HomeMy WebLinkAboutReso - CC - 101-2009RESOLUTION NO. 101-2009
RESOLUTION OF
THE CITY COUNCIL OF THE CITY OF BURLINGAME
DECLARING ITS INTENTION TO
LEVY 2010 ANNUAL ASSESSMENTS FOR
THE SAN MATEO COUNTY TOURISM
BUSINESS IMPROVEMENT DISTRICT
WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq.,
the San Mateo County Tourism Business Improvement District was established for the purpose
of promoting tourism in the District through promotion of scenic, recreational, cultural,
hospitality, and other attractions in the San Mateo County region; and
WHEREAS, the San Mateo County Tourism Business Improvement District Advisory
Board has filed its 2009 annual report and requested the Burlingame City Council to set the
assessments for the 2010 year; and
WHEREAS, the San Mateo County Tourism Business hnprovement District through the
City's agreement with the San Mateo County Convention and Visitors Bureau has established a
basic foundation to promote tourism in the District and the programs for the coming year should
significantly assist the hospitality industry continue its economic recovery in the County, and
WHEREAS, pursuant to California Streets and Highways Code sections 36533 and
36534, the City Council shall receive and approve the District Advisory Board's annual report
and shall adopt a Resolution establishing assessments for the coming year;
NOW, THEREFORE, the City of Burlingame does hereby resolve, determine, and find
as follows:
The 2009 annual report of the San Mateo County Tourism Business hnprovement
District Advisory Board filed with the City Clerk is received and approved.
The Burlingame City Council intends to levy an assessment for the 2010 year on
hotels in the District, as the District is described in Ordinance Nos. 1648, 1678,
and 1774, for the purpose of funding programs and activities of the District.
The types of programs and activities proposed to be funded by the levy of
assessments on hotels in the District are set forth in Exhibit "A", incorporated
herein by reference. These programs and activities are without substantial change
from those previously established for the District.
4. The method and basis for levying the assessments on all hotels within the District
are set forth in Exhibit 'B", incorporated herein by reference, and would retain the
same basic formulas as those used in the previous year. This means that the
assessments for a hotel would be the same as the previous year, unless the number
of hotel rooms in the hotel had been reduced or increased or the type of services or
facilities offered by the hotel has changed.
New hotels shall not be exempt from assessment.
6. A public hearing on the proposed assessments and programs for the year 2010 is
hereby set for December 7, 2009, at 7:00 p.m. before the City Council of the City
of Burlingame, in the Council Chambers, 501 Primrose Road, Burlingame,
California.
7. The City Council will receive testimony and evidence at the public hearing, and
interested persons may submit written comments before or at the public hearing,
or they may be sent by mail or delivered to the City Clerk, 501 Primrose Road,
Burlingame, CA 94010.
Oral or written protests may be made at the hearing. To count in a majority
protest against the proposed assessment for the 2010 year, a protest must be in
writing and submitted to the City Clerk at or before the close of the public hearing
on December 7, 2009. A written protest may be withdrawn in writing at any time
before the conclusion of that public hearing. Each written protest shall identify
the hotel and its address. If the person signing the protest is not shown on the
official records of the City of Burlingame as the owner of the hotel, then the
protest shall contain or be accompanied by written evidence that the person is the
owner of the hotel. Any written protest as to the regularity or sufficiency of the
proceeding shall be in writing and clearly state the irregularity or defect to which
objection is made.
9. If at the conclusion of the public hearing, there are of record written protests by
the owners of hotels within the District which will pay fifty percent (501/o) or more
of the total assessments of the entire District, as to the proposed assessments for
the 2010 year, no assessment for the 2010 year shall occur. If at the conclusion of
the public hearing there are of record written protests by the owners of hotels
within the District which will pay fifty percent (50%) or more of the total
assessments of the entire District only as to a program or activity proposed, then
that type of improvement or activity shall not be included in the District for the
2010 year.
11. Further information regarding the proposed assessments and procedures for filing
a written protest may be obtained from the City Clerk, City Hall, 501 Primrose
Road, Burlingame, California, phone 650-558-7203. The annual report of the San
Mateo County Tourism Business Improvement District is on file and available at
the Office of the City Clerk at 501 Primrose Road, Burlingame, California.
12. The City Clerk is instructed to provide notice of the public hearing by publishing
this Resolution in a newspaper of general circulation in the City of Burlingame in
accordance with the requirements of the Government and Streets & Highways
Codes and mailing in accordance with those requirements and Ordinance Nos.
1648 and 1678 as applicable.
I, Mary Ellen Kearney, City Clerk of the City of Burlingame do hereby certify that the
foregoing Resolution was introduced at a regular meeting of the City Council on the 2nd day of
November, 2009, and was adopted thereafter by the following vote:
AYES: Councilmembers: BAYLOCK, DEAL, KEIGHRAN, NAGEL, WMAHONY
NOES: Councilmembers: NONE
ABSENT: Councilmembers: NONE
b'-, �A 4�' -
Mary Alen Kearney', City Cler
San Mateo County Convention & Visitors Bureau Annual Report
for
Burlingame City Council
Lead Agency for San Mateo County
Tourism Business Improvement District
October 16, 2009
Activities/Accomplishments in last 12 months
Overall: In the last 12 months, the Bureau has generated 385 meeting leads for county properties and a total of
95,812 definite room nights, with an estimated economic impact of $35,301,437. This total does NOT include
individual corporate, leisure and international traveler nights generated through advertising and promotion.
Accomplishments in Group Sales:
• Featured in editorial in Meetings West, Smart Meetings and Small Market Meetings;
• Conducted three-day familiarization ("FAM") tour for meeting planners from the Midwest and
East Coast, showcasing the San Mateo County/Palo Alto area and its properties;
• Conducted three-day familiarization "FAM" tour for meeting planners from Sacramento;
• Conducted three-day "FAM" tour for high end/incentive meeting planners, escorting them
throughout the County;
• Conducted three-day "FAM" tour for planners from the western states;
• Conducted three-day "FAM" tour for sports planners and executives to showcase colleges,
universities and sporting venues throughout San Mateo County and Palo Alto/Stanford area;
• Conducted second sports fam as series of individual fams during two-week period;
• Participated in nearly 50 trade shows, greatly increasing visibility of San Mateo County;
• Held receptions/events for planners in Chicago and Pittsburgh to introduce our area to planners;
• Conducted sales "blitzes" in Sacramento, Chicago, Phoenix, Denver, and the immediate area, i.e.
South, East and North Bay areas;
• Conducted joint sales calls/visits with hotel reps to clients in Sacramento, the Chicago area &
Washington DC;
• Conducted numerous individual client site visits to close business opportunities;
• Continued our hot datesthot rates notification program, sending last minute deals out to key meeting
planners to assist area properties with filling in "need" dates and offering our members the opportunity
to list their short-term "need" dates on a national hot dates site;
• Conducted numerous targeted meeting planner outreach campaigns to various market segments,
e.g. medical meeting planners, fraternity, religious, sporting event planners, association, corporate and
government;
• Created strong ties with numerous Bay Area sports -related groups, generating thousands of definite
room nights in that category, from professional events to youth activities;
• Continued outreach to third party meeting planners and meeting management companies,
including Smith Bucldin, Experient, Booz Allen Hamilton, Conference Direct, Helms Briscoe,
Hospitality Performance Network, and Association Management Center, making presentations and
securing listings in their directories;
• Remained actively involved in local Meetings Professional International & Professional Convention
Management Association chapters in Chicago, San Francisco, SoCal, Sacramento and Washington,
DC;
• Continued active involvement in the Greater Washington Society of Association Executives
(GW SAE), as well as numerous other professional meeting planner organizations, including Society of
Government Meeting Planners, CA Society of Association Executives; American Society
Association Executives, NorCal Network SAE, HSMAI, IAAMC, Religious Conference
Management Association, Professional Convention Management Association and International
Hispanic Meeting Planners Association;
• Continued outreach throughout continental US, building relationships and an identity with
association, corporate and SMERF meeting planners in that region;
• Advertised in publications directed at meeting planners and tour group operators, including ads in
the following publications: NTA - Group Tour (two editions), Meetings West eve editions and online),
Successful Meetings, ASAE The Executive and ASAE online% -newsletter, Group Tour Magazine (four
editions), Smart Meetings e -blast, Small Market Meetings (three editions), The Tour Operator (online
and print directory), RCM— Religious Conference Manager(two editions), , MPI Kansas City Annual
Directory, Selling the Long Haul, Creative Industry Handbook and the Reel Directory, Society of
American Travel Writers Annual Directory; Arizona Society of Association Executives magazine.
• Created promotional flyers and DVD's for several booked clients to enhance attendance at their
meetings in SMC;
• Publicized the incredible testimonials our team receives in writing from planners, writers and
production companies, to recruit new business;
• Participated as Member of California Society of Association Executives Education and Annual Silent
Auction Committees, and serve as new member ambassador, allowing immediate access to new
planners;
• Created "Extend Your Stay" pdfs for conference groups to include on other websites in advance of their
meetings.
Accomplishments in Recruiting Leisure /Internationall Travelers for Smaller Properties:
• Produced and distributed 80,000 visitor guides, 40,000 placed in California Welcome Centers around
the state to encourage drive-in business;
• Participating in WTM and participated at ITB/ and Discover America, disseminating info on our
area internationally;
• Conducted faro tours for top travel agents from Mexico, Germany, UK, Australia,
• International tour and travel room nights contracted 12,186;
• Worked with U.S. Department of Commerce offices in San Jose, UK, Guatemala, Columbia and
India to expand outreach to overseas travel offices and travel publications;
• Provided posters, CD's and Visitors guides to International US Dept. of Commerce offices
• Worked with CTTC (California Travel and Tourism Commission) International offices in UK,
Australia/NZ, Germany, Japan, Mexico and China providing information for distribution and
participating in promo opportunities;
• Sent monthly ebulletins to thousands of prospective visitors in our database, listings special events
and special rates to encourage visits;
• Provided links for member properties, with website averaging 200,000 hits per month or 2.4 million
per year; 4,400 unique visitors per month or 52,800 unique visitors per year AND GROWING!
• Website won First Place Best Tourism Bureau Website by North American Travel Journalist
Association;
• Responded to phone calls, emails, ad response cards requesting local visitor information;
• Participated in Adventures in Travel leisure travel show, POWWOW, Go West Summit, NTA
Spring Meet, San Francisco Travel Expo and NTA Annual (co sponsoring welcome reception with
CTTC for tour planners from all over the world), as well as California Travel Market show;
• Updated smaller guides on filming in San Mateo County, beaches, recreation, family activities and
graveyards and historical areas, to generate additional interest in our area;
• Created tour and travel CD for distribution at tradeshows and other promotional venues;
• Created International converter promo piece for distribution at International tradeshows and fam
tours;
• Manned a visitor center in downtown Palo Alto;
• Maintained visitor kiosk at Hiller Aviation Museum for drive in visitors;
• Continued discounted car rental program with Enterprise Rent -a -Car, offering deep discounts to
those coming to San Mateo County;
• Placed ads aimed at individual/leisure travelers in: CA Visitor Guide (750,000 copies), Sunset
Magazine (seven editions), California Co-op featured in Travel +Leisure, National Geographic
Traveler, Budget Travel, Food & Wine, Vancouver Sun and American Express direct mail campaign,
Society ofAmerican Travel Writers Directory, See America Directory, Stanford Students & Faculty
Annual Directory (and online directory), Destination Palo Alto online, The California League,
fostertravel.com (online travel guide) and The Sacramento Bee. Total readership for all leisure travel
ads was well over 26 million.
• Continued campaign to position and market San Mateo County as a top culinary tourism
destination;
• Built upon partnership with San Mateo County Farm Bureau, San Mateo County Harbor District
to encourage SMC restaurants, hotels and caterers to buy and serve the freshest local produce, seafood,
wine, beer and goat dairy products,
• Sent/delivered fresh local products to meeting planners to call attention to the high quality of our
cuisine;
• Took chefs right onto the farms and docks for fourth annual tour to learn about fresh products and
make purchasing connections;
MEDIA OUTREACH
• Attended two national and one local travel writer shows in 2009: North American Travel
Journalists Association and International PowWow, meeting in a marketplace setting with over 100
travel writers and pitching all types of stories, including SMC's "As Fresh As It Gets" Culinary
Tourism Campaign, Wining and Dining in San Mateo County, Convention & Exhibition Centers,
Family Travel, Mature and Inter -Generational Travel, Holiday Escapes, Sun Destinations, SMC
Conference and Meeting Facilities, SMC Convention and Visitors Bureau services; San Francisco
International Airport; Nature Tourism; Golf, Spas and Luxury Travel; Romantic Coastside; Beaches;
Coastside Drive; Trails (Walking, Hiking, Biking); "Togethering" in San Mateo County, and
Entertainment and Nightlife. Met with international travel writers to pitch San Mateo County stories
in international travel media.
• Developed strong relationships and writer interest in prospective articles about San Mateo
County/Silicon Valley.
• Generated over 42 articles (some published in multiple newspapers) in addition to several inclusions
in California Travel and Tourism Commission releases, which are distributed to hundreds of public
relations and media outlets worldwide;
• Conducted multiple individual fam tours for travel writers from throughout the country;
• Conducted a very successful media tour of San Mateo County for travel writers from across the
U.S. , which has already resulted in multiple articles in theantitourist.com, West Jet Airlines up!
Magazine, Philippine Airlines Magazine, Mabuhay Magazine, The San Francisco Examiner,
Hitched Magazine and California Home and Design Magazine.
• Customized stories to fit needs of extensive media calendars we have purchased, sending numerous
"made to fit" pieces out on a monthly basis;
• Followed up on leads from SATW, Media Kitty, NATJA and numerous other travel publicity lead
generators with hundreds of requests from travel writers for information for specific stories;
• Worked closely with the California Travel and Tourism Commission (CTTC) team, responding to
all publicity leads that came in to the state (internationally and regional publications);
• Continued to build our media database, allowing us to send editorial ideas to numerous
publications and travel media outlets on a monthly basis. (In the last year, we have emailed editorial
ideas on our county to several hundred travel editors each month, in addition to sending information to
fit their prescheduled stories.);
• Made presentations on SMC before the Bay Area Travel Writers and North American Travel
Journalists Association and assisted in booking their monthly meetings in interesting SM County
venues to enhance their knowledge of San Mateo County;
• Added an online interactive Calendar of Events to our website
• Brought Social Media to the CVB by creating and a Facebook fan and group site, Linkedln profile and
monitoring our yelp.com profile, as well as creating a Twitter feed with almost 1000 followers. Updates
on area events are posted daily.
FILMING OUTREACH
• Recruited 2 feature films, 5 "indie" small films, advertising and video productions (with small
crews) through our film commission. These included feature films; "My Name Is Kahn" and "Funny
People" starring Adam Sandler; Indic Films; "I'll Catch You", "Red Ice", "Melvin Smarty" and "A
Stitch In Time'; TV Shows & TV Pilots; "America's Most Wanted", "Trauma", MTV's "Teen
Cribs", Japan's "World's Most Astonishing News" BBC's "Digital Revolution", PBS's "'Telescopes:
Quest to See Infinity" and "Chefs in the City'; Documentaries; National Geographic's, "Earth From
Above" and "Wild", "I Phone" Documentary; TV Commercials; Chase Bank, Polaris, Anti Theft,
Denmark Web TV Project, Lenscrafters, International Track, Radio Shack, and several corporate
videos; One Music Video; Still Shoots; McAfee, Subam, BMX Fashion Shoot, Lowe's and various
small and large fashion catalogue still shoots;
• Continued active recruitment of filming of all kinds by targeting professional location scouts and
location managers, sending out monthly email updates of new/interesting filming locations to the
Northern California Location Scouting/Managers Internet List AND the Southern California Location
Scouting/Managers Internet List;
• Provided ongoing script breakdowns for proposed film projects, matching them with available
San Mateo County locations and sending appropriate images of venues from our digital library;
• Continued to increase the number of photographs in digital library for use in promotion to film
industry;
• Handled average of 20 requests per week for filming/permitting assistance to make production
easier for film crews;
• Participated in film industry trade shows, including the "Locations" Trade Show, put on by the
AFCI (Association of Film Commissioners International, of which we are an active member.) This is
the world's largest locations trade show, geared to reach an audience of filmmakers-- producers,
directors, location managers and location scouts;
• Showcased San Mateo County in the Creative Handbook, the Reel Directory & Propville (industry
publications distributed to film industry professionals).
ADDITIONAL OUTREACH
• Continued to work closely with team at SFO, welcoming new airlines to our area;
• Attended new airline/new flight service ceremonies at SFO, creating strong visibility for San Mateo
County with new carriers;
• Met with multiple arts organizations, to assist with promotion to visitors;
• Gave numerous speeches and presentations in Bay Area in effort to get local assistance with
recruitment;
11
• Continued to build relationships with Cow Palace, South San Francisco Conference Center and San,
Mateo County Event Center, working to bring leads to their sales teams and assist in closing
business;
• Worked with SFO, SamTrans, CalTrain and BART to promote our area as easily accessible;
• Continued outreach to chambers and cities in county in order to include key area events in our events
calendars and to maximize our searches for filming venues.
San Mateo County Convention & Visitors Bureau
Terms of Office
2010
2010-2011-2012
Len Almalech, Enterprise Rent -a -Car
Ken Landis, Landis Shores — Unincorporated County
Kandace Bender, SFO
Jim McGuire. Best Western Grosvenor, SSF
Stephanie Bauer, SM Marriott
Wayne Meyer — Half Moon Bay Brewing Co.
Dana Dahl — Beach House, Half Moon Bay
Roger Life, Crowne Plaza, Burlingame
2009 - 2010 - 2011
Stan Moore, SFO Marriott - Burlingame
Sandra O'Toole, SSF Conference Center - SSF
Chris Carpenter, San Mateo County Event Center — San Mateo
Mitch Postel, San Mateo County Historical Association — Redwood City
Derek Hudson, Hilton Garden Inn - San Mateo
Jeff Bass — Hiller Aviation Museum — San Carlos
John Hutar — Sofitel, Redwood City
Jim Ensign — Burlingame hotelier
2008 - 2009 - 2010
Scott Castle, Crowne Plaza — Foster City
Larry Ivich, Hillsdale Shopping Center
Rudy Ortiz, Embassy Suites — SSF
Scott VandenBerg, Hyatt Regency — Burlingame
Barry Ongerth, Travelodge Millbrae - Millbrae
Tracy Mercer — Four Seasons East Palo Alto
Ryan Laskey — Westin SFO, Millbrae
Darrell Buettner — Holiday Inn Express, Belmont
SMCCVB Board Officers for 2010
Chair:
Rudy Ortiz - Embassy Suites SSF
Chair -Elect:
Scott VandenBerg, Hyatt SFO
Secretary:
Derek Hudson, Hilton Garden Inn
Treasurer:
Dana Dahl, The Beach House, HMB
Immed. Past Chair:
Ken Landis — Landis Shores, Uninc. SMC
Vice Chair:
Kandace Bender, SFO
Vice Chair:
Barry Ongerth, SF Airport South Travelodge, MB
Vice Chair:
Mitch Postel, San Mateo County History Museum
Vice Chair:
John Hutar Sofitel SF Bay, Redwood City
EXHIBIT A
DESCRIPTION OF BOUNDARIES OF THE
SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
District In General
The San Mateo County Tourism Business Improvement District shall encompass all of
the incorporated and unincorporated areas in the County of San Mateo, but shall
specifically exclude all incorporated areas and any hotels located with in the incorporated
areas of any city, town, or county not designated below:
Town of Atherton
City of Brisbane
Town of Colma
City of Daly City
Town of Hillsborough
City of Menlo Park
City of Pacifica
Town ofPortola Valley
Town of Woodside
Zones Within the District
Zone A: Zone A shall encompass all of the area of the District except that area located
with Zone B as described below.
Zone B:
(1)Zone B shall encompass all of the area of the District that is located south of the City
of Pacifica city limits and west of State Highway 35; and
(2) All of the area within all unincorporated areas immediately adjacent to, or surrounded
by, the city limits of the City of Daly City.
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SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
SAN MATEO COUNTY CONVENTION & VISITORS BUREAU
PLANNED ACTIVITIES FOR 2010
For the calendar year 2010, the Bureau plans to continue all of its normal activities,
including but not limited to:
*Exhibiting in trade shows;
*Conducting multiple group faro tours for meeting planners;
*Conducting individual fam and site tours for planners;
*Conducting several fam tours for international travel agents from overseas;
*Conducting group fam tour for members of the travel media from around the U.S.;
*Conducting individual faro tours for travel media;
*Advertising in meeting planner publications;
*Advertising in leisure publications;
*Creating updated visitor guides, maps and specialty brochures;
*Actively recruiting filming through our film commission.
In addition, the Bureau will reach out into additional international markets, via such
shows as World Travel Market and additional shows recommended by the California
Travel and Tourism Commission. We will also conduct our first fain for meeting
planners for western associations.