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HomeMy WebLinkAboutReso - CC - 101-2009RESOLUTION NO. 101-2009 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME DECLARING ITS INTENTION TO LEVY 2010 ANNUAL ASSESSMENTS FOR THE SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq., the San Mateo County Tourism Business Improvement District was established for the purpose of promoting tourism in the District through promotion of scenic, recreational, cultural, hospitality, and other attractions in the San Mateo County region; and WHEREAS, the San Mateo County Tourism Business Improvement District Advisory Board has filed its 2009 annual report and requested the Burlingame City Council to set the assessments for the 2010 year; and WHEREAS, the San Mateo County Tourism Business hnprovement District through the City's agreement with the San Mateo County Convention and Visitors Bureau has established a basic foundation to promote tourism in the District and the programs for the coming year should significantly assist the hospitality industry continue its economic recovery in the County, and WHEREAS, pursuant to California Streets and Highways Code sections 36533 and 36534, the City Council shall receive and approve the District Advisory Board's annual report and shall adopt a Resolution establishing assessments for the coming year; NOW, THEREFORE, the City of Burlingame does hereby resolve, determine, and find as follows: The 2009 annual report of the San Mateo County Tourism Business hnprovement District Advisory Board filed with the City Clerk is received and approved. The Burlingame City Council intends to levy an assessment for the 2010 year on hotels in the District, as the District is described in Ordinance Nos. 1648, 1678, and 1774, for the purpose of funding programs and activities of the District. The types of programs and activities proposed to be funded by the levy of assessments on hotels in the District are set forth in Exhibit "A", incorporated herein by reference. These programs and activities are without substantial change from those previously established for the District. 4. The method and basis for levying the assessments on all hotels within the District are set forth in Exhibit 'B", incorporated herein by reference, and would retain the same basic formulas as those used in the previous year. This means that the assessments for a hotel would be the same as the previous year, unless the number of hotel rooms in the hotel had been reduced or increased or the type of services or facilities offered by the hotel has changed. New hotels shall not be exempt from assessment. 6. A public hearing on the proposed assessments and programs for the year 2010 is hereby set for December 7, 2009, at 7:00 p.m. before the City Council of the City of Burlingame, in the Council Chambers, 501 Primrose Road, Burlingame, California. 7. The City Council will receive testimony and evidence at the public hearing, and interested persons may submit written comments before or at the public hearing, or they may be sent by mail or delivered to the City Clerk, 501 Primrose Road, Burlingame, CA 94010. Oral or written protests may be made at the hearing. To count in a majority protest against the proposed assessment for the 2010 year, a protest must be in writing and submitted to the City Clerk at or before the close of the public hearing on December 7, 2009. A written protest may be withdrawn in writing at any time before the conclusion of that public hearing. Each written protest shall identify the hotel and its address. If the person signing the protest is not shown on the official records of the City of Burlingame as the owner of the hotel, then the protest shall contain or be accompanied by written evidence that the person is the owner of the hotel. Any written protest as to the regularity or sufficiency of the proceeding shall be in writing and clearly state the irregularity or defect to which objection is made. 9. If at the conclusion of the public hearing, there are of record written protests by the owners of hotels within the District which will pay fifty percent (501/o) or more of the total assessments of the entire District, as to the proposed assessments for the 2010 year, no assessment for the 2010 year shall occur. If at the conclusion of the public hearing there are of record written protests by the owners of hotels within the District which will pay fifty percent (50%) or more of the total assessments of the entire District only as to a program or activity proposed, then that type of improvement or activity shall not be included in the District for the 2010 year. 11. Further information regarding the proposed assessments and procedures for filing a written protest may be obtained from the City Clerk, City Hall, 501 Primrose Road, Burlingame, California, phone 650-558-7203. The annual report of the San Mateo County Tourism Business Improvement District is on file and available at the Office of the City Clerk at 501 Primrose Road, Burlingame, California. 12. The City Clerk is instructed to provide notice of the public hearing by publishing this Resolution in a newspaper of general circulation in the City of Burlingame in accordance with the requirements of the Government and Streets & Highways Codes and mailing in accordance with those requirements and Ordinance Nos. 1648 and 1678 as applicable. I, Mary Ellen Kearney, City Clerk of the City of Burlingame do hereby certify that the foregoing Resolution was introduced at a regular meeting of the City Council on the 2nd day of November, 2009, and was adopted thereafter by the following vote: AYES: Councilmembers: BAYLOCK, DEAL, KEIGHRAN, NAGEL, WMAHONY NOES: Councilmembers: NONE ABSENT: Councilmembers: NONE b'-, �A 4�' - Mary Alen Kearney', City Cler San Mateo County Convention & Visitors Bureau Annual Report for Burlingame City Council Lead Agency for San Mateo County Tourism Business Improvement District October 16, 2009 Activities/Accomplishments in last 12 months Overall: In the last 12 months, the Bureau has generated 385 meeting leads for county properties and a total of 95,812 definite room nights, with an estimated economic impact of $35,301,437. This total does NOT include individual corporate, leisure and international traveler nights generated through advertising and promotion. Accomplishments in Group Sales: • Featured in editorial in Meetings West, Smart Meetings and Small Market Meetings; • Conducted three-day familiarization ("FAM") tour for meeting planners from the Midwest and East Coast, showcasing the San Mateo County/Palo Alto area and its properties; • Conducted three-day familiarization "FAM" tour for meeting planners from Sacramento; • Conducted three-day "FAM" tour for high end/incentive meeting planners, escorting them throughout the County; • Conducted three-day "FAM" tour for planners from the western states; • Conducted three-day "FAM" tour for sports planners and executives to showcase colleges, universities and sporting venues throughout San Mateo County and Palo Alto/Stanford area; • Conducted second sports fam as series of individual fams during two-week period; • Participated in nearly 50 trade shows, greatly increasing visibility of San Mateo County; • Held receptions/events for planners in Chicago and Pittsburgh to introduce our area to planners; • Conducted sales "blitzes" in Sacramento, Chicago, Phoenix, Denver, and the immediate area, i.e. South, East and North Bay areas; • Conducted joint sales calls/visits with hotel reps to clients in Sacramento, the Chicago area & Washington DC; • Conducted numerous individual client site visits to close business opportunities; • Continued our hot datesthot rates notification program, sending last minute deals out to key meeting planners to assist area properties with filling in "need" dates and offering our members the opportunity to list their short-term "need" dates on a national hot dates site; • Conducted numerous targeted meeting planner outreach campaigns to various market segments, e.g. medical meeting planners, fraternity, religious, sporting event planners, association, corporate and government; • Created strong ties with numerous Bay Area sports -related groups, generating thousands of definite room nights in that category, from professional events to youth activities; • Continued outreach to third party meeting planners and meeting management companies, including Smith Bucldin, Experient, Booz Allen Hamilton, Conference Direct, Helms Briscoe, Hospitality Performance Network, and Association Management Center, making presentations and securing listings in their directories; • Remained actively involved in local Meetings Professional International & Professional Convention Management Association chapters in Chicago, San Francisco, SoCal, Sacramento and Washington, DC; • Continued active involvement in the Greater Washington Society of Association Executives (GW SAE), as well as numerous other professional meeting planner organizations, including Society of Government Meeting Planners, CA Society of Association Executives; American Society Association Executives, NorCal Network SAE, HSMAI, IAAMC, Religious Conference Management Association, Professional Convention Management Association and International Hispanic Meeting Planners Association; • Continued outreach throughout continental US, building relationships and an identity with association, corporate and SMERF meeting planners in that region; • Advertised in publications directed at meeting planners and tour group operators, including ads in the following publications: NTA - Group Tour (two editions), Meetings West eve editions and online), Successful Meetings, ASAE The Executive and ASAE online% -newsletter, Group Tour Magazine (four editions), Smart Meetings e -blast, Small Market Meetings (three editions), The Tour Operator (online and print directory), RCM— Religious Conference Manager(two editions), , MPI Kansas City Annual Directory, Selling the Long Haul, Creative Industry Handbook and the Reel Directory, Society of American Travel Writers Annual Directory; Arizona Society of Association Executives magazine. • Created promotional flyers and DVD's for several booked clients to enhance attendance at their meetings in SMC; • Publicized the incredible testimonials our team receives in writing from planners, writers and production companies, to recruit new business; • Participated as Member of California Society of Association Executives Education and Annual Silent Auction Committees, and serve as new member ambassador, allowing immediate access to new planners; • Created "Extend Your Stay" pdfs for conference groups to include on other websites in advance of their meetings. Accomplishments in Recruiting Leisure /Internationall Travelers for Smaller Properties: • Produced and distributed 80,000 visitor guides, 40,000 placed in California Welcome Centers around the state to encourage drive-in business; • Participating in WTM and participated at ITB/ and Discover America, disseminating info on our area internationally; • Conducted faro tours for top travel agents from Mexico, Germany, UK, Australia, • International tour and travel room nights contracted 12,186; • Worked with U.S. Department of Commerce offices in San Jose, UK, Guatemala, Columbia and India to expand outreach to overseas travel offices and travel publications; • Provided posters, CD's and Visitors guides to International US Dept. of Commerce offices • Worked with CTTC (California Travel and Tourism Commission) International offices in UK, Australia/NZ, Germany, Japan, Mexico and China providing information for distribution and participating in promo opportunities; • Sent monthly ebulletins to thousands of prospective visitors in our database, listings special events and special rates to encourage visits; • Provided links for member properties, with website averaging 200,000 hits per month or 2.4 million per year; 4,400 unique visitors per month or 52,800 unique visitors per year AND GROWING! • Website won First Place Best Tourism Bureau Website by North American Travel Journalist Association; • Responded to phone calls, emails, ad response cards requesting local visitor information; • Participated in Adventures in Travel leisure travel show, POWWOW, Go West Summit, NTA Spring Meet, San Francisco Travel Expo and NTA Annual (co sponsoring welcome reception with CTTC for tour planners from all over the world), as well as California Travel Market show; • Updated smaller guides on filming in San Mateo County, beaches, recreation, family activities and graveyards and historical areas, to generate additional interest in our area; • Created tour and travel CD for distribution at tradeshows and other promotional venues; • Created International converter promo piece for distribution at International tradeshows and fam tours; • Manned a visitor center in downtown Palo Alto; • Maintained visitor kiosk at Hiller Aviation Museum for drive in visitors; • Continued discounted car rental program with Enterprise Rent -a -Car, offering deep discounts to those coming to San Mateo County; • Placed ads aimed at individual/leisure travelers in: CA Visitor Guide (750,000 copies), Sunset Magazine (seven editions), California Co-op featured in Travel +Leisure, National Geographic Traveler, Budget Travel, Food & Wine, Vancouver Sun and American Express direct mail campaign, Society ofAmerican Travel Writers Directory, See America Directory, Stanford Students & Faculty Annual Directory (and online directory), Destination Palo Alto online, The California League, fostertravel.com (online travel guide) and The Sacramento Bee. Total readership for all leisure travel ads was well over 26 million. • Continued campaign to position and market San Mateo County as a top culinary tourism destination; • Built upon partnership with San Mateo County Farm Bureau, San Mateo County Harbor District to encourage SMC restaurants, hotels and caterers to buy and serve the freshest local produce, seafood, wine, beer and goat dairy products, • Sent/delivered fresh local products to meeting planners to call attention to the high quality of our cuisine; • Took chefs right onto the farms and docks for fourth annual tour to learn about fresh products and make purchasing connections; MEDIA OUTREACH • Attended two national and one local travel writer shows in 2009: North American Travel Journalists Association and International PowWow, meeting in a marketplace setting with over 100 travel writers and pitching all types of stories, including SMC's "As Fresh As It Gets" Culinary Tourism Campaign, Wining and Dining in San Mateo County, Convention & Exhibition Centers, Family Travel, Mature and Inter -Generational Travel, Holiday Escapes, Sun Destinations, SMC Conference and Meeting Facilities, SMC Convention and Visitors Bureau services; San Francisco International Airport; Nature Tourism; Golf, Spas and Luxury Travel; Romantic Coastside; Beaches; Coastside Drive; Trails (Walking, Hiking, Biking); "Togethering" in San Mateo County, and Entertainment and Nightlife. Met with international travel writers to pitch San Mateo County stories in international travel media. • Developed strong relationships and writer interest in prospective articles about San Mateo County/Silicon Valley. • Generated over 42 articles (some published in multiple newspapers) in addition to several inclusions in California Travel and Tourism Commission releases, which are distributed to hundreds of public relations and media outlets worldwide; • Conducted multiple individual fam tours for travel writers from throughout the country; • Conducted a very successful media tour of San Mateo County for travel writers from across the U.S. , which has already resulted in multiple articles in theantitourist.com, West Jet Airlines up! Magazine, Philippine Airlines Magazine, Mabuhay Magazine, The San Francisco Examiner, Hitched Magazine and California Home and Design Magazine. • Customized stories to fit needs of extensive media calendars we have purchased, sending numerous "made to fit" pieces out on a monthly basis; • Followed up on leads from SATW, Media Kitty, NATJA and numerous other travel publicity lead generators with hundreds of requests from travel writers for information for specific stories; • Worked closely with the California Travel and Tourism Commission (CTTC) team, responding to all publicity leads that came in to the state (internationally and regional publications); • Continued to build our media database, allowing us to send editorial ideas to numerous publications and travel media outlets on a monthly basis. (In the last year, we have emailed editorial ideas on our county to several hundred travel editors each month, in addition to sending information to fit their prescheduled stories.); • Made presentations on SMC before the Bay Area Travel Writers and North American Travel Journalists Association and assisted in booking their monthly meetings in interesting SM County venues to enhance their knowledge of San Mateo County; • Added an online interactive Calendar of Events to our website • Brought Social Media to the CVB by creating and a Facebook fan and group site, Linkedln profile and monitoring our yelp.com profile, as well as creating a Twitter feed with almost 1000 followers. Updates on area events are posted daily. FILMING OUTREACH • Recruited 2 feature films, 5 "indie" small films, advertising and video productions (with small crews) through our film commission. These included feature films; "My Name Is Kahn" and "Funny People" starring Adam Sandler; Indic Films; "I'll Catch You", "Red Ice", "Melvin Smarty" and "A Stitch In Time'; TV Shows & TV Pilots; "America's Most Wanted", "Trauma", MTV's "Teen Cribs", Japan's "World's Most Astonishing News" BBC's "Digital Revolution", PBS's "'Telescopes: Quest to See Infinity" and "Chefs in the City'; Documentaries; National Geographic's, "Earth From Above" and "Wild", "I Phone" Documentary; TV Commercials; Chase Bank, Polaris, Anti Theft, Denmark Web TV Project, Lenscrafters, International Track, Radio Shack, and several corporate videos; One Music Video; Still Shoots; McAfee, Subam, BMX Fashion Shoot, Lowe's and various small and large fashion catalogue still shoots; • Continued active recruitment of filming of all kinds by targeting professional location scouts and location managers, sending out monthly email updates of new/interesting filming locations to the Northern California Location Scouting/Managers Internet List AND the Southern California Location Scouting/Managers Internet List; • Provided ongoing script breakdowns for proposed film projects, matching them with available San Mateo County locations and sending appropriate images of venues from our digital library; • Continued to increase the number of photographs in digital library for use in promotion to film industry; • Handled average of 20 requests per week for filming/permitting assistance to make production easier for film crews; • Participated in film industry trade shows, including the "Locations" Trade Show, put on by the AFCI (Association of Film Commissioners International, of which we are an active member.) This is the world's largest locations trade show, geared to reach an audience of filmmakers-- producers, directors, location managers and location scouts; • Showcased San Mateo County in the Creative Handbook, the Reel Directory & Propville (industry publications distributed to film industry professionals). ADDITIONAL OUTREACH • Continued to work closely with team at SFO, welcoming new airlines to our area; • Attended new airline/new flight service ceremonies at SFO, creating strong visibility for San Mateo County with new carriers; • Met with multiple arts organizations, to assist with promotion to visitors; • Gave numerous speeches and presentations in Bay Area in effort to get local assistance with recruitment; 11 • Continued to build relationships with Cow Palace, South San Francisco Conference Center and San, Mateo County Event Center, working to bring leads to their sales teams and assist in closing business; • Worked with SFO, SamTrans, CalTrain and BART to promote our area as easily accessible; • Continued outreach to chambers and cities in county in order to include key area events in our events calendars and to maximize our searches for filming venues. San Mateo County Convention & Visitors Bureau Terms of Office 2010 2010-2011-2012 Len Almalech, Enterprise Rent -a -Car Ken Landis, Landis Shores — Unincorporated County Kandace Bender, SFO Jim McGuire. Best Western Grosvenor, SSF Stephanie Bauer, SM Marriott Wayne Meyer — Half Moon Bay Brewing Co. Dana Dahl — Beach House, Half Moon Bay Roger Life, Crowne Plaza, Burlingame 2009 - 2010 - 2011 Stan Moore, SFO Marriott - Burlingame Sandra O'Toole, SSF Conference Center - SSF Chris Carpenter, San Mateo County Event Center — San Mateo Mitch Postel, San Mateo County Historical Association — Redwood City Derek Hudson, Hilton Garden Inn - San Mateo Jeff Bass — Hiller Aviation Museum — San Carlos John Hutar — Sofitel, Redwood City Jim Ensign — Burlingame hotelier 2008 - 2009 - 2010 Scott Castle, Crowne Plaza — Foster City Larry Ivich, Hillsdale Shopping Center Rudy Ortiz, Embassy Suites — SSF Scott VandenBerg, Hyatt Regency — Burlingame Barry Ongerth, Travelodge Millbrae - Millbrae Tracy Mercer — Four Seasons East Palo Alto Ryan Laskey — Westin SFO, Millbrae Darrell Buettner — Holiday Inn Express, Belmont SMCCVB Board Officers for 2010 Chair: Rudy Ortiz - Embassy Suites SSF Chair -Elect: Scott VandenBerg, Hyatt SFO Secretary: Derek Hudson, Hilton Garden Inn Treasurer: Dana Dahl, The Beach House, HMB Immed. Past Chair: Ken Landis — Landis Shores, Uninc. SMC Vice Chair: Kandace Bender, SFO Vice Chair: Barry Ongerth, SF Airport South Travelodge, MB Vice Chair: Mitch Postel, San Mateo County History Museum Vice Chair: John Hutar Sofitel SF Bay, Redwood City EXHIBIT A DESCRIPTION OF BOUNDARIES OF THE SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT District In General The San Mateo County Tourism Business Improvement District shall encompass all of the incorporated and unincorporated areas in the County of San Mateo, but shall specifically exclude all incorporated areas and any hotels located with in the incorporated areas of any city, town, or county not designated below: Town of Atherton City of Brisbane Town of Colma City of Daly City Town of Hillsborough City of Menlo Park City of Pacifica Town ofPortola Valley Town of Woodside Zones Within the District Zone A: Zone A shall encompass all of the area of the District except that area located with Zone B as described below. Zone B: (1)Zone B shall encompass all of the area of the District that is located south of the City of Pacifica city limits and west of State Highway 35; and (2) All of the area within all unincorporated areas immediately adjacent to, or surrounded by, the city limits of the City of Daly City. 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O N w'$ a'S fn (a C C O C I on c E am a o c a`)) U o C E T - w N—_ croU 0 O C w a7 V U C W O O(D _ C(D a) T Cn 3 co O U Z' -2 CD N U) O C la C C >'Qm a) E O E�N��m� C 'p N N d E��.��c` '� C m W U a a) A o Ern a) a) � m 5= �i - ro m m x W 222Y� o >. o m ZQU E o ro LL o o (o U)F- o LL 20'm CL(n U) zmm —Z O H a 0 0 E = w m N ui LO 0 u) SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT SAN MATEO COUNTY CONVENTION & VISITORS BUREAU PLANNED ACTIVITIES FOR 2010 For the calendar year 2010, the Bureau plans to continue all of its normal activities, including but not limited to: *Exhibiting in trade shows; *Conducting multiple group faro tours for meeting planners; *Conducting individual fam and site tours for planners; *Conducting several fam tours for international travel agents from overseas; *Conducting group fam tour for members of the travel media from around the U.S.; *Conducting individual faro tours for travel media; *Advertising in meeting planner publications; *Advertising in leisure publications; *Creating updated visitor guides, maps and specialty brochures; *Actively recruiting filming through our film commission. In addition, the Bureau will reach out into additional international markets, via such shows as World Travel Market and additional shows recommended by the California Travel and Tourism Commission. We will also conduct our first fain for meeting planners for western associations.