HomeMy WebLinkAboutReso - CC - 115-2003RESOLUTION NO. 115-2003
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
BURLINGAME ESTABLISHING AND LEVYING YEAR 2004 ASSESSMENTS FOR
THE SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT AND
APPROVING DISTRICT PROGRAMS AND ACTIVITIES FOR THE YEAR 2004
WHEREAS, pursuant to California Streets and Highways Code Section 36500 et sea.,
the San Mateo County Tourism Business Improvement District has been established for the
purpose of promoting tourism in the District; and
WHEREAS, the District Advisory Board has requested the Burlingame City Council to
establish Year 2004 assessments for the District; and
WHEREAS, on October 31, 2003, the City Council adopted a resolution of intention
(Resolution No. 106-2003) declaring its intention to impose assessments for the Year 2004
within the assessment District, and setting a public hearings on the proposed assessments; and
WHEREAS, pursuant to the Streets & Highways Code, a public hearing on the proposed
assessments was duly noticed for December 1, 2003, at 7:00 p.m. before the City Council of the
City of Burlingame, at the Council's Chambers at 501 Primrose Road, Burlingame; and
WHEREAS, at the public hearing held at that place and time, the City Council received
and considered all oral and written testimony from all interested persons; and
WHEREAS, the City did not receive a majority protest pursuant to the Streets &
Highways Code as to the assessments or to any program or activity proposed for the District; and
WHEREAS, the proposed assessments appear reasonable and consistent with the
ordinance establishing the District and the underlying State law, and the assessment basis is
within the basis established in Ordinance No. 1648; and
WHEREAS, the proposed services, programs, and activities of the District are consistent
with the ordinance establishing the District; and
WHEREAS, the Advisory Board has recommended that the smaller hotels in Zone B be
exempt from the District assessments for the coming year,
NOW, THEREFORE, the City of Burlingame does hereby resolve, determine, and find
as follows:
1. Written protests to assessments, improvements or activities were not received at those
public hearings that constituted a majority as defined in Government Code sections 36500 and
following.
2. The City Council does hereby levy an assessment for the Year 2004 on hotels in the
District as described in City of Burlingame Ordinance Nos. 1648 and 1678 and to pay for
services, programs, and activities of the District.
3. The types of services, programs, and activities to be funded by the levy of assessments
on businesses in the District are set forth in Exhibit "A", incorporated herein by reference.
4. The basis for assessments for the Year 2004 on all hotels within the District are set
forth in Exhibit `B", incorporated herein by reference.
5. The assessments for the Year 2004 on hotels within the District are set forth in Exhibit
"C", incorporated by reference.
6. New businesses shall not be exempt from assessment as provided in Exhibit "A."
/�'.6(-
MAYOR
I, ANN T. MUSSO, City Clerk of the City of Burlingame do hereby certify that the
foregoing Resolution was introduced at a regular meeting of the City Council on the 1 st day of
December, 2003, and was adopted thereafter by the following vote:
AYES: COUNCILMEMBERS: BAYLOCK, COFFEY, GALLIGAN, NAGEL, O'MAHONY
NOES: COUNCILMEMBERS: NONE
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CIT LERK
C:\FILESU-Iote18id12004assessment.res.wpd
2004 Assessment Resolution
EXHIBIT A
ACTIVITIES, PROGRAMS AND SERVICES TO BE FUNDED BY THE
SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
In addition to the existing programs from 2003:
Increased Generation of Group Leads
a. Sales team to continue to make contactsibuild business in Washington, D.C.,
Sacramento, and Midwestern markets;
b. Sales team to add focus on new feeder markets for discounted airlines into SFO,
including Indianapolis, Boston, and New York;
C. In-house sales to continue to focus on corporate, SMERF markets;
d. Continue to host familiarization trips for Sacramento planners;
e. Increase focus on fraternal groups from Midwest;
f. Target agricultural meetings.
2. Marketing Program for Meetings and Tourism
a. Invest in extensive research to determine profiles of business and leisure visitors;
b. Take research results and contract for extensive PR/marketing campaign targeted
at potential customer outlined by research;
C. Create overall destination "audit" and more localized area audits to assist the
Bureau, the County, and cities in planning for visitor needs;
d. Continue to host annual receptions in Sacramento, D.C., Chicago, and
Indianapolis and add receptions in New York, Boston, and other key feeder
markets determined by survey;
e. Continue to participate in nearly 50 trade shows deemed promising by Bureau
sales team and member hotels;
f. Continue to place visitor guides in California Welcome centers throughout the
State to generate drive traffic;
g. Enhance advertising in publications/web programs aimed at meeting planners;
h. Expand upon outreach to travel media and meeting planner publications,
generating editorial on San Mateo County;
i. Host a group familiarization tour for travel writers from around the U.S.;
j. Continue to participate in shows for travel writers around the U.S. and to host
individual familiarizations;
k. Work with new airlines into SFO on familiarization tours for airline sales teams
and meeting planners from target markets;
1. Continue publishing specialty guides/promotional pieces aimed at target market
segments;
in. Conduct individual familiarization trips for meeting planners, film/ad/catalogue
producers and travel writers;
n. Continue work with SFO, Caltrain, and BART on coordinated marketing of the
area;
o. Continue to build on relationships built by film commissioner to encourage more
filming and room nights in the County;
P. Update/enhance website to increase number of "hits" by travelers.
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