HomeMy WebLinkAboutReso - CC - 079-2012RESOLUTION NO. 79-2012
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME
APPROVING AND ACCEPTING THE 2012 ANNUAL REPORT OF, AND
DECLARING ITS INTENTION TO LEVY THE 2013 ANNUAL ASSESSMENTS FOR,
THE SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq.,
the San Mateo County Tourism Business Improvement District was established for the purpose
of promoting tourism in the District through promotion of scenic, recreational, cultural,
hospitality, and other attractions in the San Mateo County region; and
WHEREAS, the San Mateo County Tourism Business Improvement District Advisory
Board has filed its 2012 annual report and requested the Burlingame City Council to set the
assessments for the 2013 calendar year; and
WHEREAS, the San Mateo County Tourism Business Improvement District through the
City's agreement with the San Mateo County Convention and Visitors Bureau has established a
basic foundation to promote tourism in the District; and
WHEREAS, the enumerated programs proposed by the District for the coming year
should significantly assist the hospitality industry continue its economic recovery through out the
geographical area of the District; and
WHEREAS, pursuant to California Streets and Highways Code sections 36533 and
36534, the City Council shall receive and approve the District Advisory Board's annual report
and shall adopt a Resolution establishing assessments for the coming year;
NOW, THEREFORE, the City of Burlingame does hereby resolve, determine, and find
as follows:
1. The 2012 annual report of the San Mateo County Tourism Business Improvement
District Advisory Board filed with the City Clerk is received and approved.
2. The Burlingame City Council intends to levy an assessment for the 2013 year on
hotels in the District, as the District is described in Ordinance Nos. 1648, 1678,
1774, 1848 and 1851 for the purpose of funding programs and activities of the
District.
3. The types of programs and activities proposed to be funded by the levy of
assessments on hotels in the District are set forth in Exhibit "A", incorporated
herein by reference. These programs and activities are without substantial change
from those previously established for the District.
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4. The method and basis for levying the assessments on all hotels within the District
are set forth in Exhibit "B", incorporated herein by reference. This method and
basis are slightly changed from the previous year and, accordingly, the
individual assessments for a hotel might increase or decrease over the assessments
form the previous year. Specifically, the assessment formula for full service hotels
in Zone A, only, will change as follows:
From: $360.00 per sleeping room x 68% x months in the District
To: $360.00 per sleeping room x 69.5% x months in District
5. New hotels shall not be exempt from assessment.
6. A public meeting on the proposed assessments and programs for the year 2013 is
hereby set for December 3, 2013 at 7:00 p.m, before the City Council of the City
of Burlingame, in the Council Chambers, 501 Primrose Road, Burlingame, CA.
Comment on the matter will be received but no action will be taken at that time.
A public hearing on the proposed assessments and programs for the year 2013 is
hereby set for January 7, 2013 at 7:00 p.m., before the City Council of the City
of Burlingame, in the Council Chambers, 501 Primrose Road, Burlingame, CA.
At the public hearing, the City Council will receive testimony and evidence; any
interested persons may submit written comments before or at the public hearing,
or they may be sent by mail or delivered to the City Clerk, 501 Primrose Road,
Burlingame, CA 94010.
8. Oral or written protests may be made at the hearing. To count in a majority
protest against the proposed assessment for the 2013 year, a protest must be in
writing and submitted to the City Clerk at or before the close of the public hearing
on January 7, 2013. A written protest may be withdrawn in writing at any
time before the conclusion of that public hearing. Each written protest shall
identify the hotel and its address. If the person signing the protest is not shown on
the official records of the City of Burlingame as the owner of the hotel, then the
protest shall contain or be accompanied by written evidence that the person is the
owner of the hotel. Any written protest as to the regularity or sufficiency of the
proceeding shall be in writing and clearly state the irregularity or defect to which
objection is made.
9. If at the conclusion of the public hearing, there are of record written protests by
the owners of hotels within the District which will pay fifty percent (50%) or more
of the total assessments of the entire District, as to the proposed assessments for
the 2013 year, no assessment for the 2013 year shall occur. If at the conclusion of
the public hearing there are of record written protests by the owners of hotels
within the District which will pay fifty percent (50%) or more of the total
assessments of the entire District only as to a program or activity proposed, then
that type of improvement or activity shall not be included in the District for the
2013 year.
11. Further information regarding the proposed assessments and procedures for filing
a written protest may be obtained from the City Clerk, City Hall, 501 Primrose
Road, Burlingame, California, phone 650-558-7203. The annual report of the San
Mateo County Tourism Business Improvement District is on file and available at
the Office of the City Clerk at 501 Primrose Road, Burlingame, California.
12. The City Clerk is instructed to provide notice of the public hearing by publishing
this Resolution in a newspaper of general circulation in the City of Burlingame in
accordance with the requirements of the Government and Streets & Highways
Codes and mailing in accordance with those requirements and Ordinance No.
1648 and 1678.
I, Mary Ellen Kearney, City Clerk of the City of Burlingame do hereby certify that the
foregoing Resolution was introduced at a regular meeting of the City Council on the 5th day of
November, 2012, and was adopted thereafter by the following vote:
AYES: Councitmembers: BAYLOCK, BROWNRIGG, DEAL, KEIGHRAN
NOES: Councitmembers: NONE
ABSENT: Councilmembers: NAGEL
Mary Ellen Kearney, CityClerk
San Mateo County Convention & Visitors Bureau Annual Report
for the
Burlingame City Council
Lead Agency for San Mateo County
Tourism Business Improvement District
October 26, 2012
Activities/Accomplishments in last 12 months
Overall: In the last 12 months, the Bureau has generated 473 meeting leads for county properties and a
total of 52,352 definite room nights, with an estimated economic impact of $21,507,780.
This total does NOT include individual corporate, leisure and international traveler nights generated
through advertising and promotion, nor does it include the additional revenue generated by movie
filming.
Accomplishments in Group Sales:
• Featured in editorial in Meetings West (and meetingsfocus.com), Smart Meetings , Group
Travel Magazine, Northern California Meetings & Events; and Sports Destinations;
• Successful Meetings Pinnacle Award Winner;
• Conducted three-day familiarization ("FAM") tour for meeting planners from the
Midwest, West and East Coast, showcasing the San Mateo County/Palo Alto area and its
properties;
• Conducted three-day familiarization "FAM" tour for third party meeting planners;
• Conducted three-day "FAM" tour for high end/incentive meeting planners, escorting
them throughout the County;
• Conducted individual "FAM" tours for sports planners and executives to showcase
colleges, universities and sporting venues throughout San Mateo County and Palo
Alto/Stanford area;
• Conducted multiple additional FAMs for individual planners;
• Participated in nearly 40 trade shows, greatly increasing visibility of San Mateo County;
• Held events for planners in Washington, DC to introduce our area to planners; event in
Wisconsin planned for November;
• Conducted sales "blitzes" in Sacramento, Chicago, multiple Midwestern cities, Southern
California and our South, East and North Bay areas;
• Conducted joint sales calls/visits with hotel reps to clients in Sacramento, the Chicago area
& Washington DC;
• Conducted numerous individual client site visits to close business opportunities;
• Continued our hot dates/hot rates notification program, sending last minute deals out to key
meeting planners to assist area properties with filling in "need" dates and offering our members
the opportunity to list their short-term "need" dates on a national hot dates site;
• Conducted numerous targeted meeting planner outreach campaigns to various market
segments,
• Worked with Bay Area sports -related groups, generating thousands of definite room nights
in that category, from professional events to youth activities;
• Continued outreach to third party meeting planners and meeting management
companies, including Smith Bucklin, Experient, Booz Allen Hamilton, Conference Direct and
Helms Briscoe;
• Remained actively involved in local Meetings Professional International & Professional
Convention Management Association chapters in Chicago, San Francisco, SoCal,
Sacramento and Washington, DC;
• Continued active involvement in the Greater Washington Society of Association Executives
(GWSAE), as well as numerous other professional meeting planner organizations, including
Society of Government Meeting Planners, CA Society of Association Executives;
American Society Association Executives, NorCal Network SAE, HSMAI, IAAMC,
Religious Conference Management Association, Professional Convention Management
Association and International Hispanic Meeting Planners Association;
• Continued outreach throughout continental U.S., building relationships and an identity with
association, corporate and SMERF meeting planners;
• Advertised in publications directed at meeting planners and tour group operators,
including ads in the following publications: Meetings West eve editions and online),Northern
California Meetings + Events (two editions) Successful Meetings (two editions), ASAE
Interactive Extra (online) and directory, Smart Meetings (two editions), RCM— Religious
Conference Manager, Sports Events, Sports Destinations, Creative Industry Handbook and the
Reel Directory,
• Created promotional flyers and DVDs for booked clients to enhance attendance at their
meetings in SMC;
• Publicized the incredible testimonials our team receives in writing from planners, writers and
production companies, to recruit new business;
• Participated as Member of California Society of Association Executives Education and
Annual Silent Auction Committees, and serve as new member ambassador, allowing immediate
access to new planners;
• Created "Extend Your Stay" pdfs for conference groups to include on other websites in
advance of their meetings;
• Sponsored the Peninsula Sports Hall of Fame Awards/dinner, formerly the San Mateo
County Sports Hall of Fame, in an effort to promote our area as the perfect spot to hold
sporting events;
• Produced and distributed 80,000 visitor guides, 40,000 placed in California Welcome Centers
around the state to encourage drive-in business, and the remainder distributed to people
planning a visit to the area.
Accomplishments in Leisure and International Promotion:
• Participated in international PowWow show in Southern California, meeting one-on-one with
international travel buyers and journalists;
• Conducted a pre -Powwow fam tour in cooperation with the Department of Commerce offices
in San Jose and San Francisco and a post -POWWOW fam tour in cooperation with Visit
California;
Attended and conducted one on one business appointments at the National Travel
Association Exchange;
• Participated in a two-week California Travel and Tourism sales mission to the UK,
France and Germany disseminating info on our area, meeting one on one with travel trade
and media internationally;
• Conducted faro tours for top producing travel agents, tour operators and travel media
from France, Germany, the UK, Australia, New Zealand and Italy;
• Conducted individual fam tours with Airline Destination Manager for Japan OTA, and
other major OTA destination product managers;
• Had our area included into a major San Francisco travel guide in France with a dedicated
section for just our area, listing cities, restaurants, hotels, major attractions and site seeing
highlights;
• Secured major TV coverage of our area on popular travel channels in the UK , France and
Germany;
• Conducted fam tour for international media from France, the UK, Asia, Australia, New
Zealand, Germany, India, Italy and South America;
• Continued to familiarize international tour companies with our area, successfully having
our area and attractions added to their vacation brochures;
• Worked with Visit California's overseas offices in UK, Australia/NZ, Germany, Japan,
France, Mexico and China, India on an ongoing basis, providing information for
distribution and participating in promo opportunities
• Sent monthly ebulletins to thousands of prospective visitors in our database, listings
special events and special rates to encourage visits;
• Provided links for member properties on CVB website. In past year (November — October),
website was visited 20,642 times by 15,170 unique visitors.
• Did an email blast to readers of Great Escapes as special promotion;
• Participated in the Super Fam for UK agents set up by the California Travel and Tourism
Commission;
• Hosting 45 top Italian travel agents overnight (October, 26, 2012), educating them about the
area;
• Responded to thousands of phone calls, emails, ad response cards requesting local visitor
information;
• Updated smaller guides on filming in San Mateo County, beaches, recreation, family activities
and graveyards and historical areas, to generate additional interest in our area;
• Created tour and travel CD for distribution at tradeshows and other promotional venues;
• Continued to operate a visitor center in downtown Palo Alto;
• Continued operation of a California Welcome Center at Hillsdale Shopping Center, building
the average daily visitor figure to 90 people per day;
• Placed ads aimed at individual/leisure travelers in: CA Visitor Guide; Sunset Magazine two
editions; California Co-ops featured in Travel +Leisure, December; Food & Wine,
December, Budget Travel, Jan/Feb 2013; Vancouver Sun, December; Calgary Herald,
December; Edmonton Journal, December; Toronto Star, December; Montreal Gazette,
December; and California Interactive Digital Magazine; Geo -targeted emails in US and
Canada, zinio.com, and coverleaf.com; Discover Magazine, quarterly; Getaway San
Francisco; Sunset Drives: Inside the Bay Area co-op; Travel Guides to California; and
California Leaguer. Total readership for all leisure travel ads was well over 48 million;
• Worked with the USGA's U.S. Open team to handle accommodations;
• Conducted guerilla marketing campaign for the America's Cup;
• Continued campaign to position and market San Mateo County as a top culinary tourism
destination;
• Built upon partnership with San Mateo County Farm Bureau, San Mateo County Harbor
District to encourage SMC restaurants, hotels and caterers to buy and serve the freshest local
produce, seafood, wine, beer and goat dairy products;
• Conducted farm tour for area chefs;
• Sent/delivered fresh local products to meeting planners to call attention to the high quality of
our cuisine.
Film Commission:
• Successfully recruited the movie Chasing Mavericks to our area for 161 days, for an
estimated total economic impact of approximately $8,050,000;
• Continued active recruitment of major motion picture filming through our film commission
(One major production filming right now all over San Mateo County);
• Continued active recruitment of major motion picture filming through our film commission
(First and second unit filming on four major feature film productions which shot in San Mateo
County: "Chasing Mavericks", " The Master" , "The Internship" and "JOBS";
• Recruited small films, documentaries, commercials, advertising, music and video
productions (with small crews). Indie & Short Films included: "The Final Four", "The Spirit
Machine", "Truck Stop", "Michael Sadler's Crusade". Documentaries included: "BBC's Cat
Documentary", "Stages of Light", "Green Technology", "Ocean Mysteries", "Shark Week",
"Dog Days", "Sharks of the Blue Serengeti" TV Shows: "House Hunters", "Bravo's Dissident
", "Gadget", "Cold Blood", "I Survived", "Man, Fire, Food", "Plugged In", "Silicon Valley"
and "World's Most Astonishing News (Japan)". TV Commercials included: "Cialis", "Chase
Bank", "Apple", "Cliff Bar", "Got Milk", "Hitachi", "Intel", "Motorola", "Jeep', -Nature
Valley", "Porsche", "Pro -Active" and "Prop 29". Music Videos included: "Love, Rance and
"Beats Up". Web & Video Projects included: "Aetna Senior Care", "Alicante", "Google",
"Cisco", "Intel", "Sitrix", "Ideo Hospital", "Qualcomm Atheros. We also recruited numerous
fashion, still and catalog shoots.
• Targeted professional location scouts and location managers, sending out monthly email
updates of new/interesting filming locations to the Northern California Location
Scouting/Managers Internet List AND the Southern California Location Scouting/Managers
Internet List;
• Provided ongoing script breakdowns/shot lists for proposed film projects, matching them
with available San Mateo County locations and sending appropriate images of venues from
our digital library;
• Continued to increase the number of photographs in digital library for use in promotion
to film industry;
• Handled average of 15 requests per week for filming/permitting assistance to make
production easier for film crews;
• Participated in film industry trade shows, including the "Locations" Trade Show, put on by
the AFCI (Association of Film Commissioners International, of which we are an active
member.) This is the world's largest locations trade show, geared to reach an audience of
fihnmakers-- producers, directors, location scouts;
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• Successfully hosted a "Fam Trip" for 15 PGA (Producers Guild of America) members
showcasing SMC filming venues and filming resources;
• Showcased San Mateo County in the Creative Handbook, the Reel Directory & Propville
(industry publications distributed to film industry professionals).
10 1 D117/IDIMN XT",
• Attended three national and one local travel writer shows in 2010: Society of American
Travel Writers, Visit California Media Reception and International Pow Wow Media day
and Bay Area Travel Writers meetings in a marketplace setting with over 250 travel writers
and pitching all types of stories;
• Developed strong relationships and created writer interest in articles about San Mateo
County/Silicon Valley;
• Generated numerous articles (some published in multiple newspapers), featured in
Hifngton Post Travel Section, USA Today Travel Section and Coastal Living Magazine in
addition to several inclusions in Visit California releases, which are distributed to hundreds of
public relations and media outlets worldwide;
• Conducted multiple individual fam tours for travel writers from throughout the country;
• Conducted a very successful media tour of San Mateo County and Palo Alto for travel
writers from across the U.S., which has already resulted in several articles. Among the key
travel writers on this year's trip: Freelance blogger for Bohemian Trails and Freelance travel
writers for Huffmgton Post and Peter Greenberg;
• Customized stories to fit needs of extensive media calendars we have purchased, sending
numerous "made to fit" pieces out on a monthly basis;
• Followed up on leads from SATW, Media Kitty and numerous other travel publicity lead
generators with hundreds of requests from travel writers for information for specific stories;
• Worked closely with the Visit California team, responding to all publicity leads that came in
to the state (internationally and regional publications);
• Continued to build our media database, allowing us to send editorial ideas to numerous
publications and travel media outlets on a monthly basis. (In the last year, we have emailed
editorial ideas on our county to several hundred travel editors each month, in addition to
sending information to fit their prescheduled stories.);
• Made presentations on SMC before the Bay Area Travel Writers and assisted in booking
their monthly meetings in interesting SM County venues to enhance their knowledge of San
Mateo County;
• Continued promotion of the area on daily basis via interactive social media
• Maintained social media sites for the CVB, Facebook, Google+ and Twitter and created a
Pinterest page
San Mateo County/Silicon Valley Media Report 2012
"18 California Getaways to Fall For" Sunset, Thursday, October 20, 2011, p. 11.
www.su nset.com/travel/ca lifornia/fall-californ ia-trips-00400000055158/
"Geek Out in Silicon Valley," by Jean Tang, New York Magazine, November 11, 2011.
http://nymag.com/travel/weekends/siliconvalley/
"Un Silicon Valley de lujo," by Angel Jimenez de Luis, Ocholeguas, November 3, 2011.
www.ocholeguas.com/bitacoras/guintaavenida/2011/11/`03/un-silicon-valley-de-luio html
Sofitel San Francisco: Romantic Luxury Travel for Couples, by Carmel L. Mooney
TrovelingForCouples. com
http://travelingforcouples.com/travel articles/sofitel.html
"Les Bonnes Raisons de Decouvrir San Francisco et sa Baie," by Patrick Geoffroy, Univers des Voyages,
September 2011
"Californie La Vallee de Sonoma," by Jean-Paul Combe, Meet and Travel Mag, November/December
2011
"San Francisco, Enivrant Charme Californien," by Phillippe Ramond, CF Tourisme
"Scenic Shots," ABTA Golf 2012 Annual
"Cashing in on America's Cup," San Mateo Daily Journal, November 1, 2011.
"Sofitel San Francisco Bay, Romantic Luxury for Couples," December 2011
www.roadtri psforcouples.com/2011/12/sofitel-san-francisco-bay-romantic-luxury-for-
cou les
and
http://blog.0etsetera.net/2011/12/26_/travel-Quest-post-sofiteJ-san-francisco-bay-romantic-luxury-for-
cou les
PFA Today Online Winter 2012 Newsletter
"Inside Luxury Travel" UK television program, which is anticipated to reach millions of people
worldwide during 2012 via The Travel Channel.
"Northern California: Golden Nuggets," by Jeff Heilman, Meetings Focus, December 2011,
www.meetingsfocus.com/Default.aspx?Tabld=136&Region[D=206&ArticlelD=17182
Hyatt Regency San Francisco Airport, Family -Friendly Excellence," by Carmel Mooney,
January 2012
www.travelingmom.com/destinations/west/4330-hyatt-regency-san-francisco-airport-family-
friendlV-excellence-all-the-way.html
www.roadtri psfo rco u ples.co m/2012/01/hyatt-regency-san-fra n cisco-airport-ro m a nti c-
excelle nce-all-the-way
www.travelingadventureswithchildren.com/day trips/hyatt sf.html
"The Road to Happiness", March 2012 by Kelly Beswick, Junior Magazine (World's Finest
Parenting Magazine, Circulation: 10,534 Total PR Value: $83,640
"Inn at Mavericks in Half Moon Bay: A Perfect Getaway Spot," Sandy Sims, examiner.com,
www.exami ner.com/travel-in-san-lose/in n-at-mavericks-half-moon-bay-a-perfect-getawaV-
spot#ixzzloNe78LmD
"Photo Essay: Indian Fusion Cuisine at All Spice Restaurant in San Mateo, California," by Matt
Gibson, March 30, 2012, http://thetasteoftravel.com/food-blogging/photoessav-indian-
fusion-cuisine-at-all-spice-restaurant-in-san-mateo-california/
"The History Of Tomorrow: Silicon Valley's Computer History Museum" by Matt Gibson,
Huffington Post http://www.huffingtonpost.com/matt-gibson/the-history-of-the-
future b 1425948.html#s870621&title=The Computer Histo
Due to our efforts in bringing Coastal Living Travel Editor Jackie Froeber here and showing her
around the county, her "America's Happiest Seaside Towns" article appeared as the cover
story in Coastal Living and was picked up by USA Today:
http://www.coastalliving.com/travel/americas-happiest-seaside-towns-
00414000075266/page8.html
http://travel.usatoday.com/destinations/dispatches/post/2012/05/the-l5-happiest-seaside-
towns-i n-the-usa/690637/1?cs p=tf
Eoghan Corry is the editor of Ireland's leading travel trade publication Travel Extra and was on
a recent Visit California post -Pow Wow fam tour:
"Diary of a Travel Writer: Someone Stole My Bag of Hershey's in the Dead of Night," by
Eoghan Corry, Evening Herald (Irish daily newspaper):
"...SATURDAY. A quick stop in San Mateo County and a night in the Westin Hotel at San
Francisco Airport. Everyone has heard of Silicon Valley, these people want it on the tourist
map. They tell me that hotel prices here are 30pc cheaper than across the bay in San
Francisco, a BART ride away. One of the county's biggest tourism attractions is the Bourn
family's Filoli gardens (the house was used in the Dynasty series..."
"Day Trip: The Kid -Friendly Wild side of Pescadero, " by Dana Rebmann, April 11, 2012,
www. 7x7. com/travel/kid-friendly-wildside-pescadero
"Travel Palo Alto: An Apple a Day" by Jonathan Margolis in The Observer, UK, Circulation: 252,642
Weekly
"Day Trip: The Kid -Friendly Wild side of Pescadero," by Dana Rebmann, April 11, 2012,
www.7x7.com/travel/kid-friendly-wildside-pescadero
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"The History of Tomorrow: Silicon Valley's Computer History Museum," by Matt Gibson, April 16,
2012, www.huffingtonpost.com/matt-gibson/the-history-of-the-
future b 1425948.html#s870621&title=The Computer History
Posted on Road Trips for Couples by Carmel Mooney
"Half Moon Bay Kayak— A Great Coastal Adventure"
http://www. roadtripsforcou ples.com/2012/07/half-moon-bay-kayak-a-great-coastal-adventure/
"Sam's Chowder House in San Mateo County"
http://www. roadtripsforcou ples.com/2012/08/sa ms-chowder-house-in-san-mateo-county/
The Inn at Mavericks Half Moon Bay:
http://www.roadtripsforcouples.com/2012/08/the-i n n-at-mavericks-in-half-moon-bay-californ ia/
Posted on Traveling for Couples by Carmel Mooney:
Carmeron's Restaurant and Pub
http://travelingforcouples.com/travel articles/camerons.html
Half Moon Bay Brewing Co
http://travelingforcouples.com/travel articles/camerons.html
Please find below a link to the California special edition of the Gadget Show that aired in the UK. The
filming was assisted by Visit California. This episode has an AVE of almost $1m and is now being
syndicated to over 150 countries worldwide.
Link: https://vimeo.com/41832333
Password: CTTC
THE GADGET SHOW BACKGROUND
Programme Name: The Gadget Show (Technology Consumer Show) broadcast on Channel 5 in
the UK.
Production Company: North One TV
Viewing Figures (Per week): Approximately 1.5 million viewers per episode
Audience Profile: 18-34 year olds - a large proportion of children and their parents.
Website: http://fwd.channel5.com/gadget-show - The website attracts 500,000 individual
page impressions per month.
Articles due to our work with the Diva Half Marathon:
http://www.smdaily*ournal.com/article preview. php?id=233763&title=Divas%20conouering
%20half%20marathon
http://burlingame.patch.com/topics/san+mateo+county+si I icon+valley+convention+and+visit
ors+bureau
http://www.smdailviournal.com/article preview.php?id=233813
http://www.examiner.com/article/un leash-vour-inn er-diva-at-this-weekend-s-run-like-a-diva-
half-marathon
http://surfn runnr.tu m blr.com/post/22539622725/httD-www-ru nlikeadiva-com-half-marathon
http://www.turlockeournal.com/section/8/article/14507/
As a result of the Commerce Department Media Fam:
"Vacacionar en los alrededores de San Francisco C.A." San Mateo County y Napa Valley parte
(continua) in Ciudad Corazon by Rissi Soriano
"Vacacionar en los alrededores de San Francisco CA: San Mateo County y Napa Valley, Parte I
(continua)," by Rissi Soriano, Cuidad Corazon, July 2012
"Silicon Valley," by Carolyn Blackburn, Meetings Focus. August 2012
"Discovering Half Moon Bay and Pacifica," by Jeryl Brunner, September 4, 2012, Huffington Past
"Highlights from Scenic Silicon Valley," by Megan McDonough, August 14, 2012, bohemiantrails.com
"Gardens, Goats and Great Views," by Megan McDonough, August 17, 2012, bohemiantrails.com
"Golfing Elegance in Haff Moon Bay," by Carmel Mooney, travelingforcouples.com
"Sam's Chowder House, A California Coastal Favorite Eatery," by Carmel Mooney,
travelingforcouples.com
"A Road Trip for Beerto The Half Moon Bay Brewing Company," by Carmel Mooney,
travelingforcouples.com
"Half Moon Bay Golf Link— Beauty and Challenge" by Carmel Mooney,
http://www.roadtripsforcouples-com
"In at Mavericks in Half Moon Bay," by Carmel MooneyL www.travelinamom.com/
"Elephant Seal Guides at Ano Nuevo State Park," by Carmel Mooney page 9
http://www.valcomnews.com/?p=82
San Mateo County/Silicon Valley information added to the Visit USA Committee site:
www.vusa.in
Green California N°4 - Speciale Baie de San Francisco (Visit CA France e -newsletter) featured
Half Moon Bay and Harley Farms.
Advertising:
Travel + Leisure December
Food & Wine, December
Budget Travel, Jan/Feb 2013
Vancouver Sun, December
Calgary Herald, December
Edmonton Journal, December
Toronto Star, December
Montreal Gazzette, December
Successful Meetings: November
Northern CA Meetings + Events: Fall and Digital Edition
Meetings West: May, Guide, September and Guide
Sunset: November, December
NTA, January 2012
California Visitor Guide
NCC MPI online banner
Successful Meetings, April
Discover Magazine, quarerly
Getaway San Francisco
www.reasontogo.com email blast
Visit California Spring Digital Guide:
http•//reasonstoao coverleaf com/californiaplanner/sprinp2012uso
Sunset Drives: Inside the Bay Area co-op
Smart Meetings, April, November and Digital editions
SportsEvents, March
Canadian Traveller Magazine, July
Small Market Meetings, November
Travel Guides to California
Sports Destination Management. March/April and Location Listing May - October
ADDITIONAL OUTREACH
• Created new arts outreach and calendar program, reaching out to several hundred arts
organizations and artists in the area for upcoming events;
• Continued to work closely with team at SFO, welcoming new airlines to our area;
• Attended new airline/new flight service ceremonies at SFO, creating strong visibility for
San Mateo County with new carriers;
• Met with multiple arts organizations, to assist with promotion to visitors;
• Gave numerous speeches and presentations in Bay Area in effort to get local assistance
with recruitment;
• Continued to build relationships with Cow Palace, San Mateo County Event Center and
South San Francisco Conference Center, working to hying leads to their sales teams and
assist in closing business;
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Worked with SFO, SamTrans, CalTrain and BART to promote our area as easily
accessible;
Continued outreach to chambers and cities in county in order to include key area events in
our events calendars and to maximize our searches for filming venues.
11
SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
SAN MATEO COUNTY CONVENTION & VISITORS BUREAU
PLANNED ACTIVITIES FOR 2013
For the calendar year 2013, the Bureau plans to continue all of its normal activities,
including but not limited to:
*Exhibiting in trade shows;
*Conducting multiple group FAM (familiarization) tours for meeting planners;
*Conducting individual FAM and site tours for planners;
*Conducting several FAM tours for international travel agents from overseas;
*Conducting group FAM tour for members of the travel media from around the U.S
*Conducting individual FAM tours for travel media;
*Advertising in meeting planner publications;
*Advertising in leisure publications;
*Creating updated visitor guides, maps and specialty brochures;
*Actively recruiting filming through our film commission.
In addition, this year we will be:
*Creating landing page for America's Cup,
*Working with area marinas, the Port and yacht clubs to promote our area and special
offers.
* Working on implementing the 2013 Marketing Plan
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San Mateo County/Silicon Valley Convention & Visitors Bureau
Officers and Board of Directors for 201.3
Chair:
Derek Hudson, Hilton Garden Inn, San Mateo
Immediate Past Chair:
Barry Ongerth, The Dylan at SFO, Millbrae
Chair —Elect:
John Hutar, Sofitel San Francisco Bay, Redwood City
Secretary:
Dana Dahl, Beach House Hotel, Half Moon Bay
Treasurer:
Mitch Postel, SMC History Museum (Tourism -Related Slot)
Vice Chairs:
Clif Clark, SFO Marriott Waterfront, Burlingame
Kandace Bender, SFO (Tourism -Related Slot)
Jeff Bass, Hiller Aviation Museum (Tourism -Related Slot)
Jim Rebosio, Sheraton Palo Alto
Board of Directors:
2011-2012-2013 term:
Barry Ongerth, The Dylan at SFO
Rudy Ortiz, Embassy Suites SFO
Scott Castle, Crowne Plaza Foster City -San Mateo
Marty Cerles, Best Western PLUS Lighthouse
Larry Ivich, Hillsdale Shopping Center
Ryan Laskey, The Westin SFO
Tracy Mercer, Four Seasons Silicon Valley
Jim Rebosio, Sheraton Palo Alto
Stephen Santana, HYATT house, Belmont
Scott Vaccaro, Enterprise Rent -a -Car
2012-2018-2014 term:
Stan Moore, Hospitality Consultant(Tourism —Related slot)
Chris Carpenter, San Mateo County Event Center — San Mateo
Mitch Postel, San Mateo County Historical Association — Redwood City
Derek Hudson, Hilton Garden Inn - San Mateo
Jeff Bass — Hiller Aviation Museum — San Carlos
John Hutar — Sofitel San Francisco Bay - Redwood City
Clif Clark — SFO Marriott - Burlingame
Keith Butz— Hyatt Regency SFO — Burlingame
Kandace Bender, SFO (Tourism -Related Slot)
VACANCY (Burlingame Hotelier)
2013-2014-2015 term:
Scott Vaccaro, Enterprise--Tourism-related--NEW last year
Ken Landis, Landis Shores — Unincorporated County
Kandace Bender, SFO -Tourism -related
Chris Hill, La Quinta Inn, SSF
Todd Neuenschwander, Radisson Hotel SF Airport Bay Front—Brisbane
Dana Dahl — Beach House, Half Moon Bay
John Parker— San Mateo Marriott
Ernie Catanzaro— Embassy Suites SF Airport Waterfront -Burlingame
Eric Lochtefeld, Fox Theatre—Tourism-related
NOTICE OF PUBLIC HEARING
CONSIDERATION OF PROPOSEDASSESSMENTS
FOR SAN MATEO COUNTY TOURISM BUSINESS
IMPROVEMENT DISTRICT FOR 2013 AND
DETERMINATION OF MAJORITY PROTEST
PLEASE TAKE NOTICE that on December 3, 2012, at 7:00 p.m., in the Council Chambers,
Burlingame City Hall, 501 Primrose Road, Burlingame, the City Council of the City of Burlingame will
conduct a public meeting to hear comments concerning the levy of assessments on hotel businesses in
the San Mateo County Tourism Business Improvement District for the year 2013. No action will be taken
at that time.
PLEASE TAKE NOTICE that on January 7, 2013, at 7:00 p.m., in the Council Chambers,
Burlingame City Hall, 501 Primrose Road, Burlingame, the City Council of the City of Burlingame will
conduct a public hearing to consider the following:
1. The adoption of a Resolution imposing proposed assessments on the hotel businesses in the
San Mateo County Tourism Business Improvement District for 2012, the amounts of those
assessments, the types of improvements and activities proposed to be funded by the
assessments, and the method and basis of levying the assessments
2. Any and all written protests against said assessments.
3. Whether there are written protests to the proposed assessments by owners of hotel businesses
within the San Mateo County Tourism Business Improvement District totaling fifty percent
(50%) or more of all the assessments on hotel businesses within the District.
4. Whether there are written protests to a particular District improvement or activity by the
owners of businesses within the San Mateo County Tourism Business Improvement District
totaling fifty percent (501/0) or more of all the assessments on hotel businesses within the
District.
The proposed method of assessment for the 2013 assessment is changed from the method used for 2012.
Specifically, the assessment formula for full service hotels in Zone A, only, will change from $360.00 per
sleeping room x 68% x months in the District; to $360.00 per sleeping room x 69.5% x months in
District.
The purposes, programs and activities to be supported by the proposed assessments are described in the
Resolution of Intention, a copy of which is available for review at the City Clerk's Office, 501 Primrose
Road, Burlingame California.
The public hearing on the proposed San Mateo Tourism Business Improvement District programs and the
assessments for 2013 is set for January 7, 2013 at 7:00 p.m. before the City Council of the City of
Burlingame, in the Council's Chambers, Burlingame City Hall, 501 Primrose Road, Burlingame,
California. At that time, the Council will hear from any interested person who wishes to submit written
or oral testimony regarding the proposed assessments. Oral or written protests may be made before or at
that public hearing, but no later than the close of the public hearing. See the Resolution of Intention for
information on how protests are made and what effect protests have.
Further information regarding the proposed assessments may be obtained from the City Clerk at City
Hall, 501 Primrose Road, Burlingame, California 94010 (650-558-7203). Written comments and/or
written protests may be directed to the City Council, City Hall, 501 Primrose Road, Burlingame, CA