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HomeMy WebLinkAboutAgenda Packet - LB - 2016.03.15 URLINGAME PUBLIC LIBRARY r BU RLINGAME 1 Board of Trustees Agenda q � March 15, 2016—5.•30pm 480 Primrose Road—Library Conference Room SUGGESTED ACTION I. CALL TO ORDER II. ROLL CALL III. Library Board of Trustee Minutes for January 19, 2016 Approval IV. Correspondence and Information A. Library Statistics February 2016 Information Information V. From The Floor (Public Comments) VI. REPORTS A. City Librarian's Report—McCulley Information/Discussion B. Foundation Report Information/Discussion VII. UNFINISHED BUSINESS A. Strategic Plan Information/Discussion B. Librarian Scholarship Information/Discussion C. Analytics on Demand Database Information/Discussion VIII. NEW BUSINESS A. Citizens Environmental Council—Repair Program Lisa Rosenthal _ B.AGireulatitin Department Overview—Geralyn-&shim k 6mm-1 A�jA,i IX. ANNOUNCEMENTS Discussion X. ADJOURNMENT Adjourn Any writings or documents provided to a majority of the Library Board of Trustees regarding any item on this agenda will be made available for public inspection at the Reference Desk of the Burlingame Public Library, 480 Primrose Road, Burlingame, California BURUM 6-AME Library Board of Trustee Minutes February 23, 2016 I. Call to Order President Nagler called the meeting to order at 5:30PM. II. Roll Call Trustees Present: Debra Donaldson, Randi Murray Mike Nagler, Lisa Rosenthal Trustee Absent: Kerbey Altmann Staff Present: Brad McCulley,City Librarian,Tommy McMahon, Reference Adult Services Manager,Geralyn O;Brien,Circulation Manager, Megan Wong,Technical Services Manager Sidney Poland, Recorder III. Library Board of Trustee Minutes The January 19,2016 Board of Trustee Minutes were unanimously approved. M/S/C (Rosenthal/Murray) IV. Correspondence and Information Statistics Circulation at the main increased 30.54%from 40,290 in January 2015 to 52, 594 in February of 2016. Easton Library increased 3.06%from 7,885 in 2015 to 8, 126 in 2016. Study room are in constant use. Megan Wong is reaching software programs to help with room scheduling. V. Reports , A. City Librarian's Report-Highlights 1. Cafe Update-As soon as the City Finance Department has completed the process of adding Ghada to our vendor list,the Trustees will cut her a check for$300 and hand out coffee vouchers to staff. 2. Security Camera Update-The project is close to completion.Where are just a few adjustments that have to be made. 3. Love Your Library= Love Your Library was another successful event with approximately 400 children and adults participating. 4. Safety Update • Bay alarm will install panic buttons at the public desks at a date yet to be determined. • Brad and Police Chief Wollman are working on a plan to have an instructional program on a shooting scenario for the staff. • On March 30th, Bart Spencer of the County Fire Department will hold emergency training for a specific disaster,such as an earthquake,in the Lane Room for all staff. S.Marketing Update-The marketing team has met and discussed various ways and means to do abetter job of marketing the library. Spencer Thompson,a former marketing specialist,has volunteered to use his experience to assist is in improving our marketing skills. 48o Primrose Road•Burlingame•California 940io-4o83 Phone(650)558-7474'Fax(650)342-6295'www.burlingame.org/library B. Foundation Report There have already been a good number of reservations to the Book and Author Luncheon. Reservations may be made ori-line,by checks or credit card. VI. Unfinished Business A. Strategic Plan 1. Brad advised the Trustees that it is their responsibility to make a recommendation for the candidate they feel is best suited to serve as the strategic plan facilitator. There does not need to be an official vote.The final decision will be made by the City Librarian. President Nagler requested that each trustee and staff member present note specific qualifications that they feel a facilitator needs to have. Responses to this request follow. • Able to work with staff,patrons, Library Trustees,and Foundation members. • Keep the planning process to 6-7 months. Strive for not more than a 5 page.report. • Spark new ideas that staff has not considered before. - • Awareness of staff personalities and recognition of the different ways staff will express themselves. • Acknowledge that currently our library has many procedures/processes that are working. Have a knowledge of best practices. • Key factor is for facilitator to be able to move process along. • Facilitator needs to be a good listener. • Not necessary for facilitator to know all staff members. • Have past experience in formulating a strategic plan. • Drive group to attainable goals. • Gather information needed for plan before actually beginning the process. `-- • Provide information on members of the population outside the walls of the library i.e.those people who do not use the library. • Develop a plan that the current staff can execute and one that staff can reasonably handle so that in future years,the plan does not end up on the shelf.- 2. Candidate Jane Light-after the discussion regarding qualifications of the facilitator,the consensus of the Trustees and managers was that Jane Light would be the best candidate. Jane's background is more library centric. Trustee Murray suggested that the Trustees, Brad and managers meet with Jane and have her provide a homework list for the project. 3. Due Diligence-Trustee Donaldson requested that Brad initiate the"due diligence" process for Jane Light by obtaining references from her on her past experiences as a strategic planner. Also,obtain input from Jane Light as to what went well and what could have been better executed in her past strategic plans.Brad noted that he would contact Monique Ziesenhenne, Director of the Palo Alto City Library. B. Possible Removal of Children's and Teen Fines The Trustees reviewed the information prepared by the Youth Overdue Fines Ad Hoc Committee for the PLS Administrative Council. The committee has recommended that effective July 1,2016,all PLS libraries eliminate overdue fines on youth library cards. Brad noted that most likely PLS is going to move forward with this new procedure. PLS is a more,effective entity if all the libraries in it work together and follow the same procedures. The Trustees moved to approve the proposal presented by the Youth Overdue Fines Ad Hoc Committee to eliminate children's and teen fines. M/S/C (Murray/Rosenthal) � _ 2 C. Librarian Scholarship 1. Equitable Grant-Brad is going to present a scenario entitled"Equitable Grant"to staff members who have recently received their MLS and those who are still attending library school.The purpose is to obtain their feedback on the possible terms and conditions that a candidate would have to meet in order to receive the grant.The Trustees wanted the condition of maintaining a B+average to be eliminated. The Trustees discussed this matter and were leaning towards a B average. The matter of distributing the funds to the recipients was also discussed. • Spring and Fall Semester-twice a calendar year • Additional short essay on current Library topic or issue • Employed a minimum one year with Burlingame Public Library • Must be enrolled in class before funds distributed 2. Financing Issues -Brad met with Kathleen Kane, City Attorney,to explore options on the best way to process payment to scholarship recipients The Silicon Valley Community Foundation can only issue grants to a 501©(3) entity not to an individual. Brad is working with Patty Anixter of the Foundation to find other possible ways to implement the payment process. D. Patron Behavior Warning letters have been given to Mr.Churchill and Mr. Cotchett. E. Passport Entry Update • The City Human Resource Department is preparing a job description for the passport position. • The position will be for 2-3 hours 3 times a week. Library service will not be included in the job description. Background check is also not part of the job description. • The state department has the required 2 hour test on line. • Study Room A will be the passport office 3 times a week. VIII. Analytics on Demand Databas. The Analytics on Demand Database is a marketing action summary report that can be used to identify specific groups of people within a library service area that may be good candidates to market the library's content and services. This could be a tool to assist us in our strategic plan. Brad is hopeful that our library will be used as the training center for this program. IX. Adjournment The meeting was adjourned at 7:20PM. MSC (Murray/Rosenthal) The next meeting of the Library Board of Trustees will be held March 15, 2016 in the Library Conference Room. Respec fully Submitted, rad M ulje City Librarian 3 Month: February 2016 *Burlingame Registered Burlingame Hillsborough Other Total Borrowers Adult Patrons 13,974 2,122 11 0 1 16,096 Juvenile Patrons 5,281 1,140 IF 0 1 E 6,421 Others 180 9 1,289 1 1,478 19,435 3,271 F 1,289 1 23,995 Circulatio F Total Circulation Previous Year Percent Change Main 47,542 22,689 **109.54% Easton 7,116 9,941 -28.42 Total IF 54,658 32,6301F- 2,630 67,51% ** Please note in February of 2015 the Children's Dept. was under construction. All programs were held at Easton. A few Children's items were on the gondolas but for the most part items were not available. This is why the increase in circulation increased to over 100%. E-Content/Total Downloads or Sessions E-Content/Total Downloads or Sessions Overdrive: a-books 1,458 audio a books 641 Safari: 113 readable df Enki-e-books 89 Fli ster Online Magazines (magazine checkouts 93 On-Line Resources Databases 827 BPL Website 10,548 Discover and Go downloadable museum asses 41 reservations Self Check Usage Total Items Percent of Initial Check Outs Main 23,466 81% Branch 2,875 62% Total 26,341 10,548 Online Renewals Total Items Percent of Total Renewals Main 14,257 80% Branch 1,781 11 73% Total 16,03811 Gate Count Monthly Average per day Main 24,320 1 869 Branch 7 176 Bellevue Entrance 602 11 22 Total Internet Usage Total User Sessions Main Adult 2,241 Main Childrens' 587 Branch 301 Grand Total Page 1 Month: February 2016 Total Items Added to Collection (Main &Branch) 11 1,246 Total Number Outreach Materials Delivered 16 Community Room Usage Number of Meetings Attendance City Meetings Program - Env. Council/City Council 3 100 Study Session, Neighborhood Network FL—ibrary Meetings- PLS Info/BAMM Meeting2 38 Great Books 1 15 Beacon College Funding/Burlingame Mother's Club 3 108 Car Club Group Girls Who Code I F- Adult Programs Disinherit IRS from Your Retirement Food Waste in the Land of Plenty (Citizens - 1 35 Environmental Council Portfolio Career 1 11 Historical Society- Burlingame Jeopar4y Jeopardy42 Total Meetings and Programs 16 462 Conference Room Foundation Meetings 4 34 Neighborhood Network (City) 1 8 Trustee Meeting 1 10 Library Meetings 10 54 Total Events 16 106 Upper Level Meeting Room Statistics Library Staff Meetings 9 69 RecycleWorks Volunteer Academy 3 20 Burlingame Advocates for Renter Protection 1 10 Isako 1 9 Michael Ma 1 2 Foundation 1 7 Book Club 1 15 Small Business Series 1 1 7 Total 18 130 Study Room Statistics Study Room A Study Room B Study Room C Study Room D Total Sessions 90 39 84 76 289 Patrons 232 108 210 208 758 �- -1 ech Lah Patrons 267 Page 2 Month: February 2016 Children's and Young Adult Programs--Main Number Attendance Story Times Preschool Story Times 4 344 Toddler Story Times 6 467 Baby Story Time 3 294 Total Story Times 13 1,105 Class Visits Elementary Class Visits at 0 Library Elementary Class Visits at 0 School Special Programs for Children Parent & Child Book Club 1 23 Red Panda Acrobats 1 180 Baby Sign Language 1 106 Maker 3D Valentine 1 25 Sizzling Science 1 25 Legos 1 90 Mandarin Story Time 1 51 Black History Storyteller 1 41 Muriel Johnson Total 8 541 Special Programs For Teens BHS Book Cafe 1 4 Teen Advisory Board 1 8 Homework Buddies 1 3 Training Robotics 1 10 SAT Giveback 1 12 Minecraft 1 12 Anti Valentine 1 14 Total 7 63 Easton Story Times 8s Special Programs Number Attendance Story Times Preschool Story Times 4 96 Toddler Story Times 4 284 Total 8 380 Class Visits 6 226 Special Programs 0 Total Children's Pro rams Sessions Attendance 42 2,315 Total Adult Pro rams 19 175 Page 3 BPL Main Circulation 2013 through 2016 70,000 60,000 50,000 40,000 ■ 2013 30,000 ■ 2014 20,000 ■ 2015 10,000 ■ 2016 0 \A R�� Easton Circulation 2013 through 2016 12,000 10,000 8,000 ■ 2013 6,000 ■ 2014 4,000 ■ 2015 2,000 ■ 2016 0 �atr ��� �aJ ��� \A ��� e-media circulation 3,000 2,500 ■ Safari a-books 2,000 ■ Overdrive a-books 1,500 ■ Overdrive audio a-books 11000 ■ Enki a-books 500 ■ Zinio/Flipster 0 ■ TOTAL Q 0 o U- Q Q 0 City Librarian Report to Board of Trustees March 15', 2016 Personnel: • Congratulations to Cynthia Rider—our new Adult Services Librarian!! Also Annie and Dora our new Library Aides—welcome to the fold! • We are now recruiting for one F/T librarian, a P/T Childrens Librarian and for a full-time IT Library Assistant News: • "Start Smart" Start Your Small Business four-part series with Phase2Career and Renaissance Entrepreneur began Feb 4th. A great resource that helps build vitality into our community's economy. • Kim Day started her BPL 001: Intro to Robotics Workshop, a four-part series in partnership with Carlos Ambrozak, an Intuit engineer. Very exciting! Also Kim and Tech Services have partnered to create Minecraft Saturdays for some fun group online game playing! • Pierre Bonnard: Painting Arcadia—a De Young Museum docent lecture by our very own Alfred Escoffier took place Monday night and was very enlightening as usual. Thank you Al for all the preparation it takes to produce one of these lectures! Marketing Update: • See minutes below Safety Update: • Emergency Preparedness with FD EOC Coordinator Bart Spencer March 30th 8:30-9:30 • Bloodborne Pathogen refresher April 5' Sam-loam Lane Room Statistics: Overall our numbers look good but you will see a marked increase compared to last year's numbers. This is due to library closures, particularly all of Children's Department around this time last year. 1 Marketing Meeting February 26, 2016 �.. In Attendance: Brad, Megan, Tommy, Maryam, Jeff, Ray, Kelly, Kim, Cynthia, Mike Nagler, Randi Murray, Spencer Thomas WELCOME SPENCER! ■ Spencer is volunteering his time here at the Library to help with marketing. He is impressed with how the staff already thinks"outside the box." We are excited to have his expertise on hand! UPDATES: o City Manager gave the OK to follow Burlingame businesses on IG o We have gift cards to use for scavenger hunt prizes (see Ray) o Jeff added FB & BPL logos to checkout receipts. It was suggested to add Twitter, IG logos as well LIBRARIES TRANSFORM: Ideas for promotions. o Place a paper tree form on large ML pillar. Patrons place what they love on stick-it notes as leaves o Possibility of large LT banner inside the Library o Maryam will make LT stickers in-house to be used as giveaways and on books in book sale. o LT circles hanging as chandelier decoration in stairwell with LT logo and a saying on them o Spencer suggests placing provocative LT promos in unexpected places (i.e. 3`d floor fiction). ■ The message: "This is what we're about. We're relevant, and we're modern." Less is more. ter.- o Trustees suggest getting outside the Library more. ■ Use library bike when it arrives. ■ Laundromats, Farmer's Market, Off the Grid ■ Banner over Broadway? Teaser billboard...SLOTH LOGO! (?) ■ Local book clubs—reach out to them and offer services. o LT images are on the Library marquees, and hanging outside. o Everyone should use the talking points when patrons ask about LT INSTAGRAM & FACEBOOK ADS UPDATE: o Ray added a list of easy video-making apps to make videos for IG. Located in LibShared>Marketing o We had $250 to spend from 2/8/16-2/22/16. $98.54 remaining for FB adds. Must use it by 2/27/16. ■ Library Card Signup ad generated 9 new registrants. Love Your Library had 39 clicks in 4 days. ■ Reached over 10,000 people. ■ Next ads: Cafe promotion. Then: Libraries Transform or Teen Poetry Month? ■ NEW WEBSITE UPDATE: o City is working on the contractual agreement. ■ If anyone has items you want to be included on the site, send to Megan ASAP ■ Next steps: 6 weeks to create the site and then migrate the content. ■ Bibliocommons APIs will be embedded on the site. We can add our own events (unlimited storage on the server) 2 SOCIAL MEDIA ACCOUNT UPDATES: ■ Facebook (Kim, Kelly, Cynthia) • Kim will upload big events/postings for Foundation to their FB page (need login). • IG is already connected to cross-post. Twitter is not,to avoid duplication. ■ Twitter(Kim, Andrea) • Ongoing ■ Pinterest(Kim, Brenda) • Brad, Maryam and Megan volunteered to add content. Site has been stagnant. ■ Instagram(Ray) • Ray is on hiatus while starting new position. Anyone welcome to post. ■ All social media should have the same logo. Maryam will work on the logos for each site. ■ The cafd has a Yelp page! ACTION ITEMS: ■ Everyone: Come back with a new idea for Libraries Transform by next meeting (3/30/16) • Send things to include on new website to Megan ASAP ■ Maryam: Make logos for social media sites and web banners, marquees, etc. • Make stickers for LT in house and circles for chandelier decoration ■ Kim: Send Pinterest login to Brad, Maryam and Megan ■ Mike N: Post 8 %2 x 11" flyer of all Library events at Books, Inc. board each week. ■ Jeff. Try adding all our social media logos to the receipt printers. 3 EVENTS AT THE LIBRARY • MARCH 1 - 31 • 2016 SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 1 2 3 4 5 10:tit AM Preschool Sl- 10 it 411 r it ler st,,Timr 10 10 AM,Toddi stun T1 0 AM.Ioo Bah,A sue 10:00AM-12:00 PM: ww Tmr or ,t tr for m ear, Tmt to B no tar sc n T,i,n r tan - s, Computer Help Drop-in, F 11:0 n Sncv R,u.m a Stnn rime>�� 1 i i A1tToddtr sloe Tunc:r T n�aP 11.00 AIA-1:00 PM Sd'n Stitch 4 00 PM D Seuss in .rear, 1100 AM*,MandarinSton 6:30 PM:The Library Talk:A the 'ill)PM.Bi dtimr w n Jere for 3:30e PM Lgm lf lour Library lime(hd!rrr.< m virtual discussion with author ae. _ retro Marissa Meyer,Tn , 6 7 3:30-5:30 PM:Computer Help 8 9 7:00 PM:Train Journev Around The 11 12 Drop-in, t: 10:10 A11'Prt:chnnl soon 1!r in AH,Toddler son limc LSA 4:110 Psl it n :u a tli r Time forfar• for 18 m rev. l of AM.lu t Rah,&M, 10:00 AM-12:00 PM: n,rar: 10 stop Tim,tnr ahir a-IN m. Lon�uler Help Drop4n, 10:30 AM 1�30 PM:Great Books s,n ua Rr au ,tl 1 ?0 t 11 Bedtime stn,Tore or. 0 P AM iod i r M"', 2:00 PM:Sou Cao &Dr rasion 1 4:00-5:30 PM:BPL 001 e. "'3n m no11111r, Make It"Ynur Lihmn: Introduction to Robotics Workshop,11:W Alli 100 PM:Sd n Sikh , � ,%J,T odau r H-,cmr Make four Osw Slime. tsar grad e h LSC' lr. t J ,g mo.-'. eer for a^es i and u R t,h.n Rri,irM I ��� � a p' ytin P%I Nrent(hid Boo, 6:30 PM:He The Boss:Expploring ':00 PM Pierre Bonnard Painting Irouo Selt Emplm'menl Career Options R t n n R n rrl 13 Arcadia R ,cr�n ReuU rna 16 r z . :,;,. 18 100 3:30 PM.Mnreerad T Saturdays',gales_mirp 14 15 �� 17 e.h 1a'b kr±m o.Ar wud. 3:305 'r 30 PM:Computer Help 'I''`eAt e"num r Ir iUv1dhlrr , ,, ti "1 11 .,t Drop-In - Tmr,n far T91 11,11, 1 +n Imi,1, n m; 19 l Otnl.tutidk Strr 4:00-5:30 PM:BPL 001: 11:00 AM-1:00 P.M:Sit n Stitch 'On PM Br it mc--Sim T r, ion oll B mi 3:304:30 PM Teen Advisory 10:00 AM-12:00 PM: �.�•+ Board Meetn x Computer Help Drop-In. Introduction to Robotics Workshop, ,!' 1 As1.Toddl stunTmei, r & - r�-i, t:^,ane it r _feet R R mo rear, R¢islnnri Rqu maRrg�r� Re Inc 20 21 22 23 24 25 26 3:30-5:30 PM:Computer Help 11:00 AM 1 00 PM:Sit'n S60 1:00.4:00 PM.Classic Movie 0,40 AST.Bat,..ICS 10:00 AM.12:00 PM: Drop-In i --luck,c Matinees:-ouaF utsda,oi LAYJ ACE st .iinl,to, Computer Help Drop-In. A e ,, mc.ie hahicr u-,cr,. t . 4:005:30 PM:BPL 001: 11:00 AM-3:30 PM:SAT Introduction to Robotics Workshop, 7:00 PM.Cut That Carbon, PracliceTest,I' e grads n S t ( tar mn t r f Reoon6n,R,.rod R „r. ,,_1e( re Rnr.rr v 28 29 30 31 3:305:30 PM:Computer Help 11:00 AM-1:00 PM:Sit'n Stitch 6:45 PM:Volunteerism in your job Drop-In,T I:.:. 2rnc I < r 7, a Search and Professional Development. LIN”CLOSED Pha c r- e R,,-, Song Hdi&y Reis,nr.ine; sawnr,'v- 4