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HomeMy WebLinkAboutReso - CC - 072-2013RESOLUTION NO. 72-2013 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME APPROVING THE 2012-13 BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT AND DECLARING ITS INTENTION TO ESTABLISH AND LEVY 2013-14 ASSESSMENTS FOR THE BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT DISTRICT WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq., the City Council of the City of Burlingame originally established the Burlingame Avenue Area Business Improvement District ("DBID") for the purpose of promoting economic revitalization and physical maintenance of said business district, and WHEREAS, a majority protest was made against renewal of the DBID in 2007 and, accordingly, the DBID was not renewed at that time; and WHEREAS, in 2010 the DBID was re -instituted after the City Council amended the ordinance to revise the method and amount of the assessments and the opponents failed to secure a majority protest; and WHEREAS, the DBID Advisory Board has filed its 2012-2013 annual report with the City Clerk and has requested the Burlingame City Council to set a public hearing and to levy the DBID assessments for the 2013-14 year; and WHEREAS, the DBID has provided important services in enhancing the downtown Burlingame Avenue business area, its businesses and properties; NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF BURLINGAME DOES HEREBY RESOLVE, DETERMINE, AND FIND AS FOLLOWS: 1. The City Council accepts and approves the 2012-13 annual report of the Burlingame Avenue Area Business Improvement District, a copy of which is attached as Exhibit "A". 2. The Burlingame City Council intends to levy an assessment for the 2013-14 year, beginning October 1, 2013, on businesses in the DBID in order to pay for improvements and activities of the DBID. 3. The types of improvements and activities proposed to be funded by the levy of assessments on businesses in the DBID are set forth in Exhibit "B", incorporated herein by reference; these activities and improvements are without substantial change from those previously established for the DBID. 4. The method and basis of levying the assessments on the businesses in the DBID for the 2013-14 year shall remain the same as those used to determine the assessments levied on DBID businesses in the 2012-13 year. 5. New businesses shall not be exempt from assessment 6. The annual report of the DBID is on file at the Office of the City Clerk at 510 Primrose Road, Burlingame, California, and is available for review during regular business hours, 8 am to Spm, Monday through Friday. 7. The City Council of the City of Burlingame hereby schedules a public hearing on the proposed DBID assessments for 2013-14 for Monday, September 16, 2013, at 7:OOp.m., in the Council Chambers, Burlingame City Hall, 501 Primrose Road, Burlingame, California. 8. At the public hearing, the City Council will receive testimony and evidence, and interested persons may submit written comments before or at the public hearing, or they may be sent by mail or delivered to the City Clerk, Burlingame City Hall, 501 Primrose Road, Burlingame, CA 94010. 9. At the public hearing, any and all persons may make oral or written protests of the proposed assessments. In order for a person's protest to be counted in the majority protest against the proposed assessments or programs and services, the individual must submit the protest in writing to the City Clerk at or before the close of the public hearing on September 16, 2013. Each written protest shall identify the business and its address, include a description of the business and the amount of the assessment proposed for that business. If the person signing the protest is not shown on the official records as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the owner of the business. A written protest that does not comply will not be counted in determining a majority protest. Any written protest as to the regularity or sufficiency of the proceeding shall be in writing and clearly state the irregularity or defect to which objection is made. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing. 10. At the conclusion of the public hearing, if the City Council determines that there are, of record, written protests by the owners of businesses within the downtown Burlingame Avenue Area Business Improvement District which will pay fifty percent (50%) or more of the total assessments of the entire District, as to the proposed assessments, the City Council shall not levy any assessment for the District. At the conclusion of the public hearing, if the City Council determines that there are, of record, written protests by the owners of businesses within the District which will pay fifty percent (50%) or more of the total assessments of the entire District only as to a particular improvement or activity proposed, then that particular improvement or activity shall not be included in the District. 11. Further information regarding the proposed assessments and the procedures for filing a written protest, may be obtained from the City Clerk, Burlingame City Hall, 501 Primrose Road, Burlingame, California, 650-558-7203. 12. The City Council directs the City Clerk to provide notice of the September 16, 2013 public hearing by publishing notice as well as this Resolution in a newspaper of general circulation in the City of Burlingame in accordance with the requirements of the Government and Streets & Highways Codes and mailing them in accordance with those requirements as applicable. -U�\4j Ann Keighran, I, Mary Ellen Kearney, City Clerk of the City of Burlingame do hereby certify that the foregoing Resolution was introduced at a regular meeting of the City Council on the 19`h day of August, 2013, and was adopted thereafter by the following vote: AYES: Councilmembers: BAYLOCK, BROWNRIGG, DEAL, KEIGHRAN, NAGEL NOES: Councilmembers: NONE ABSENT: Councilmembers: NONE Mary Elled Kearney, 6ty Clerk August 2, 2013 Burlingame City Council City of Burlingame S01 Primrose Road Burlingame, CA 94010-3997 Honorable Council Members: EXHIBIT A The DBBID Advisory Committee is planning no changes to the assessment or boundaries of the district. We'd also like to report that there will be no changes made to the current Advisory Committee. Following enclosures include our financial statement to date and our proposed budget for the 2013- 2014 fiscal year. Proposed expenditures for the remainder of the current year include: • $4,000 for Administrative Assistant costs • $10,000 set aside for future Downtown Lighting projects on Howard and Burlingame Avenue. (planning for new streetscape) • $8,000 for continued Marketing and Advertising endeavors • $5,000 for Dancin' off the Avenue event • $2,000 for continued website development • $1,000 for beautification (watering, planting, etc.) • 6,000 for Version 2.0 iPhone App and creation of Androiod App Our activities and programs completed or in development to date include: • Tree lighting entertainment, Parade down Howard Avenue, Rides and additional evening entertainment, holiday activities and promotions, installation of Holiday banners and free parking. • Sponsor and promote Fall & Spring Sidewalk Sales. • DBBID Website, Interactive Map development & maintenance • iPhone and Android App for Merchants to use for Marketing opportunities • Added value entertainment and events for Thursday night Farmer's Market (Dancin' Off the Avenue May - October 2013, and similar dates in 2014) • Shuttle support Downtown Burlingame Business Improvement District P.O. Box 563 Burlingame, CA 94011- 0563 • Maintained communication network for important information and distribution. • Marketing efforts include: Facebook.com's "Go Burlingame" page, Explorer Hotel book research, Providing Maps to local Hotel Concierge Desks to help promote downtown Burlingame, Whone and Android App creation. • Merchant Communication efforts include: Email contact regarding downtown updates, parking updates, streetscape updates, upcoming events, etc., New Merchant Outreach (individually contacting new merchants to introduce the DBBID and welcome them to the community and to engage in future DBBID efforts. • Events included: Merchant Mixer - held at the June Dancin off the Avenue event to promote community spirit Local restaurants provided food and drink, while local merchants provided decor and raffle gifts. • Attended Streetscape and City Council meetings as planned. Planned Activities of interest for next year include: • Holiday Parade and Entertainment to coincide with Tree Lighting • Concierge Mixer / Tour - to promote local businesses • Dancin Off the Avenue - 2014 • Continuation of existing programs. Respectfully submitted by, The DBID Advisory Committee Curtis Reeves - Rue du The Karen Frances - Plum Studios Jae Lin - Barracuda Angeline Sebastian -Stafford - Massage Envy Downtown Burlingame Business Improvement District P.O. Box 563 Burlingame, CA 94011- 0563 08/02/13 Downtown Burlingame Improvement District Profit and Loss Standard October 2012 through September 2013 Ordinary Income/Expense Income Direct Public Support Member Dues - 2012 2013 Dancin Off The Avenue Income Skating Rink Revenue Member Dues - 2011 2012 Direct Public Support - Other Total Direct Public Support Other Types of Income Total Income Expense void Member Enhancements Beautification- Supplies Shuttle Contribution Communications Beautification - Labor Total Member Enhancements Special Events Winter Rentals Posters / Flyers Entertainment Advertising, Print & Multi Medi Winter- Other Total Winter Summer Rentals Posters / Flyers Entertainment Advertising, Print or Multi Med Summer - Other Total Summer Spring Rentals Posters / Flyers Entertainment Advertising, Print & Multi Medi Spring - Other Oct '12 - Sep '13 82,066.75 5,799.00 3,307.04 225.00 2,985.00 94,382.79 0.00 94,382.79 NM 57.87 0.00 193.80 788.15 1,039.82 11,536.58 1,154.31 4,685.36 610.00 455.27 18,441.52 0.00 0.00 1,077.00 2,350.32 466.30 Oct 11 - Sep '12 0.00 2,202.00 1,719.00 84,265.00 0.00 WE 305.88 7,500.00 81.00 7,740.84 15,627.72 4,952.38 2,239.07 6,890.08 6,699.17 0.00 20,780.70 1,440.00 914.92 3,425.79 2,124.53 180.00 3,893.62 8,085.24 737.44 0.00 0.00 454.06 800.00 0.00 907.59 0.00 3.045.76 0.00 Page 1 08/02/13 Downtown Burlingame Improvement District Profit and Loss Standard October 2012 through September 2013 Oct '12 - Sep '13 Total Spring 5,490.79 Fall Rentals 0.00 Entertainment 0.00 Advertising, Print & Multi Medi 710.00 Total Fall 710.00 Total Special Events Marketing and Advertising Web Site Maintenance Web Site Design Street Banners Hotel Advertising Maps and Schedules Total Hotel Advertising Marketing and Advertising - ... Total Marketing and Advertising Operations Telephone & Telecommunicati... Print & Copy Postage, Mailing Services Office Supplies Insurance Liability Insurance Auto Insurance Total Insurance Contract Services Legal Fees City Administrative Fees Administrative Assistant Accounting Fees Contract Services - Other Total Contract Services Operations - Other Total Operations Total Expense 28,535.93 960.00 0.00 0.00 1,729.47 1,729.47 9,729.59 12,419.06 103.39 0.00 138.62 478.37 1,008.00 359.75 iR%VAFA1 35.00 0.00 21,102.00 855.00 0.00 21,992.00 25.00 24,105.13 66,099.94 Oct'll - Sep '12 454.06 638.47 1,689.66 795.53 3,123.66 32,443.66 1,020.00 5,110.00 8,739.70 3,480.38 3,480.38 2,500.00 20,850.08 0.00 97.43 118.52 624.97 1,366.75 719.50 2,086.25 30.00 3,041.05 14,073.75 810.00 1,475.00 19,429.80 0.00 22,356.97 91,278.43 Page 2 08/02/13 Net Ordinary Income Net Income Downtown Burlingame Improvement District Profit and Loss Standard October 2012 through September 2013 Oct '12 - Sep '13 28,282.85 Oct '11 - Sep '12 -3,082.43 28,282.85 -3,082.43 Page 3 EXHIBIT B DBBID Annual Budget Proposal October 2013 - September 2014 Budget Item Budget Amount Special Events $25,000.00 Marketing and Advertising $20,000.00 Print Advertising Hotel Advertising Web Site Maintenance iOS & Android App creation Member Enhancements $20,000.00 Beautification Shuttle Contribution Communications Parking Solutions Administration $25,000.00 Part Time Assistant Accounting Office Supplies City Collection Fees Insurance Total $90,000.00 NOTICE OF PUBLIC HEARING TO CONSIDER PROPOSED ASSESSMENTS FOR THE BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT DISTRICT FOR 2013-14 AND TO DETERMINE WHETHER A MAJORITY PROTEST HAS BEEN MADE PLEASE TAKE NOTICE that on September 16, 2013 at 7:00 p.m., in the Council Chambers, Burlingame City Hall, 501 Primrose Road, Burlingame, the City Council of the City of Burlingame will conduct a public hearing to consider the following: 1. The adoption of a Resolution imposing proposed assessments on businesses in the Burlingame Avenue Area Business Improvement District for the 2013-14 fiscal year, the amounts of those assessments, the types of improvements and activities proposed to be funded by the assessments, and the method and basis of levying the assessments 2. Any and all written protests against said assessments. 3. Whether there are written protests to the proposed assessments by the owners of businesses within the Burlingame Avenue Area Business Improvement District which will pay fifty percent (50%) or more of the total assessments of the entire District. 4. Whether there are written protests to a particular District improvement or activity by the owners of businesses within the Burlingame Avenue Area Business Improvement District which will pay fifty percent (50%) or more of the total assessments of the entire District. The proposed basis for the 2013-14 assessment is the same as that used for the 2012-13 fiscal year. The purposes, programs and activities to be supported by the proposed assessments are described in the Resolution of Intention, a copy of which is available for review at the City Clerk's Office, 501 Primrose Road, Burlingame California. The public hearing on the proposed Burlingame Avenue Area Business Improvement District programs and the assessments for the 2013-14 fiscal year is set for September 16, 2013 at 7:00 p.m. before the City Council of the City of Burlingame, in the Council's Chambers, Burlingame City Hall, 501 Primrose Road, Burlingame, California. At that time, the Council will hear from any interested person who wishes to submit written or oral testimony regarding the proposed assessments. Oral or written protests may be made before or at that public hearing, but no later than the close of the public hearing. See the Resolution of Intention for information on how protests are made and what effect protests have. Father information regarding the proposed assessments may be obtained from the City Clerk at City Hall, 501 Primrose Road, Burlingame, California 94010 (650-558-7203). Written comments and/or written protests may be directed to the City Council, Burlingame City Hall, 501 Primrose Road, Burlingame, CA 94010.