. The City Council directs the City Clerk to provide notice of the September 16, 2019 public hearing
by publishing notice as well as this Resolution in a newspaper of general circulation in the City of
Burlingame in accordance with the requirements of the Government and Streets & Highways Codes
and mailing them in accordance with those requirements as applicable.
Donna Colson, Mayor
I, Meaghan Hassel -Shearer, City Clerk of the City of Burlingame do hereby certify that the
foregoing Resolution was introduced at a regular meeting of the City Council on the 19th day of
August, 2019, and was adopted thereafter by the following vote:
AYES: Councilmembers: BEACH, BROWNRIGG, COLSON, KEIGHRAN, ORTIZ
NOES: Councilmembers: NONE
ABSENT: Councilmembers: NONE
F
el -Shearer, City Clerk
July 22, 2019
Burlingame City Council
City of Burlingame
501 Primrose Road
Burlingame, CA 94010-3997
Honorable Council Members:
The DBBID Advisory Committee is planning no changes to the assessment or
boundaries of the district.
Current Checking Balance: (As of 7/22/19): $ 46,792.94
Current Savings Balance (As of 7/22/19) $ 10,159.19
Current Outstanding Assessments for 2018 - 2019 to be collected: $ 8,340.00
In October, we will be electing a new DBBID Vice President, Treasurer & Secretary.
The Treasurer and Secretary 2 year terms will conclude on 9/30/19. The Vice
President spot was vacated when the current Vice President resigned from the DBID
Board in June.
We have a few business owners who are interested in joining our board and we will
be notifying you of the changes and DBBID Advisory Committee once our new fiscal
year has begun and the nominations / elections have been ratified.
Through September 30, 2019 our Advisory Committee is:
Jenny Keleher - DBBID President- A Runner's Mind
Devan Rosdahl - DBBID Treasurer - Atelier Devan Vincent
Karen Andreacchi - DBBID Secretary - CreBaCouch
Following enclosures include our financial statement to date and our proposed
budget for the 2019 - 2020 fiscal year.
Proposed expenditures for the remainder of the current year include:
• $4,000 for Administrative Assistant & Operations Costs
• $18,000 for continued Marketing and Advertising endeavors (Kiosk Map
Updates / Printing, Trolley Map Printing, Merchant Mixer, Sidewalk Sale,
Marketing Material, Website Maintenance, App maintenance, First Friday
Entertainment, Fall Fest Event Kick Off)
Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011 - 0563
Our activities and programs completed for this fiscal year or in development to date
include:
• Holiday Parade on Burlingame Avenue and Live Entertainment on Park Road.
• 4thAnnual Fall Fest on Howard Avenue (October 26, 27, 2019)
• DBBID Website, Interactive Map development & maintenance.
o Revamped Website to include Marketing tools for merchants to
promote specials and events.
• Continued to grow and maintain Social Media Presence of the DBBID and
Downtown Burlingame Merchants (Facebook, Instagram, Twitter, etc.)
• Continued "First Friday" events April - November 2019. Live entertainment
on Burlingame Avenue on each "first Friday" to promote ambiance and
community spirit.
• Maintain Kiosk Maps with quarterly updates to showcase the downtown
businesses.
• Increased Shuttle support / contribution.
• Maintain Shuttle / Trolley Maps with quarterly updates and distribution to
local hotels for clients to increase business downtown.
• Maintain communication network for important information and
distribution.
• Continued working relationships with Broadway BID, SMCCVB, Burlingame
City of Commerce to cross promote and continue to strive to make
Downtown Burlingame the best it can be.
• Merchant Communication efforts include: Email / Newsletter contact
regarding downtown updates, parking updates, upcoming events, etc., New
Merchant Outreach (individually contacting new merchants to introduce the
DBBID and welcome them to the community and to engage in future DBBID
efforts.
• Monthly Newsletters to merchants and subscribed members regarding
community events and notices regarding events / issues happening in the
Downtown area.
• Continued Marketing efforts to promote ALL businesses downtown (not just
retail, restaurants and salons).
• Set up and remove American Flags to celebrate patriotic holidays.
• Continued relationship with Community Gatepath and hired teams to clean
the streets (entire DBBID District on the 2nd Monday of each month. Working
together with merchants to keep our streets clean.
• Held Member Mixer's to promote the DBBID, our members and merchants
and celebrate our successes while giving the merchants a forum to discuss
what they'd like to see happen. Invited City Officials as well as Hotel
Concierge.
Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011 - 0563
Planned Activities of interest for next year include:
• Holiday Parade and Entertainment to coincide with Tree Lighting
• 2 day Annual October Fall Fest - (Last weekend in October) on Howard
Avenue
• First Friday event April - November
• Merchant Mixers
• Continuation of all existing programs
Respectfully submitted by,
The DBBID Advisory Committee
Jenny Keleher - DBBID President- A Runner's Mind
Devan Rosdahl - DBBID Treasurer - Atelier Devan Vincent
Karen Andreacchi - DBBID Secretary - Cre8aCouch
Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011 - 0563
07/19/19
Downtown Burlingame Improvement District
Profit and Loss Standard
October 2018 through September 2019
Oct'18 - Sep'19
Ordinary Income/Expense
Income
Direct Public Support
Member Dues 2018- 2019
79,455.25
Holiday Ride Underwriting Proje
3,200.00
Fall Fest 2018 Income
12,383.31
Member Dues 2017-2018
931.25
Total Direct Public Support
95,969.81
Total Income
Expense
Marketing and Advertising
Social Media Boosts
Hotel Advertising
Maps and Schedules
Total Hotel Advertising
Web Site Hosting
Marketing and Advertising - ...
Total Marketing and Advertising
Member Enhancements
Beautification - Labor
Total Member Enhancements
Operations
Dues and Subscriptions
Contract Services
Administrative Assistant
Total Contract Services
Insurance
Office Supplies_Storage
Stamps, PO Rental
Print & Copy
Operations - Other
Total Operations
Special Events
Fall Fest 2019
Holiday Event 2018
95,969.81
74.91
2,191.79
2,191.79
600.00
1,075.00
3,941.70
2,330.00
2,330.00
469.00
?n 4:tn nn
20,430.00
612.00
1,785.74
132.71
47.50
100.00
23,576.95
125.00
9,151.35
Page 1
07/19/19
Fall Fest 2018
First Friday's
Total Special Events
void
Total Expense
Net Ordinary Income
Net Income
Downtown Burlingame Improvement District
Profit and Loss Standard
October 2018 through September 2019
Oct'18 - Sep '19
27,977.54
1,323.65
38,577.54
0.00
68,426.19
27,543.62
27,543.62
Page 2
Downtown Burlingame Improvement District Budget 2019 -2020
PIR
Income
DBID Assessments
$
85,000.00
Fall Fest Income
1 $
10,000.00_.__
E. ...
Member dues 17-18
Holiday event sponsor
Total Income
$
i
95,000.00
Contract Services
Administrator
�; $
28,800.00
Webmaster
$
200.00
a,E
Accountant/legal
$
1,025.00
Offices supplies/ PO Rental/Storage
$
2,000.00
Dues & Subscriptions
$
475.00
Insurance
$
612.00
:?
Total Operations
$
33,112.00
Special Events
Fall Fest
; $
25,000.00
Holiday Event
$
9,175.00
First Friday
$
1,600.00
Small Business Saturday
$
-
Total Special Events
$
35,775.00
Marketing/Advertising'
Website/ Kiosk/Maps
$
4,000.00
Marketing Specialist
$
12,000.00
Total Marketing/Advertising
$
16,000.00
Member l3nh'ancements
Beautification/Labor/Supplies
$
2,800.00
Shuttle Contribution
? $
8,000.00
Total Member Enhancements
$
10,800.00
Total Expenses
$
95,687.00