HomeMy WebLinkAboutReso - CC - 105-2014RESOLUTION NO. 105-2014
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
BURLINGAME APPROVING AND LEVYING ASSESSMENTS FOR
THE SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT AND
APPROVING DISTRICT PROGRAMS AND ACTIVITIES FOR THE YEAR 2015
WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq.,
the San Mateo County Tourism Business Improvement District ("District" herein) has been
established for the purpose of promoting tourism in the District; and
WHEREAS, the District Advisory Board has requested the Burlingame City Council to
establish calendar year 2015 assessments for the District; and
WHEREAS, on November 3, 2014, the City Council approved the Dish7ct report and
adopted a resolution of intention declaring its intent to impose assessments for the calendar year
2014 and setting and noticing a public hearing about the proposed assessments for December 1,
2014; and
WHEREAS, notices were provided to the hotel businesses within the District as required
by law; and
WHEREAS, pursuant
to the Streets &Highways
Code, a public hearing on the
proposed
assessments was duly held on
December 1, 2014, at 7:00
p.m. before the City Council
of the City
of Burlingame, at the Council
Chambers at 501 Primrose
Road, ,Burlingame; and
WHEREAS, pursuant to the provisions ofthe Streets and Highways Code, the City
Council determined at the conclusion of the public hearing that a majority protest had not been
made as to the proposed assessments or as to any proposed program or activity for the District;
and
WHEREAS, the proposed assessments and method of computing the assessments appear
reasonable and consistent with the ordinance establishing the District, as amended, and the
underlying State law; and
NOW, THEREFORE, the City Council of the City of Burlingame does hereby
resolve, determine, and find as follows:
1. Upon close of the public hearing, written protests to assessments, improvements or
activities were not received which constituted a majority protest as defined in Government Code
sections 36500 and following; accordingly, the Council finds that there was no majority protest to
the assessments.
2. The City Council does hereby levy an assessment for the calendar year 2015 on hotel
businesses within the District as described in City of Burlingame Ordinance Nos. 1648, 1678,
and 1774, as further amended, for the purpose of funding services, programs, and activities of the
District.
3. The types of services, programs, and activities to be funded by the levy of assessments
on businesses in the District for the calendar year 2015 are set forth in Exhibit "A", incorporated
herein by reference.
4. The basis for assessments for the calendar year 2015 on all hotels within the District
are set forth in Exhibit "B", the Assessment Formula Chart, incorporated herein by reference.
5. The assessments for the calendar year 2015 on hotel businesses within the District
are set forth in Exhibit "C", incorporated herein by reference.
6. New businesses shall not be exempt from assessment.
f'
Michael Bo wnrigg, May r
I, Mary Ellen Kearney, City Clerk of the City of Burlingame, do hereby certify that the
foregoing Resolution was adopted at a regular meeting of the City Council on the 1st day of
December, 2014, and was adopted thereafter by the following vote:
AYES: Councilmembers:BROWNRIGG, KEIGHRAN,ORTIZ,ROOT
NOES: Councilmembers: NONE
ABSENT: Councilmembers: NAGEL
(/J�X
Mary Ell n Kearne ,City Clerk
2015 Assessment Resolution
iv:Il:INr_�
SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
SAN MATEO COUNTY/SILICON VALLEY CONVENTION & VISITORS BUREAU
PLANNED ACTIVITIES FOR 2015
For the calendar year 2015, the Bureau plans to continue all of its normal activities, including but not
limited to:
* Exhibiting in trade shows;
* Conducting multiple group FAM (familiarization) tours for meeting planners;
* Conducting individual FAM and site tours for planners;
* Conducting FAM tours for international travel agents from overseas;
Conducting a group FAM tour for members of the travel media from around the U.S.;
* Conducting individual FAM tours for travel media;
* - Advertising in meeting planner publications;
* Advertising in leisure publications;
* Promoting the area to international and domestic media via regular releases of editorial;
* Creating updated visitor guides, maps and specialty brochures;
* Working with area sporting events;
* Actively recruiting filming through our film commission.
In addition, we will be introducing a Certified Ambassador program for area concierges, front desk
reps, sales managers and area front line team members who deal regularly with visitors, awarding
certificates and pins to those taking the course and passing the test.
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3
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r
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