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HomeMy WebLinkAboutReso - CC - 068-2014RESOLUTION NO. 68-2014 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME APPROVING THE 2013-14 BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT AND DECLARING ITS INTENTION TO ESTABLISH AND LEVY 2014-15 ASSESSMENTS FOR THE BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT DISTRICT WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq., the City Council of the City of Burlingame originally established the Burlingame Avenue Area Business Improvement District ("DBID") for the purpose of promoting economic revitalization and physical maintenance of said business district, and WHEREAS, a majority protest was made against renewal of the DBID in 2007 and, accordingly, the DBID was not renewed at that time; and WHEREAS, in 2010 the DBID was re -instituted after the City Council amended the ordinance to revise the method and amount of the assessments and no majority protest was made against the revised assessments; and WHEREAS, the DBID Advisory Board has filed its 2013-14 annual report with the City Clerk and has requested the Burlingame City Council to set a public hearing and to levy the DBID assessments for the 2014-15 year; and WHEREAS, the DBID has provided important services in enhancing the downtown Burlingame Avenue business area, its businesses and properties; NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF BURLINGAME DOES HEREBY RESOLVE, DETERMINE, AND FIND AS FOLLOWS: 1. The City Council accepts and approves the 2013-14 annual report of the Burlingame Avenue Area Business Improvement District, a copy of which is attached as Exhibit "A". 2. The Burlingame City Council intends to levy an assessment for the 2014-15 year, beginning October 1, 2013, on businesses in the DBID in order to pay for improvements and activities of the DBID. 3. The types of improvements and activities proposed to be funded by the levy of assessments on businesses in the DBID are set forth in Exhibit "B", incorporated herein by reference; these activities and improvements are without substantial change from those previously established for the DBID. 4. The method and basis of levying the assessments on the businesses in the DBID for the 2014-15 year shall remain the sante as those used to determine the assessments levied on DBID businesses in the 2013-14 year. 5. New businesses shall not be exempt from assessment. 6. The annual report of the DBID is on file at the Office of the City Clerk at 510 Primrose Road, Burlingame, California, and is available for review during regular business hours, 8 am to 5pm, Monday through Friday. 7. The City Council of the City of Burlingame hereby schedules a public hearing on the proposed DBID assessments for 2014-15 for Monday, September 15, 2014, at 7:00p.m., in the Council Chambers, Burlingame City Hall, 501 Primrose Road, Burlingame, California. 8. At the public hearing, the City Council will receive testimony and evidence, and interested persons may submit written comments before or at the public hearing, or they may be sent by mail or delivered to the City Clerk, Burlingame City Hall, 501 Primrose Road, Burlingame, CA 94010. 9. At the public hearing, any and all persons may make oral or written protests against the proposed assessments. In order for a protest to be counted in the majority protest against the proposed assessments or programs and services, the protest must be submitted in writing to the City Clerk at or before the close of the public hearing on September 15, 2014. Each written protest shall identify the business and its address, include a description of the business and the amount of the assessment proposed for that business. If the person signing the protest is not shown on the official records as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the owner of the business or otherwise empowered to enter a protest on its behalf. A written protest that does not comply with the provision of this paragraph will not be counted hi determining a majority protest. Any written protest as to the regularity or sufficiency of the proceeding shall be in writing and clearly state the irregularity or defect to which objection is made. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing. 10. At the conclusion of the public hearing, if the City Council determines that there are, of record, written protests by the owners of businesses within the downtown Burlingame Avenue Area Business Improvement District which will pay fifty percent (50%) or more of the total assessments of the entire District, as to the proposed assessments, the City Council shall not levy any assessment for the District. At the conclusion of the public hearing, if the City Council determines that there are, of record, written protests by the owners of businesses within the District which will pay fifty percent (50%) or more of the total assessments of the entire District only as to a particular improvement or activity proposed, then that particular improvement or activity shall not be included in the District. 11. Further information regarding the proposed assessments and the procedures for filing a written protest, may be obtained from the City Clerk, Burlingame City Hall, 501 Primrose Road, Burlingame, California, 650-558-7203. 12. The City Council directs the City Clerk to provide notice of the September 15, 2014 public hearing by publishing notice as well as this Resolution in a newspaper of general circulation in the City of Burlingame in accordance with the requirements of the Government and Streets & Highways Codes and mailing them in accordance with those requirements as applicable. k Michael Bro m g, Mayor I, Mary Ellen Kearney, City Clerk of the City of Burlingame do hereby certify that the foregoing Resolution was introduced at a regular meeting of the City Council on the 180i day of August, 2014, and was adopted thereafter by the following vote: AYES: Councibnembers: BROWNRIGG, DEAL, KEIGHRAN, NAGEL, ORTIZ NOES: Councilmembers: NONE ABSENT: Councihnembers: NONE N ` 4ME11-nearney, City ]erk July 10, 2014 Burlingame City Council City of Burlingame 501 Primrose Road Burlingame, CA 94010-3997 Honorable Council Members: EXHIBIT A The DBBID Advisory Committee is planning no changes to the assessment or boundaries of the district. We'd also like to report that there will be no changes made to the current Advisory Committee. Following enclosures include our financial statement to date and our proposed budget for the 2014 - 2015 fiscal year. Proposed expenditures for the remainder of the current year include: • $4,000 for Administrative Assistant costs • $30,000 set aside for future Downtown Lighting projects on Howard and Burlingame Avenue. (planning for new streetscape) • $8,000 for continued Marketing and Advertising endeavors • $1,000 for continued website development/ app development Our activities and programs completed for this fiscal year or in development to date include: • Tree lighting entertainment, Parade down Howard Avenue, Rides and additional evening entertainment, holiday activities and promotions, installation of Holiday banners • Streetscape - Grand Reopening of the 1200 Block of Burlingame Ave (in conjunction with the City of Burlingame). • Sponsor and promote Fall & Spring Sidewalk Sales. (Suspended during Streetscape, will begin again in Spring 2014) • DBBID Website, Interactive Map development & maintenance • iPhone and Android App for all Merchants to use for Marketing opportunities and the general public to utilize to find out about happenings in Downtown Burlingame. • Added value entertainment and events for Thursday night Farmer's Market (Dancin' Off the Avenue May - October 2013) Downtown Burlingame Business Improvement District P.O. Box 563 Burlingame, CA 94011- 0563 • Shuttle support • Maintained communication network for important information and distribution. • Marketing efforts include: Facebook.com's "Go Burlingame' page, Explorer Hotel book research, Providing Maps to local Hotel Concierge Desks to help promote downtown Burlingame, Whone and Android App creation. • Merchant Communication efforts include: Email contact regarding downtown updates, parking updates, streetscape updates, upcoming events, etc., New Merchant Outreach (individually contacting new merchants to introduce the DBBID and welcome them to the community and to engage in future DBBID efforts. • Monthly Email to merchants and subscribed members regarding community events and notices regarding events / issues happening in the Downtown area. • Attended Streetscape and City Council meetings as planned. Planned Activities of interest for next year include: 2014 Holiday Parade and Entertainment to coincide with Tree Lighting • Streetscape Completion / Burlingame Ave re -opening celebration (in conjunction with the City of Burlingame) • Oktoberfest / BeerWalk - 2014 • Continuation of existing programs. Respectfully submitted by, The DBID Advisory Committee Curtis Reeves - Rue du The Jae Lin - Barracuda Angeline Sebastian -Stafford - Massage Envy Daniel Jaeger - Straits Cafe Downtown Burlingame Business Improvement District P.O. Box 563 Burlingame, CA 94011- 0563 Downtown Burlingame Improvement District 07/09/14 Profit and Loss Standard October 2013 through September 2014 Oct '13 - Sep '14 Ordinary Income/Expense Income Direct Public Support Member Dues 2013 - 2014 Member Dues - 2012 2013 Dancin Off The Avenue Income Total Direct Public Support Total Income Expense void Member Enhancements Beautification- Supplies Shuttle Contribution Communications Total Member Enhancements Special Events Winter Rentals Posters / Flyers Entertainment Advertising, Print & Multi Medi Winter - Other Total Winter Summer Rentals Entertainment Advertising, Print or Multi Med Summer - Other Total Summer Spring Rentals Total Spring Total Special Events Marketing and Advertising Web Site Maintenance 81,752.40 2,640.75 452.00 84,845.15 84,845.15 MCI 322.64 7,500.00 81.00 7,903.64 4,786.31 505.92 148.21 855.03 0.00 6,295.47 1,724.24 450.00 5 5.5 2 620.30 270.00 270.00 9,415.53 600.00 Page 1 Downtown Burlingame Improvement District 07/09/14 Profit and Loss Standard October 2013 through September 2014 Hotel Advertising Print Maps and Schedules Total Hotel Advertising Marketing and Advertising - ... Total Marketing and Advertising Operations Telephone & Telecommunicati... Postage, Mailing Services Office Supplies Insurance Contract Services Legal Fees Administrative Assistant Accounting Fees Contract Services - Other Total Contract Services Operations - Other Total Operations Total Expense Net Ordinary Income Net Income Oct '13 - Sep '14 1,459.51 1,642.51 3,102.02 4,960.00 8,662.02 263.33 294.32 276.92 742.32 3,111.00 16,068.00 1,710.00 5,928.00 26,817.00 168.00 28,561.89 54, 543.08 30,302.07 30,302.07 Page 2 EXHIBIT B DBBID Annual Budget Proposal October 2014 - September 2015 Budget Item Budget Amount Special Events $20,000.00 Marketing and Advertising $25,000.00 Print Advertising Hotel Advertising Web Site Maintenance iOS & Android App maintenance Member Enhancements $20,000.00 Beautification Shuttle Contribution Communications Parking Solutions Administration $30,000.00 Part Time Assistant Accounting Office Supplies City Collection Fees Insurance Total $95,000.00 NOTICE OF PUBLIC HEARING TO CONSIDER PROPOSED ASSESSMENTS FOR THE BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT DISTRICT FOR 2014-15 AND TO DETERMINE WHETHER A MAJORITY PROTEST HAS BEEN MADE PLEASE TAKE NOTICE that on September 15, 2014 at 7:00 p.m., in the Council Chambers, Burlingame City Hall, 501 Primrose Road, Burlingame, the City Council of the City of Burlingame will conduct a public hearing to consider the following: The adoption of a Resolution imposing proposed assessments on businesses in the Burlingame Avenue Area Business Improvement District for the 2014-15 fiscal year, the amounts of those assessments, the types of improvements and activities proposed to be funded by the assessments, and the method and basis of levying the assessments 2. Any and all written protests against said assessments. 3. Whether there are written protests to the proposed assessments by the owners of businesses within the Burlingame Avenue Area Business Improvement District which will pay fifty percent (50%) or more of the total assessments of the entire District. 4. Whether there are written protests to a particular District improvement or activity by the owners of businesses within the Burlingame Avenue Area Business Improvement District which will pay fifty percent (50%) or more of the total assessments of the entire District. The proposed basis for the 2014-15 assessment is the same as that used for the 2013-14 fiscal year. The purposes, programs and activities to be supported by the proposed assessments are described in the Resolution of Intention, a copy of which is available for review at the City Clerk's Office, 501 Primrose Road, Burlingame California. The public hearing on the proposed Burlingame Avenue Area Business Improvement District programs and the assessments for the 2014-15 fiscal year is set for September 15, 2014 at 7:00 p.m. before the City Council of the City of Burlingame, in the Council's Chambers, Burlingame City Hall, 501 Primrose Road, Burlingame, California. At that time, the Council will hear from any interested person who wishes to submit written or oral testimony regarding the proposed assessments. Oral or written protests may be made before or at that public hearing, but no later than the close of the public hearing. See the Resolution of Intention for information on how protests are made and what effect protests have. Further information regarding the proposed assessments may be obtained from the City Clerk at City Hall, 501 Primrose Road, Burlingame, California 94010 (650-558-7203). Written cornments and/or written protests may be directed to the City Council, Burlingame City Hall, 501 Primrose Road, Burlingame, CA 94010.