HomeMy WebLinkAboutReso - CC - 048-2019RESOLUTION NO. 48-2019
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME
ESTABLISHING AND LEVYING 2019-20 ASSESSMENTS FOR
THE BROADWAY AREA BUSINESS IMPROVEMENT DISTRICT
WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq.,
the City Council of the City of Burlingame established the Broadway Area Business
Improvement District ("BABID") for the purpose of promoting economic revitalization and
physical maintenance of said business district, and
WHEREAS, the BABID Advisory Board has filed its annual report with the City Clerk and
has requested the Burlingame City Council to set and levy the BABID assessments for the
2019-20 fiscal year; and
WHEREAS, on April 1, 2019, the Burlingame City Council approved the BABID's annual
report and adopted a Resolution of Intention to levy BABID assessments for the 2019-20 fiscal
year; and
WHEREAS, the Burlingame City Council set a public hearing to consider its levy of
assessments on the businesses in the BABID for May 6, 2019, at 7:00 p.m, at the Council
Chambers, Burlingame City Hall, 501 Primrose Road, Burlingame, and said public hearing was
duly noticed as required by State law; and
WHEREAS, at the public hearing held on May 6, 2019 the Burlingame City Council
received and considered all oral and written testimony from all interested persons and any and
all written protests presented by businesses within the BABID; and
WHEREAS, the current level of assessments on businesses in the BABID will continue
to be levied for the fiscal year 2019-20 so that improvements and programs may continue in the
BABID; and
WHEREAS, the BABID's proposed activities and improvements, the proposed
assessments and the boundaries of the District for the 2019-20 fiscal year are without change
from those currently in place for the BABID;
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF BURLINGAME
RESOLVES AND DETERMINES AS FOLLOWS:
1. All of the facts and assertions recited above, in the staff report and supporting
documentation are true and correct.
2. Written protests to assessments, improvements or activities were not received at or
before the close of the public hearing on May 6, 2019, that constituted a majority as defined in
Government Code sections 36500 and following.
3. The City Council does hereby levy an assessment for the 2019-20 fiscal year on
businesses in the BABID as described in City of Burlingame Ordinance No. 1461, to pay for
improvements and activities of the BABID.
4. The types of improvements and activities to be funded by the levy of assessments on
businesses in the BABID are set forth in Exhibit "A", attached hereto and incorporated herein.
5. The method and basis for levying the assessments on all businesses within the
BABID are set forth in Exhibit "B", attached hereto and incorporated herein.
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Donna Colson, Mayor
I, Meaghan Hassel -Shearer, City Clerk of the City of Burlingame certify that the
foregoing Resolution was introduced at a regular meeting of the City Council on the 6th day of
May, 2019, and was adopted thereafter by the following vote:
AYES: Councilmembers: BEACH, BROWNRIGG, COLSON, KEIGHRAN, ORTIZ
NOES: Councilmembers: NONE
ABSENT: Councilmembers: NONE
M g a asset -Shear ,-Eity filer-k
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EXHIBIT A
Improvements and Activities to be Funded by the Levy of Assessments on Businesses in
the Broadway Area Business Improvement District
• BID funding/contribution to Burlingame Trolley.
• Burlingame Pet Parade - September.
• Halloween Trick -or -Treat Event - October.
• Broadway Cheer Holiday Toy Drive with Central County Fire Department - December.
• Install and maintain string lights on mature trees throughout the year.
• Revamp and maintain Broadway website and promote events.
• Revamp and maintain Pet Parade website and promote event.
• Grow and maintain social media presence of the Broadway merchants (Facebook,
Google).
• Promote new & existing businesses on Facebook.
• Advertise Broadway Business District on Google.
• New Neighbor postcard marketing.
• Plan Hotel Concierge Tour.
• Merchant communication efforts such as door-to-door, email, calling in regards to
downtown updates, parking updates, upcoming events, construction, planned power
outages, road closures etc. (New merchants welcomed by BID President.)
• Assist new merchants during planning and building phase/process having difficulties with
local, county and state agencies.
• Maintenance of 32 well lights at street corner bulb -outs illuminating corner trees.
• Work with Boys Scouts to set up and remove American flags to celebrate patriotic
holidays.
• Educate businesses in regards to encroachment permits and illegal "A -Frames".
• Update Broadway Business Directory brochure for Burlingame Trolley.
• Work with BCE to promote Broadway businesses by donating gift certificates for the
Gala Online Auction.
• Shop Small Business Saturday - November.
• "Bike to Shop Day" event by County of San Mateo.
• Communicate with City and City departments in resolving any and all issues to beautify,
clean, maintain and make Broadway a safe environment to shop.
• Encourage business owners to renew their outdated/dilapidated awnings with up to $500
subsidy from BID.
• Implement and maintain new & existing businesses on Google Map.
• Design and custom -make 10 bike racks with the Broadway Arch logo.
• Hotel Book full -page advertising with Explorer Publishing.
EXHIBIT B
BROADWAY AREA BUSINESS IMPROVEMENT DISTRICT
ASSESSMENT BASIS*
BUSINESS TYPE
RETAIL &
RESTAURANT
SERVICE
PROFESSIONAL
FINANCIAL
NO. OF STAFF ** ANNUAL ASSESSMENT
4+
-----------------------------------------
$450
1 - 3
$300
3+
$250
1 - 2
$150
3+ $200
-----------------------------------------
1 - 2 $150
NA
$500
* ----- Amount shown is annual total
** --- Staff means any persons working (full time or full time
equivalency) including owners, partners, managers,
employees, family members, etc.
Business Definitions (Burlingame Municipa► Code § 6.52.010):
Retail ❑ Businesses that buy and resell goods. Examples are clothing stores,
shoe stores, office supplies, etc.
Restaurant ❑ Selling prepared food and drink.
Service ❑ Businesses that sell services. Examples are beauty and barber shops,
repair shops that do not sell goods, contractors, auto shops, etc.
Professional ❑ Includes engineering firms, architects, attorneys, dentists, optometrists,
physicians, realtors, insurance offices, etc.
Financial ❑ Banks, savings and loans, household finance companies, etc.
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