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HomeMy WebLinkAboutReso - CC - 004-2016RESOLUTION NO. 4-2016 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME APPROVING AND LEVYING ASSESSMENTS FOR THE SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT AND APPROVING DISTRICT PROGRAMS AND ACTIVITIES FOR THE YEAR 2016 WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq., the San Mateo County Tourism Business Improvement District ('District" herein) has been established for the purpose of promoting tourism in the District; and WHEREAS, the District Advisory Board has requested the Burlingame City Council to establish calendar year 2016 assessments for the District; and WHEREAS, on November 2, 2015, the City Council approved the District report and adopted a resolution of intention declaring its intent to impose assessments for the calendar year 2016 and setting and noticing a public hearing about the proposed assessments for January 4, 2016; and WHEREAS, notices were provided to the hotel businesses within the District as required by law; and WHEREAS, pursuant to the Streets & Highways Code, a public hearing on the proposed assessments was duly held on January 4, 2016, at 7:00 p.m. before the City Council of the City of Burlingame, at the Council Chambers at 501 Primrose Road, Burlingame; and WHEREAS, pursuant to the provisions of the Streets and Highways Code, the City Council determined at the conclusion of the public hearing that a majority protest had not been made as to the proposed assessments or as to any proposed program or activity for the District; and WHEREAS, the proposed assessments and method of computing the assessments appear reasonable and consistent with the ordinance establishing the District, as amended, and the underlying State law; and NOW, THEREFORE, the City Council of the City of Burlingame does hereby resolve, determine, and find as follows: 1. Upon close of the public hearing, written protests to assessments, improvements or activities were not received which constituted a majority protest as defined in Government Code sections 36500 and following; accordingly, the Council finds that there was no majority protest to the assessments. 2. The City Council does hereby levy an assessment for the calendar year 2016 on hotel businesses within the District as described in City of Burlingame Ordinance Nos. 1648, 1678, and 1774, as further amended, for the purpose of funding services, programs, and activities of the District. 3. The types of services, programs, and activities to be funded by the levy of assessments on businesses in the District for the calendar year 2016 are set forth in Exhibit "A", incorporated herein by reference. 4. The basis for assessments for the calendar year 2016 on all hotels within the District are set forth in Exhibit "B", the Assessment Formula Chart, incorporated herein by reference. 5. The assessments for the calendar year 2016 on hotel businesses within the District are set forth in Exhibit "C", incorporated herein by reference. 6. New businesses shall not be exempt from assessment. no Keighran, M yo I, Meaghan Hassel -Shearer, City Clerk of the City of Burlingame, do hereby certify that the foregoing Resolution was adopted at a regular meeting of the City Council on the 4th day of January, 2016, and was adopted thereafter by the following vote: AYES: Councilmembers: BEACH, BROWNRIGG, CKEIGHRAN, ORTIZ NOES: Councilmembers: NONE / OLSO , ABSENT: Councilmembers: NONE O / 2016 Assessment Resolution EXHIBIT A SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT SAN MATEO COUNTY/SILICON VALLEY CONVENTION & VISITORS BUREAU PLANNED ACTIVITIES FOR 2016 For the calendar year 2016, the Bureau plans to continue all of its normal activities, including but not limited to: * Promoting area activities available pre and post -Super Bowl; * Exhibiting in trade shows; * Conducting multiple group FAM (familiarization) tours for meeting planners; * Conducting individual FAM and site tours for planners; * Conducting FAM tours for international travel agents from overseas; * Conducting a group FAM tour for members of the food and travel media from around the U.S.; * Conducting individual FAM tours for travel media; * Advertising in meeting planner publications; * Advertising in leisure publications; * Promoting the area to international and domestic media via regular releases of editorial; * Creating updated visitor guides, electronic maps and specialty brochures; * Working to recruit and work with area sporting events; * Using multiple social media channels top push out stories on the area; * Conducting an ambassador training program for hospitality employees; * Actively recruiting filming through our film commissioner. m u \/ / / \ x ;E ; ; \ \ \ \ \ §\}(\00 \ 2 m u U H m X W 0 N 0 W h W Z N J J a N z z W 2 U) (n W y Q F- U_ F - U1 z Z W 2 W 0 IL IL U) U) W Z w 07 7 O F- T z 2 7 O U O w Z Q uJ LL O ooul(n00000(n000 ..00100000000000 Co(p(Ooomol�omraor cr(oM Noo(p (n ulomovl 0 � a0 NN O 7 V.M. 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