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Home My WebLink AboutReso - CC - 099-2017RESOLUTION NO. 99-2017 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BURLINGAME APPROVING THE 2016-17 BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT AND DECLARING ITS INTENTION TO ESTABLISH AND LEVY 2017-18 ASSESSMENTS FOR THE BURLINGAME AVENUE AREA BUSINESS IMPROVEMENT DISTRICT WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq., the City Council of the City of Burlingame originally established the Burlingame Avenue Area Business Improvement District ("DBID") for the purpose of promoting economic revitalization and physical maintenance of said business district, and WHEREAS, a majority protest was made against renewal of the DBID in 2007 and, accordingly, the DBID was not renewed at that time; and WHEREAS, in 2010 the DBID was re -instituted after the City Council amended the ordinance to revise the method and amount of the assessments and no majority protest was made against the revised assessments; and WHEREAS, the DBID Advisory Board has filed its 2016-17 annual report with the City Clerk and has requested the Burlingame City Council to set a public hearing and to levy the DBID assessments for the 2017-18 year; and WHEREAS, the DBID has provided important services in enhancing the downtown Burlingame Avenue business area, its businesses and properties; NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF BURLINGAME DOES HEREBY RESOLVE, DETERMINE, AND FIND AS FOLLOWS: 1. The City Council accepts and approves the 2016-17 annual report of the Burlingame Avenue Area Business Improvement District, a copy of which is attached as Exhibit "A". 2. The Burlingame City Council intends to levy an assessment for the 2017-18 year, beginning October, 1, 2017, on businesses in the DBID in order to pay for improvements and activities of the DBID. 3. The types of improvements and activities proposed to be funded by the levy of assessments on businesses in the DBID are set forth in Exhibit 'B", incorporated herein by reference; these activities and improvements are without substantial change from those previously established for the DBID. 4. The method and basis of levying the assessments on the businesses in the DBID for the 2017-18 year shall remain the same as those used to determine the assessments levied on DBID businesses in the 2016-17 year. 5. New businesses shall not be exempt from assessment. 6. The annual report of the DBID is on file at the Office of the City Clerk at 510 Primrose Road, Burlingame, California, and is available for review during regular business hours, 8 am to 5pm, Monday through Friday. The City Council of the City of Burlingame hereby schedules a public hearing on the proposed DBID assessments for 2017-18 for Monday, September 18, 2017, at 7:00p.m., in the Council Chambers, Burlingame City Hall, 501 Primrose Road, Burlingame, California. 8. At the public hearing, the City Council will receive testimony and evidence, and interested persons may submit written comments before or at the public hearing, or they may be sent by mail or delivered to the City Clerk, Burlingame City Hall, 501 Primrose Road, Burlingame, CA 94010. 9. At the public hearing, any and all persons may make oral or written protests against the proposed assessments. In order for a protest to be counted in the majority protest against the proposed assessments or programs and services, the protest must be submitted in writing to the City Clerk at or before the close of the public hearing on September 18, 2017. Each written protest shall identify the business and its address, include a description of the business and the amount of the assessment proposed for that business. If the person signing the protest is not shown on the official records as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the owner of the business or otherwise empowered to enter a protest on its behalf. A written protest that does not comply with the provision of this paragraph will not be counted in determining a majority protest. Any written protest as to the regularity or sufficiency of the proceeding shall be in writing and clearly state the irregularity or defect to which objection is made. A written protest may be withdrawn in writing at any time before the conclusion of the public hearing. 10. At the conclusion of the public hearing, if the City Council determines that there are, of record, written protests by the owners of businesses within the downtown Burlingame Avenue Area Business Improvement District which will pay fifty percent (50%) or more of the total assessments of the entire District, as to the proposed assessments, the City Council shall not levy any assessment for the District. At the conclusion of the public hearing, if the City Council determines that there are, of record, written protests by the owners of businesses within the District which will pay fifty percent (50%) or more of the total assessments of the entire District only as to a particular improvement or activity proposed, then that particular improvement or activity shall not be included in the District. 11. Further information regarding the proposed assessments and the procedures for filing a written protest, may be obtained from the City Clerk, Burlingame City Hall, 501 Primrose Road, Burlingame, California, 650-558-7203. 12. The City Council directs the City Clerk to provide notice of the September 18, 2017 public hearing by publishing notice as well as this Resolution in a newspaper of general circulation in the City of Burlingame in accordance with the requirements of the Government and Streets & Highways Codes and mailing them in accordanc I, Meaghan Hassel -Shearer, City Clerk of the City of Burlingame do hereby certify that the foregoing Resolution was introduced at a regular meeting of the City Council on the 21 st day of August, 2017, and was adopted thereafter by the following vote: AYES: Councilmembers: BEACH, BROWNRIGG, COLSON, KEIGHRAN, ORTIZ NOES: Councilmembers: ABSENT: Councilmembers: Meaghan Hassel -Shearer, City Clerk July 26, 2017 Burlingame City Council City of Burlingame 501 Primrose Road Burlingame, CA 94010-3997 Honorable Council Members: The DBBID Advisory Committee is planning no changes to the assessment or boundaries of the district. There was ONE Board Officer change in 2017. Juan Loredo - BarrelHouse / Vinyl Room is our DBBID President until his term ends 9/30/2018. The Advisory Committee is made up of the below individuals: Juan Loredo - DBBID President - BarrelHouse / Vinyl Room Jae Lim - DBBID Vice President - Barracuda Sushi Angeline Sebastian Stafford - DBBID Treasurer - Massage Envy Jenny Keleher - DBBID Secretary - A Runner's Mind Following enclosures include our financial statement to date and our proposed budget for the 2017 - 2018 fiscal year. Proposed expenditures for the remainder of the current year include: • $6,000 for Administrative Assistant & Marketing Consultant costs • $2,000 for continued Marketing and Advertising endeavors (Kiosk Map Updates / Printing, Trolley Map Printing, Merchant Mixer, Sidewalk Sale, Marketing Material, Website Maintenance, App maintenance, First Friday Entertainment, Fall Fest Event Kick Off) • $1,000 for continued website development / app development & maintenance Our activities and programs completed for this fiscal year or in development to date include: Exhibit A • Holiday Parade on Burlingame Avenue and Live Entertainment on Park Road. • Sponsor and promote Fall & Spring Sidewalk Sales. (May & August 2017) • 2nd Annual Fall Fest on Howard Avenue (October 28, 29, 2017) • DBBID Website, Interactive Map development & maintenance. Downtown Burlingame Business Improvement District P.O. Box 563 Burlingame, CA 94011- 0563 o Revamped Website to include Marketing tools for merchants to promote specials and events. • iPhone and Android App maintenance for all Merchants to use for Marketing opportunities and the general public to utilize to find out about happenings in Downtown Burlingame. • Kicked off NEW "Speaker Series' for Downtown Merchants to attend. A platform to learn from Civic Leaders, Business Professionals and Specialists who can help business owners work on their businesses. • Created programs increase the Social Media Presence of the DBBID and Downtown Burlingame Merchants (Facebook, Twitter, Instagram, etc.) • Continued "First Friday' events May - November 2017. Live entertainment in two locations each "first Friday" to promote ambiance and community spirit. • Maintain Kiosk Maps with quarterly updates to showcase the downtown businesses. • Increased Shuttle support / contribution. • Maintain Shuttle / Trolley Maps with quarterly updates and distribution to local hotels for clients to increase business downtown. • Maintain communication network for important information and distribution. • Merchant Communication efforts include: Email / Newsletter contact regarding downtown updates, parking updates, upcoming events, etc., New Merchant Outreach (individually contacting new merchants to introduce the DBBID and welcome them to the community and to engage in future DBBID efforts. • Monthly Email to merchants and subscribed members regarding community events and notices regarding events / issues happening in the Downtown area. • Maintenance of lighted trees on Burlingame Avenue. The lights were removed in May 2016 to allow uninhibited tree growth. It was agreed that we would re -string the lights and maintain them during the Holiday Period (December - January) and then remove them until the trees are a bit more mature. Trees are re wrapped as needed and broken lights / strings are replaced as needed. • Continuing Marketing efforts to promote ALL businesses downtown (not just retail, restaurants and salons). • Set up and remove American Flags to celebrate patriotic holidays. • Continued relationship with Community Gatepath and hired teams to clean the streets (entire DBBID District on the 2nd Monday of each month. Working together with merchants to keep our streets clean. • Held quarterly Member Mixer's to promote the DBBID, our members and merchants and celebrate our successes while giving the merchants a forum to discuss what they'd like to see happen. Invited City Officials as well as Hotel Concierge. Downtown Burlingame Business Improvement District P.O. Box 563 Burlingame, CA 94011- 0563 Planned Activities of interest for next year include: Holiday Parade and Entertainment to coincide with Tree Lighting • 2 day Annual October Fall Fest -(Last weekend in October) on Howard Avenue • First Friday event April - November • 2 Sidewalk Sales • Shop Small - Downtown Burlingame Speaker Series • Merchant Mixers • Continuation of all existing programs Respectfully submitted by, The DBBID Advisory Committee Juan Loredo - DBBID President - BarrelHouse / Vinyl Room Jae Lim - DBBID Vice President - Barracuda Sushi Angeline Sebastian Stafford - DBBID Treasurer - Massage Envy Jenny Keleher - DBBID Secretary - A Runner's Mind Downtown Burlingame Business Improvement District P.O. Box 563 Burlingame, CA 94011- 0563 Exhibit B DBBID Annual Budget Proposal October 2017 - September 2018 Budget Item Budget Amount Special Events $30,000.00 Fall Fest Holiday Event First Friday Other Marketing and Advertising $20,000.00 Print Advertising/Banners Social Media Web Site Maintenance & new materials iOS & Android App Maintenance Member Enhancements $20,000.00 Beautification Shuttle Contribution Communications Administration $30,000.00 Part Time Assistant Part Time Marketing Consultant Accounting Office Supplies City Collection Fees Insurance Total $100,000.00 07/26/17 Downtown Burlingame Improvement District Profit and Loss Standard October 2016 through September 2017 Page 1 Oct'16 - Sep '17 Ordinary Income/Expense Income Direct Public Support Member Dues 2016-2017 85,355.25 Fall Fest 2016 Income 2,379.05 Member Dues 2015 - 2016 593.75 Total Direct Public Support 88,328.05 Total Income 88,328.05 Expense Marketing and Advertising Social Media Boosts 821.65 Hotel Advertising Maps and Schedules 3,849.36 Print 799.81 Total Hotel Advertising 4,649.17 Web Site Maintenance 750.00 Marketing and Advertising -... 1,327.20 Total Marketing and Advertising 7,548.02 Member Enhancements Beautification - Labor 2,081.40 Beautification- Supplies 2,566.57 Total Member Enhancements 4,647.97 Operations Dues and Subscriptions 8,849.00 Uniforms 882.54 Contract Services Marketing Assistant 8,687.50 Webmaster 865.00 Contract Services - Other 27,840.00 Total Contract Services 37,392.50 Insurance 509.00 O ce Supplies 1,973.08 Postage, Mailing Services 158.46 Telephone & Telecommunicati... 252.61 Total Operations 50,017.19 Page 1 07/26/17 Downtown Burlingame Improvement District Profit and Loss Standard October 2016 through September 2017 Special Events First Friday's Fall Fest 2017 Fall Fest 2016 Stephanie - Marketing Fall Fest - Marketing / Advert Fal Fest - Rentals Fall Fest - Entertainment Fall Fest 2016 - Other Total Fall Fest 2016 Fall Advertising, Print & Multi Medi Entertainment Total Fall Spring Winter Advertising, Print & Multi Medi Entertainment Posters / Flyers Rentals Winter - Other Total Winter Special Events - Other Total Special Events void Total Expense Net Ordinary Income Net Income Oct'16 - Sep '17 1,250.00 50.00 506.91 1,208.57 6,059.29 4,500.00 2,310.53 14,585.30 350.00 1,699.00 2,049.00 27.92 350.00 1,849.06 604.31 3,224.13 412.24 6,439.74 2,229.80 26,631.76 0.00 88,844.94 -516.89 -516.89 Page 2