HomeMy WebLinkAboutReso - CC - 068-2014RESOLUTION NO. 68-2014
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME
APPROVING THE 2013-14 BURLINGAME AVENUE AREA BUSINESS
IMPROVEMENT DISTRICT ANNUAL REPORT AND DECLARING ITS
INTENTION TO ESTABLISH AND LEVY 2014-15 ASSESSMENTS FOR
THE BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT DISTRICT
WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq., the
City Council of the City of Burlingame originally established the Burlingame Avenue Area Business
Improvement District ("DBID") for the purpose of promoting economic revitalization and physical
maintenance of said business district, and
WHEREAS, a majority protest was made against renewal of the DBID in 2007 and,
accordingly, the DBID was not renewed at that time; and
WHEREAS, in 2010 the DBID was re -instituted after the City Council amended the
ordinance to revise the method and amount of the assessments and no majority protest was made
against the revised assessments; and
WHEREAS, the DBID Advisory Board has filed its 2013-14 annual report with the City
Clerk and has requested the Burlingame City Council to set a public hearing and to levy the DBID
assessments for the 2014-15 year; and
WHEREAS, the DBID has provided important services in enhancing the downtown
Burlingame Avenue business area, its businesses and properties;
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF BURLINGAME
DOES HEREBY RESOLVE, DETERMINE, AND FIND AS FOLLOWS:
1. The City Council accepts and approves the 2013-14 annual report of the Burlingame Avenue
Area Business Improvement District, a copy of which is attached as Exhibit "A".
2. The Burlingame City Council intends to levy an assessment for the 2014-15 year, beginning
October 1, 2013, on businesses in the DBID in order to pay for improvements and
activities of the DBID.
3. The types of improvements and activities proposed to be funded by the levy of assessments on
businesses in the DBID are set forth in Exhibit "B", incorporated herein by reference; these
activities and improvements are without substantial change from those previously established for
the DBID.
4. The method and basis of levying the assessments on the businesses in the DBID for the 2014-15
year shall remain the sante as those used to determine the assessments levied on DBID businesses
in the 2013-14 year.
5. New businesses shall not be exempt from assessment.
6. The annual report of the DBID is on file at the Office of the City Clerk at 510 Primrose Road,
Burlingame, California, and is available for review during regular business hours, 8 am to 5pm,
Monday through Friday.
7. The City Council of the City of Burlingame hereby schedules a public hearing on the proposed
DBID assessments for 2014-15 for Monday, September 15, 2014, at 7:00p.m., in the Council
Chambers, Burlingame City Hall, 501 Primrose Road, Burlingame, California.
8. At the public hearing, the City Council will receive testimony and evidence, and interested
persons may submit written comments before or at the public hearing, or they may be sent by
mail or delivered to the City Clerk, Burlingame City Hall, 501 Primrose Road, Burlingame, CA
94010.
9. At the public hearing, any and all persons may make oral or written protests against the proposed
assessments. In order for a protest to be counted in the majority protest against the proposed
assessments or programs and services, the protest must be submitted in writing to the City Clerk
at or before the close of the public hearing on September 15, 2014. Each written protest shall
identify the business and its address, include a description of the business and the amount of the
assessment proposed for that business. If the person signing the protest is not shown on the
official records as the owner of the business, then the protest shall contain or be accompanied by
written evidence that the person is the owner of the business or otherwise empowered to enter a
protest on its behalf. A written protest that does not comply with the provision of this paragraph
will not be counted hi determining a majority protest. Any written protest as to the regularity or
sufficiency of the proceeding shall be in writing and clearly state the irregularity or defect to
which objection is made. A written protest may be withdrawn in writing at any time before the
conclusion of the public hearing.
10. At the conclusion of the public hearing, if the City Council determines that there are, of record,
written protests by the owners of businesses within the downtown Burlingame Avenue Area
Business Improvement District which will pay fifty percent (50%) or more of the total
assessments of the entire District, as to the proposed assessments, the City Council shall not levy
any assessment for the District. At the conclusion of the public hearing, if the City Council
determines that there are, of record, written protests by the owners of businesses within the
District which will pay fifty percent (50%) or more of the total assessments of the entire District
only as to a particular improvement or activity proposed, then that particular improvement or
activity shall not be included in the District.
11. Further information regarding the proposed assessments and the procedures for filing a written
protest, may be obtained from the City Clerk, Burlingame City Hall, 501 Primrose Road,
Burlingame, California, 650-558-7203.
12. The City Council directs the City Clerk to provide notice of the September 15, 2014 public
hearing by publishing notice as well as this Resolution in a newspaper of general circulation in
the City of Burlingame in accordance with the requirements of the Government and Streets &
Highways Codes and mailing them in accordance with those requirements as applicable.
k
Michael Bro m g, Mayor
I, Mary Ellen Kearney, City Clerk of the City of Burlingame do hereby certify that the
foregoing Resolution was introduced at a regular meeting of the City Council on the 180i day of
August, 2014, and was adopted thereafter by the following vote:
AYES: Councibnembers: BROWNRIGG, DEAL, KEIGHRAN, NAGEL, ORTIZ
NOES: Councilmembers: NONE
ABSENT: Councihnembers: NONE
N `
4ME11-nearney, City ]erk
July 10, 2014
Burlingame City Council
City of Burlingame
501 Primrose Road
Burlingame, CA 94010-3997
Honorable Council Members:
EXHIBIT A
The DBBID Advisory Committee is planning no changes to the assessment or
boundaries of the district. We'd also like to report that there will be no changes
made to the current Advisory Committee.
Following enclosures include our financial statement to date and our proposed
budget for the 2014 - 2015 fiscal year.
Proposed expenditures for the remainder of the current year include:
• $4,000 for Administrative Assistant costs
• $30,000 set aside for future Downtown Lighting projects on Howard and
Burlingame Avenue. (planning for new streetscape)
• $8,000 for continued Marketing and Advertising endeavors
• $1,000 for continued website development/ app development
Our activities and programs completed for this fiscal year or in development to date
include:
• Tree lighting entertainment, Parade down Howard Avenue, Rides and
additional evening entertainment, holiday activities and promotions,
installation of Holiday banners
• Streetscape - Grand Reopening of the 1200 Block of Burlingame Ave (in
conjunction with the City of Burlingame).
• Sponsor and promote Fall & Spring Sidewalk Sales. (Suspended during
Streetscape, will begin again in Spring 2014)
• DBBID Website, Interactive Map development & maintenance
• iPhone and Android App for all Merchants to use for Marketing
opportunities and the general public to utilize to find out about happenings
in Downtown Burlingame.
• Added value entertainment and events for Thursday night Farmer's Market
(Dancin' Off the Avenue May - October 2013)
Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011- 0563
• Shuttle support
• Maintained communication network for important information and
distribution.
• Marketing efforts include: Facebook.com's "Go Burlingame' page, Explorer
Hotel book research, Providing Maps to local Hotel Concierge Desks to help
promote downtown Burlingame, Whone and Android App creation.
• Merchant Communication efforts include: Email contact regarding
downtown updates, parking updates, streetscape updates, upcoming events,
etc., New Merchant Outreach (individually contacting new merchants to
introduce the DBBID and welcome them to the community and to engage in
future DBBID efforts.
• Monthly Email to merchants and subscribed members regarding community
events and notices regarding events / issues happening in the Downtown
area.
• Attended Streetscape and City Council meetings as planned.
Planned Activities of interest for next year include:
2014 Holiday Parade and Entertainment to coincide with Tree Lighting
• Streetscape Completion / Burlingame Ave re -opening celebration (in
conjunction with the City of Burlingame)
• Oktoberfest / BeerWalk - 2014
• Continuation of existing programs.
Respectfully submitted by,
The DBID Advisory Committee
Curtis Reeves - Rue du The
Jae Lin - Barracuda
Angeline Sebastian -Stafford - Massage Envy
Daniel Jaeger - Straits Cafe
Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011- 0563
Downtown Burlingame Improvement District
07/09/14 Profit and Loss Standard
October 2013 through September 2014
Oct '13 - Sep '14
Ordinary Income/Expense
Income
Direct Public Support
Member Dues 2013 - 2014
Member Dues - 2012 2013
Dancin Off The Avenue Income
Total Direct Public Support
Total Income
Expense
void
Member Enhancements
Beautification- Supplies
Shuttle Contribution
Communications
Total Member Enhancements
Special Events
Winter
Rentals
Posters / Flyers
Entertainment
Advertising, Print & Multi Medi
Winter - Other
Total Winter
Summer
Rentals
Entertainment
Advertising, Print or Multi Med
Summer - Other
Total Summer
Spring
Rentals
Total Spring
Total Special Events
Marketing and Advertising
Web Site Maintenance
81,752.40
2,640.75
452.00
84,845.15
84,845.15
MCI
322.64
7,500.00
81.00
7,903.64
4,786.31
505.92
148.21
855.03
0.00
6,295.47
1,724.24
450.00
5 5.5 2
620.30
270.00
270.00
9,415.53
600.00
Page 1
Downtown Burlingame Improvement District
07/09/14 Profit and Loss Standard
October 2013 through September 2014
Hotel Advertising
Print
Maps and Schedules
Total Hotel Advertising
Marketing and Advertising - ...
Total Marketing and Advertising
Operations
Telephone & Telecommunicati...
Postage, Mailing Services
Office Supplies
Insurance
Contract Services
Legal Fees
Administrative Assistant
Accounting Fees
Contract Services - Other
Total Contract Services
Operations - Other
Total Operations
Total Expense
Net Ordinary Income
Net Income
Oct '13 - Sep '14
1,459.51
1,642.51
3,102.02
4,960.00
8,662.02
263.33
294.32
276.92
742.32
3,111.00
16,068.00
1,710.00
5,928.00
26,817.00
168.00
28,561.89
54, 543.08
30,302.07
30,302.07
Page 2
EXHIBIT B
DBBID Annual Budget Proposal
October 2014 - September 2015
Budget Item Budget Amount
Special Events $20,000.00
Marketing and Advertising $25,000.00
Print Advertising
Hotel Advertising
Web Site Maintenance
iOS & Android App maintenance
Member Enhancements $20,000.00
Beautification
Shuttle Contribution
Communications
Parking Solutions
Administration $30,000.00
Part Time Assistant
Accounting
Office Supplies
City Collection Fees
Insurance
Total $95,000.00
NOTICE OF PUBLIC HEARING
TO CONSIDER PROPOSED ASSESSMENTS FOR THE
BURLINGAME AVENUE AREA BUSINESS
IMPROVEMENT DISTRICT FOR 2014-15 AND TO
DETERMINE WHETHER A MAJORITY PROTEST HAS
BEEN MADE
PLEASE TAKE NOTICE that on September 15, 2014 at 7:00 p.m., in the Council
Chambers, Burlingame City Hall, 501 Primrose Road, Burlingame, the City Council of the City
of Burlingame will conduct a public hearing to consider the following:
The adoption of a Resolution imposing proposed assessments on businesses in the
Burlingame Avenue Area Business Improvement District for the 2014-15 fiscal year,
the amounts of those assessments, the types of improvements and activities proposed
to be funded by the assessments, and the method and basis of levying the assessments
2. Any and all written protests against said assessments.
3. Whether there are written protests to the proposed assessments by the owners of
businesses within the Burlingame Avenue Area Business Improvement District which
will pay fifty percent (50%) or more of the total assessments of the entire District.
4. Whether there are written protests to a particular District improvement or activity by
the owners of businesses within the Burlingame Avenue Area Business Improvement
District which will pay fifty percent (50%) or more of the total assessments of the
entire District.
The proposed basis for the 2014-15 assessment is the same as that used for the 2013-14 fiscal
year. The purposes, programs and activities to be supported by the proposed assessments are
described in the Resolution of Intention, a copy of which is available for review at the City
Clerk's Office, 501 Primrose Road, Burlingame California.
The public hearing on the proposed Burlingame Avenue Area Business Improvement District
programs and the assessments for the 2014-15 fiscal year is set for September 15, 2014 at 7:00
p.m. before the City Council of the City of Burlingame, in the Council's Chambers, Burlingame
City Hall, 501 Primrose Road, Burlingame, California. At that time, the Council will hear from
any interested person who wishes to submit written or oral testimony regarding the proposed
assessments.
Oral or written protests may be made before or at that public hearing, but no later than the close
of the public hearing. See the Resolution of Intention for information on how protests are made
and what effect protests have.
Further information regarding the proposed assessments may be obtained from the City Clerk at
City Hall, 501 Primrose Road, Burlingame, California 94010 (650-558-7203). Written cornments
and/or written protests may be directed to the City Council, Burlingame City Hall, 501 Primrose
Road, Burlingame, CA 94010.