HomeMy WebLinkAboutReso - CC - 034-2008RESOLUTION NO. 34-2008
RESOLUTION OF THE CITY COUNCIL OF
THE CITY OF BURLINGAME DECLARING ITS INTENTION
TO LEVY ASSESSMENTS FOR SECOND HALF OF THE 2008 YEAR ON ALL
CATEGORIES OF HOTELS IN HALF MOON BAY IN
THE SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
WHEREAS, pursuant to California Streets and Highways Code Section 36500 et sea., the
San Mateo County Tourism Business Improvement District was established for the purpose of
promoting tourism inthe District through promotion of scenic, recreational, cultural, hospitality, and
other attractions in the San Mateo County region; and
WHEREAS, in December 2007, assessments were levied on all hotels in the District with
the exception of certain types of hotels in the City of Half Moon Bay because Half Moon Bay was
working on completing is local economic promotion programs; and
WHEREAS, the hotels in Half Moon Bay have requested the District to assess hotels of the
last half of 2008 in order to once again become full participants in the District; and
WHEREAS, the Advisory Board has requested the City Council to impose assessments for
the second half of the 2008 year on the four types of hotels that were exempted in the December
assessment process; and
WHEREAS, these hotels would only be assessed at one-half the annual assessment under
Zone B assessments,
NOW, THEREFORE, the City of Burlingame does hereby resolve, determine, and find as
follows:
The Burlingame City Council intends to levy an assessment for the second half of
2008 year on hotels in the City of Half Moon Bay that were exempted from the assessment adopted
in December 2007 to pay for programs and activities of the District.
The types of programs and activities to be funded by the levy of assessments on these
hotels are set forth in Exhibit "A", incorporated herein by reference. These programs and activities
are without substantial change from those previously established for the District.
4. The method and basis for levying the assessments on these hotels are set forth in
Exhibit 'B", incorporated herein by reference, and would retain the same basic formulas as those
used in the previous year. This means that the assessments for a hotel would be the same as the
previous year, unless the number of hotel rooms in the hotel had been reduced or increased or the
type of services or facilities offered by the hotel has changed.
5. New hotels shall not be exempt from assessment.
6. �A,/public hearing on the proposed assessments and programs for the year 2008 is
hereby set for 749' /9 , 2008, at 7:00 p.m. before the City Council of the City of Burlingame,
at the Council Chambers at 501 Primrose Road, Burlingame, California.
The Council will receive testimony and evidence at the public hearing, and interested
persons may submit written comments before or at the public hearing, or they may be sent by mail
or delivered to the City Clerk at 501 Primrose Road, Burlingame, CA 94010.
8. Oral or written protests may be made at the hearing. To count in a majority protest
against the proposed assessment for the 2008 year, a protest must be in writing and submitted to the
City Clerk at or before the close of the public hearing on �' 2008. A written
protest may be withdrawn in writing at any time before the conclusion of that public hearing. Each
written protest shall identify the hotel and its address. If the person signing the protest is not shown
on the official records of the City of Burlingame as the owner'of the hotel, then the protest shall
contain or be accompanied by written evidence that the person is the owner of the hotel. Any written
protest as to the regularity or sufficiency of the proceeding shall be in writing and clearly state the
irregularity or defect to which objection is made.
9. If at the conclusion of the public hearing, there are of record written protests by the
owners of hotels within the District which will pay fifty percent (50%) or more of the total
assessments proposed by this Resolution as to the proposed assessments for the second half of the
2008 year, no assessment for the 2008 year shall occur.
11. Further information regarding the proposed assessments and procedures for filing a
written protest may be obtained from the City Clerk at City Hall, 501 Primrose Road, Burlingame,
California, phone 650 - 558-7203. The annual report of the San Mateo County Tourism Business
Improvement District is on file and available at the Office of the City Clerk at 501 Primrose Road,
Burlingame, California.
12, The City Clerk is instructed to provide notice of the public hearing by publishing the
this Resolution in a newspaper of general circulation in the City of Half Moon Bay in accordance
with the requirements of the Government and Streets & Highways Codes and mailing in accordance
with those requirements and Ordinance Nos. 1648 and 1678 as applicable.
f /�'
MAYOR
I, DORIS MORTENSEN, City Clerk of the City of Burlingame do hereby certify that the
foregoing Resolution was introduced at a regular meeting of the City Council on the21stday of
April , 2008, and was adopted thereafter by the following vote:
AYES: COUNCILMEMBERS: BAYLOCK, DEAL, KEIGHBAN, NAGEL, O'MAHONY
NOES: COUNCILMEMBERS: NONE
ABSENT: COUNCILMEMBERS: NONE
I Y CLERK
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EXHIBIT A
SERVICES AND PROGRAMS TO BE PROVIDED IN 2008
San Mateo Tourism Business Improvement District
1. Generate Additional Group Leads through:
a. Participating in over 50 trade shows, putting word out about San Mateo County
b. Hosting receptions in Washington, DC, Chicago and Sacramento, and Southern
California;
C. Conducting group "fam" (familiarization) tours for meeting planners from the
Midwest and Washington, DC area;
d. Targeting medical and incentive markets and conducting mail and sales blitzes in
those areas;
e. Conducting multiple individual "fam" tours for planners as well as "site" visits for
planners with possible interest in the area;
f. Further penetrating the military market buy conducting "fam" tour for military
planner group;
g. Hosting a "fam" tour for religious meeting planners;
h. Parlaying existing accounts, (e.g. California Farm Bureau annual meeting
contract) into related -industry accounts;
i. Increasing our marketing to planners in the sports industry, continuing our work
with Stanford University's athletic directors and other area universities, schools
and specialty sports groups;
j. Conducting numerous targeted mail and sales blitzes, including two in Chicago,
two in Washington, DC and two in Chicago;
k. Using testimonials to recruit additional planners;
1. Enhancing/updating trade show booth decor and marketing materials;
M. Increasing memberships in organizations/attendance at meetings with key,
potential target visitors;
n. Enhancing advertising in publications/web programs aimed at meeting planners;
o. Creating additional specialty guides/promotional pieces aimed at target market
segments (e.g. golf, culinary experiences);
P. Continuing to make contacts/build business in Washington, D.C., Sacramento,
and Midwestern markets;
q. Continuing efforts to focus on new feeder markets for discounted airlines into
SFO, including Boston, New York and Calgary;
r. Continuing in-house sales managers' focus on corporate, SMERF markets;
S. Hosting "fam" trip for Sacramento planners;
t. Broadening outreach to fraternal groups from Midwest;
U. Targeting agricultural meetings;
V. Continuing in-house sales managers' focus on corporate, SMERF markets;
W. Creation of strong presence with tour and travel operators through conference
attendance and ads in targeted T&T publications;
X. Working with SFCVB and "Team Japan" to secure time on San Francisco Bay
A-1
Area "fam" trips for Japanese meeting planners to tour our area;
Y. Enhancing advertising in publications/web programs aimed at meeting planners;
Z. Continuing investment in Travel planner publications and distribution of editorial
to same publications.
Generate additional individual room nights -leisure and corporate -by
a. Contracting for PR/professional ads targeting potential customers as outlined by
research;
b. Continue to place visitor guides in California Welcome Centers throughout the
State to generate drive traffic;
C. Participating in multiple travel writer shows, e.g. Society of American Travel
Writers and National Assn. of Travel Journalists in America;
d. Continuing to generate multiple editorial pieces every month for distribution to
several hundred publications per month;
e. Continuing to respond to all California Travel and Tourism Commission leads for
editorial requests;
f Hosting annual group travel writer "fam" tour and numerous individual "fam"
tours for writers, editors and photographers;
g. Updating on-line individual reservation service to go directly to properties for
reservations;
h. Creating additional collateral and marketing materials;
i. Continuing ads in travel publications which generate the greatest return, e.g.
Sunset;
j. Continuing to subscribe to multiple travel writer "lead" services and editorial
calendar release programs, responding immediately to leads and calendaring all
scheduled publications for follow-up;
k. Continuing to publish specialty guides/promotional pieces aimed at target market
segments;
1. Continuing to work with SFO, CalTrain, and BART on coordinated marketing of
the area;
m. Continue providing links to members' properties on Bureau website.
n. Continuing operation of Visitor Center Kiosk at Hiller Aviation Museum.
o. Continue Culinary Destination program with San Mateo County Farm Bureau and
San Mateo County Harbor District.
3. Use Film Cormnission to Enhance Area's Image and to Generate Room Nights by:
a. Continuing monthly "teaser" thumbnail photo emails to location scouts/producers
on various sites in San Mateo County;
b. Continuing immediate responses to California Film Commission leads re: specific
areas sought, finding matches within our County;
C. Continuing to attend several film industry trade shows to give producers an idea
of what we have to offer;
d. Continuing to build photo database for outreach by Film Commission;
e. Proactively contacting key location scouts and producers to offer assistance.
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