HomeMy WebLinkAboutReso - CC - 106-2003RESOLUTION NO. 106-2003
RESOLUTION OF THE CITY COUNCIL OF
THE CITY OF BURLINGAME DECLARING ITS INTENTION
TO ESTABLISH AND LEVY ASSESSMENTS FOR THE 2004 YEAR
THE SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
WHEREAS, pursuant to California Streets and Highways Code Section 36500 et sea., the
San Mateo County Tourism Business Improvement District was established for the purpose of
promoting tourism in the District through promotion of scenic, recreational, cultural, hospitality, and
other attractions in the San Mateo County region; and
WHEREAS, the San Mateo County Tourism Business Improvement District Advisory Board
has filed its 2003 annual report and requested the Burlingame City Council to set the assessments
for the 2004 year; and
WHEREAS, the San Mateo County Tourism Business Improvement District through the
City's agreement with the SanMateo County Convention and Visitors Bureau has established abasic
foundation to promote tourism in the District and the programs for the coming year should
significantly help the hospitality industry bridge the current economic slump; and
NOW, THEREFORE, the City of Burlingame does hereby resolve, determine, and find as
follows:
1. The 2003 annual report of the San Mateo County Tourism Business Improvement
District Advisory Board is approved.
2. The Burlingame City Council intends to levy an assessment for the 2004 year on
hotels in the District, as the District is described in Ordinance Nos. 1648 and 1678, to pay for
programs and activities of the District.
3. The types ofprograms and activities proposed to be funded by the levy of assessments
on hotels in the District are set forth in Exhibit "A", incorporated herein by reference. These
programs and activities are without substantial change from those previously established for the
District.
4. The method and basis for levying the assessments on all hotels within the District are
set forth in Exhibit "B", incorporated herein by reference, and would retain the same basic formulas
1
for filing a written protest may be obtained from the City Clerk at City Hall, 501 Primrose Road,
Burlingame, California, phone 650 - 558-7203. The annual report of the San Mateo County Tourism
Business Improvement District is on file and available at the Office of the City Clerk at 501 Primrose
Road, Burlingame, California.
11. The City Clerk is instructed to provide notice of the public hearing by publishing the
this Resolution in a newspaper of general circulation in the City of Burlingame in accordance with
the requirements of the Government and Streets & Highways Codes and mailing them in accordance
with those requirements and Ordinance Nos. 1648 and 1678 as applicable.
I, ANN T. MUS SO, City Clerk of the City of Burlingame do hereby certify that the foregoing
Resolution was introduced at a special meeting of the City Council on the 31' day of October, 2003,
and was adopted thereafter by the following vote:
AYES: COUNCILMEMBERS: BAYLOCE, COFFEY, GALLIGAN, JANNEY, O'NABONY
NOES: COUNCILMEMBERS: NONE
ABSENT: COUNCILMEMBERS: NONE
( emx-c ��h X07
CIT CLERK
C:\FILES&Iote]Bid12004intro.res.wpd
EXHIBIT A
ACTIVITIES, PROGRAMS AND SERVICES TO BE FUNDED BY THE
SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
In addition to the existing programs from 2003:
1. Increased Generation of Group Leads
a. Sales team to continue to make contacts/build business in Washington, D.C.,
Sacramento, and Midwestern markets;
b. Sales team to add focus on new feeder markets for discounted airlines into SFO,
including Indianapolis, Boston, and New York;
C. In-house sales to continue to focus on corporate, SMERF markets;
d. Continue to host familiarization trips for Sacramento planners;
e. Increase focus on fraternal groups from Midwest;
f. Target agricultural meetings.
2. Marketing Program for Meetings and Tourism
a. Invest in extensive research to determine profiles of business and leisure visitors;
b. Take research results and contract for extensive PR/marketing campaign targeted
at potential customer outlined by research;
C. Create overall destination "audit' and more localized area audits to assist the
Bureau, the County, and cities in planning for visitor needs;
d. Continue to host annual receptions in Sacramento, D.C., Chicago, and
Indianapolis and add receptions in New York, Boston, and other key feeder
markets determined by survey;
e. Continue to participate in nearly 50 trade shows deemed promising by Bureau
sales team and member hotels;
f. Continue to place visitor guides in California Welcome centers throughout the
State to generate drive traffic;
g. Enhance advertising in publications/web programs aimed at meeting planners;
h. Expand upon outreach to travel media and meeting planner publications,
generating editorial on San Mateo County;
i. Host a group familiarization tour for travel writers from around the U.S.;
j. Continue to participate in shows for travel writers around the U.S. and to host
individual familiarizations;
k. Work with new airlines into SFO on familiarization tours for airline sales teams
and meeting planners from target markets;
1. Continue publishing specialty guides/promotional pieces aimed at target market
segments;
in. Conduct individual familiarization trips for meeting planners, film/ad/catalogue
producers and travel writers;
n. Continue work with SFO, Caltrain, and BART on coordinated marketing of the
area;
o. Continue to build on relationships built by film commissioner to encourage more
filming and room nights in the County;
A Update/enhance website to increase number of "hits" by travelers.
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