HomeMy WebLinkAboutReso - CC - 124-2017RESOLUTION NO. 124-2017
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
BURLINGAME APPROVING AND ACCEPTING THE 2017 ANNUAL
REPORT OF, AND DECLARING ITS INTENTION TO LEVY THE
ASSESSMENTS FOR THE SAN MATEO COUNTY TOURISM BUSINESS
IMPROVEMENT DISTRICT
WHEREAS, pursuant to California Streets and Highways Code Section 36500 et seq.,
the San Mateo County Tourism Business Improvement District was established for the purpose of
promoting tourism in the District through promotion of scenic, recreational, cultural, hospitality, and
other attractions in the San Mateo County region: and
WHEREAS, the San Mateo County Tourism Business Improvement District Advisory Board
has filed its 2017 annual report and requested the Burlingame City Council to set the assessments for
the 2018 calendar year; and
WHEREAS, the San Mateo County Tourism Business Improvement District through the
City's agreement with the San Mateo County Convention and Visitors Bureau has established a basic
foundation to promote tourism in the District; and
WHEREAS, the enumerated programs proposed by the District for the coming year should
significantly assist the hospitality industry continue its economic recovery throughout the geographical
area of the District; and
WHEREAS, pursuant to California Streets and Highways Code sections 36533 and 36534, the
city Council shall receive and approve the District Advisory Board's annual report and shall adopt a
Resolution establishing assessments for the coming year;
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF BURLINGAME
DOES HEREBY RESOLVE, DETERMINE, AND FIND AS FOLLOWS:
1. The 2017 annual report of the San Mateo County Tourism Business Improvement
District Advisory Board filed with the City Clerk is received and approved.
2. The Burlingame City Council intends to levy an assessment for the 2018 year on hotels
in the District, as the District is described in Ordinance Nos. 1648, 1678, 1774, 1848 and 1851
for the purpose of funding programs and activities of the District.
3. The types of programs and activities proposed to be funded by the levy of assessments on
hotels in the District are set forth in Exhibit "A", incorporated herein by reference. These
programs and activities are without substantial change from those previously established for
the District.
4. The method and basis for levying the assessments on all hotels within the District are set
forth in Exhibit "B", incorporated herein by reference. The method and basis remain
unchanged from the previous year.
5. New hotels shall not be exempt from assessment.
6. A public bearing on the proposed assessments and programs for the year 2018 is hereby set
for December 4, 2017 at 7:00 p.m., before the City Council of the City of Burlingame, in the
Council Chambers, 501 Primrose Road, Burlingame, CA. At the public hearing, the City
Council will receive testimony and evidence; and 'interested persons may submit written
comments before or at the public hearing, or they may be sent by mail or delivered to the City
Clerk, 501 Primrose Road, Burlingame, CA 94010.
7. Oral or written protests may be made at the hearing. To count in a majority protest against
the proposed assessment for the 2018 year, a protest must be in writing and submitted to the
City Clerk at or before the close of the public hearing on December 4, 2017. A written protest
may be withdrawn in writing at any time before the conclusion of that public hearing. Each
written protest shall identify the hotel and its address. If the person signing the protest is not
shown on the official records of the City of Burlingame as the owner of the hotel, then the
protest shall contain or be accompanied by written evidence that the person is the owner of the
hotel. Any written protest as to the regularity or sufficiency of the proceeding shall be in
writing and clearly state the irregularity or defect to which objection is made.
8. If at the conclusion of the public hearing, there are of record written protests by the owners
of hotels within the District which will pay fifty percent (50%) or more of the total assessments
of the entire District, as to the proposed assessments for the 2018 year, no assessment for the
2018 year shall occur. If at the conclusion of the public hearing there are of record written
protests by the owners of hotels within the District which will pay fifty percent (50%) or more
of the total assessments of the entire District only as to a program or activity proposed, then
that type of improvement or activity shall not be included in the District for the 2018 year.
9. Further information regarding the proposed assessments and procedures for filing a written
protest may be obtained from the City Clerk, City Hall, 501 Primrose Road, Burlingame,
California, phone 650-558-7203. The annual report of the San Mateo County Tourism
Business Improvement District is on file and available at the Office of the City Clerk at 501
Primrose, Burlingame, California.
10. The City Clerk is instructed to provide notice of the public hearing by publishing this
Resolution in a newspaper of General circulation in the City of Burlingame in accordance with
the requirements of the Government and Streets & Highways Codes and mailing in accordance
with those requirements and Ordinance No. 1648 and 1678. n %� /
// f / I
I, Meaghan Hassel -Shearer, City clerk of the City of Burlingame do hereby certify that the
foregoing Resolution was introduced at a regular meeting of the City Council on the 6th day
of November, 2017, and was adopted thereafter by the following vote:
AYES: Councilmembers: BEACH, BROWNRIGG, COLSON, KEIGHRAN, ORTIZ
NOES: Councilmembers: NONE
ABSENT: Councilmembers: NONE
e earer
ghan Hassel-Sh
EXHIBIT A
SAN MATEO COUNTY TOURISM BUSINESS IMPROVEMENT DISTRICT
SAN MATEO COUNTY/SILICON VALLEY CONVENTION & VISITORS BUREAU
PLANNED ACTIVITIES FOR 2018
For the calendar year 2018, the Bureau plans to continue all of its normal activities, including
but not limited to:
* Exhibiting in trade shows;
* Conducting multiple group FAM (familiarization) tours for meeting planners;
* Conducting individual FAM and site tours for planners;
* Conducting FAM tours for international travel agents from overseas;
* Conducting a group FAM tour for members of the food and travel media from around the U.S.;
* Conducting individual FAM tours for travel media;
* Using multiple social media channels to push out stories on the area;
* Advertising in meeting planner publications;
* Advertising in leisure publications;
* Promoting the area to international and domestic media via regular releases of editorial;
* Creating updated visitor guides, electronic maps and specialty brochures;
* Working to recruit and work with area sporting events;
* Actively recruiting filming;
* Installing state-of-the-art Simpleview CRM and website.
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