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HomeMy WebLinkAboutReso - CC - 076-2005RESOLUTION NO. 76-2005 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME DECLARING ITS INTENTION TO ESTABLISH AND LEVY ASSESSMENTS FOR THE 2006 YEAR IN THE SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq., the San Mateo County Tourism Business Improvement District was established for the purpose of promoting tourism in the District through promotion of scenic, recreational, cultural, hospitality, and other attractions in the San Mateo County region; and WHEREAS, the San Mateo County Tourism Business Improvement District Advisory Board has filed its 2005 annual report and requested the Burlingame City Council to set the assessments for the 2006 year; and WHEREAS, the San Mateo County Tourism Business Improvement District through the City's agreement with the San Mateo County Convention and Visitors Bureauhas established abasic foundation to promote tourism in the District and the programs for the coming year should significantly help the hospitality industry continue its recovery in the County; and NOW, THEREFORE, the City of Burlingame does hereby resolve, determine, and find as follows: 1. The 2005 annual report of the San Mateo County Tourism Business Improvement District Advisory Board is approved. 2. The Burlingame City Council intends to levy an assessment for the 2006 year on hotels in the District, as the District is described in Ordinance Nos. 1648 and 1678, to pay for programs and activities of the District. 3. In addition, by resolution adopted at the same meeting, the City Council declares its intention to consider addition of the territory within the City of East Palo Alto in the District as part of Subarea A. 4. The types of programs and activities proposed to be funded by the levy of assessments on hotels in the District are set forth in Exhibit "A", incorporated herein by reference. These programs and activities are without substantial change from those previously established for the 1 District. 5. The method and basis for levying the assessments on all hotels within the District are set forth in Exhibit 'B", incorporated herein by reference, and would retain the same basic formulas as those used in the previous year. This means that the assessments for a hotel would be the same as the previous year, unless the number of hotel rooms in the hotel had been reduced or increased. 6. New hotels shall not be exempt from assessment. 7. A public hearing on the proposed assessments and programs for the year 2006 is hereby set for December 5, 2005, at 7:00 p.m. before the City Council of the City of Burlingame, at the Council Chambers at 501 Primrose Road, Burlingame, California. 8. The Council will receive testimony and evidence at the public hearing, and interested persons may submit written comments before or at the public hearing, or they may be sent by mail or delivered to the City Clerk at 501 Primrose Road, Burlingame, CA 94010. 9. Oral or written protests may be made at the hearing. To count in a majority protest against the proposed assessment for the 2006 year, a protest must be in writing and submitted to the City Clerk at or before the close of the public hearing on December 5, 2005. A written protest may be withdrawn in writing at any time before the conclusion of that public hearing. Each written protest shall identify the hotel and its address. If the person signing the protest is not shown on the official records of the City of Burlingame as the owner of the hotel, then the protest shall contain or be accompanied by written evidence that the person is the owner of the hotel. Any written protest as to the regularity or sufficiency of the proceeding shall be in writing and clearly state the irregularity or defect to which objection is made. 10. If at the conclusion of the public hearing, there are of record written protests by the owners of hotels within the District which will pay fifty percent (50%) or more of the total assessments of the entire District, as to the proposed assessments for the 2006 year, no assessment for 2006 year shall occur. If at the conclusion of the public hearing there are of record written protests by the owners of hotels within the District which will pay fifty percent (50%) or more of the total assessments of the entire District only as to a program or activity proposed, then that type of improvement or activity shall not be included in the District for the 2006 year. 11. Further information regarding the proposed assessments and procedures for filing a written protest may be obtained from the City Clerk at City Hall, 501 Primrose Road, Burlingame, 2 California, phone 650 - 558-7203. The annual report of the San Mateo County Tourism Business Improvement District is on file and available at the Office of the City Clerk at 501 Primrose Road, Burlingame, California. 12. The City Clerk is instructed to provide notice of the public hearing by publishing the this Resolution in a newspaper of general circulation in the City of Burlingame in accordance with the requirements of the Government and Streets & Highways Codes and mailing in accordance with those requirements and Ordinance Nos. 1648 and 1678 as applicable. V =M I, DORIS MORTENSEN, City Clerk of the City of Burlingame do hereby certify that the foregoing Resolution was introduced at a regular meeting of the City Council on the 7th day of November, 2005, and was adopted thereafter by the following vote: AYES: COUNCILMEMBERS: BAYr ocx, cALLIGAN, NAGE., O,NAHONY NOES: COUNCILMEMBERS: NONE ABSENT: COUNCILMEMBERS: NONE ITY CLERK C:\FILESUEotelBid\2006intro.os.wpd EXHIBIT A SERVICES AND PROGRAMS TO BE PROVIDED IN 2006 San Mateo Tourism Business Improvement District Generate Additional Group Leads through: a. Participating in over 50 trade shows, putting word out about San Mateo County b. Hosting receptions in Washington, DC, Chicago and Sacramento; C. Conducting group "faro" (familiarization) tours for meeting planners from the Midwest and Washington, DC area; d. Targeting medical and incentive markets and conducting mail and sales blitzes in those areas; e. Conducting multiple individual "fam" tours for planners as well as "site" visits for planners with possible interest in the area; f Further penetrating the military market buy conducting "fam" tour for military planner group; g. Hosting a "fam" tour for religious meeting planners; h. Parlaying existing accounts, (e.g. California Farm Bureau annual meeting contract) into related -industry accounts; i. Increasing our marketing to planners in the sports industry, continuing our work with Stanford University's athletic directors and other area universities, schools and specialty sports groups; j. Using a San Francisco State intern to assist with advance prospecting and research; k. Conducting numerous targeted mail and sales blitzes, including two in Chicago, two in Washington, DC and two in Chicago; 1. Using testimonials to recruit additional planners; In. Enhancing/updating trade show booth decor and marketing materials; n. Increasing memberships in organizations/attendance at meetings with key, potential target visitors; o. Enhancing advertising in publications/web programs aimed at meeting planners; P. Creating additional specialty guides/promotional pieces aimed at target market segments (e.g. golf); q. Continuing to make contacts/build business in Washington, D.C., Sacramento, and Midwestern markets; r. Continuing efforts to focus on new feeder markets for discounted airlines into SFO, including Boston, New York and Calgary; S. Continuing in-house sales managers' focus on corporate, SMERF markets; t. Hosting "fam" trip for Sacramento planners; U. Broadening outreach to fraternal groups from Midwest; V. Targeting agricultural meetings; W. Continuing in-house sales managers' focus on corporate, SMERF markets; X. Creation of strong presence with tour and travel operators through conference attendance and ads in targeted T&T publications; A-1 Y. Working with SFCVB and "Team Japan" to secure time on San Francisco Bay Area "fam" trips for Japanese meeting planners to tour our area; Z. Enhancing advertising in publications/web programs aimed at meeting planners; aa. Continuing investment in Travel planner publications and distribution of editorial to same publications. 2. Generate additional individual room nights -leisure and corporate -by: a. Contracting for PR/professional ads targeting potential customers as outlined by research; b. Continue to place visitor guides in California Welcome Centers throughout the State to generate drive traffic; C. Participating in multiple travel writer shows, e.g. Society of American Travel Writers and National Assn. of Travel Journalists in America; d. Continuing to generate multiple editorial pieces every month for distribution to several hundred publications per month; C. Continuing to respond to all California Travel and Tourism Commission leads for editorial requests; f Hosting annual group travel writer "fam" tour and numerous individual "fam" tours for writers, editors and photographers; g. Updating on-line individual reservation service to go directly to properties for reservations; h. Creating additional collateral and marketing materials; i. Continuing ads in travel publications which generate the greatest return, e.g. Sunset; j. Continuing to subscribe to multiple travel writer "lead" services and editorial calendar release programs, responding immediately to leads and calendaring all scheduled publications for follow-up; k. Continuing to publish specialty guides/promotional pieces aimed at target market segments; 1. Continuing to work with SFO, CalTrain, and BART on coordinated marketing of the area; In. Continuing operation of Visitor Center Kiosk at Hiller Aviation Museum. 3. Use Film Commission to Enhance Area's Image and to Generate Room Nights by: a. Continuing monthly "teaser" thumbnail photo emails to location scouts/producers on various sites in San Mateo County; b. Continuing immediate responses to California Film Commission leads re: specific areas sought, finding matches within our County; C. Continuing to attend several film industry trade shows to give producers an idea of what we have to offer; d. Continuing to build photo database for outreach by Film Commission; e. Proactively contacting key location scouts and producers to offer assistance. A-2 0 4J � rte, i�inyy N F1. � cYG 7 � N a � m p n •ti n n Cd N ti v ps 3 is o m U 0 4.0 0 O x O W o o � F � N O Y A p m o o o L c Gi U U w O cd bq p �d p ctl to E bi Ei P C r 0 r rl in y o o m .� :� � 4 .� o O m x A. J id cNC 'O p N N 3 0 o N o Cd w N N ¢m �3 ❑ N N � � cd '� rn LIJ 0 as I bM9 C 69 vi 0 r A C O N 0 0 N C e c c k w o c 0 E F o 0 0 0 to bo W C Oto C N on N N rn N U N C4 � f1. 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