HomeMy WebLinkAboutReso - CC - 028-2010RESOLUTION NO. 2u-2010
A RESOLUTION OF
THE CITY COUNCIL OF THE CITY OF BURLINGAME
APPROVING AND LEVYING THE 2010 SAN MATEO COUNTY TOURISM BUSINESS
IMPROVEMENT DISTRICT ASSESSMENTS ON THE HOTEL BUSINESSES WITHIN
BENEFIT ZONE C (THE CITY OF PALO ALTO) OF THE DISTRICT
WHEREAS, Ordinance No. 1648 was adopted in February 2001 to form the San Mateo
County Tourism Business Improvement District pursuant to the provisions of the Parking and
Business Improvement Area Law of 1989, as codified in California Streets and Highways Code
sections 36500 and following.
WHEREAS, by adoption of Resolution 9043 on March 8, 2010, the City Council of the
City of Palo Alto requested, and has consented to, the inclusion of its territory within the San
Mateo County Tourism Business Improvement District.
WHEREAS, pursuant to Streets and Highways Code section 36541, the City Council
may modify the boundaries of the District by ordinance after a public hearing on the proposed
modification; and
WHEREAS, on March 15, 2010, the City Council of the City of Burlingame adopted a
Resolution of Intention to add the City of Palo Alto to the District, to add a Palo Alto
representative to the Advisory Board and to establish and levy assessments in Benefit Zone C;
and
WHEREAS, copies of the Burlingame City Council's Resolution of Intention were duly
mailed to all hotels within the City of Palo Alto, and the Resolution of Intention was duly
published in a newspaper of general circulation within the City of Palo Alto; and
WHEREAS, on March 15, 2010, the City Council of the City of Burlingame introduced
an ordinance to add the City of Palo Alto to the District, to establish a new Benefit Zone C to
encompass all of the hotel businesses in Palo Alto and to add a Palo Alto representative to the
District Advisory Board and to establish and levy assessments in Benefit Zone C; and
WHEREAS, pursuant to the Resolution of Intention adopted by it, the City Council of
the City of Burlingame held a public meeting on April 5, 2010 and a public hearing on May 3,
2010 regarding the inclusion of the City of Palo Alto within the District, the addition of a Palo
Alto representative to the Advisory Board and the establishment and levy of assessments in
Benefit Zone C, at which any and all written and oral protests were duly considered; and
WHEREAS, the Council determined that no majority protest had been made and adopted
the ordinance amending the District to add the City of Palo Alto, to establish Benefit Zone C and
to add a Palo Alto representative to the Advisory Board;
EXHIBIT A
SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
SAN MATEO COUNTY CONVENTION & VISITORS BUREAU
PLANNED ACTIVITIES FOR 2010
For the calendar year 2010, the Bureau plans to continue all of its normal activities,
including but not limited to:
*Exhibiting in trade shows;
*Conducting multiple group faro tours for meeting planners;
*Conducting individual faro and site tours for planners;
*Conducting several fam tours for international travel agents from overseas;
*Conducting group fain tour for members of the travel media from around the U.S.;
*Conducting individual fam tours for travel media;
*Advertising in meeting planner publications;
*Advertising in leisure publications;
*Creating updated visitor guides, maps and specialty brochures;
*Actively recruiting filming through our film commission.
In addition, the Bureau will reach out into additional international markets, via such
shows as World Travel Market and additional shows recommended by the California
Travel and Tourism Commission. The Bureau will also conduct its first faro for meeting
planners for western associations.
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Item 5a
EXHIBIT C
DESCRIPTION OF BOUNDARIES OF THE
SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
District In General
The San Mateo County Tourism Business Improvement District shall encompass all of
the incorporated and unincorporated areas in the County of San Mateo and all of the
incorporated area of the City of Palo Alto in Santa Clara County, but shall specifically
exclude all incorporated areas and any hotels located with in the incorporated areas of
any city, town, or county designated below:
Town of Atherton
City of Brisbane
Town of Colma
City of Daly City
Town of Hillsborough
City of Menlo Park
City of Pacifica
Town ofPortola Valley
Town of Woodside
Zones Within the District
Zone A:
Zone A shall encompass all of the area of the District except that area located within
Zone B and within Zone C, as described below.
Zone B:
(1) Zone B shall encompass all of the area of the District within San Mateo County that is
located south of the City of Pacifica city limits and west of State Highway 35; and
(2) All of the area within all unincorporated areas immediately adjacent to, or surrounded
by, the city limits of the City of Daly City.
Zone C:
Zone C shall encompass all of the incorporated area of the City of Palo Alto within Santa
Clara County.