HomeMy WebLinkAboutReso - CC - 106-2018RESOLUTION NO. 106-2018
RESOLUTION OF THE CTTY COUNCIL OF THE CTIY OF BI]RLINGAME
APPROVING THE 2OI7-18 BT]RLINGAME A\'EIIUE AREA BUSINESS
IMPROVEMENT DISTRICT A}IIIUAL REPORT A]\D DECLARING ITS
INTENTION TO ESTABLISH AI{D LEVY 2OI&I9 ASSESSMENTS FOR
THE BI]RLINGAME AVEIII-IE AREA BUSII{ESS IMPROVf,MENT DISTRICT
WIIEREAS, pursuant to Califomia Streets and Highways Code Section 36500 et seq., the
City Council of the City of Burlingame originally established the Burlingame Avenue Area Business
Improvement District ("DBID") for the purpose of promoting economic revitalization and physical
maintenance of said business district, and
WHDREAS, a majority protest was made against renewal ofthe DBID in 2007 and, accordingly,
the DBID was not renewed at that time; and
WEEREAS, in 2010 the DBID was re-instituted after the City Council amended the ordinance
to revise the melhod and amount ofthe assessments and no majority protest was made against the revised
assessments; and
WIIER-EAS, the DBID has provided important services in enhancing the downtown
Burlingame Avenue business are4 its businesses and properties;
NOW, TIIEREFORE, TIIE CITY COUNCIL OF TIIE CITY OF BURLINGAME DOES
HEREBY RESOLVE, DETERMINE, AND FIND AS FOLLOWS:
l. The City Council accepts and approves the 2017-18 annual report oflhe Burlingame Avenue
Area Business Improvement District, a copy of which is attached as Exlibit "A".
2. The Burlingame City Council intends to leyy an assessment for the 2018-19 year, beginning
October l, 2018, on businesses in the DBID in order to pay for improvements and activities
ofthe DBID.
3. The typ€s of improvements and activities proposed to be Iimded by the leyy of assessments on
businesses in the DBID are set forth in Exhibit "B", incorporated herein by reference; these
activities and improvements are without substantial change from those previously established for
the DBID.
4. The method and basis of levying the assessments on the businesses in the DBID for the 2018-19
year shail remain the same as those used to determine the assessments levied on DBID businesses
in the 20 1 7- 1 8 year.
5- New businesses shall not be exempt from assessment.
6. The annual report of the DBID is on file at the Office of the City Clerk at 510 Primrose Road,
WIIEREAS, the DBID Advisory Board has filed its 2017-18 annual report with the Ciry
Clerk and has requested the Burlingame City Council to set a public hearing and to levy the DBID
assessmenls for the 2018-19 year; and
Burlingame, Californi4 and is available for review during regular business hours, 8 am to 5pm,
Monday through Friday.
7. The City Council ofthe City of Burlingame hereby schedules a public hearing on the proposed
DBID assessments for 2017-18 for Monday, September 17,2018, at 7:00p.m., in the Council
Chambers, Burlingame City Hall, 501 himrose Road, Burlingame, Califomia.
8. At the public hearin& the City Council will receive testimony and evidence, and inlerested persons
may submit written comments before or at the public hearing, or they may be sent by mail or
delivered to the City Clerlq Burlingame City Hall, 501 Primrose Road, Burlingame, CA 94010.
9. At the public hearing any and all persons may make oral or written protests against the proposed
assessments. ln order for a prolest to be counted in the majority protest against the proposed
assessments or programs and services, the protest must be submitted in writing to lhe City Clerk at
or before the close of the public hearing on September I 7, 20 I 8 . Each written protest shall identiff
the business and its address, include a description oflhe business and the amount ofthe assessment
proposed for that business. Ifthe person signing the protest is not shown on the official records as
the owner ofthe business, then the protest shall contain or be accompanied by written evidence that
the person is the owner ofthe business or otherwise empowered to enter a protest on its behalf. A
written protest that does not comply with the provision of this paragraph will not be counted in
determining a majority protest. Any written protest as to the regularity or sufficiency of the
proceeding shall be in wfiting and clearly state the irregularity or defect to which objection is made.
A written protest may be withdrawn in wfiting at any time before the conclusion of the public
hearing.
l0- At the conclusion of the public hearing if the City Council determines that there are, of record,
rrritten protests by the owners of businesses within the downtown Burlingame Avenue Area
Business Improvement District which will pay fifty percent (50olo) or more ofthe total assessments
ofthe entire District, as to the proposed assessments, the City Council shall not levy any assessment
for the District- At the conclusion ofthe public hearing, if the City Council determines that there
are, of record, written protests by the owners ofbusinesses within the District which will pay Iifty
percent (50%) or more of the total assessments of the entire District only as to a particular
improvement or activity proposed, then that pa icular improvement or activity shall not be
included in the Dstrict-
I l. Further information regarding the proposed assessments and the procedures for filing a written
prolest, may be obtained from the City Clerlg Burlingame City Hall, 501 Primrose Road,
Burlingame, Califomia, 650-558-7203.
12. The City Council directs the City Clerk to provide notice ofthe September 17, 2018 public hearing
by publishing notice as well as this Resolution in a newspaper of general circulation in the City of
Burlingame in accordance with the requirements ofthe Government and Streets & Highways Codes
and mailing them in accordance with those requirements as appticable-
Michael B Mayor
I, Meaghan Hassel-Shearer, City Clerk of the City of Burlingame do h certify that the
foregoing Resolution was introduced at a regular meeting of the City Council on the 20th day of
August, 2018, and was adopted thereafter by the following vote:
AYES: Councilmemberc: BEACH, BROWNRIGG, COLSON, KEIGHRAN, ORTIZ
NOES: Councilmembers: NONE
ABSENT: Councilmembers: NONE
Clerk
August 2, 2018
Burlingame City Council
City of Burlingame
501 Primrose Road
Burlingame, CA 94070-3997
Honorable Council Members:
The DBBID Advisory Committee is planning no changes to t}te assessment or
boundaries of the districL
Current Checking Balance: {As of 8/2/18): $ 29,076.68
Current Savings Balance (As of 8 12 /18) $ 20,147 .56
Current Outstanding Assessments for 2017 - 2018tobe collected: $10,785.00
In October, we will be electing a new DBBID President, Vice President and Treasurer
as two of the terms are up and our current Treasurer is stepping down from the
Board, but hopes to continue with the DBBID as a general member.
We have a few business owners who are interested in joining our board and we will
be notiffing you ofthe changes and DBBID Advisory Committee once our new fiscal
year has begun and the nominations / elections have been ratified.
Through September 30, 2018 our Advisory Committee is:
Juan Loredo - DBBID President - BarrelHouse / Vinyl Room
Jae Lim - DBBID Vice President - Barracuda Sushi
Angeline Sebastian Stafford - DBBID Treasurer - Massage Envy
fenny Keleher - DBBID Secretary - A Runner's Mind
Following enclosures include our financial statement to date and our proposed
budget for the 2018 - 2019 fiscal year.
Proposed expenditures for the remainder ofthe current year include:. $4,000 for Administrative Assistant & Operations Costs. $1,000 for continued Marketing and Advertising endeavors (Kiosk Map
Updates / Printing, Trolley Map Printing, Merchant Mixer, Sidewalk Sale,
Marketing Material , Website Maintenance, App maintenance, First Friday
Entertainment, Fall Fest Event Kick Ofo
Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011 - 0563
BURLINGAME
DOWNTOWN
&ulxrst lxptovr$tHt &ttplet
EXHIBIT A
Our activities and programs completed for this fiscal year or in development to date
include:
. Holiday Parade on Burlingame Avenue and Live Entertainment on Park Road,. Sponsor and promote Fall & Spring Sidewalk Sales. (May & August 2018J
. 3rd Annual Fall Fest on Howard Avenue (October 27, 28,2078). DBBID Website, Interactive Map development & maintenance.
o Revamped Website to include Marketing tools for merchants to
promote specials and events.. Continued to grow and maintain Social Media Presence ofthe DBBID and
Downtown Burlingame Merchants (Faceboolg Instagram, etc.)
. Continued "First Friday''events April - November 2018. Live
entertainment on Burlingame Avenue on each "first Friday" to promote
ambiance and community spirit.. Maintain Kiosk Maps with quarterly updates to showcase the downtown
businesses.. Increased Shuttle support / contribution.. Maintain Shuttle / Trolley Maps with quarterly updates and distribution to
local hotels for clients to increase business downtown,. Maintain communication network for important information and
distribution.. Merchant Communication efforts include: Email / Newsletter contact
regarding downtown updates, parking updates, upcoming events, etc. , New
Merchant Outreach (individually contacting new merchants to introduce the
DBBID and welcome them to the community and to engage in future DBBID
efforts.. Monthly Newsletters to merchants and subscribed members regarding
community events and notices regarding events / issues happening in the
Downtown area.. Maintenance of lighted trees on Burlingame Avenue. The lights were
removed in May 2016 to allow uninhibited tree growth. Itwas agreedthat
we would re-string the lights and maintain them during the Holiday Period
(December - lanuaryJ and then remove them until the trees are a bit more
mature. Trees are re wrapped as needed and broken lights / strings are
replaced as needed.. Continued Marketing efforts to promote ALL businesses downtown [not just
retail, restaurants and salonsJ,. Set up and remove American Flags to celebrate patriotic holidays.. Continued relationship with Community Gatepath and hired teams to clean
the streets [entire DBBID District on the 2'd Monday of each month. Working
together with merchants to keep our streets clean.. Held quarterly Member Mixer's to promote the DBBID, our members and
merchants and celebrate our successes while giving the merchants a forum
Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011 - 0563
to discuss what they'd like to see happen. Invited City Officials as well as
Hotel Concierge.
Planned Activities ofinterest for next year include:
. Holiday Parade and Entertainment to coincide with Tree Lighting
. 2 day Annual October Fall Fest - [Last weekend in OctoberJ on Howard
Avenue. First Friday eventApril - November. 2 Sidewalk Sales. Shop Small - Downtown Burlingame. Merchant Mixers. Continuation ofall existing programs
Respectfully submitted by,
The DBBID Advisory Committee
Juan Loredo - DBBID President - BarrelHouse / Vinyl Room
Jae Lim - DBBID Vice President - Barracuda Sushi
Angeline Sebastian Stafford - DBBID Treasurer - Massage Envy
Jenny Keleher - DBBID Secretary - A Runner's Mind
Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011 - 0563
Downtown Burlingame lmprovement District
Profit and Loss Standard
October 2017 through September 20I8
Oct '17 - sep'18
Ordinary lncome/Expense
lncome
Direct Public Suppon
Member Oues 2017-2018 Fall
Fest 2017 lncome Member
Dues 2016-2017 lndivid,
Business Contributions
Total Direct Public Suppon
Other Types of lncome
Total lncome
Expense
Marketing and Advertising
Social Media Boosts
Hotel Advenising
Maps and schedules
Total Hotel Advenising
Posters, Prinr & Multimedia
Street Banners
Web Site Hosting
Marketing and Advertising -...
Total Marketing and Advertising
Member Enhancements
Beautification - Labor
Eeautification- Supplies
Shuttle Contribution
Total Member Enhancements
Operations
Dues and Subscriptions
Contract Servi<es
Marketing Assistant
Accounting Fees
Legal Fees
Contract Services - Other
Total Contract Services
81,635.76
9,729.37
790.44
2,000.00
94,L55.57
30.00
94,185.57
502.8 3
2,6s 0.03
2,650.03
701.99
511.70
600.00
207.53
5,174.08
2,563.00
11,3 83.62
8,000.00
21,946.62
469.00
3,625.00
880.00
182.50
2s.00
31,050.00
35,762.5O
510.00lnsurance
Downtown Eurlingame lmprovement District
Profit and Loss Standard
October 2017 through September 2018
Oct'17 - Sep'1.8
Offt e Supplies_Storage Stamps,
PO Rental
Telephone & Telecommuni.ati...
Operations - Other
Total Operations
Special Events
Fall Fest 2018
First Friday's
Fall Fest 2017
Holiday Event 2017
Fall Fest 2016
Fall Fest - Entertainment
Total Fall Fest 2016
special Events - Other
Total Special Events
Total Expense
Net Ordinary lncome
Net lncome
L,647.72
112.00
127.54
10.00
38,678.76
100.00
1,200.00
2 8,3 53.02
5,224.80
200.00
200.00
1,050.00
36,t27 .42
t01,927.24
-7,74t.71
-7,74L.7 L
EXHIBIT B
Budset Item
DBBID Annual Budget Proposal
October L,20LB - September 30,2079
Forecasted Revenue: $ 98,000.00
Budset Amount
Special Events
Fall Fest [$29,100)
Holiday Event [$5,500)
First Friday ($1,400J
Small Business Saturday ($200)
Marketing and Advertising
Print Advertising/Banners
Web Site Maintenance , Kiosk & Maps
Social Media / Boosts / Newsletter
Member Enhancements
Beautification / Labor
Supplies
Tree Lighting Maintenance
Shuttle Contribution
Operations
Contract Services
Administrator
Webmaster
Accountant / Legal
Webmaster
Accountant/Legal
Office Supplies / PO Rental / Storage
City Collection Fees
Dues & Subscriptions
Insurance
Total
$36,200.00
$8,000.00
$10,800.00
$43,000.00
$98,000.00