HomeMy WebLinkAboutReso - CC - 086-2016RESOLUTION NO. 86-2016
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME APPROVING THE
2015-16 BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT DISTRICT ANNUAL
REPORT AND DECLARING ITS INTENTION TO ESTABLISH AND LEVY 2016-17
ASSESSMENTS FOR THE BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT
DISTRICT
WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq., the City
Council of the City of Burlingame originally established the Burlingame Avenue Area Business
Improvement District ("DBID") for the purpose of promoting economic revitalization and physical
maintenance of said business district, and
WHEREAS, a majority protest was made against renewal of the DBID in 2007 and, accordingly, the
DBID was not renewed at that time; and
WHEREAS, in 2010 the DBID was re -instituted after the City Council amended the ordinance to
revise the method and amount of the assessments and no majority protest was made against the revised
assessments; and
WHEREAS, the DBID Advisory Board has filed its 2015-16 annual report with the City Clerk and
has requested the Burlingame City Council to set a public hearing and to levy the DBID assessments for the
2016-17 year; and
WHEREAS, the DBID has provided important services in enhancing the downtown Burlingame
Avenue business area, its businesses and properties;
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF BURLINGAME DOES
HEREBY RESOLVE, DETERMINE, AND FIND AS FOLLOWS:
1. The City Council accepts and approves the 2015-16 annual report of the Burlingame Avenue Area
Business Improvement District, a copy of which is attached as Exhibit "A".
2. The Burlingame City Council intends to levy an assessment for the 2016-17 year, beginning October 1,
2016, on businesses in the DBID in order to pay for improvements and activities of the DBID.
3. The types of improvements and activities proposed to be funded by the levy of assessments on
businesses in the DBID are set forth in Exhibit "B", incorporated herein by reference; these activities and
improvements are without substantial change from those previously established for the DBID.
4. The method and basis of levying the assessments on the businesses in the DBID for the 2016-17 year
shall remain the same as those used to determine the assessments levied on DBID businesses in the
2015-16 year.
5. New businesses shall not be exempt from assessment.
6. The annual report of the DBID is on file at the Office of the City Clerk at 510 Primrose Road,
Burlingame, California, and is available for review during regular business hours, 8:00 am to 5:00 pm,
Monday through Friday.
7. The City Council of the City of Burlingame hereby schedules a public hearing on the proposed DBID
assessments for 2016-17 for Monday, September 19, 2016, at 7:00 p.m., in the Council Chambers,
Burlingame City Hall, 501 Primrose Road, Burlingame, California.
8. At the public hearing, the City Council will receive testimony and evidence, and interested persons may
submit written comments before or at the public hearing, or they may be sent by mail or delivered to the
City Clerk, Burlingame City Hall, 501 Primrose Road, Burlingame, CA 94010.
At the public hearing, any and all persons may make oral or written protests against the proposed
assessments. In order for a protest to be counted in the majority protest against the proposed assessments
or programs and services, the protest must be submitted in writing to the City Clerk at or before the close
of the public hearing on September 19, 2016. Each written protest shall identify the business and its
address, include a description of the business and the amount of the assessment proposed for that
business. If the person signing the protest is not shown on the official records as the owner of the
business, then the protest shall contain or be accompanied by written evidence that the person is the
owner of the business or otherwise empowered to enter a protest on its behalf. A written protest that does
not comply with the provision of this paragraph will not be counted in determining a majority protest.
Any written protest as to the regularity or sufficiency of the proceeding shall be in writing and clearly
state the irregularity or defect to which objection is made. A written protest may be withdrawn in writing
at any time before the conclusion of the public hearing.
10. At the conclusion of the public hearing, if the City Council determines that there are, of record, written
protests by the owners of businesses within the downtown Burlingame Avenue Area Business
Improvement District which will pay fifty percent (50%) or more of the total assessments of the entire
District, as to the proposed assessments, the City Council shall not levy any assessment for the District.
At the conclusion of the public hearing, if the City Council determines that there are, of record, written
protests by the owners of businesses within the District which will pay fifty percent (50%) or more of the
total assessments of the entire District only as to a particular improvement or activity proposed, then that
particular improvement or activity shall not be included in the District.
11. Further information regarding the proposed assessments and the procedures for filing a written protest,
may be obtained from the City Clerk, Burlingame City Hall, 501 Primrose Road, Burlingame, California,
650-558-7203.
12. The City Council directs the City Clerk to provide notice of the September 19, 2016 public hearing by
publishing notice as well as this Resolution in a newspaper of general circulation in the City of
Burlingame in accordance with the requirements of the Government and Streets & Highways Codes and
mailing them in accordance with those requirements as applicable. 4
Ann Keighran, Mayor
I, Meaghan Hassel -Shearer, City Clerk of the City of Burlingame do hereby certify that the foregoing
Resolution was introduced at a regular meeting of the City Council on the 15" day of August, 2016, and was
adopted thereafter by the following vote:
AYES: Councilmembers: BEACH, BROWNRIGG, COLSON, KEIGHRAN, ORTIZ
NOES: Councilmembers: NONE
ABSENT: Councilmembers: NONE
eag iar a ity Clerk
July 11, 2016
Burlingame City Council
City of Burlingame
501 Primrose Road
Burlingame, CA 94010-3997
Honorable Council Members:
The DBBID Advisory Committee is planning no changes to the assessment or
boundaries of the district.
Exhibit A
We'd also like to report that there were NO DBBID Officer changes in 2016. The
Advisory Committee is made up of the below individuals:
Jesse Jones - DBBID President - Basecamp Fitness
Jae Lim - DBBID Vice President - Barracuda Sushi
Angeline Sebastian Stafford - DBBID Treasurer - Massage Envy
Jenny Keleher - DBBID Secretary - A Runner's Mind
Following enclosures include our financial statement to date and our proposed
budget for the 2016 - 2017 fiscal year.
Proposed expenditures for the remainder of the current year include:
• $9,000 for Administrative Assistant & Marketing Consultant costs
$3,000 maintenance of Lighted Trees on Burlingame Avenue.
• $12,000 for continued Marketing and Advertising endeavors (Kiosk Map
Updates / Printing, Trolley Map Printing, Mixer, Sidewalk Sale, Flag
Replacement, Marketing Material, Website Overhaul, App maintenance, First
Friday Entertainment, Fall Fest Event Kick Off)
• $1,000 for continued website development / app development &
maintenance
Our activities and programs completed for this fiscal year or in development to date
include:
Holiday Parade on Burlingame Avenue and Live Entertainment on Park Road.
Sponsor and promote Fall & Spring Sidewalk Sales. (May & August 2016)
DBBID Website, Interactive Map development & maintenance.
o Revamped Website to include Marketing tools for merchants to
promote specials and events.
Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011 - 0563
• iPhone and Android App maintenance for all Merchants to use for Marketing
opportunities and the general public to utilize to find out about happenings
in Downtown Burlingame.
• Created Concierge Passport featuring downtown Burlingame Merchants and
rolled out to all Major Burlingame / Millbrae Hotel Concierge to increase
awareness of Downtown Burlingame Businesses.
• Hired part time Marketing Consultant to help increase Marketing support to
merchants as well as increase the Social Media Presence of the DBBID and
Downtown Burlingame Merchants (Facebook, Twitter, Instagram, etc.)
• Continued "First Friday" events May - November 2016 Live entertainment
in two locations each "first Friday" to promote ambiance and community
spirit.
• Maintain Kiosk Maps with quarterly updates to showcase the downtown
businesses.
• Shuttle support
• Maintain Shuttle / Trolley Maps with quarterly updates and distribution to
local hotels for clients to increase business downtown.
• Maintain communication network for important information and
distribution.
• Merchant Communication efforts include: Email / Newsletter contact
regarding downtown updates, parking updates, upcoming events, etc., New
Merchant Outreach (individually contacting new merchants to introduce the
DBBID and welcome them to the community and to engage in future DBBID
efforts.
• Monthly Email to merchants and subscribed members regarding community
events and notices regarding events / issues happening in the Downtown
area.
• Maintenance of lighted trees on Burlingame Avenue. This is done 2x per
month (due to the growth of the new trees) Trees are re wrapped as needed
and broken lights / strings are replaced as needed.
• Planning First Annual "October Fall Fest" on Howard Avenue. The intent to
bring people to the other wonderful street's that make up Downtown
Burlingame. Planned date 10/30/16.
• Continuing Marketing efforts to promote ALL businesses downtown (not just
retail, restaurants and salons).
• Created new downtown banner's to replace the existing banner's (including
new Public Parking Banners).
• Purchased American Flags, Poles and Flag Holders to celebrate patriotic
holidays (President's Holiday, Memorial Day, 41h of July, Labor Day &
Veteran's Day). Have had to replace 1 - 3 units after every holiday due to
theft / vandalism.
• Established relationship with Community Gatepath and hired teams to clean
the streets (entire DBBID District on the 2nd Monday of each month. Working
together with merchants to keep our streets clean.
Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011- 0563
Held 3 Member Mixer's (March, June, September) to promote the DBBID, our
members and merchants and celebrate our successes while giving the
merchants a forum to discuss what they'd like to see happen. Invited City
Officials as well as Hotel Concierge.
Planned Activities of interest for next year include:
• 2015 Holiday Parade and Entertainment to coincide with Tree Lighting
• First Annual October Fall Fest - October 2016 on Howard Avenue
• First Friday event April - November
• Possible Wine Walk in the Spring 2019
• Continuation of existing programs.
Respectfully submitted by,
The DBID Advisory Committee
Jesse Jones - DBBID President - Dethrone Basecamp Fitness
Jae Lin - DBBID Vice President - Barracuda
Angeline Sebastian -Stafford - DBBID Treasurer - Massage Envy
Jenny Keleher - DBBID Secretary - A Runner's Mind
Downtown Burlingame Business Improvement District
P.O. Box 563
Burlingame, CA 94011 - 0563
DBBID Annual Budget Proposal
October 2016 - September 2017
Budget Item Budget Amount
Special Events
$30,000.00
Marketing and Advertising $20,000.00
Print Advertising/Banners
Hotel Advertising
Web Site Maintenance & new materials
iOS & Android App Maintenance
Member Enhancements $20,000.00
Beautification
Shuttle Contribution
Communications
Tree Lighting Maintenance
Administration $30,000.00
Part Time Assistant
Part Time Marketing Consultant
Accounting
Office Supplies
City Collection Fees
Insurance
Total $100,000.00
Downtown Burlingame Improvement District
07/09/16 Profit and Loss Standard
October 2015 through September 2016
Oct '15 - Sep '16
Ordinary Income/Expense
Income
Direct Public Support
Member Dues 2015 - 2016
Member Dues 2014 - 2015
Total Direct Public Support
Total Income
Expense
Marketing and Advertising
Hotel Advertising
Maps and Schedules
Total Hotel Advertising
Street Banners
Purchase/Repair/Replace
Street Banners - Other
Total Street Banners
Marketing and Advertising - ...
Total Marketing and Advertising
Member Enhancements
Beautification - Labor
Beautification- Supplies
Shuttle Contribution
Total Member Enhancements
Operations
Contract Services
Marketing Assistant
Accounting Fees
Webmaster
Contract Services - Other
Total Contract Services
Insurance
Office Supplies
Postage, Mailing Services
Total Operations
59,742.75
20,150.75
79,893.50
79,893.50
1,857.34
1,857.34
12,720.13
1,535.00
14,255.13
1,155.35
17,267.82
2,278.00
2,384.67
7,500.00
12,162.67
4,150.00
180.00
260.00
24,652.50
29,242.50
554.00
1,340.68
404.80
31,541.98
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Downtown Burlingame Improvement District
07/09/16 Profit and Loss Standard
October 2015 through September 2016
Special Events
Fall
Entertainment
Total Fall
Spring
Entertainment
Posters / Flyers
Total Spring
Summer
Entertainment
Rentals
Total Summer
Winter
Advertising, Print & Multi Medi
Entertainment
Posters / Flyers
Rentals
Total Winter
Special Events - Other
Total Special Events
Total Expense
Net Ordinary Income
Net Income
Oct '15 - Sep '16
1,300.00
1,300.00
200.00
613.13
813.13
2,366.31
146.00
2.512.31
722.13
1,855.93
213.79
3,543.09
6,334.94
400.00
11, 360.38
72,332.85
7,560.65
7,560.65
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